’ S I N ’ S I N T ’ S I N ’ S I N T TS ’ S I N ’ ’SSI ININNTTH TTH
SI’SISNSNIIIITNNTNNHHTTETEHHT H E N HNE E W NEEN
I T ’ S I T ’ S IT T ’ S T ’ S I ’ S I I T ’ S I N I T ’ S I N T H E N T ’ S I N T I T ’ S I N T ’ S I N N E W S T ’ S I N T T H E I’IIST ’ S I N T H T ’ S I N T I N T H E T ’ S I N T H T ’ S I N T H E I’ STI N’ ST H E T
NN TT HHH EE N EEW SS E N E SITIIN IH T N W E N E W S N T H E N E W S N T H E N E W S T H E N E W S IT N H T HEE N EE WW S S N N E W S NE TNHE EW S NEWS IT’S IN THE NEWS
I ITT’ S I INN TTHHEE NNE ’ S S IT’ SIN T H E N E W S ’’ SN S I N T H E N E II TI T IN T H E N E W S ’ S T H E N E W S IT N H T HEE N EE WW S S ’SS I N N I IN T H E N E W S NEWS ITN’ ST IHNE TNHE EW S IT’S IN THE NEWS JOHNNY BEDINI PROJECT 8A
T’S IN THE NEWS IT’S IN THE NEWS IN THE NEWS IT’S IN THE NEWS
IN THE NEWS
S
IT’S IN THE NEWS IT’S IN THE NEWS IT’S IN THE NEWS
IT’S IN THE NEWS
I NI N TT HHE EN ENW ES W IST ’ S IT’S IN THE NEWS
SW
N T EHT E NS WEE H N NI I SS ’’TTI I SWEN EHT NI S’TI SWEN EHT NI S’TI SWEN EHT NI S’TI SWEN EH NI IS ’ ST I’ T I E HTT N
EHT NI S’TI
EHT NI S’TI
EHT NI S’TI EHT NI S’TI
SWEN EHT NI S’TI
EHT NI S’TI
SWEN EHT NI S’TI
EHT NI S’TI EHT NI S’TI
S W E N EE HT NI S’TI HT NI S’TI
SWEN EHT NI S’TI IT’S IN THE NEWS SWEN EHT NI S’TI IT’S IN THE NEWS I S’TI I T ’ S I N T H E N E WSSW E N E H T N E S W E N H NI IS ’ ST I’ T I E HTT N IT’ S EHT NI S’TI
IT’S IN THE NEWS
IT’S IN THE NEWS
IT’S IN THE NEWS
IN THE NEWS
IN THE NEWS
ST ’ SI NI N TT HHE EN ENW ES W IT’S IN THE NEWS
’S IN THE NEWS EHT NI S’TI T N I SI ’TT’ IS I N T H E N E W I T N I S ’ T IT TI ’’ SS II N N T TH HE E N NE E I T ’ S I N T H E N W T I N H EENW T I N E ESS NI H ISE S’ T ’N TIT IW ’ SE I ’INTS TN’H E STEH N S SWWE IENT E H T N I S I N S W IE TN’ SE H T TN H I ES ’NT EI W S I T S T H W T SW E I’NT HIITN N’TE IS TNN I E SWTS H E N E W ’EIS N H SN E’IE S W E N E HHE’T SNNEIIWS S’ T IT H E N E W N ET H T N I S ’ T I I IT T’ S’SSW I INENNTIT H E N E W S S W E N E H T N I S ’ TI I T ’ S I N T H E NS E WW SE NEE H N NI S S W T N IES ’H TI T EN I T ’E S H I N TT HNE I NI ES TW’ ’STS I I N T H E N E W S W N E H T N I S ’ T I I T ’ S I N T H E N ES W SES S WW EN E E HN T N IE S’H TI T N I T’S IN THE NEWS H E N E W N E H T N S ’ T I ’ SW EIN S EH TTIN IS SE TN W E N E H T N I ’ TI’ W IIS T H E N E W S I T ’ S I N T H N NIESST S W IE T N ’ESH TI N ’ THI E N E W S I SS W E N E H T N I S ’ T E N E H T N I S ’ T I I T ’ S I T H E N E W S INI T E’ T N EI W S T S SSWW E NE EN H T ENH S’ S’ T IN IN IT H I T ’ S I N T H E N E W S S W E N E H T N I S ’ T I E H I S ’ T I I T ’T S IS NN T H E N E W S W N I S ’ T SWEN E HE T N N I S ’E TI H T N E W S ST W EHN EE H T N I S ’ T I IT ’ S I N T H E N E W S I T ’ S T SW N I INH T NH I E S ’ TN I E W S N H T N S ’ T I IE T T’ S ’ SI N I NSTW THEHENE NENEHEWT WS SN I S ’ T I H T IN I S T I’ T ’I S I N T H E N E EH N EE H T WNSI S ’ T I S ISNW T NE
2
CONTENTS
B I R W D C G
br ief
3
in troduction
4
r esea rch
6
w r iting
15
design
22
conclusion
28
ga llery
28 3
B
BRIEF
Explore the notion of news and storytelling and how you gather and record the news.
