Owens Corning Certifiied Energy Expert Program Guide by John McQuillan

Giving you a framework to help grow your business. PROGRAM RESOURCE GUIDE

Table of Contents

CERTIFIED ENERGY EXPERT PROGRAM -

Table of Contents

Welcome ...........................................................................................................................................................................3 Elements of the Certified Energy Expert™ Program.................................................................................................4 Certification & Training ............................................................................................................................................................................ 4 Products & Installation Warranty ........................................................................................................................................................ 6 Advertising & Marketing ......................................................................................................................................................................... 7 ProConnect™ Resource Center .............................................................................................................................................. 8 Brochures .............................................................................................................................................................................................. 9 Direct Mail ..........................................................................................................................................................................................10 Door Hangers...................................................................................................................................................................................11 Email Blasts .........................................................................................................................................................................................12 Jobsite Sign .........................................................................................................................................................................................13 Posters ..................................................................................................................................................................................................14 Web Banners ....................................................................................................................................................................................15 Print Ads ..............................................................................................................................................................................................16 Radio .....................................................................................................................................................................................................18 Sell Sheets ...........................................................................................................................................................................................20 Social Media .......................................................................................................................................................................................21 Window Cling...................................................................................................................................................................................23 Stationery............................................................................................................................................................................................24 Television .............................................................................................................................................................................................26 Truck Signage ....................................................................................................................................................................................27 Public Relations ................................................................................................................................................................................30 Wearables & Merchandise .........................................................................................................................................................32 Program Rewards & Accruals.............................................................................................................................................................35 Technical Support .....................................................................................................................................................................................39 Forms ...............................................................................................................................................................................40 Invoice Submittal Form ..........................................................................................................................................................................40 Claim Form ..................................................................................................................................................................................................41 Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™ ................................................42 Using Owens Corning™ Trademarks & the Certified Energy Expert™ Logo .............................................................42 Certified Energy Expert™ Logo & Guidelines for Use.................................................................................................45 Use of THE PINK PANTHER™...........................................................................................................................................................47 THE PINK PANTHER™ Guidelines ........................................................................................................................................48 Obtaining MGM Approval to Use THE PINK PANTHER™ .......................................................................................49 Use of THE PINK PANTHER™ by Medium .......................................................................................................................50 Legal Copy When Using THE PINK PANTHER™ on Merchandise or in Limited Space ............................52 Correct Use of THE PINK PANTHER™ ..............................................................................................................................53 Incorrect Use of THE PINK PANTHER™ ............................................................................................................................53 THE PINK PANTHER™ Color Specifications....................................................................................................................54

Welcome

CERTIFIED ENERGY EXPERT PROGRAM -

To our new Owens Corning™ Certified Energy Expert™ professional: Congratulations and welcome to the program! Having shown yourself to be motivated and successful to qualify for our program, you’ve proven to be one of the best of the best. We’re proud to have you and proud to help you grow your business. As a Certified Energy Expert™ professional, you’ll have: • Some of the most knowledgeable, thoroughly trained crews in your market and the latest installation techniques. • Access to business solutions developed with a group of your peers – successful contractors like you. • An outstanding 10-year warranty for customers’ peace of mind. • Access to the ProConnect™ Resource Center, a one-stop online portal that is personalized for insulation contractors like you. • Fully designed marketing and advertising tools, ready to roll. Just add your contact information so customers know who to call. • Exceptional products with the backing and market traction of one of the top brands in insulation – Owens Corning™. • A strong relationship with an industry leader who values your input and truly listens. So dig in. Everything you need is right here, ready for take-off. To begin accessing all of your marketing and sales tools through the ProConnect™ Resource Center, just call the ProDesk® Contractor Service Center at 1-866-776-3375 to register. Feel free to contact us with questions, ideas, sales victories, success stories … we want to hear from you.

Again, welcome!

With sincere congratulations,

Mike Swift Vice President, Insulation Sales The Certified Energy Expert™ Program

Elements of the Program

CERTIFIED ENERGY EXPERT PROGRAM -

Elements of the Certified Energy Expert™ Program In This Section: • Certification & Training • Products & Installation Warranty • Advertising & Marketing • Program Rewards & Accruals • Technical Support

Certification & Training The knowledge and skills to do the job right the first time, every time. Being a Certified Energy Expert™ professional is a real competitive advantage – the result of stringent training and certification requirements that focus on building science, thermal performance, moisture prevention, air infiltration and leakage prevention, ventilation and auditing for maximum energy efficiency. All training is available online, to make it convenient for every crew member’s schedule. You should have received a URL (https://ocinsulation.prosperitylms.com/req/ocinsulation_student/index.cfm) and access code to enter the training website soon after your acceptance into the program. If you have not received your access code, contact your area sales manager. Training is provided in short, easy-to-use modules. Key elements (in English and Spanish) include: • The latest installation techniques and product knowledge • Level 1 and Level 2 training • Progress tracking and updates • Employee growth and development

Elements of the Program

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Level 1 Modules • Introduction to Insulation • Batts in Framed Walls • Batts for Ceilings • Batts for Floors and Foundation Walls • Loosefill – Attics • Basics of Air Sealing • Right vs. Wrong Installation

Sample Level 1 Modules

MODULE 4 Batts for Floors and Foundation Walls

MODULE 6 Basics of Air Sealing

Level 2 Modules • Loosefill in Walls • QuietZone® Insulation and Acoustics • Advanced Building Science • Building Codes and Standards • Advanced Air Sealing and Air Barrier • Quality Assurance • Commercial Applications • ENERGY STAR®/DOE Programs

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Products & Installation Warranty We’ve got your back with exceptional products and an outstanding warranty. It’s all about raising the level of trust your customers have in you and making callbacks a thing of the past. You’re a Certified Energy Expert™professional, which means your work is backed with a 10-year limited warranty on our products and your installation of those products. You are responsible for making sure the warranty is registered within 60 days of installation, otherwise, it becomes null and void. You can register it yourself or have the homeowners do so by mailing in their registration card and product information once the job is complete. For warranty details and coverage, please call the ProDesk® Center at 1-866-776-3375 or log onto www.ocproconnect.com.

Warranty Card

Registration Card REGISTRATION CARD

OWENS CORNING LIMITED 10-YEAR WARRANTY

Owens Corning Insulating Systems, LLC, Limited Warranty on Insulation Products purchased and installed under Certified Energy Expert™ (CEE) Program

CERTIFIED ENERGY EXPERT™ (“CEE”) PROGRAM Limitations on the transferability of this warranty are set forth herein.

Completion and mailing of this registration card is optional, but encouraged in order for Owens Corning to serve you better.

Thank you for your recent purchase and installation of the Product checked below (“Product”): (Contractor, please complete)

 PINK® FIBERGLAS™ Insulation in Batts and Rolls  PINK® FIBERGLAS™ Loose Fill Insulation

 PROPINK® Loose Fill Insulation  EnergyComplete™ Air Infiltration Barrier

WHO IS COVERED? The original consumer purchaser of Product for installation in a free-standing residential home within the United States, or the first transferee from the original consumer purchaser (“Purchaser”). For this warranty to be transferred, the new homeowner must complete and return the attached Warranty Transfer Card within sixty (60) days of the real estate transfer. Beyond the Purchaser, this warranty is not transferable. WHAT DOES THIS WARRANTY COVER? For ten (10) years from the completion date of Product installation, Owens Corning Insulating Systems, LLC (“Owens Corning”) warrants that the Product has been manufactured and installed in accordance with its published specifications and is free from any defect in material or manufacturing that would adversely affect its original insulating efficiency. WHAT DOES THIS WARRANTY NOT COVER? This warranty does not apply to, and Owens Corning shall not be liable for, damage due to any cause not expressly covered herein.This warranty does not cover any problems with non-defective Product or installation caused by conditions or handling beyond the control of Owens Corning or the Contractor. Some examples of conditions not covered by this warranty include failures or defects in the Product or installation caused by: causes beyond normal and proper use including, but not limited to: acts of God, war or terrorism, fire, flood, wind or other weather damage, or exposure to chemicals or the environment; or installation services provided by anyone other than an installer that is certified by Owens Corning through its Certified Energy Expert program as of the installation date; or non-manufacturing defects, including but not limited to improper maintenance, neglect, accident, casualty, vandalism, misuse, ice damning, failure or defect of the Product or installation resulting from an alteration made to the structure of the residence, or any other cause that disturbs or disrupts the Product as installed; or any costs incurred by you that are not authorized in advance by Owens Corning. LIMITATIONS ON COVERAGE ANY IMPLIED WARRANTY, INCLUDING THE IMPLIED WARRANTY OF FITNESS FOR A PARTICULAR USE OR PURPOSE AND THE WARRANTY OF MERCHANTABILITY, IS LIMITED IN DURATION TO THE EXPRESS WARRANTY PROVIDED HEREIN UNLESS A SHORTER PERIOD IS PERMITTED BY LAW. OWENS CORNING SHALL NOT UNDER ANY CIRCUMSTANCES BE LIABLE FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR FOR DAMAGE TO THE BUILDING, ITS CONTENTS OR ITS OCCUPANTS. THIS WARRANTY CONTAINS ALL OF THE PROVISIONS OF PURCHASER’S REMEDIES FROM OWENS CORNING. OWENS CORNING'S LIABILITY IS LIMITED TO THE PROVISIONS OF THIS WARRANTY, WHETHER ANY CLAIM AGAINST IT IS BASED UPON STRICT LIABILITY, NEGLIGENCE, BREACH OF WARRANTY OR ANY OTHER THEORY OR CAUSE OF ACTION. Some states do not allow limitations on how long an implied warranty lasts and/or do not allow the exclusion or limitation of incidental or consequential damages, so the above limitations or exclusions may not apply to you. This warranty gives you specific legal rights and you may also have other rights that vary from state to state.

Original Installation Date: Homeowner Name: Address: City, State and ZIP: Work Phone: ( ) Home Phone: ( ) E-mail Address: Signature of Homeowner: Name of CEE Contractor/Installer: Address of CEE Contractor: Owens Corning™ Installed Insulation Product Name(s):

WHAT WILL WE DO TO CORRECT PROBLEMS? If the performance of the Product is ever materially affected during the warranty period by a Product or installation defect as described in the preceding paragraphs, then Owens Corning will, at its sole discretion, provide the Purchaser with the reasonable cost of: (1) a quantity of Product sufficient to replace the defective Product or (2) a quantity of Product sufficient to bring the thermal performance of the installed Product up to the original intended energy efficiency, and, (3) if Owens Corning, in its sole discretion, so determines, the cost to remove the defective Product and to install the new Product. OWENS CORNING'S LIABILITY HEREUNDER IS LIMITED TO THE REASONABLE COST OF THE REPLACEMENT OR ADDITIONAL PRODUCT REQUIRED AND THE COST TO REMOVE THE DEFECTIVE PRODUCT AND TO INSTALL THE NEW PRODUCT. The ten (10) year coverage offered by this warranty automatically ceases upon the sale of the building or property where the Product has been installed by the original Purchaser.

