John Austin Emigh Graphic Design II Fall 2012
Graphic Design II Table of Contents
Metamorphosis
Project 2 Information Heirarchy
Project 3 CD Packaging
Project 4 Poster, Ticket, & Envelope
Project 5 Postage Stamp Design
Project 6 Beverage & Bottle Packaging
Project 7 Magazine Layout
Project 1 Metamorphosis The metamorphosis project began with the fundamental consideration that an animated sequence is composed of images that are dependent on each other. These images needed to work together to achieve a cohesive series. This became a mental exercise in working with abstractions and identifying the visual elements best suited for the segue between forms. We developed two metamorphoses composed of seven steps. The first metamorphosis involved transforming the letter “a” to the letter “k” while the second was transforming a lowercase letter to an object. Using pencils, markers, rulers, and tracing paper we were tasked to work by hand in order to find the most organic flow between steps. The proportion between the figure and the background, negative space in conjunction with the positive, as well as basic gestalt principles were all major considerations. We then transferred the final symbols to the computer for print and presentation. Each step of the metamorphosis was presented centered in a 2” x 2” white square.
Project 2 Information Heirarchy
The Information Heirarchy project dealt with the use of typography to create an organized visual hierarchy. This required, in part, an understanding of the information in order to present it in an organized and understandable manner. A large part of graphic design involves communicating and presenting this type of conceptual or practical information in visual form. For this project, we were given a prewritten text typed with no variation that was completely unorganized in presentation and were tasked to design a piece for it. Our job was to first decipher and organize the different kinds of information in the text, build a hierarchy in terms of both content and importance, and create a typographic layout that allows the viewer to easily read and utilize the information. Using Adobe InDesign, we created a sequence of headlines, introductory texts, subheadings, descriptions, lists, and other blockings to distinguish the different types of copy within the piece. Type size, type weight, indents, small caps, placement, space between sections, columns, baseline grid, line spacing, line length, letter spacing, and word spacing were all key considerations when drafting our final designs.
Project 3 CD Packaging
The CD Packaging project made us take the first steps toward integrating typography, imagery and composition principles by designing a CD for an artist/group of our choosing. Among the primary learning objectives of this assignment was testing our ability to design multi-page pieces at a small size and scale with all the limitations working small imposes. The success of the project hinged around staying away from the usual idea of a CD. We were tasked with first listening to our chosen CD and from the music, defining the main values we believed must be conveyed. This could be anything from femininity, eccentricity, happiness, solitude, loneliness, sadness, darkness, smoothness - and representing that visually within the packaging. We were welcome to pursue any sort of image treatment we saw fit - so long as our design mirrored the music and was followed through with appropriate taste and execution.
CD Cas eMockup-Fr ontVi ew
CompactDi s cDes i gn
CD Cas eCoverDes i gn
CD Cas eMockup-BackVi ew
CD Cas eSpi neDes i gn
CD Cas eBackCoverDes i gn
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Project 4 Poster, Ticket, & Envelope
The Poster, Ticket, & Envelope project, served as the large-scale complement to the CD Packaging design project. We were tasked with designing a concert poster, an event ticket and an envelope for the ticket using the same artist as before. The difficult part of this project was translating the scales from small to large. Especially with the poster, there was a lot of space to work with and arrange the necessary copy material into a logical heirarchy. Again, like the CD project, we were welcome to pursue any sort of image treatment we saw fit - so long as our design mirrored the music and was followed through with appropriate taste and execution. The extra caveat with this project brief was to match styles with the CD Packaging as well as make the the poster, ticket, and envelope visually similar to one another.
Envel opeFr ontVi ew s cal edt os i ze
Envel opeBackVi ew s cal edt os i ze
Ti cketFr ontVi ew s cal edt os i ze
Ti cketBackVi ew s cal edt os i ze
Envel opeFr ontVi ew s cal edt os i ze
Envel opeBackVi ew s cal edt os i ze
Ti cketFr ontVi ew s cal edt os i ze
Ti cketBackVi ew s cal edt os i ze
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