E TEAM
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
What it feels like
Friday, January 17, 14
Friday, January 17, 14
2014
Friday, January 17, 14
2015
•
Revitalizing the orginal
•
Friday, January 17, 14
To do that we had to look at our audience
Friday, January 17, 14
Digital Natives
Friday, January 17, 14
Multi-Taskers Friday, January 17, 14
Realistic
Friday, January 17, 14
Friday, January 17, 14
82%
70%
said their phone is their most prized possession
most embarrassed in elementary school
They’re a generation that doesn’t worry about what people think because they are in control of their image.
Friday, January 17, 14
Friday, January 17, 14
Shapers
Shapers
Friday, January 17, 14
Be a conduit through which Shapers can express themselves.
Friday, January 17, 14
Owning originality, one chip at a time.
Nudging the institution, one chip at a time.
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Insight: This generation doesn’t worry about what people think because they control it. Strategy: Be a conduit through which Shapers can express themselves. Creative: “Owning originality, one chip at a time.”
! ! ! ! ! ! !
! ! ! ! ! ! !
Discover Ahoy!!
Experience Ahoy!!
Personalize Ahoy!!
in the context of originality!
in authentic ways!
w/ brand-sponsored utility!
! ! Engage Ahoy!! when and how you want! Friday, January 17, 14
! ! ! ! ! ! ! !
Elevate the Brand
#sELFie
Friday, January 17, 14
#ittake s be a d ahoy to ough boy! ANYO NE!?!? !
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14