Butterfly Icon

Our children’s health icon, the butterfly, is a central element in our visual system. The two individual shapes coming together signal collaboration and echo the main Mount Sinai logo. As a symbol of hope, the butterfly also serves as an approachable guide to young people and their families, showing the way to better health.

Butterfly Usage

To create visual consistency across all of our children’s health offerings, use the butterfly on most communications related to children’s health at Mount Sinai.

The butterfly must always be used at a an angle, rather than completely horizontal or vertical. The butterfly should have clear space around it on all sides no less than 10% of the butterfly.

It can overlap an Image as a decorative element.

Dotted Line

The dotted line adds charm and expresses our compassionate, caring, and dynamic approach to children’s health.

It should be used in applications where families and patients might benefit from guidance — both directional and informational — on the path to better health (e.g., highlighting key messages, as a wayfinding device, etc.). Avoid use of the dotted line in small spaces, or in applications where the line won’t be reproduced well, such as embroidered lab coats.

Interaction with other elements