Decide how other more minor roles impact on your newspaper as an independent publisher.
O
OUTCOME
Experiment
Design
with the subtle details that are inherent in the complex nature of newspaper design.
a whole edition and produce at least 5 + copies of your completed newspaper.
Consider
Translate
the reader and what position your newspaper takes in the world of media.
Translate your print version newspaper into a digital format.
Edit A 20-25 page research document that clearly shows your individual research, development and reflection for this project
4
INTRODUCTION
i
chose ‘it’s in the
news’ as i thought it would be the most personally challenging and different project of the options available.
I have previously worked in branding over the last 5 years doing work experience and, as such, I thought there may be more benefit in avoiding that project. The Edgeware Road project looked interesting but I didn’t feel it would have enough ‘skill-based’ focus. The kinetic typography option looked very interesting but I couldn’t help but feel that it was a little limited in its scope. It also didn’t seem to me to be as useful as the newspaper project. As well as being arguably more useful, the newspaper project would also be more difficult, due to the large number of restrictions when working in a newspaper format.
I
Eat, Brand, Love Edgware Road Project Action. Time. Vision. It’s In The News 5
I
INTRODUCTION
at
first i didn’t know
what i wanted to do, but i quickly realised that i had to do satire.
Satirical newspapers, such as America’s ‘The Onion’ and our ‘The Daily Mash’, and satirical news programs like ‘The Day Today’, have been a long term passion of mine - I’ve even written articles in their style before, just for fun. Now that I knew what I wanted to do, I had to decide whether to work alone, or whether to team up. I chose the latter. I decided to work with my friend Axel Lagerborg, as firstly he specialises in areas about which I can only dream (illustration, anything involving pens or pencils), and secondly he has a good sense of humour. He was happy to collaborate and so our journey began.
6
I
INTRODUCTION
p rof i le
INTELLIGENT
POLITICALLY ACTIVE
18-30
individualistic
WELL READ
hipster inquisitive
the
next step was to
find our angle, which
would dictate various
aspects of the design.
It wouldn’t be possible to write, design and publish a newspaper with no niche or angle in six weeks, so we had to create our persona, our audience. We came up with our two typical readers, Stan Dard and Lily Christian. This is what they are like.
7
R
8
R
this
is a collage of
some of the first research
I did for this project. As someone who knows very little about newspaper design, I utilised the guiding hands of several blogs to help me out. I was pleased to see some creative use of type in these examples, such as the lightbulb from the Danish ‘Dagens Nyheter’, and the Hartford Courant’s daring front page design.
9
R
RESEARCH news p a p e r f e a t u r es
1. F RON T PAGE
the
front page of a
newspaper is the most important part
- its the
page that draws people in, that advertises the
newspaper, the news within
and the style of writing.
I decided to look around at some of the more unusual front page designs. I didn’t, however, want these to be just a one-off ‘special edition’ front page, because those are often essentially just pictures. The three I’ve put here I find interesting as they are all obviously newspapers, but they all have handled their layouts in unusual, lively ways. They are all Broadsheets, which allows
10
them to have much more on their front page, but they are still interesting to look at. The middle one, the Daily Sun, is particularily unusal in its lack of headline - using a picture so powerful that a headline is not even required. There is no doubt the focus of this paper - the death of Maya Angelou - and therefore why waste time and space by repeating that with a headline?
R
RESEARCH news p a p e r f e a t u r es
2. PULL QUOTES
one
of my favourite
aspects of editorial design is the handling of pull
quotes and excerpts.