Note: Please retain proof of purchase and installation date with your important records in the event that you choose to transfer this warranty in the future.

NOTIFICATION OF CLAIMS To make a claim under this warranty, the Purchaser must notify Owens Corning within sixty (60) days of the date that the claimed defect is first discovered. The Purchaser should submit the claim in writing to OWENS CORNING INSULATING SYSTEMS, LLC, ONE OWENS CORNING PARKWAY,TOLEDO OH 43659. Please state the Purchaser’s name, address, telephone number, Product name, a description of the claimed defect, the date of installation and Contractor/Installer name, and submit proof of purchase.

For more information, call 1-800-GET-PINK® or visit our web site at www.owenscorning.com.

MODIFICATION This warranty may not be changed or modified, except in writing signed by an officer of Owens Corning. For further information, please call: OWENS CORNING INSULATING SYSTEMS, LLC, ONE OWENS CORNING PARKWAY, TOLEDO, OH 43659, Telephone: 1-800-GET-PINK.® Effective Date: .

Pub. No. XXXXXXXXX-X. Printed in U.S.A. September 2011. THE PINK PANTHER™ & ©1964–2011 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. The color PINK is a registered trademark of Owens Corning. ©2011 Owens Corning.

Pub Number – 10015806

Pub Number – 10015805

Elements of the Program

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Advertising & Marketing In This Section: • ProConnect ™ Resource Center

• Radio

• Brochures

• Sell Sheets

• Direct Mail

• Social Media

• Door Hangers

• Window Cling

• Email Blasts

• Stationery

• Jobsite Sign

• Television

• Posters

• Truck Signage

• Web Banners

• Public Relations

• Print Ads

• Wearables & Merchandise

Want to grow your business? We’ll help you get the word out. There are many benefits to partnering with one of the industry’s top insulation brands. We designed a variety of targeted advertising materials to help you win more business. You will gain access to these materials by calling the ProDesk® Center at 1-866-776-3375 or by logging onto www.ocproconnect.com. Once you are logged in, just follow the easy directions for imprinting and you’re on your way. Should you have any questions, you can always call the ProDesk® Center at 1-866-776-3375. These materials will help you: • Position yourself as the insulation expert in your market. • Show builders and homeowners you are one of the most reliable, professional insulation contractors in your market. • Establish valuable, lucrative relationships with builders by supporting them and helping their business. • Leverage the Owens Corning™ brand to secure a competitive edge over other insulation contractors. Feel free to take advantage of any and all of the materials provided. All materials developed specifically for the program are ready to use. You have the option to either print these materials or receive PDFs that are email ready. If you are considering developing your own materials, be sure to consult with Local Marketing (localmarketing@owenscorning.com). See the Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™ later in this guide for detailed information. NOTE: The Owens Corning™ Certified Energy Expert™ logo and THE PINK PANTHER™ logo cannot be used in conjunction with competitive insulation brand names.

Elements of the Program

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ProConnect™ Resource Center The ProConnect™ Resource Center is a one-stop online portal that is personalized for insulation contractors like you. Access all of the great Owens Corning™ business-building resources in one place. With one click you can: • Track all of your Owens Corning™ business at a glance • Access business-building resources 24/7 • Customize co-branded marketing • Strategically manage promotional funds • Access lead management tools • Register warranties • Order merchandise and more Steps to access your account: 1. Call the ProDesk® Center at 1-866-776-3375 to register with a valid email address. 2. Your password will be emailed to you. 3. Remember to keep a record of your username (given at time of registration) and password (emailed to you upon completion of registration). 4. Access your Owens Corning™ ProConnect™ Resource Center account.

Elements of the Program

CERTIFIED ENERGY EXPERT PROGRAM -

Brochures Brochures are a great way to leave important information – and a great impression – with a homeowner or builder prospect. These are beautifully designed, printed and ready-to-use, and concisely lay out the benefits of working with a Certified Energy Expert™ professional like you. There’s room on the back to imprint your company’s information, so they know exactly who to call. PDFs of the brochures are available for emailing, too, all at www.ocproconnect.com.

To Builders:

Pub Number – 10015869

To Homeowners:

Pub Number – 10015868

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Direct Mail Direct mail is a great way to reach your target audience at home – right where the benefits of insulation are top-of-mind. Other benefits of direct mail: it’s fairly inexpensive, it’s extremely targeted, it can be personalized and it doesn’t have a shelf life. If homeowners aren’t in the market for insulation when they receive it, they can set the mailer aside and reference it later. Radius mailing option – Mailing list purchased around an anchor address “radius.” The price includes printing, creation of a targeted mailing list and first-class postage. Bulk ship option – Postcards designated with “N” after the item number will be mailed directly to you for your mailing convenience. Please do not forget you will need to place a stamp on them before mailing. Log on to www.ocproconnect.com to begin customizing your direct mail.

To Homeowners:

Pub Number – 10015854

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Door Hangers Door hangers are a smart way to reach customers at home. These customizable door hangers will grab attention and drive response. Log on to www.ocproconnect.com to determine which door hangers are right for you!

To Homeowners:

Front A Pub Number – 10015850

Front B Pub Number – 10015851

Front C Pub Number – 10015852

Front D Pub Number – 10015853

Back (All)

Elements of the Program

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Email Blasts Email blasts are an excellent way to reach a large, targeted audience rather quickly and efficiently. What’s more, they can be personalized with your contact information, and they’re available as easily downloadable files. We’ve prepared an email blast you can customize. So, how do you distribute it? You need an “address” list. Do you have your own list of customers with their email addresses? If so, you can start there. If not, you can contact a service that will help you create an email list and distribute your message. For more information on creating or buying an email list, please visit www.ocproconnect.com.

To Builders:

To Homeowners:

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CERTIFIED ENERGY EXPERT PROGRAM -

Jobsite Sign Customers love to get home improvement experts by referral, so get the word out with a jobsite sign. Not only can it help generate new business, it can boost your company name recognition. • 26" W x 20" H 2-sided sign • Display your company logo prominently in full color. Log on to www.ocproconnect.com to learn more about customizing your site sign.

Pub Number – 10015970

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Posters Posters are a great way to reach customers in many venues. These customizable posters will grab attention and drive response. Just visit www.ocproconnect.com to determine how you can customize these posters for your business.

Pub Number – 10015945

Pub Number – 10015946

Pub Number – 10015942

Pub Number – 10015943

Pub Number – 10015944

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Web Banners Banner ads are similar to small-space print ads, except they’re online. You can place them on your own website as well as on websites your builder and homeowner customers are likely to visit repeatedly. Think about the types of local sites your audience may be browsing. Local news stations and handyman websites are great places to start for homeowners and builders. Then, contact the individual websites for their rates and how they can place your web banner(s) on their site, or talk with your media advisor. Motion helps catch the eye of people browsing any site. So these web banners are created to shift automatically from slide to slide. These animated Flash files also have a hotlink embedded in the banners that, when clicked, can take the reader directly to your website or to the program contractor locator. The files can be obtained by calling the ProDesk® Center at 1-866-776-3375 or by visiting www.ocproconnect.com.

To Homeowners:

Animated Slide 1

Animated Slide 2

EASY (300 x 250 pixels)

BRINGING DOWN (300 x 250 pixels)

Animated Slide 1

Animated Slide 2

Animated Slide 1

Animated Slide 2

GOING DOWN (300 x 250 pixels)

Animated Slide 2

SAVE (300 x 250 pixels)

Animated Slide 2

Animated Slide 1 SAVE (728 x 90 pixels)

Should you need further assistance for uploading files to your site, please contact the ProDesk® Center at 1-866-776-3375.

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Print Ads The following ads were developed to promote your business and help build recognition with builders and homeowners. They’re designed to be customized with your company’s name, logo, phone number, web address and mailing address. Each is ready to deliver to the print medium best suited for your target audience. Available in full page, 1/2 page and 1/4 page sizes, each ad is ready in both color and black and white. Just download the files from www.ocproconnect.com. How to place a newspaper ad: • Decide on a budget. • Make a list of local newspapers. Large city papers are great, but don’t forget the smaller local dailies and weeklies. They’ll be less expensive. • Talk to a newspaper representative to determine which section and what day make the most sense to run your ad. • Confirm your placement and verify the materials deadline. Be sure to allow extra time if they’re going to customize your ad. • Email a .pdf of your ad by the materials due date. Other ideas: • Print an ad and use it as a flyer. • Consider placing an ad in the Yellow Pages or local industry-specific magazines, such as those that list homes for sale. • Send as a PDF within an email to a potential customer. To Builders:

You want fewer callbacks. Homebuyers want more value.

You need Owens Corning Certified Energy Expert Professionals. The contractors qualified to do more for you. TM

It’s simple. Owens Corning™ Certified Energy Expert™ professionals have the training and certification others just don’t match.

Certified Energy Expert™ professionals: • Are trained and certified by one of the manufacturing leaders. • Offer an outstanding warranty covering products and installation. • Are fully backed by one of the industry’s leading insulation brands. • Use exceptional Owens Corning™ insulation products for complete energy performance. • Understand thermal performance, moisture prevention and air leakage, and provide real solutions, including Owens Corning™ EcoTouch™ insulation products.

Contact this Owens Corning™ Certified Energy Expert™ professional today.

Contractor Imprint Area

Full Page – Color Pub Number – 10015855

Full Page – B&W Pub Number – 10015859

You want fewer callbacks. Homebuyers want more value.

You need Owens Corning Certified Energy Expert Professionals. The contractors qualified to do more for you.

It’s simple. Owens Corning™ Certified Energy Expert™ professionals have the training and certification others just don’t match.

Certified Energy Expert™ professionals: • Are trained and certified by one of the manufacturing leaders. • Offer an outstanding warranty covering products and installation. • Are fully backed by one of the industry’s leading insulation brands. • Understand thermal performance, moisture prevention and air leakage, and provide real solutions, including Owens Corning™ EcoTouch™ insulation products.

Contact this Owens Corning™ Certified Energy Expert™ professional today.

Contractor Imprint Area

1/4 Page – Color Pub Number – 10015858

You want fewer callbacks. Homebuyers want more value.

1/4 Page – B&W Pub Number – 10015861

You need Owens Corning Certified Energy Expert Professionals. The contractors qualified to do more for you. TM

It’s simple. Owens Corning™ Certified Energy Expert™ professionals have the training and certification others just don’t match.

