CONTENTS 01/02 / PERSONAL BRANDING 03/04 / STATIONERY & collateral BRANDING 05 / WEB DESIGN 06 / APPAREL 07 / CLIENT WORK / LOGO DESIGN 08 / CLIENT WORK / PRODUCTION LABEL DESIGN 09/ CLIENT WORK / WEB DESIGN 10 / CLIENT WORK / TRI-FOLD BROCHURE 11 / CLIENT WORK / EDDM BROCHURES 12 / CLIENT WORK / INDOOR ADVERTISEMENT 13 / CLIENT WORK / PUBLICATION ADVERTISEMENT 14 / CLIENT WORK / PUBLICATION ADVERTISEMENT 15 / CLIENT WORK / OUTDOOR ADVERTISEMENT 16 / CREDITS / CONTACT
I N S P I R AT I O N
JOHN CLIFF ALVAREZ This personal brand is inspired by the philosophies and symbolism found in the ancient tradition of Alchemy.
STRUCTURE The concept involves three triangles representing the alchemical Three Primes (Body, Soul, and Spirit), modifying them to resemble my initials “J”, “C”, and “A”, then joining them within a circle that represents the unification of all things. In the end, a sigil representation of myself is formed.
“J”
“C”
“A”
“CIRCLE”
“SIGIL”
Body
Soul
Spirit
Unity
The Self
01
CO N F I G U R AT I O N I use a different set up of this sigil in a variety of ways depending on the application.
TYPOGRAPHY
GOTHAM GOTHAM
GOTHAM LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&/()=?
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&/()=?
GOTHAM BOOK
GOTHAM THIN
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&/()=?
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&/()=?
COLOR
PALETTE
The color palette is black and white, which serves as the perfect choice to represent the balance between both the alchemical philosophy of light and dark, and the minimalistic and clean graphical design of the overall identity.
BLACK
WHITE
02
A P P L I C A T I O N / STATIONERY & COLLATERAL BRANDING
SiGIL SILVER STAMPED COLLATERAL Found on folders and most envelopes. 03
A P P L I C A T I O N / STATIONERY & COLLATERAL BRANDING
SiGIL BUSINESS CARD Black business card with Spot UV sigil in a clean minimalistic format.
SiGIL RUBBER STAMP For approval and validation of official documents. 04
A P P L I C A T I O N / WEB DESIGN
WEBSITE concept Conceptual site design continuing with brand’s minimalistic approach.
MOBILE SITE CONCEPT Conceptual site design seen through mobile devices. 05
A P P L I C A T I O N / APPAREL
SiGIL T-SHIRT Black T-shirt with personal branding in white.
SiGIL HOODIE Charcoal hoodie with personal branding in white. 06
CLIENT
W O R K / LOGO DESIGN
Gisholt Shipping, Inc.
Insurance group of florida
Baha placemat advertisement
jdfx makeup
07
CLIENT
W O R K / PRODUCTION LABEL DESIGN
08
CLIENT
W O R K / WEB DESIGN
Gisholt Shipping, Inc. www.gisholt.com
JDFX MAKEUP www.jdfxmakeup.com
Insurance group of florida www.igofl.com 09
CLIENT
W O R K / TRI-FOLD BROCHURE
10
CLIENT
W O R K / EDDM BROCHURES
11
CLIENT
W O R K / INDOOR ADVERTISEMENT
12
CLIENT
W O R K / PUBLICATION ADVERTISEMENT
13
CLIENT
W O R K / PUBLICATION ADVERTISEMENT
14
CLIENT
W O R K / OUTDOOR ADVERTISEMENT
15
CO N TAC T
JOHN
CLIFF
A LVA R E Z
I L LU ST R ATO R GRAPHIC
&
DESIGNER
J O H N C L I F FA LVA R E Z . C O M J O H N C L I F FA LVA R E Z @ G M A I L . C O M
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