Whilst researching good pull quotes, I found this guide which showed how to make a good pull quote, as well as the different effect that each style has on the reader. In a newspaper there is not a lot of room to manoeuvre, and so often the pull quotes will have to occupy (more or less) the same area as
the body text from which it comes. Therefore middle bottom is, unfortunately, out of the question. My favourites are the top right one and bottom left - I like the idea of the text feeling free to get away from the body, rather than being boxed up with either quotation marks or lines. 11
R
RESEARCH news p a p e r f e a t u r es
3. INFOGR A PHICS
infographics
have
become an essential part of the newspaper
designer’s arsenal over the last few years.
Many newspapers, if not all, devote entire pages for infographics. The Metro for example always has a spread with an infographic right in the middle displaying the information from the article surrounding it. 12
When researching infographics I came across the brilliant newspaper from the Middle-East, the Times of Oman. They seem to be specialists in infographics, and, as you can see above, they’ve made some corkers. I love the swimming pool graphic on the right - so clean and informative, without being boring.
R
RESEARCH news p a p e r f e a t u r es
4. EXTR AS
there
are many extra
parts to a newspaper.
Some of the necessary little things to consider are the date, the price, the depiction of the writer responsible for articles and the contents. There are many other little aesthetic decisions to be made, for example with division of articles. As you can see below the NYT uses thin lines for vertical separations and a thick and thin line for horizontal ones. I quite like having the image of the author of articles by the article - I feel it adds character to the piece. 13
W
it’s
WRITING
difficult to know
how to display the writing aspect of this project.
Unlike seemingly everyone else doing this project, I decided to write the content for the newspaper. This was partly because I thought we were meant to, but also becuase I thought it would be pretty fun. It was. However as a result of spending all the time writing approximately 6,000 words, we got a bit behind on the design front, which meant that I had to put in some articles not written by me. The next few pages will essentially be snippets of my writing for this project, and some examples of inspiration. 14
On this page however are some examples of what my writing was inspired by. This page contains only headlines from The Onion, but on the
next page there are examples from The Daily Mash and Private Eye (a magazine not a newspaper, but with similar written content).
WRITING
W
It should be noted that Private Eye tends to be a little more ‘political’ than I would intend to be. And by political I mean it has its own agenda.
*
15
W
WRITING NEWSPAPER TROPES
In what was seen as... Reports have shown that... Studies suggest that... It was believed to be... In an unexpected turn of events... Whilst many were... It is often speculated that... In what was labelled/billed as... ...witnessed [event] and said afterwards... As a result of which... On this page I thought I’d show some of the newspaper ‘tropes’ I used in order to keep the writing style sounding legitimate. In combination with a punchy, pithy and moderately formal voice in the rest of the article, these little ‘links’ are very useful and add gravitas to the writing. 16
For example; In a groundbreaking new report, studies have suggested that garden moles may be the ‘root of all evil’ Sounds much more official than: Someone has actually proven that moles are evil.
W
WRITING NEWSPAPER HEADLINES L A Z I LY P H R A S E D
NICK GRIFFIN WANTS TO XXXXXXX ‘CAVE IN’ CHANNEL TUNNEL BNP LEADER CHARGED IN CHANNEL TUNNEL PLOT UNSPECIFIC
UNSPECIFIC
GRIFFIN: ‘I WANT TO DESTROY ¶ CHANNEL TUNNEL’ XXXXXXX BNP LEADER ACCUSED IN TUNNEL BOMB PLOT UNSPECIFIC
BNP LEADER IN BOMB PLOT TO ‘CAVE IN’ CHANNEL TUNNEL ¶ = shouldn’t be end of line XX = x width, too much space* On this page I’ve tried to present a brief demonstration about how headlines should be formatted and written. These are obviously different headlines for the same fictional story, in which Nick Griffin allegedly told party members he wanted to literally cut off Britain from Europe.
The first four examples all have something wrong with them, with the fifth being, in my opinion, the most suitable. I didn’t actually use this headline in the newspaper as it wouldn’t have looked right in the context I gave it. Also it is by no means perfect - I would personally say it was too wordy, but hey. 17
DESIGN
M HE AS AD T
D
The first part of the design we thought we should tackle was the first thing you
THE INFORMER Th e INFORMER THE INFORMER THE INFORMER THE INFORMER THE INFORMER THE INFORMER THE INFORMER
18
see
- the masthead.