Contact this Owens Corning™ Certified Energy Expert™ professional today. Contractor Imprint Area

1/2 Page – Color Pub Number – 10015857

Contact this Owens Corning™ Certified Energy Expert™ professional today. Contractor Imprint Area

1/2 Page – B&W Pub Number – 10015860

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Print Ads Continued To Homeowners:

Want to bring those heating and cooling bills down?

Talk with a Certified Energy Expert Professional and get a real insulation solution.

™

Want to bring those heating and cooling bills down?

Talk with a Certified Energy Expert™ Professional and get a real insulation solution.

High heating and cooling bills can really bring you down. Owens Corning™ Certified Energy Expert™ professionals can help. They understand thermal performance, moisture prevention and air leakage – building science many installers don’t offer. There can be lots of other benefits too, like:

™

• Savings on your heating and cooling bills.*

• Peace of mind with an outstanding warranty covering materials and installation – that’s reassurance.

• Savings on your heating and cooling bills.*

• Peace of mind with an outstanding warranty covering materials and installation – that’s reassurance.

• Comfort year-round in a home that’s cool in summer and warm in winter.

Want to bring those heating and cooling bills down – not the other way around? Call this Owens Corning™ Certified Energy Expert™ professional today.

(Imprint area with phone number and website)

• Savings on your heating and cooling bills.*

• Peace of mind with an outstanding warranty covering materials and installation – that’s reassurance.

1-800-GET-PINK™ | www.owenscorning.com

• Comfort year-round in a home that’s cool in summer and warm in winter.

Want to bring those heating and cooling bills down – not the other way around? Call this Owens Corning™ Certified Energy Expert™ professional today.

(Imprint area with phone number and website)

1-800-GET-PINK™ | www.owenscorning.com

*Savings vary. Find out why in the seller’s fact sheet on R-values. Higher R-values mean greater insulating power. For details go to: http://www.energystar.gov/index.cfm?c=home_sealing.hm_improvement_methodology

Full Page – Color Pub Number – 10015862

1-800-GET-PINK™ | www.owenscorning.com

1/2 Page – Color Pub Number – 10015863

1/2 Page – B&W Pub Number – 10015866

Full Page – B&W Pub Number – 10015865

Want to bring those heating and cooling bills down?

Talk with a Certified Energy Expert™ Professional and get a real insulation solution.

• Savings on your heating and cooling bills.*

• Peace of mind with an outstanding warranty covering materials and installation – that’s reassurance.

• Comfort year-round in a home that’s cool in summer and warm in winter.

Want to bring those heating and cooling bills down – not the other way around? Call this Owens Corning™ Certified Energy Expert™ professional today.

(Imprint area with phone number and website)

1-800-GET-PINK™ | www.owenscorning.com

1/4 Page – Color Pub Number – 10015864

1/4 Page – B&W Pub Number – 10015867

EcoTouch™ Insulation – To Contractors:

EcoTouch™ Insulation – To Builders:

Installing Owens Corning EcoTouch™ insulation is a decision everyone can take comfort in.

We build with Owens Corning EcoTouch™ insulation to make you comfortable in so many ways.

Year after year, you’ll appreciate the comforts of a home built with Owens Corning EcoTouch™ insulation.

A quality home insulation job star ts with the right insulation. With Owens Corning EcoTouch™ insulation, you’ll experience more comfort, lower monthly heating and cooling costs year round,1 and the environmental peace of mind that comes from knowing this insulation is formaldehyde free and made from at least 50% total recycled content.2 To learn more about what EcoTouch™ insulation can do for your home, contact us today.

A well-built home star ts with the right materials. With Owens Corning EcoTouch™ insulation, you’ll experience more comfort, reduced monthly heating and cooling costs year round,1 and the environmental peace of mind that comes from knowing your insulation is formaldehyde free2 and contains at least 50% total recycled content.3 To learn more about what EcoTouch™ insulation can do for the home of your dreams, contact us today.

Owens Corning EcoTouch™ insulation will add enduring value to the home of your dreams. With EcoTouch™ insulation, you’ll experience more comfort, reduced monthly heating and cooling costs year round,1 and the environmental peace of mind that comes from knowing this insulation contains at least 50% total recycled content 2 and is formaldehyde free. 3 To learn more about what EcoTouch™ insulation will bring to your new home, contact us today.

PROUD TO BE A

1 Savings vary. Find out why in the seller’s fact sheet on R-values. Higher R-values mean greater insulating power. Visit http://www.energystar.gov/index.cfm?c=home_sealing.hm_improvement_methodology. 2 Certified by Scientific Certification Systems to have a minimum of 50 percent recycled glass content, with at least 30 percent post-consumer recycled and the balance pre-consumer recycled glass content. Pub. No. xxxxxxxx. Printed in U.S.A. May 2011. THE PINK PANTHER™ & ©1964–2011 MetroGoldwyn-Mayer Studios, Inc. All Rights Reserved. The color PINK is a registered trademark of Owens Corning. ©2011 Owens Corning.

PROUD TO BE A

1 Savings vary. Find out why in the seller’s fact sheet on R-values. Higher R-values mean greater insulating power. Visit http://www.energystar.gov/index.cfm?c=home_sealing.hm_improvement_methodology. 2 Owens Corning EcoTouch™ Unfaced fiberglass insulation is verified to be formaldehyde free by the GreenGuard Environmental Institute. 3 Certified by Scientific Certification Systems to have a minimum of 50 percent recycled glass content, with at least 30 percent post-consumer recycled and the balance pre-consumer recycled glass content.

1 Savings vary. Find out why in the seller’s fact sheet on R-values. Higher R-values mean greater insulating power. Visit http://www.energystar.gov/index.cfm?c=home_sealing.hm_improvement_methodology. 2 Certified by Scientific Certification Systems to have a minimum of 50 percent recycled glass content, with at least 30 percent post-consumer recycled and the balance pre-consumer recycled glass content. 3 Owens Corning EcoTouch™ Unfaced fiberglass insulation is verified to be formaldehyde free by the GreenGuard Environmental Institute.

Pub. No. xxxxxxxx. Printed in U.S.A. May 2011. THE PINK PANTHER™ & ©1964–2011 MetroGoldwyn-Mayer Studios, Inc. All Rights Reserved. The color PINK is a registered trademark of Owens Corning. ©2011 Owens Corning.

A quality home insulation job starts by calling a Certified Energy Expert™:

BUILDER IMPRINT AREA

CONTRACTOR IMPRINT AREA

Pub Number – 10015939

BUILDER IMPRINT AREA

Pub Number – 10015947

Pub Number – 10015948

We use Owens Corning EcoTouch™ insulation to build some of the world’s finest playhouses.

Installing Owens Corning EcoTouch™ insulation will improve your home today and every day after.

When we build your house with Owens Corning EcoTouch™ insulation, you can relax and enjoy it. Because with EcoTouch™ insulation, you’ll experience more comfort, reduced monthly heating and cooling costs year round,1 and the environmental peace of mind that comes from knowing this insulation contains at least 50% total recycled content2 and is formaldehyde free.3 To learn more about what EcoTouch™ insulation can do for the home of your dreams, contact us today.

Add enduring value to your home by ins talling O w e n s C o r n i n g E coTo u c h™ i n s u l a t i o n . W i t h Owens Corning EcoTouch™ insulation, you’ll experience more comfort, lower monthly heating and cooling costs year round,1 and the environmental peace of mind that comes from knowing this insulation is formaldehyde free and made from at least 50 % total recycled content.2 To get an estimate on a quality insulation job, contact us today.

PROUD TO BE A

1 Savings vary. Find out why in the seller’s fact sheet on R-values. Higher R-values mean greater insulating power. Visit http://www.energystar.gov/index.cfm?c=home_sealing.hm_improvement_methodology. 2 Certified by Scientific Certification Systems to have a minimum of 50 percent recycled glass content, with at least 30 percent post-consumer recycled and the balance pre-consumer recycled glass content. 3 Owens Corning EcoTouch™ Unfaced fiberglass insulation is verified to be formaldehyde free by the GreenGuard Environmental Institute.

A quality home insulation job starts by calling a Certified Energy Expert™:

CONTRACTOR IMPRINT AREA

Pub Number – 10015940

BUILDER IMPRINT AREA

Pub Number – 10015949

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Radio Radio is an effective and easy way to reach a large number of your customers. We’ve made it even easier by providing a script you can customize easily with your company’s name and contact information. Here’s how to get started: • Decide on a budget. • Think about your target audience and determine what type of music they listen to: Top 40? Country? Easy listening? Then find local stations that play that type of music. Also, find out where your competitors are advertising, for reference. • Contact the appropriate stations and secure the best time slot for your audience. • Place your radio buy and send the prepared Certified Energy Expert™ professional radio script to the station. For a fee, the radio station will record and produce your spot. So be sure to include your company name, phone number and web address. In addition to a traditional radio commercial, think about sponsoring a home improvement or “Ask the Builder” show. A radio station sales representative will be able to explain available opportunities. Each radio spot is built to be easily customized with your company’s information within a prescribed content area or “donut.” This area allows you to add in your company name, phone number and web address. To complete this addition, you can contact your local radio station for help in having a voice talent record your donut, or call Hart, a marketing and communications firm, at 419-896-9600. When calling Hart, please ask to speak with the Account Executive handling the Owens Corning™ Certified Energy Expert™ Program. The process to update your radio spot will take about seven working days. Please be prepared to provide all relevant contact information and significant pronunciations to aid in a quick turnaround of your radio spot.

Script 1 “SAVE MONEY UP FRONT” :30 SFX:

(BACKGROUND SOUNDS OF HOME UNDER CONSTRUCTION)

MAN (LATE 30s/EARLY 40s): Hey, that high-efficiency heating and cooling system can help you save money up front – if your insulation has your back. You need the right insulation for lower heating and cooling costs. Owens Corning™ Certified Energy Expert™ professionals are here to help, with energy-efficient systems like Owens Corning™ EcoTouch™ insulation. Ask your Certified Energy Expert™ professional. 6-SECOND TAG (SAMPLE): Call Bob Miller Construction, 000-000-0000, or visit millerconstruction.com.

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Script 2 “WHAT’S IN YOUR WALLS?” :30 SFX:

(BACKGROUND SOUNDS OF HOME UNDER CONSTRUCTION)

MAN (LATE 30s/EARLY 40s): Homeowners: What’s in your walls? The answer may be the only thing standing between you … and saving money. Ask an Owens Corning™ Certified Energy Expert™ professional. Certified Energy Expert™ professionals can recommend the most efficient system to keep your home warm in winter and cool in summer. You get an outstanding warranty backed by an industry leader. What’s in your walls? Call this Certified Energy Expert™ professional and find out. 6-SECOND TAG (SAMPLE): Call Bob Miller Construction, 000-000-0000, or visit millerconstruction.com.

