john laue
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I LIKE TO PRACTICE
UNCOMMON
SENSE UNCOMMON I LIKE TO PRACTICE
Advertising
I have worked on numerous projects with respect to Grand Mariner, and this project was based on a print ad. The ad would be in print in Maxim Magazine, Rolling Stone, Sports Illustrated, Cosmo, etc. At Lambesis, we were hired to create a sensual ad that encompassed a provocative style. While contributing some conceptual ideas and working at Lambesis, we would collaborate and think of ways that would possess a “french” yet “playful” scheme. I designed an ad that was playful for a male and a female and that focused on a women pulling on his tie. As simple as it sounds, a close shot of a lady pulling on a man’s tie allows for some imagination and left to the audience to fill in the blanks. With the help of our Creative director and illustrator, I drew up some concepts and showcased
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them, and the concepts were presented to Grand Marnier for approval.
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Chosen Design
Final Conceptual Design
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Another project that we had the pleasure of working on was the Dasani Water campaign. At Lambesis, with the help of our Creative Director and Illustrator, we wanted to focus on capturing the essence of the plant and make it coincide with the bottle. Dasani’s campaign was to convey the responsibility to its audience, to be aware and to be inside the scope of practicing new lifstyles. We went ahead and created the whole campaign, from websites, to cd packaging, point of sales and promotional pieces. By far, on of the most rewarding pieces and experiences that I had the pleasure to be apart of. The Lambesis Agency was where I started to kick off my creative juices and tackle the creativity.
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WDM Group retains a diverse portfolio of nineteen industry and territory specific brands – each producing its own digital magazine, website, mobile apps and weekly e-newsletter. These unique products keep high-level professionals informed on the latest news from within their competitive business markets. As innovators in digital technology, WDM Group leverages their content across a wide range of digital platforms including iPad applications, social media sites, and more.
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At WDM Group, I gained a great deal of knowledge in building and developing advertisements as well as designing my very own magazine which was called Business Review USA. At WDM Group, I quickly advanced to Creative & Production Designer, and eventually became the Senior Graphic Designer. While designing advertisements and magazines, I managed a team of 5 Designers and I had the pleasure to work with such great clientele. Amongst such great companies, here are just a couple of the many ads that I developed for the digital platform.
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Magazine Design
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Business Celebs
CHRISTINA AGUILERA, CEE LO GREEN, ADAM LEVINE AND BLAKE SHELTON HAVE CATAPULTED THEIR PRESENCE ON PRIMETIME TV INTO SOLID CAREER SUCCESSES WRITTEN BY SHARISE CRUZ
Visit us online at www.businessreviewusa.com
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March 2012
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SKILLS TO PAY THE BILLS -
Business Celebs
THE 5 MOST BUSINESS-SAVVY ATHLETES THEY CAN PLAY – THAT’S CLEAR TO ANYONE WHO GIVES A DAMN (OR ANYONE WHO DOESN’T). THEY’RE SOME OF THE MOST RECOGNIZABLE FACES IN SPORTS, AND THEIR TALENT AND HARD WORK HAVE PAID OFF ON THE FIELD, COURSE, OR COURT.
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Visit us online at www.businessreviewusa.com
February 2012
Visit us online at www.businessreviewusa.com
February 2012
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Branding
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Open Gate helps gifted children from low-income areas to rise above their perilous circumstances. With one-onone tutoring and stimulating learning experiences, Open Gate students learn that academics are more exciting and rewarding than the gang activity in their neighborhoods.
BRAND ATTRIBUTES The brand will convey a sense of assurance to those who feel the need of improving in school, an establishment in the community, and to lead those to a successful path in regards to academics and life skills.
THE ORGANIZATION The main goals for the branding system is to be a leader in improving academic achievement in the community. The new branding system will ensure that the participants and the organization can communicate more effectively and that the organization can be accountable to its audience.
THE MARK The mark can be used on a white background as it relates to the balance of positive and negative space. The mark is a symbol of open opportunities and it evokes a sense of improvement while the colors are to provoke a proactive learning environment.
