Edgars Club magazine, October 2012

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in store shop smart True blue

Make a stunning first impression in this crisp, on-trend colour combo

Free 2BU shirt, R249.95

goodbye, sleeves

Cover photography: Jesse-Leigh Elford at supernova. Stylist: Justin Jurd. Hair and MAke-up: Johanni Nel at Supernova. MOdel: Kaone at boss. Additional photography: Gallo Images/Getty images. Stills Photography: Andre wepener at pixel lounge.

miranda kerr

Layered, tied or simply as is, it’s a stylish way to stay cool

Shelley bandeau, R119.95 (two-pack)

get the cover look

Free 2BU polka-dot jeans, R299.95

You’re all set for summer with this month’s cover look, at select Edgars stores

White jeans

They’re the epitome of chic and work well with bright colours

Free 2BU weave platform heels, R299.95

Statement heels

Make bold shoes your ultimate accessory

Win the cover look

with a shiseido make-up hamper worth R2 715 One lucky reader can win a Shiseido hamper, including the products below. SMS ‘SHISEIDO’, your name and account number to 34448 (SMS costs R1.50) or dial *130*334# from your cellphone and follow the prompts. Entries close 20 October. Perfect Foundation Brush, R350

Perfect Refining Foundation in Very Rich Brown D30, R440

Bronzing Powder Dark, R345

Lacquer Rouge in Blaze OR508, R255

Luminizing Satin Eyecolor Trio in Jungle GR305, R450

Perfect Mascara Full Definition in Black, R290

Automatic Fine Eyeliner in Black, R350 Natural Eyebrow Pencil in Natural Black GY901, R235


ed’s letter

C

an you believe it’s been a full year since I wrote my first ed’s letter for the launch edition of the new-look Club last October? In that time, we’ve worked hard to produce beautiful pages of accessible and inspiring fashion and beauty – just for you – and this month we have a few more surprises up our stylish sleeves. Club has been reformatted into a nifty handbag size, complete with glossy cover and 10 extra pages of content, making it easier (and more tempting) than ever for you to take your magazine in-store to find those Club-endorsed must-buys. We’ve also gone crazy for shoes. From our cover to the fashion editorials, we couldn’t wait to showcase the colourful summer shoes available during Edgars’ ‘We Love Shoes’ promotion taking place from 22 September to 8 October. Of course, that meant flying the fashion and beauty team to the white-sand beaches of Kenya to get suitably tropical shots, but hey, we take our mission to produce stellar shoots very seriously here! As always, I hope the magazine – one year on – continues to inspire and inform your shopping choices. Happy shopping!

Email me at edgarsclub@johnbrownmedia.com ess this graphic el tim ill st t bu , the rend I love how on-t er Club dress is. Even better rt ha C t rin floral-p r flattering. tie-waist is supe

BEHIND THE SCENES at CLUB’S kenya shoots going places Club’s fashion and beauty teams packed their bags and headed to tropical Kenya.

06 club october 2012

Night swinging Model Kaone takes a break from shooting while the Club team has a look at the photos.

Thanks, J ustin! Into the blue Thanks to the wonderfully warm weather, no one minded getting wet for our beauty story.

EDITOR’S PORTRAIT: Dewald daniels.

BEACH BABE Photographer Jesse-Leigh works on getting the perfect cover shot.

building blocks Fashion ed Justin has the models hard at work building sets.


club wish list

we’ve got our eye on

The Club team shares a few of our favourite summer must-haves. Don’t forget to swipe your Thank U card when you shop to earn points BAGS OF STYLE “My favourite trend is colour-blocking, so it’s as if this bag was made for me. And it’s big enough to hold everything I need.” – carly, fashion assistant

Block-colour shopper, R199.95 (Earn 1 990 Thank U points*)

GET TROPICAL “I’m not sure what I love most about this top – the minty green or trendy Peter Pan collar. All I know is that I want it.” – candice, junior fashion editor

ALL THAT SPARKLES “Metallic accessories, even the sparkly ones, go with pretty much everything. Shouldn’t everyone have a bit of glitter in their wardrobe?” – delicia, managing editor

Elizabeth Arden Eight Hour Cream Sun Defense for Face SPF 50 PA+++, R205 (Earn 2 050 Thank U points*)

SUPREME SUNSCREEN

Metallic skinny belts, R99.95 each (Earn 990 Thank U points*) betsey johnson

“This summer, my new best friend is sunscreen – I’m not going anywhere without it. I like that this one has extra-high protection.” – laurissa, editorial assistant

THE PERFECT PINK Prato wedges, R449.95 (Earn 4 490 Thank U points*)

“When it comes to lip colour, I reckon the brighter the better. This lightweight lipstain has a lovely balmy texture.” – kim, digital editor

TAKE ME HIGHER “I’m a big fan of wedges – they’re comfortable and make my legs look longer. This pair is on my wish list.” – sam, designer

Revlon Just Bitten Kissable Balm Stain in Fuchsia, R99.95 (Earn 990 Thank U points*)

remember, account holders get 50% more Thank U points for every R1 spent. *Cash customers earn 10 Thank U points for every R1 spent, as reflected in the points above. Visit edgars.co.za for details.

photography: Jesse-Leigh Elford at supernova, Gallo Images/getty Images. Stills photography: Andre Wepener at Pixel lounge.