EcoTouch™ Insulation Script Pub Number – 10015951 “JOB DONE RIGHT” :60 ANNCR:

At (insert your company name here), as a Certified Energy Expert™ professional, our commitment to doing your home insulation job right starts with using Owens Corning™ EcoTouch™ insulation. New EcoTouch™ insulation can help make your home feel more comfortable and reduce your heating and cooling costs. For environmental peace of mind, EcoTouch™ insulation is made from at least 50% total recycled content, the highest certified percentage in fiberglass insulation. To learn more about how (insert your company name here) and Owens Corning™ EcoTouch™ insulation can help you improve your home for as long as you own it, contact us at 000-000-0000, or XXXXXXX.com.

DISCLAIMERS: Savings vary. Find out why in the Seller’s Fact Sheet on R-values. Higher R-values mean greater insulating power. See EnergyStar.gov. Certified by Scientific Certifications Systems to have a minimum of 50% recycled glass content, with at least 30% post-consumer recycled content.

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Sell Sheets We often hear from contractors and installers that they’re not salespeople, they’re contractors. That’s okay, because these sell sheets can do the selling for you. Use the homeowner sell sheet to educate prospects about the benefits of working with a Certified Energy Expert™ professional when choosing insulation for a new or existing home. Explain that Owens Corning™ Certified Energy Expert™ professionals offer some of the best insulation solutions for optimizing energy efficiency, moisture and air leakage prevention, and comfort. Use this same sell sheet to promote your retrofit business directly to homeowners. There’s also a sell sheet especially for builders to promote your services and the benefits of partnering with an Owens Corning™ Certified Energy Expert™ professional – you. Log on to www.ocproconnect.com to customize these sell sheets for your business.

To Builders:

To Homeowners:

You want fewer callbacks. Homebuyers want more value.

Owens Corning™ Certified Energy Expert™ professionals stand apart. As some of the most highly trained and certified contractors in the industry, they understand thermal performance, moisture prevention and air leakage, and provide real solutions, including Owens Corning™ EcoTouch™ insulation products. What’s more, Owens Corning™ Certified Energy Expert™ professionals: • Are trained and certified by one of the manufacturing leaders. • Offer an outstanding warranty covering products and installation. • Are fully backed by one of the industry’s leading insulation brands. • Use exceptional Owens Corning™ insulation products for complete energy performance. Contact this Owens Corning™ Certified Energy Expert™ professional today.

Contractor Imprint Area

Pub Number – 10015972

Pub Number – 10015971

For Contractors to Builders/Homeowners: Owens Corning EcoTouch™ insulation. Brings comfort home in so many ways.

Pub Number – 10015941

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Social Media The Internet is a hotbed of low- and no-cost advertising possibilities. Take Facebook: it’s the perfect place to display jobsite photos and videos. This type of relationship marketing can lead to word-of-mouth referrals. An excellent way to position yourself as an industry expert is to leverage Twitter. Here you can focus on industry trends as well as prospecting. Another great idea is to create a LinkedIn® account. Here you can solicit reviews from past customers which, in effect, act as recommendations. Also, if people have questions about insulation, you can answer them, further positioning yourself as an industry expert. Posting short installation videos on YouTube™ or Facebook is a great form of public relations as well as another way to build awareness. All these social media options are great ways to network with industry experts and reach potential clients. These social media tools are just a few resources – there are multiple venues. This is a constantly evolving medium, and we’re committed to keeping Owens Corning™ Certified Energy Expert™ professionals at the forefront of new opportunities.

How to Get Started On Facebook You’ve heard of something being “as easy as falling off a log?” The people at Facebook are experts at this. • Go to http://www.facebook.com/business and follow their incredibly easy directions. (If you have no time to do this, ask your 10-year-old. Fifteen minutes. Seriously.) • Check the Facebook Ads section to explore placing clickable ads on related pages (work and community relationships). Clickable ads take the viewer directly to your web page with a single click. On Twitter Pretty much the same deal. Just enter your information and the site does the rest. • If you’re not already actively following a Twitter account and tweeting, go to http://business.twitter.com to get briefed. They’ll take you through the rest. • Take a minute to explore the easy-to-use tools for tracking effectiveness. On LinkedIn A more business-focused social medium, LinkedIn allows you to target your audience in a lot of ways. • Start at http://learn.linkedin.com/company-pages and they’ll take you from there. You’ll be up and running in no time. • Spend a minute with the downloadable guide at http://marketing.linkedin.com/companypages.

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Facebook Ads • Display your company logo or ad along with the Certified Energy Expert™ logo on Facebook to drive traffic to your site. • The Certified Energy Expert™ program logo reminds customers you’re backed by one of the most trusted names in insulation. • Log on to www. ocproconnect.com to download and customize your ads.

Ad Preview

Want to save on energy bills? Call (company name here) for your home insulation job and how to cut heating/ cooling energy costs. We’re Owens Corning™ Certified Energy Expert™ Professionals. 123-456-7890

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Window Cling Let homeowners and builder customers know you’re a contractor with eco-friendly solutions. Just peel and place on your entryway door lite or windows. Ask visiting clients if they noticed it. It’s a great conversation – and sales – starter. Place one on a prominent door or window in homes you insulate. It’s also great for letting prospective buyers and your customer’s neighbors know you share their concern for the environment … and their hard-earned money. Visit www.ocproconnect.com to place your order.

is here. Save on Your Heating and Cooling Bills *

Easy to Use Easy on the Environment PROUD TO BE A

* By insulating and sealing air leaks. http://www.energystar.gov/index.cfm?c=home_sealing.hm_improvement_methodology. Savings vary. Find out why in the seller’s fact sheet on R-values. Higher R-values mean greater insulating power. Pub. No. xxxxxxxx. Printed in the U.S.A. THE PINK PANTHER™ & © 1964–2011 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. The color PINK is a registered trademark of Owens Corning. © 2011 Owens Corning.

Pub Number – 10015955

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Stationery Letterhead Make sure all your correspondence reflects your professionalism with letterhead that includes the Certified Energy Expert™ logo. 125 sheets per box NOTE: The Certified Energy Expert™ logo may not be used in conjunction with competitive insulation brand names or competitive company business cards. • Display your company name prominently in black ink on high-quality paper stock. • Your company address and phone number should be printed in black ink. • The Certified Energy Expert™ program logo reminds customers you’re backed by one of the most trusted names in insulation. Log onto www.ocproconnect.com to place your order.

company logo here 123 Main Street Anywhere, ST 12345 XXX-XXX-XXXX

Pub Number – 10015870

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Envelopes What’s brand-building letterhead without a corresponding envelope? For a complete package, be sure to order envelopes. Standard #10 business envelopes 125 envelopes per box NOTE: The Certified Energy Expert™ logo may not be used in conjunction with competitive insulation brand names or competitive company stationery. • Display your company name, address and phone number prominently in black ink on high-quality paper stock. • The Certified Energy Expert™ program logo reminds customers you’re backed by one of the most trusted names in insulation.

small full color logo here 123 Main Street Anywhere, ST 12345 XXX-XXX-XXXX

Customer Address Area

• The MGM legal line is printed on the back side (not shown). Pub Number – 10015871

Log on to www.ocproconnect.com to learn more.

Business Cards Update your business cards to incorporate our Certified Energy Expert™ logo. 125 cards per box NOTE: The Certified Energy Expert™ logo may not be used in conjunction with competitive insulation brand names or competitive company business cards. Business Cards with Your Logo • Display your company logo prominently in full color on high-quality card stock. Display your company name, address, phone, email, fax and web address in black ink. • Your name and title should be printed in black. • The Certified Energy Expert™ program logo reminds customers you’re backed by one of the most trusted names in insulation. • The MGM legal line is printed on the back side (not shown).

COMPANY NAME 123 Main Street Anywhere, ST 12345 XXX-XXX-XXXX email address/fax web address

small color logo here

Contractor Name Contractor Title

Pub Number – 10015872

Visit www.ocproconnect.com to learn how you can customize your Certified Energy Expert™ business cards.

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Television Raise your company’s visibility in the marketplace by running a TV spot in your local viewing area. The one we provide has been crafted with the Certified Energy Expert™ message and showcases the benefits of working with Owens Corning™ Certified Energy Expert™ professionals. The TV spot is designed to accommodate customized content in a “donut,” which includes your company name/logo, phone number and web address. To complete the donut, please contact Hart, a marketing and communications firm, at 419-893-9600. When calling Hart, please ask to speak with the Account Executive handling the Owens Corning™ Certified Energy Expert™ program. The process to update your TV spot will take about seven working days. Please be prepared to provide all relevant contact information and significant pronunciations to aid in a quick turnaround of your TV spot.

Owens Corning OWEN264 - “Pink Living v2” :30 TV

OPEN ON LIFESTYLE SHOT OF FAMILY IN HOME

SHOT DISPLAYING TRUST

SFX: 5 SECONDS SOFT BUILDING MUSIC THAT IS WARM IN TONE. CONTINUES THROUGHOUT SPOT.

VO: Trust your family’s comfort to the experts ...

LIFESTYLE FOOTAGE

LENS FLARE TRANSITIONS ON FULL SCREEN GRAPHIC

CONTINUE FULL SCREEN GRAPHICS WITH LENS FLARE EFFECT

CLOSING GRAPHIC WITH CONTRACTOR IMPRINT AREA BELOW

VO: With their expert knowledge, you’ll gain on yearround comfort,

VO: lower your heating and cooling bills, and add value to your home.

VO: Contact your local Owens Corning Certified Energy Expert today for more information.

VO: ... to make your home just right.

CERTIFIED ENERGY EXPERT LOGO ANIMATES ON OVER PINK BACKGROUND VO: ... trained and certified by Owens Corning, one of the industry’s leading brands.

LIFESTYLE FOOTAGE VO: Owens Corning Certified Energy Experts are trained and certified ...

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Truck Signage Turn your truck into a moving billboard that advertises your Certified Energy Expert™ affiliation. Just place the following graphics and the familiar PINK PANTHER™ logo next to your company name along with a powerful message such as: This is an insulation contractor backed by years of building science and one of the most trusted brands in insulation. NOTE: The Owens Corning™ Certified Energy Expert™ logo and THE PINK PANTHER™ logo cannot be used in conjunction with competitive insulation brand names.

Pickup Truck/Door Decal Door magnets are a convenient and quick way to customize your vehicle. For custom Certified Energy Expert™ program door imprints, contact localmarketing@owenscorning.com for concept approval, design services and artwork.

