MARKETING IN THE CANNABIS INDUSTRY
JOHN JEZZINI
The Changing State of Cannabis As the cannabis industry grows and startups evolve into more mature companies, businesses are incentivized to invest in marketing to differentiate themselves from the increasing competition.
Different Channels for Cannabis Marketing Learn which works for your business. Every company in the cannabis industry should have a web presence, from local dispensaries to international companies. Though there are some limits to cannabis-based information that can be posted online, location-based web initiatives can help build awareness and get a business on the map.
Marketing for Dispensaries
Even with a limited ad budget, dispensaries can build community awareness through a social media presence. The goal is to get customers through the door and ensure repeat visits. For the latter, options such as curbside pickup and contactless transactions can help keep things convenient and safe.
Marketing For Brands Cannabis brands thrive on building recognition and loyalty, particularly among the dispensaries that sell to customers. If a cannabis brand is able, hiring a B2B marketer is a good way to build a network and get distributors interested. Omnichannel marketing is more feasible for larger brands, and can drive demand among consumers.
Limitations and Restrictions Do your research. Many social media channels, as well as Google ads, don't allow for ads that depict a "drugrelated" product. These restrictions may well be lifted as cannabis becomes legalized in more places, but consult a legal expert before launching a marketing initiative.
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Cannabis marketing is at its best now: when some market spaces are still being filled and there's room for new competitors and innovation.
Thank you for reading. For more on developments in the cannabis industry, visit JohnJezzini.us