Kelso top, R229.95 (Earn 2 290 Thank U points*)


LT printed tee, R79.95, chinos, R299.95, both JX.; Adidas Clementine Fresh, R799.95 (Opposite page) Maxi dress, R269.95, platform wedges, R299.95 (available from mid-October), both Free 2BU


r e v e f e l g Jun

prints ltry exotic u s d n a s t righ tropical b in r e m m u is s he heat th Turn up t

rd leigh elfo e s s je y raph d photog r ju n i t s by ju


Cropped blouse, R249.95, floral leggings, R149.95 (available end September), multi-colour sandals, R99.95, all Free 2BU


(Left) Striped tee, R99.95, chino shorts, R199.95, both JX.; Converse sneakers, R529.95; (Right) V-neck tee, R79.95, denim shorts, R349.95, both JX.; Nike Elite Jogger, R599.95


Hair and Make-up: Johanni Nel at supernova. Models: Tim and Kaone at Boss Models.

Vest, R89.95, neon vest, R69.95, floral harem pants, R279.95, multi-colour sandals, R99.95, all Free 2BU (Opposite page) Tie-front boxy top, R99.95, jeans, R199.95, Eva wedges, R349.95, all Free 2BU

60 club october 2012



SO RIGHT NOW: Nude lips, blue lids

While navy was the colour du jour last winter, summer looks to a softer sea blue that will flatter every complexion and make your eyes pop. With such a bright colour, it’s best to keep it sheer, not shimmery. Use a wide eyeshadow brush or your ring finger to feather the colour onto your eyelids. Alternatively, skip the eyeshadow and apply aquamarine eyeliner along the upper lash line instead.

62 club october 2012


SO RIGHT NOW: CORAL LIPs, gold lids Orange is officially the hottest and happiest colour of the season. Experiment with this sophisticated red-orange lipstick combination. Apply bright red lipstick as a base and then, using a lip liner brush, add neon orange on top. The resulting deep orange shade will look beautiful with a soft gold eye.

by lameez hendricks photography jesse-leigh elford

bright now

Make tropical hues work for you this summer with pops of colour on lips and eyelids. Paired with healthy, glowing skin no other make-up is required


SO RIGHT NOW: PINK LIPS AND LIDS

Hot pink lipstick can be as glamorous as red – and it’s a little more youthful too. Dab a bright shade straight from the tube onto the centre of your lips and use a lip liner brush to spread the colour. Be sure to stick to shades from the same colour family and choose a sugary pink eyeshadow that will complement the lips.


SO RIGHT NOW: red lips, pumpkin lids

Think a combination of orange eyelids and true-red lips is a no-no? Think again: these shades work surprisingly well together. The key to keeping the look fresh is to pair matt orange eyeshadow (we chose a pumpkin-orange) with bright, strawberry red lips. For the perfect finish, paint your nails in a rich shade of coral.


SO RIGHT NOW: nude lips, GREEN LINER

Up the fun factor by creating a winged eye with green eyeliner. If you can’t find neon green eyeliner, simply dip an eyeliner brush in water and then into a bright green eyeshadow before tracing the colour along the line of your upper lash. Work from the outside in; by starting at the spot where you want the line to end you’ll have more control over the line’s shape. Keep the rest of your make-up minimalist for maximum impact.


nude lips, blue LIDS you will need:

Stills photography: ANdre Wepener at pixel lounge. Hair and make-up: Johanni nel at Supernova. Model: Ann-Christen at Fusion Model Management.

black|Up Mono Eyeshadow in 24, R180 (Exclusive to Edgars) Clarins Crayon Waterproof Eye Pencil in 04 Turquoise, R195

get the look nude lips, green liner you will need:

YSL Multi-Action Concealer in Nude Beige, R345

Elizabeth Arden Ceramide Ultra Lipstick in Cinnamon, R170

red lips, pumpkin lids you will need: Kanebo Sensai Rouge Intense Lasting Colour in IL110, R365

L’Oréal Color Riche Le Vernis Nail Colour in Spicy Orange, R49.95

Bourjois Queen Attitude Volume Mascara in Black, R119.95 (Exclusive to Edgars)

Shiseido Luminizing Satin Eye Color Trio in Jungle, R450

Black Opal Spring Eyeshadow in Ring-A-Ding, R89.95

CORAL LIPs, gold lids you will need: pink lips and lids you will need:

Givenchy Croisière Healthy Glow Bronzing Powder in No 2 Douce, R530 (Exclusive to Edgars)

Revlon Just Bitten Kissable Balm Stain in Fuchsia, R99.95

Lancôme Ombre Hypnôse Eyeshadow in Rose Perlée, R285

Bobbi Brown Metallic Eyeshadow in Gold Dust, R270

Chanel Soleil Tan de Chanel Sheer Illuminating Fluid, R430 (Exclusive to Edgars)

M·A·C Lipstick in Morange, R180

october 2012 club 67


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