CONTRACTOR IMPRINT

1-800-123-4567

CONTRACTOR IMPRINT

1-800-123-4567 PROUD INSTALLER OF

Pub Number – 10015873

Pub Number – 10015953

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Box Trucks When vehicle graphics include THE PINK PANTHER™, this MGM legal line must be included on only one side of the vehicle: THE PINK PANTHER™ & ©1964–[current year] Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. All vehicle graphics that include THE PINK PANTHER™ must obtain MGM approval before production. Before applying the image to your vehicle, please send a layout with proposed art in position on all relevant sides of the vehicle to localmarketing@owenscorning.com. When vehicle graphics include PINK product or the word “PINK,” the following must be added to the legal line: The color PINK is a registered trademark of Owens Corning™. Other disclaimers may be required based on content. Be sure to review your concept with Local Marketing at localmarketing@owenscorning.com early in the design process. The Certified Energy Expert™ program logo reminds customers you’re backed by one of the most trusted names in insulation. For custom Certified Energy Expert™ program design options, contact localmarketing@ owenscorning.com for concept approval, design services and artwork.

Basic Box Truck Design:

HEADLINE HERE HEADLINE HERE HEADLINE HERE HEADLINE HERE HEADLINE HERE

CONTRACTOR IMPRINT

1-800-123-4567

CONTRACTOR IMPRINT

1-800-123-4567

HEADLINE HERE HEADLINE HERE HEADLINE HERE HEADLINE HERE HEADLINE HERE

HEADLINE HERE HEADLINE HERE HEADLINE HERE HEADLINE HERE CONTRACTOR IMPRINT

1-800-123-4567 CONTRACTOR IMPRINT

1-800-123-4567

For more information, please call the ProDesk® Center at 1-866-776-3375.

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Enhanced Box Truck Design: HEADLINE HERE HEADLINE HERE HEADLINE HERE HEADLINE HERE

CONTRACTOR IMPRINT

1-800-123-4567

CONTRACTOR IMPRINT

1-800-123-4567

HEADLINE HERE HEADLINE HERE HEADLINE HERE HEADLINE HERE CONTRACTOR IMPRINT

CONTRACTOR IMPRINT

1-800-123-4567

For more information, please call the ProDesk® Center at 1-866-776-3375.

EcoTouch™ Insulation Truck Design:

SAVE MONEY

CONTRACTOR IMPRINT

On Your Heating & Cooling Bills*

1-800-123-4567

CONTRACTOR IMPRINT

1-800-123-4567 CONTRACTOR IMPRINT

CHOOSE A CERTIFIED ENERGY EXPERT™ FOR YOUR INSULATION JOB!

1-800-123-4567 PROUD INSTALLER OF

*Savings vary. Find out why in the seller’s fact sheet on R-values. Higher R-values mean greater insulating power http://www.energystar.gov/index.cfm?c=home_sealing.hm_improvement_methodology THE PINK PANTHER™ & ©1964–2011 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. ©2011 Owens Corning.

SAVE MONEY

Follow Me to Comfort...

On Your Heating & Cooling Bills* CONTRACTOR IMPRINT

CONTRACTOR IMPRINT

1-800-123-4567

PROUD TO BE A

CHOOSE A CERTIFIED ENERGY EXPERT™ FOR YOUR INSULATION JOB!

CONTRACTOR IMPRINT

1-800-123-4567

PROUD INSTALLER OF

Side Graphic Pub Number – 10015952

Back Graphic Pub Number – 10015954

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Public Relations How public relations can work for you. Public relations is a way to boost your company’s image and generate awareness about what you do. It’s similar to advertising; however, in advertising you determine exactly what the communication will say and its method of delivery. Quite often, public relations efforts rely on others (local news, social media, etc.) to help tell your story.

Story Ideas There are lots of things the public might find newsworthy about your company. Here are some thought starters. Company News Certified Energy Expert™ certification, company growth, important projects, the launch or significant upgrade of your company’s website, milestone accomplishments (e.g., 25th anniversary or 1,000th customer), strategic partnerships, new efforts to “go green” (e.g., EcoTouch™ insulation), personnel additions or changes, etc. Product News or Promotions New products or services, contests or sweepstakes, free consultations, etc. Education & Training Knowledge sharing (keeping homes cool in summer and warm in winter), market research and trends, helpful tips, free education to consumers, inspirational success stories, new technology affecting the industry, debunking myths, etc. Community Involvement Work with Habitat for Humanity®, disaster relief, community aid, home-show sponsorships, etc.

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Press Release A press release is a great way to get the word out to the people who are going to, well, get the word out. Distributing Your Press Release Distributing a press release is easier than you might think. Simply make a list of local newspapers, home magazines, television stations and radio stations. Next, contact them and ask to whom you can email or fax your press release. Sometimes you can even submit releases online. Then, wait for the news outlets to contact you. Also, surf the web, because sometimes news outlets pick up your release without ever contacting you. Log on to www.ocproconnect.com to learn more about customizing your press release.

Contractor Imprint Area

News Release Release:

For Immediate Release

Contact:

Name Address Web/Email Phone Number

Date: Month 00, 000

[First/Last Name] Of [Company] Named To Owens Corning™ Certified Energy Expert™ Program City, State – July X, 2011 – [City]-based [Company] announced today that [First/Last Name] has been selected by Owens Corning Insulation to be part of a select cadre of contractors in the new Owens Corning Certified Energy Expert™ Program. The program is the result of a collaborative effort between Owens Corning and a diverse customer team over the past several months focused on developing a program that provides contractors with value-adds that can increase their success. The Certified Energy Expert™ program equips Owens Corning customers with training and certification and marketing and sales tools that give them recognition in the industry as an elite professional – and positions them as the go-to contractor for every job, every time. More knowledgeable and professional contractors enable the following: • Homeowners with more comfortable homes and lower energy bills • Builders with fewer call backs • More success for the Certified Energy Expert™ “As an insulation professional with [Number Of Years] of industry experience, I am personally and professionally honored to be designated as a Certified Energy Expert,” said [First/Last Name], [Title], [Company]. “I look forward to providing more confidence to builders and the best insulation solutions and cost savings I can provide for homeowners.”

About [Company] [Insert company details and overview here]

About Owens Corning Owens Corning (NYSE: OC) is a leading global producer of residential and commercial building materials, glass-fiber reinforcements and engineered materials for composite systems. A Fortune® 500 Company for 56 consecutive years, Owens Corning is committed to driving sustainability by delivering solutions, transforming markets and enhancing lives. Founded in 1938, Owens Corning is a market-leading innovator of glass-fiber technology with sales of $5.0 billion in 2010 and about 15,000 employees in 28 countries on five continents. Additional information is available at www.owenscorning.com.

1-800-GET-PINK™ | www.owenscorning.com The PINK PANTHER™ & ©1964-2011 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. The color PINK is a registered trademark of Owens Corning. ©2011 Owens Corning.

Social Media The Social Media section earlier in this guide has information on how to use social media to your advantage.

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Wearables & Merchandise You’re a highly trained and certified insulation contractor. Whether on a jobsite or in a potential client’s home, Owens Corning™ Certified Energy Expert™ wearables can provide an even greater level of credibility for you and your employees. Display a professional image that differentiates you and shows you’re a step above other, less reputable contractors in your market. For more information on the products shown or to place an order, please visit www.costore.com/CEE.

Wearable Items

T-SHIRT WITH CUSTOM IMPRINT* 100% preshrunk cotton, seamless collar and double-needle stitching throughout, taped shoulder-to-shoulder. Machine wash. GRAY

HOODED SWEATSHIRT WITH CUSTOM IMPRINT* 50% cotton, 50% polyester. Air jet yarn creates a smooth, low-pill surface for printing. Double-needle stitching throughout. Ribbed cuffs and waistband with spandex. Pouch pocket. Double-lined hood with drawstring. Machine wash. BLACK

CAMO SOFTSHELL JACKET, CUTTER & BUCK/ CLIQUE BRAND WITH CUSTOM IMPRINT** This 98% polyester, 2% spandex shell is waterproof to 5,000 mm water column and breathability is 3,000 g/m2 (mvp). Bonded polyester microfleece lining. Pieced detailing. Reverse coil zippers. Reflective piping. Inside zip pocket for valuables. Adjustable Velcro cuffs. Drop tail hem. Machine wash. CAMOUFLAGE

CEE LOGO ONLY S-XL . . . . . $6.97 ea. 2XL . . . . . $8.68 ea.

CO-BRANDED S-XL . . . . $11.39 ea. 2XL . . . . $13.83 ea.

CEE LOGO ONLY S-XL . . . . $23.93 ea. 2XL . . . . $26.82 ea.

CO-BRANDED S-XL . . . . $35.61 ea. 2XL . . . . $39.74 ea.

PLEASE NOTE: *FOR SCREENS: Setup Charge of $16 will apply to every order of screened customizable items. Custom imprints are offered in pre-determined text font; any deviation from the text imprint will be considered a special request and additional fees may apply. **FOR EMBROIDERY: Setup Charge of $45 will apply to first order for embroidered customizable clothing items. One setup embroidery charge per calendar year (providing all information on previous order has not changed). Customization requires a minimum order of six pieces. Items are shipped directly from the manufacturer. Please allow 4-6 weeks. Prices do not include shipping and handling or taxes.

CEE LOGO ONLY S-5XL . . . . $56.27 ea.

CO-BRANDED S-5XL . . . . $63.41 ea.

LOW PROFILE CAP Low profile six-panel unstructured cap. Lightweight brushed cotton twill. Fabric strap with two-piece Velcro. Fabric weight: 6 oz. BLACK CEE LOGO ONLY $1.87 ea.

CO-BRANDED NA

MEN’S EASY CARE POLO, CUTTER & BUCK/ CLIQUE WITH CUSTOM IMPRINT** Pique knit treated with 3M stain repel and release finish. 60% cotton, 40% polyester. Knit collar and cuffs, three-button placket, dyed-to-match buttons, side vents. Machine wash. BLACK, WHITE

LADIES EASY CARE POLO, CUTTER & BUCK/ CLIQUE WITH CUSTOM IMPRINT** 60% cotton, 40% polyester, knit collar and cuffs, four-button placket, dyed-to-match buttons, back half moon, side vents. 3M stain repellent. Machine wash. BLACK, WHITE

MEN’S GENRE POLO, CUTTER & BUCK DRYTEC WITH CUSTOM IMPRINT** This lightweight, textured CB DryTec™ fabric has a silky hand and features a moisturewicking finish to keep you cool and dry. 100% polyester. Self-fabric collar. Three-button placket. Dyed-to-match logo buttons. Forward shoulder. Open sleeves. Side panels. Side vents. Tonal CB embroidery at left sleeve hem. Machine wash. BLACK, WHITE

CEE LOGO ONLY S-5XL . . . . $25.06 ea.

CEE LOGO ONLY CO-BRANDED XS-3XL . . . $25.06 ea. XS-3XL . . . $32.20 ea.