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pantone 124 C: 0 M: 28 Y: 100 K: 0 pantone 646 C: 65 M: 30 Y: 0 K: 11
PO Box 231665 Encinitas, CA 92023 760.944.9224 Phone 760.944.7931 Fax
PO Box 231665 Encinitas, CA 92023
2.0”
760.944.9224 Phone 760.944.7931 Fax
1.0”
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SPOTIFY CAMPAIGN
POSTER
PROMO BLOG 25
WEBSITE
CD www.johnlauejr.com
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The concept behind this project, was to convey an educational message to a school environment. I took a leaf and researched what kind of tree it came from and then scanned and traced it from the computer. After doing some research I found that the “rootstock tree” is a native tree that is grown particularly in the Western States. So I began sketching out different ways to incorporate the letter “R” for rootstock into some characteristic from the leaf, and tried to make it legible so a young student may be able to read it. Color was also a process in which I felt it needed to carry a specific “Western look”, so I chose warm colors. Finally, what better way to teach the students through playing cards, so I made a front and back design for the Letter “R” and gave a little information on the tree itself.
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Packaging
At Lambesis, Skyy Vodka is one of our accounts and we have done everything from the print ad that you see here to the transportation cases for bottles and even to our latest project, which was a limited edition bottle. Skyy Vodka asked us to develop a concept for a limited edition bottle and we explored all possibilities. Today in our society, we have noticed that more of a younger audience is gravitating towards the rave scene, essentially electronica music. You can hear it in our radios stations, clubs, even sporting events. We wanted to captivate that young audience, preferably men in the ages of 21 to 30. So, what I did was
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think of a way to incorporate the theme of music into the design of the bottle. More importantly how can the bottle be used over and over again in which it related to music? Will there be music playing? Well I thought incorporating a vinyl or record player in the mix would be a great way for those VIP parties at certain clubs. With the
help of the Lambesis crew, we explored plenty of options and one of my ideas made it to the finals. We explored all options from the rave scene, sexy toys, and even explored sponors to world famous dj’s like Daft Punk, ATB, Deadmau5 etc.
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BRAND ATTRIBUTES
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BRAND ATTRIBUTES
SIDE 1
FRONT
SIDE 2
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At Lambesis, we were asked to develop a high end line for the Mighty Leaf Tea company. They do have a line, but they want to broaden their audience as well as their design. I focused mainly on the typography to sell the product. As a typography guru, all well developed type is near always associated with high end products. So Mighty Leaf gave us parameters on what they wanted, and from my Creative Director gave me a direction and I just went with it. He also wanted me to design the visual instructions for the tea boxes. This was probably one of my most rewarding and fun projects I had the privilege to work on while at Lambesis.
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Peppermint /
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Product Description: The latest from ASPCA is that they are introducing a kit for first time dog adopters, more specifically for puppies. “My Lil Pup Pack” is this idea for those who are not familiar with the needs and care for a dog, like shots, dips, hygiene, correct food, and exercise. Instead of a kit that only applies its design to puppy necessities, this product will be information based and informal to the audience on how to correctly care for a dog in it’s first years. Many people do not know the importance in care for a dog, so this product will educate the consumer in to properly molding and shaping a life long companion.
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Marketing Objective: In addition to the product development, I am designing a package that can be reused over and over again, something that is reusable, and that has a long life. The pack will be a “on the go” traveling puppy food storage case, which can also function as a carrying case. I want the type treatment to be playful, yet educational and more importantly, possess a feeling for all ages to abide by. The brand identity will be similar to those in pet stores like Petco, Pets Plus, even other stores like K-Mart, Target, and Wal Mart, but will have more of a educational approach rather than an nice anesthetic look to sell a product. The idea is to educate as much as possible with little money to acquire it. I want the personality or tone of voice to be friendly and cohesive with those who are adopting a puppy. I want the response of the consumer to quickly appreciate the concept and to leave with the product as if it’s a necessity to have it.
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While working at Lambesis in Carlsbad, I have had the opportunity to work on some major accounts that have impacted my work. At Lambesis, we are in charge of a major part of their advertisements including TV spots, their websites, and their advertisements. We were hired to produce yet another commercial for Grand Marnier. While contributing some conceptual ideas and working at Lambesis, we would collaborate and think of ways that
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would possess a “french” yet “playful” scheme. Many thought of Burlesque ideas and many thought of the typical yacht scene, but I wanted to show the true essence of where the spirit is actually manufactured. We were assigned to visually conceptualize a storyboard. With the help of Lambesis and the help of our illustrator, I thought of a way to show the way the spirit is produced but in a seductive and playful manner. It is called, the “Grand Creation.”
Storyboarding
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c
2010 The Lambesis Agency
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Photography
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