CEE LOGO ONLY S-3XL . . . . $37.29 ea.

MEN’S LONG-SLEEVE CARTER STAINRESISTANT TWILL, CUTTER & BUCK/CLIQUE BRAND WITH CUSTOM IMPRINT** Classic men’s dress shirt with button-down collar, button front, left chest pocket, curved hem and adjustable button cuff. Treated for stain resistance. Fabric: 55% cotton, 45% polyester. Weight: 5.4 oz. Machine wash.

LADIES LONG-SLEEVE CAITLIN STAINRESISTANT TWILL, CUTTER & BUCK/CLIQUE BRAND WITH CUSTOM IMPRINT** Classic ladies dress shirt with spread collar, button front and cuff, princess seams and curved hem. Treated for stain resistance. Fabric: 55% cotton, 45% polyester. Weight: 5.4 oz. Machine wash.

MEN’S V-NECK WINDSHIRT, CUTTER & BUCK/CLIQUE BRAND WITH CUSTOM IMPRINT This soft, wind- and water-resistant microfiber shell is 85% polyester, 15% nylon. Forward shoulder seams. Wide knit cuffs and hem. On-seam side pockets. Polyester taffeta lining. Machine wash.

INDIGO

BLACK

CEE LOGO ONLY CO-BRANDED XS-3XL . . . $31.84 ea. XS-3XL . . . $38.99 ea.

CEE LOGO ONLY S-3XL . . . . $33.20 ea.

CEE LOGO ONLY S-5XL . . . . $31.84 ea.

CO-BRANDED S-5XL . . . . $32.20 ea.

CO-BRANDED S-5XL . . . . $38.99 ea.

CO-BRANDED S-3XL . . . . $44.43 ea.

CO-BRANDED S-3XL . . . . $40.34 ea.

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Merchandise

TRAVEL MUG 16 oz. double-wall plastic mug with black handle, foam insulated. BLACK

CEE LOGO ONLY 16 OZ. . . . . . $6.09 ea.

ZIPPERED WRITING PAD Interior organizer with gusseted file pocket. Clear ID or calculator pocket. Front slot pocket. Includes 8.5 in. x 11 in. writing pad. BLACK

CO-BRANDED NA

CEE LOGO ONLY $14.58 ea.

CO-BRANDED NA

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Program Rewards & Accruals In This Section: • Accruing & Using Co-Op Funds • Reimbursement Guidelines

Accruing & Using Co-Op Funds The Certified Energy Expert™ program provides the opportunity to earn co-op funding redeemable toward advertising placement, marketing and sales materials, wearables, imprinted stationery and more. As a program participant, you receive co-op funding with the purchase of Owens Corning™ residential insulating products. Your co-op funds are posted to your account once the program administrator has received your invoices or distributor reports. See the Invoice Submittal Process section that follows for details. As a Certified Energy Expert™ participant, a percentage of your eligible Owens Corning™ purchases is set aside as a promotional co-op fund for your use on: • Qualifying advertising and promotion of eligible Owens Corning™ insulation products • Purchase of sales and marketing support materials found in your program guide • Qualified business development activities

Qualifying Products & Funding PINK® Fiberglas™ Insulation in Batts and Rolls

PINK® Fiberglas™ Loosefill Insulation

Insulation Accessory Products

PROPINK® Loosefill Insulation

EnergyComplete™ Air

Infiltration Barrier

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Invoice Submittal Process To accrue funds for the Certified Energy Expert™ program, you must submit product invoices or distributor reports for your purchases of Owens Corning™ insulation products. To ensure timely access to your available funds, the program has set semiannual deadlines for invoice submissions, provided below. You may submit invoices at any time prior to the due dates, but invoices must be received by these deadlines.

Key Dates for the Program • January

Submit invoices throughout the year to earn co-op. Deadline for invoice submissions for the previous year is January 31. (Example: all 2012 invoices need to be submitted by January 31, 2013.)

• June

Promotional funding is available for your use for the year in which it was earned thru June 30 of the following year. (Example: co-op funding earned from 2012 purchases must be used by June 30, 2013.) NOTE: Co-op funds do not carry over into the next program year.

Send invoices or distributor reports to: Owens Corning™ Sales, LLC P.O. Box 280066 Certified Energy Expert™ Invoices/Claims East Hartford, CT 06128 Fax: 419-325-9869 Email: cee.invoicesubmittal@owenscorning.com

To check your funds balance or inquire about claims or invoices you’ve submitted, call 1-866-PRO-DESK.

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Reimbursement Guidelines Requirements for Eligible Advertising & Promotional Activities This chart provides guidelines to ensure that your advertising and promotions qualify for promotional dollars. To ensure your promotional activity or business development expense qualifies for reimbursement, we encourage you to review your plans in advance with your area sales manager. Your area sales manager can also help you develop a customized promotional plan using the media that best fit your needs. To be reimbursed for qualifying expenses, you must submit a completed claim form. Claim forms are available by calling the ProDesk® Center at 1-866-776-3375 or logging on to www.ocproconnect.com. A printed sample of a claim form is provided later in this guide.

MARKETING Advertising – Print: Authorized Medium • Local Newspapers • Yellow Pages

• Billboards with Published Rate Cards

• Circulars • Flyers

• Direct Mail • Bill Stuffers

Requirements The Owens Corning™ logo and illustrations or photography of Owens Corning™ package(s) or product(s) being featured.

Payment Authorization Certified Energy Expert™ program funds can be applied toward the cost of ad space or printing and distribution costs of the actual piece only if showing eligible Owens Corning™ products, provided no competitive products (same product line) are included. For multi-product ads, Certified Energy Expert™ program funds can be applied toward actual ad space devoted to individual eligible products. For circulars, flyers, direct mail pieces and bill stuffers where many products are featured, Certified Energy Expert™ program funds can be applied toward a prorated share of the printing and distribution costs based on the percentage of space devoted to Owens Corning™ products.

Proof of Performance Newspapers: • A full tear sheet showing ad, including name of newspaper and date of publication. • Copy of the paid net invoice for eligible products. • Completed claim form.

Billboards: • A photograph of actual billboard. • Copy of the paid net invoice for eligible products. • Completed claim form.

Yellow Pages: • Copy of the ad. • Copy of the paid net invoice for eligible products. • Completed claim form.

Circulars, Flyers, Direct Mail, Bill Stuffers: • Complete copy of actual piece. • Copy of paid net invoice for eligible products. • Completed claim form.

Advertising – Media: Authorized Medium • Local Radio

• Local Television with Published Rate Cards

Requirements For radio, the Owens Corning™ name and description of Owens Corning™ product(s). For television, the Owens Corning™ logo and videotape or still photography of Owens Corning™ package(s) or product(s) being featured. Television advertisements require pre-approval by the Owens Corning™ Local Marketing department. Submit approval requests through your Owens Corning™ sales representative.

Payment Authorization Certified Energy Expert™ program funds can be applied toward a broadcast commercial. They can be applied only toward the actual time devoted to eligible Owens Corning™ products, plus a prorated share of the headline and signature, provided no competitive products are included.

Proof of Performance • Affidavit of performance from the radio or TV station printed on the bottom of the script copy.

• Copy of the paid net invoice for eligible products. • Completed claim form.

Elements of the Program

CERTIFIED ENERGY EXPERT PROGRAM -

MARKETING Promotions – Special Events and Promotions: Requirements Contact your Owens Corning™ sales representative for planning and/or approval of the event agenda, which must include information about eligible Owens Corning™ products.

Payment Authorization Certified Energy Expert™ program funds can be applied toward printing and postage costs for promoting the event (flyers, invitations), plus hospitality costs up to the amount pre-approved by your Owens Corning™ sales representative.

Proof of Performance • Copies of actual flyers or invitations, showing date, location and Owens Corning™ product being promoted. • Receipts for event expenses (postage, hall or room rental, food, beverages). • Completed claim form. Promotions – Trade Shows, Fairs, Exhibits: Requirements Owens Corning™ products must be on display.

Payment Authorization Certified Energy Expert™ program funds can be applied toward the cost of the exhibit space showing Owens Corning™ products. For multi-product exhibits, funds can be applied toward actual exhibit space devoted to eligible products.

Proof of Performance • Copy of exhibit contract or document stating location, event name, rental fee and date.

• Photograph of the booth if contract is not applicable.

• Completed claim form.

Promotions – Rebate Coupons: Requirements Contact your Owens Corning™ sales representative or contact the ProDesk® Center at 1-866-PRO-DESK to order rebate coupons. Make sure you have enough funds available to cover rebates.

Payment Authorization Upon receipt of rebate coupons, Certified Energy Expert™ program funds will be automatically deducted.

Proof of Performance Your customer will need to mail in coupon along with the original sales receipt to address on coupon for refund. Merchandising Elements: Authorized Medium • Merchandising/POS Material

Requirements Order your merchandising/point-of-sale materials by contacting the ProDesk® Center at 1-866-PRO-DESK. Available materials can be found under the Smarter Merchandising tab.

Payment Authorization 100% of the cost of the merchandising materials from your promotional fund balance will be automatically deducted when your order is processed.

Proof of Performance Not applicable. Product & Business Knowledge: Authorized Medium • Owens Corning™ Product Training/Certification

• Sales & Marketing

• Safety Training

Requirements Contact your Owens Corning™ sales rep for pre-approval.

Proof of Performance • Copy of agenda.

• Copy of the paid net invoice.

• List of attendees.

• Completed claim form.

Elements of the Program

CERTIFIED ENERGY EXPERT PROGRAM -

WEARABLES & PROMOTIONAL ITEMS Premiums – Wearables: Authorized Medium Approved Owens Corning™ vendors.

Requirements Your Certified Energy Expert™ program funds may be used for items to support promotions and special events. Owens Corning™ logo or name must be included. Contact your Owens Corning™ sales representative for pre-approval. Orders for Owens Corning™ Promotional Products should be placed via the ProDesk® Center at 1-866-PRO-DESK.

Payment Authorization You must follow Owens Corning™ guidelines for copyright and trademark usage. 100% of the cost of the order for promotional products will automatically be deducted. If cost exceeds available funds, the remaining balance must be paid by credit card at time of order placement.

Proof of Performance When making your own wearables from a vendor other than Owens Corning™ Approved Promotional Products, you’ll need the following: • Copy of invoice. • Picture of item (showing Owens Corning™ logo was included if invoice doesn’t state Owens Corning™ logo was included). • Completed claim form.

OTHER Don’t see what you need to market your business? Contact your Owens Corning™ sales representative for pre-approval of special events or promotions.

Technical Support Technical support worthy of Certified Energy Expert™ professionals. 1-866-PRO-DESK (1-866-776-3375) Our website is chock-full of information. But sometimes you just want to pick up the phone and talk to someone. If that’s the case, help is just a phone call away. Call the ProDesk® Center at the number above and we’ll answer your questions, provide information about our Certified Energy Expert™ program, building materials, codes, the latest industry news and more. And if you’d like us to talk with your customers directly, just have them call 1-800-GET-PINK™ (1-800-438-7465).

Forms

CERTIFIED ENERGY EXPERT PROGRAM -

Certified Energy Expert™ Invoice Submittal Form

Certified Energy Expert™ Program ™

Invoice Submittal Form Date:

Member ID#:

Company Name: Address: City, State, Zip: Phone #:

Fax #:

Contact Name:

Attach a copy of each invoice, a clear copy of a distributor statement (must have invoice date and invoice number on report) or a print-out summarizing YTD purchases (must have invoice date and invoice number on report) to this form. Products That Can Receive Promotional Funding PINK Fiberglas Insulation in Batts and Rolls ®

™

PINK® Fiberglas™ Loosefill Insulation Insulation Accessory Products PROPINK® Loosefill Insulation EnergyComplete™ Air Infiltration Barrier

Complete form, enclose appropriate invoices and submit by one of the methods below: Owens Corning™ Sales, LLC P.O. Box 280066 Certified Energy Expert™ Invoices/Claims East Hartford, CT 06128

419-325-9869 cee.invoicesubmittal@owenscorning.com

Pub Number – 10015874

Forms

CERTIFIED ENERGY EXPERT PROGRAM -

Certified Energy Expert™ Claim Form

Certified Energy Expert™ Program ™

Claim Form Date:

Member ID#:

Company Name: Address, City, State, Zip: Contact: Phone Number: (

)

100% reimbursement for advertising or promotions of Owens Corning™ qualifying products. List of qualifying products can be found in the Certified Energy Expert™ reimbursement guidelines.

Advertising #

Date of Advertising

Media

Ad Size/ # of Spots

Rate

Products Featured

Total

1 2 3 4

PLEASE CIRCLE ONE OF THE FOLLOWING: Promotion

Business Development

Customer Event

Other

PRODUCTS BEING PROMOTED: Date of promotion: Brief description of event (Attach copy of promotional materials): Funding $ requested: TOTAL AMOUNT CLAIMED: The use of this form and submission of the required documentation will expedite the processing of this claim. Retain a copy for your file, and send the original copy to: Owens Corning™ Sales, LLC P.O. Box 280066 Certified Energy Expert™ Invoices/Claims East Hartford, CT 06128 Fax: 419.325.9869 Email: cee.claims@owenscorning.com Please include copy of dated receipts. All claims for the current year must be submitted no later than June 30 th of the following year.

Claims Process

Pub Number – 10015875

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

Using Owens Corning™ Trademarks & the Certified Energy Expert™ Logo In This Section: • Owens Corning™ Brandmark Use • Certified Energy Expert™ Logo & Guidelines for Use

Build Your Image You’re a Certified Energy Expert™ professional and you want people to know it. We couldn’t agree more. That’s why we’re happy to help you make the most of your connection with the Owens Corning™ brand by offering you easy ways to use the Owens Corning™ brandmark and Certified Energy Expert™ logo in your communications.

Owens Corning™ Brandmark Use The Owens Corning™ logo is composed of two elements: the Owens Corning™ square logo and the INNOVATIONS FOR LIVING® theme line. It’s the primary element in the corporate identification system and therefore must look the same every time it appears. Use it whenever you’re promoting an Owens Corning™ product or service.

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

Use • The logo should always be secondary to your company’s logo. • The logo should not be a part of your company’s logo. • When using the logo, make clear you are an Owens Corning™ vendor – such as “Proud installer of …” or “A supplier of …,” rather than an actual part of the Owens Corning™ organization. • Never alter the logo or theme line in any way.

PROUD INSTALLER OF

Sample use of the Owens Corning™ logo in conjunction with your company’s graphics.

PROUD INSTALLER OF

Staging Proper staging is essential for the Owens Corning™ logo to stand out vividly in all visual communications. It should be separated on all sides from all other copy, photos and illustrations by a clear staging area the height of two letter Ns from the logo, as shown below. This example reflects the minimum; in many cases, greater staging will be desirable.

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

Colors To reinforce the visual consistency of the corporate identity elements, the color for the logo is “Owens Corning™ Red.” Where this is not possible – for example, when one-color printing is specified – the logo may be reproduced in black.

Two-Color Spot

Logo: PMS 485 C Theme line: 100% Black

Four-Color Process

Logo: 0% cyan, 100% magenta, 91% yellow, 0% black Theme line: 100% Black

One-Color Black

Logo and Theme line: 100% Black

Backgrounds The image of the Owens Corning™ brandmark must clearly contrast with its background. Otherwise, it will blend in with the background, losing its clarity and visual impact. Backgrounds on which the brandmark appears must always be simple enough for the logo to be easily read – especially when placed over a photograph. Shown below are approved uses of the brandmark on light and dark backgrounds.

Less Than 50% Background

More Than 50% Background

Less Than 50% Background

More Than 50% Background

Photographic Background

Incorrect Use

Don’t use partial “arc.”

Don’t change proportions and arrangement.

Don’t reverse out logo.

Don’t reposition theme line.

Color field should not show through arc or type.

Don’t outline logo, ® or ™. Theme line, ® and ™ should be WHITE on values more than 50% BLACK.

Don’t alter shape of logo. Always keep proportional by pressing the SHIFT key when sizing.

Don’t change colors of logo or theme line.

Don’t eliminate the theme line unless its readability is compromised due to size or production limitations.

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

Certified Energy Expert™ Logo & Guidelines for Use Our logo is a distinctive mark that identifies you as one of a select group of insulation contractors. It provides your business with the instant name recognition and quality reputation that have reinforced the Owens Corning™ brand and standing as a trusted building science expert for over 60 years.

Use • Because the program logo includes “THE PINK PANTHER™,” the following MGM legal line must be included: THE PINK PANTHER™ & ©1964–[current year] Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. • The logo should always be secondary to your company’s logo. • The logo should not be a part of your company’s logo. • When using the logo, make clear that you are an Owens Corning™ vendor – such as “Proud to be a …,” rather than an actual part of the Owens Corning™ organization. • Never alter the logo in any way.

PROUD TO BE A

Sample use of the Owens Corning™ Certified Energy Expert™ logo in conjunction with your company’s graphics.

PROUD TO BE A

Staging & Size Proper staging is essential for the Owens Corning™ Certified Energy Expert™ logo to stand out vividly in all visual communications. It should be separated on all sides from all other copy, photos and illustrations by a clear staging area the height of the letter N from the logo, as shown here. The example reflects the minimum; in many cases, greater staging will be desirable. The logo should never be used less than 1" wide. Minimum size, 1"

1x N Height

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

Colors To reinforce the visual consistency in the corporate identity elements, the logo should always be reproduced in four-color process. For merchandise and instances in which color is limited, use the specifications provided here.

Four-Color Process

Owens Corning™ Logo: C=0, M=100, Y=91, K=0 Oval & Pupils: 100% Process Black Text & Eye Highlight: White Eyes: 100% Process Yellow Body Outline & Nose: 100% Process Magenta Body: 50% Process Magenta Pink Lines: 30% Process Magenta Muzzle, Inner Ear & Stomach: 15% Process Magenta Eyebrows & Whiskers: 85% Process Black

Spot Color for Merchandise

One-Color Black

Owens Corning™ Logo: PMS 485 C Oval & Pupils: 100% Process Black Text & Eyes: White (no yellow in eyes) Body Outline & Nose: 100% Process Magenta Body & Pink Lines: PMS 210 C Muzzle, Inner Ear & Stomach: PMS 670 C Eyebrows & Whiskers: PMS Cool Gray 11 C

100% Black

Backgrounds On dark backgrounds the colors stay the same.

Less Than 50%

More Than 50% Background

Background

Less Than 50% Background

More Than 50% Background

Photographic Background: Keep it simple

Incorrect Use

Don’t outline logo. The colors stay the same on dark backgrounds

Don’t alter shape of logo. Always keep proportional by pressing the SHIFT key when sizing.

Background color should not show through arc, type or eye highlights.

Don’t reverse out the Black & White logo.

Don’t reposition any elements of the logo.

Don’t change colors of the logo.

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

Use of THE PINK PANTHER™ In This Section: • THE PINK PANTHER™ Guidelines • Obtaining MGM Approval to Use THE PINK PANTHER™ • Use of THE PINK PANTHER™ by Medium • Legal Copy When Using THE PINK PANTHER™ on Merchandise or in Limited Space • Correct Use of THE PINK PANTHER™ • Incorrect Use of THE PINK PANTHER™ • THE PINK PANTHER™ Color Specifications

You’ve earned the opportunity to leverage one of the industry’s leading insulation brands. Why not use it? As an Owens Corning™ Certified Energy Expert™ professional, you’re already among the most highly trained and certified contractors in the industry. It’s time to bolster your brand recognition by working with one of the most identifiable images in the building industry – THE PINK PANTHER™. You’ll generate peace of mind and trust among builders and homeowners while opening the door for more business and greater profits. The pages that follow will show you how to properly leverage the marketing power of THE PINK PANTHER™.

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

THE PINK PANTHER™ Guidelines THE PINK PANTHER™ is a key aspect of the Owens Corning™ Corporate Identity Program. Before an item is produced, each use of THE PINK PANTHER™ must be approved by MGM. Incorrect use dilutes the effectiveness of our marketing efforts and jeopardizes our licensing agreement. MGM reserves the right to place a cease-anddesist order on materials that violate their rules and will not be accountable for any costs incurred to revise or retract a communication.

Rules for Use Owens Corning™ has exclusive licensing of THE PINK PANTHER™ in our market. The following usage rules apply: • THE PINK PANTHER™ must be current artwork (no line under the eye or on the chest). • THE PINK PANTHER™ must be used in close proximity to the Owens Corning™ INNOVATIONS FOR LIVING® logo or other current Owens Corning™ program logo. • THE PINK PANTHER™ cannot touch any other logo. • THE PINK PANTHER™ may not be used as a part of a customer’s branding (such as your logo). • Always place the Owens Corning™ logo between the panther and any other logo. • THE PINK PANTHER™ may not appear to be endorsing any business other than Owens Corning™. • THE PINK PANTHER™ may not be the focus of the piece (too large) in contractor advertising. • THE PINK PANTHER™ may not be featured in a layout or web page featuring an Owens Corning™ competitor’s logo. • MGM must approve every usage of THE PINK PANTHER™ before production, even if the image you would like to use has been previously approved on another layout. Send questions and submissions to localmarketing@owenscorning.com. When THE PINK PANTHER™ is used, the following legal line must also appear on the piece (this line must be updated annually to include the current year): THE PINK PANTHER™ & ©1964–[current year] Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. Once you have created a layout, check to make sure that you have: • Used correct, up-to-date THE PINK PANTHER™ files. If you are questioning an image, please send it to pink.panther@owenscorning.com for verification. • Used the correct Owens Corning™ INNOVATIONS FOR LIVING® logo or other current Owens Corning™ program logo (also must be used with PINK is Green™ logo). • Used the correct MGM legal line if using THE PINK PANTHER™ art or any logo containing THE PINK PANTHER™. • Checked with localmarketing@owenscorning.com to review all content, product trademarks (™/®) and required Owens Corning™ disclaimers. Send ALL layouts to localmarketing@owenscorning.com. Local Marketing will work with you to obtain MGM approval if needed. Do not begin production without MGM approval. Contractual turnaround time for MGM approval is eight business days from the time Local Marketing-approved art is sent to MGM, not the time you begin working with Local Marketing. Please allow ample time for possible revisions.

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

Checklist for Using THE PINK PANTHER™ I have created the concept layout for my project. I have used up-to-date PINK PANTHER™ artwork, the current Owens Corning™ logo, the correct MGM legal line and any required Owens Corning™ disclaimers in my layout. I have sent an approval request with my final art layout in .jpeg and/or .pdf file formats to localmarketing@owenscorning.com for MGM approval. I acknowledge that the standard turnaround time for MGM approval is eight business days, and that I will not proceed with production until I receive email confirmation of my MGM approval. I have received confirmation of MGM approval on my project. I can now continue onto production.

Obtaining MGM Approval to Use THE PINK PANTHER™ Each time you create a layout including THE PINK PANTHER™, please send a .jpeg or .pdf file of the final layout to localmarketing@owenscorning.com for MGM approval. For single-page layouts, please submit a .jpeg file of sufficient resolution so the MGM legal line is readable. A .pdf is also acceptable. For multi-page layouts, submit a .pdf of the entire piece. Please include the following information in your request: • Your name and company name • Project description (how the material will be used) • Audience (consumer, trade, employees, etc.) • Requested date of approval (in order to meet your production date) • Distribution channel (magazine name, outdoor, direct mail, website, event name, etc.) • Any additional information needed to explain the submission This will give MGM the information they need to review the piece for approval. If you are submitting several pieces that support the same design campaign, you may submit all files in one request for approval of all pieces, but make sure each piece is properly identified with the corresponding information.

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

Use of THE PINK PANTHER™ by Medium Printed Advertising Materials • Please design the layout concept following the rules for use and with current, approved art. (If you are using “watermarked” PINK PANTHER™ art, high-resolution art will be provided to you once MGM approval is obtained.) • Consult your area sales manager or Local Marketing to ensure you have accurate product information and all required disclaimers. • Send a .jpeg or .pdf of the layout with the above submission information to localmarketing@owenscorning.com for approval. • Once you receive approval via email, proceed to print.

Wearables & Promotional Items • Please, first submit a .jpeg or .pdf mock-up of the art in position according to the rules for use, and using current, approved art for MGM approval prior to production. • Provide your vendor with THE PINK PANTHER™ color specifications and brand standards. • A sewn-in label with the full legal line is preferred for apparel and merchandise. This can be a white tag with the line printed on or woven into a label. If a label is not used, the line must be printed directly on the item – either a pad print inside the item or a screen print on the outside of the item adjacent to the design. • Use this preferred legal line for direct print on merchandise if a label is not available: TM & ©[current year] MGM • Send .jpeg or .pdf of the layout with the above submission information to localmarketing@owenscorning.com for approval. • When you receive approval via email, proceed to production. • Once the item is produced, you must submit a photo of the item to Local Marketing and one sample of the item for MGM records. Please mail samples to: MGM CONSUMER PRODUCTS Product Development 10250 Constellation Blvd. Los Angeles, CA 90067

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

Websites • Please design the webpage according to the rules for use and with current, approved art. • Consult your area sales manager or Local Marketing to ensure you have accurate product information and all required disclaimers. • Include the full MGM legal line on the homepage or the first time THE PINK PANTHER™ appears. • Send a .jpeg or .pdf of the webpage layout and staging web address to localmarketing@owenscorning.com for approval. (You may use the Owens Corning™ logo without THE PINK PANTHER™, in which case you do not need MGM approval.) • Once you receive approval via email, then you may proceed with the website. • If you link your site to the Owens Corning™ website, there is a linking agreement that must be signed. Contact your area sales manager for details.

Vehicle Graphics • Please first submit a .jpeg or .pdf mock-up of the art in position on all relevant sides of the vehicle according to the rules for use and with current, approved art for MGM approval prior to production. • Consult your area sales manager or Local Marketing to ensure you have accurate product information and all required disclaimers. • Include the full MGM legal line on only one side of the vehicle, large enough to be legible standing next to the vehicle. • Send a .jpeg or .pdf of the layout with submission information to localmarketing@owenscorning.com for approval. • Once you receive approval via email, proceed to production of the vehicle graphics.

Commercials & Videos • Please submit concepts created according to the rules for use and with current, approved art at each of the following stages for approval: 1. Storyboards/scripts 2. Rough animations/rough cuts 3. Final animation/final cuts of commercial or video • Do not proceed to the next step without approval of the prior step, as you will be responsible for any costs incurred to change or revise the commercial at MGM’s request. • Once you receive final approval via email, proceed to production of the commercial.

Producing THE PINK PANTHER™ in a Medium Not Listed Here Please submit concepts and questions to pink.panther@owenscorning.com for instructions on how to proceed.

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

Legal Copy When Using THE PINK PANTHER™ on Merchandise or in Limited Space The full legal line is preferred; however, there are some instances in which this line will not fit. On small printed pieces and merchandise on which the full legal line will not fit, the following shortened legal lines are permitted: Preferred MGM legal line. Preferred on a tag for wearables and merchandise: THE PINK PANTHER™ & ©1964–[current year] Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. Abbreviated legal line if space is an issue: THE PINK PANTHER™ & ©1964–[current year] MGM. Preferred for direct print on merchandise, or if space is an issue on small graphics or electronic signs where resolution requires the type to be very large: TM & ©[current year] MGM. Other Owens Corning™ disclaimers may need to be included based on content. Contact localmarketing@owenscorning.com early in the design process to determine specific requirements.

™

Guidelines for Using Owens Corning OWENS CORNING BRANDING STANDARD Trademarks & THE PINK PANTHER™ THE PINK PANTHER GUIDELINES OWENS CORNING BRANDING STANDARD ™

™ THE CERTIFIED PINK PANTHER GUIDELINES ENERGY

EXPERT PROGRAM -

CORRECT USAGE If you have questions regarding an image, please send it topink.panther@owenscorning.com for verification. CORRECT USAGE Correct Use of THE PINK PANTHER™

If you have questions regarding an image, please send it topink.panther@owenscorning.com for verification.

Makesure suretotokeep keep The PinkPANTHER Panther ™ art in the thecorrect correctproportions. proportions. Make THE PINK art in

Use current,approved approved ThePINK PinkPANTHER Panther™™ art Use only only current, THE art files. files.

Make sure to keep The Pink Panther™ art in the correct proportions.

Use only current, approved The Pink Panther™ art files.

™

PROUD INSTALLER OF Follow The Pink Panther™ color specifications

PROUDuse INSTALLER OF Corning logo in conjunction with Sample of the Owens

Follow THE PINK PANTHER™ color specifications (see page 9) in layouts. shown on the next page in layouts.

Sample use of the Owens Corning™ logo in conjunction with your company’s ™ as part your company’s Display ™The PinkofPanther as part the Owens Corning™ brand. graphics. Display THEgraphics. PINK PANTHER

Follow The Pink Panther™ color specifications (see page 9) in layouts.

™ Owens Corning logo in conjunction with of the logo must be closer to the panther than the contractor logo. TheSample Owensuse Corning

INCORRECT USAGE

of the Owens Corning brand.

your company’s graphics. Display The Pink Panther™ as part of the Owens Corning brand.

Incorrect UseUSAGE of THE PINK PANTHER™ INCORRECT

When resizing art files, hold down the SHIFT key to maintain the proper proportions.

Do not use outdated or hand-drawn art.

Whenresizing resizingartart files, hold down the SHIFT When files, hold down the SHIFT key key to proportions. to maintain maintainthe theproper proper proportions.

Donot not outdated or hand-drawn Do useuse outdated or hand-drawn art. art.

Unacceptable examples of color set-ups.

Do not use The Pink Panther™ as part of your company logo, even with the Owens Corning logo.

Unacceptable examples of of color set-ups. Unacceptable examples color set-ups.

Do notnot useuse THEThe PINK PANTHER part of of your your Do Pink Panther™™as asapart ™ logo. logo. company logo, even withwith the Owens Corning company logo, even the Owens Corning

July 2008

53 65750_OC_ContStylGd.indd 10

7/21/08 10:34:43

Guidelines for Using Owens Corning™ Trademarks & THE PINK PANTHER™

CERTIFIED ENERGY EXPERT PROGRAM -

THE PINK PANTHER™ Color Specifications CMYK

PINK PANTHER PRODUCTION & COLOR SPECS: 3-Process Color (M,Y, K) or 2-Process Color (M, K)*

PINK PANTHER PRODUCTION & COLOR SPECS:

PMS Coding PMS Spot

NOTE: WHEN PRINTING USING ONLY TWO PROCESS COLORS, DELETE YELLOW IN EYES.

NOTE: WHEN USED ON A BLACK BACKGROUND THE EYEBROWS AND WHISKERS SHOULD BE COOL GRAY 11.

NOTE: WHEN USED ON A BLACK BACKGROUND THE EYEBROWS AND WHISKERS SHOULD BE 85% BLACK.

PINK PANTHER PRODUCTION & COLOR SPECS:

Two-Color 2 Color Red / Black*

PINK PANTHER PRODUCTION & COLOR SPECS:

Black1-Color & White

100K Eyebrows, Pupils, Whiskers

White Eyes, Ear Centers, Muzzle, Stomach

100 PMS 485 Body Outline, Tip of Nose

40 PMS 485 Bridge of Nose

30 PMS 485 Body Fill

* When printing using only one color, change the black eyebrows, pupils and whiskers to 100 PMS 485.

100K Eyebrows, Pupils, Whiskers, Body Outline

INVERSE: Add 1pt white stroke to black outline, brows & whiskers.

OWENS CORNING ONE OWENS CORNING PARKWAY TOLEDO, OHIO, USA 43659 1-800-GET-PINK™ www.owenscorning.com Printed in U.S.A. 2011. The PINK PANTHER™ & ©1964-2011 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. The color PINK is a registered trademark of Owens Corning. ©2011 Owens Corning.