We decided on the name The Informer to start with, as it sounds fairly official, but I don’t know of any newspaper with Informer in the title in this country, at least. I applied several different typographic styles, but none of these really seemed to fit the bill. We started out looking for ‘futuristic’ typefaces, sans serifs and italics etc. as it was a newspaper from the future. But this didn’t really make a lot of sense - Garamond is still one of the most commonly used typefaces and its 400 years old, and Baskerville (in which this is written) was created in 1757! P.s. The top example is using my own typeface, Spindle.
D
DESIGN
So we decided to go with either one of gill sans, a ‘modernist’ typeface with an old school feel, and lexicon, a beautifully weighted serif. In the end Lexicon won, as we felt that it commanded more respect and looked a little bit more tidy and profession than Gill Sans, although we both really liked the shadowed effect. It was difficult to decide the name from the three candidates displayed on the right. The Informer was the original title, The Onlooker seemed appropriate due to the nature of the newspaper, as well as sounding legitimate, and The Bystander was both very original and very suitable. We went with the latter, The Bystander. The descender in the ‘y’ contributed to this - it created a great space for the slogan.
The Informer
Because No News is Good News. Period.
The Informer
Because No News is Good News. Period.
The INFORMER no news is good news
The BY S TA N D E R no news is good news
The Informer
Because No News is Good News. Period
the
Informer
Because No News is Good News. Period.
the
Bystander Because No News is Good News.
the
ONLOOKER Because No News is Good News.
19
DESIGN
C SC OL HE OU M R E
D
The next thing to do was
to create a colour scheme.
2014 was a notable year for many reasons the World Cup, the Russian Empire and the collapse of America
2014 was a notable year for many reasons the World Cup, the Russian Empire and the collapse of America
20
2014 was a notable year for many reasons the World Cup, the Russian Empire and the collapse of America
2014 was a notable year for many reasons the World Cup, the Russian Empire and the collapse of America
P QU UL OT L E
S
A good colour scheme is, in my opinion, the key to a good publication. We went for a ten colour palette with all the colours either harmonious or complimentary to the other colours.
Pull quotes were one of the areas i was looking forward to
exploring most.
It came down to four different designs, from which I would take two. I decided to use the bottom right one for actual quotes from people in the article, and to use the top right for excerpts from articles. The top right one was also very versatile as it can be squeezed to pretty much any width, whereas the chunky quotation marks would limit my other choice.
D
DESIGN
EXTRAS
Sudokus 7
SONGS OF THE YEAR 1.
#TWERKAMURKA
DJ MORONIK
7
ROBIN THICKE
SEXUAL IMAGERY MILEY CYRUS
F**K ME
4.
2
MIDDLE AGED GIRLS
3
1
9 8
4
7
2 2
1
9
5
8
7 5
7
9 1
1
4
2 6
8
4
62%
+48%
The fall in UK house prices in 2014
-62%
$9M $0.1
THEY SAID IT:** NO THEY DIDN’T
The highest value of BitCoin in 2014 $9,000,000
The lowest value of BitCoin in 2014
$0.10
“I actually voted UKIP” Nick Clegg on the elections “I am the number one human being in the world. That means any person that’s living or breathing is number two” Kanye West on himself “Let me in! I’m Davina McCall! I was on Sport Relief ” Davina McCall at the cinema
“If I had written it today I’d have made the phallic symbolism of Nagini much more obvious” JK Rowling on Harry Potter
6
2
ONE DIRECTION
“It’s a pleasure to be in a country that isn’t ruled by its people” Prince Charles on Russia
The rise in London house prices in 2014
Generated by http://www.opensky.ca/~jdhildeb/software/sudokugen/ on Wed May 28 21:26:41 2014 GMT. Enjoy!
THIS IS FOR EVERY1
“I believe it was Satre who said ‘Life has no meaning the moment you lose the illusion of being eternal’ - I think Daniel Sturridge is yet to realise that” Wayne Rooney on Sturridge
48%
2
WOMEN R OBJECTS
DISRESPECTIN’
3.
5
1
INSTA/ALBUM
2.
EASY
Puzzle 1 (Easy, difficulty rating 0.44)
Analysis overleaf
2%
Nick Clegg’s approval rating from own party
60M
Number of Anti-Clegg dictatorship marchers
95% of total population of the UK
12% of British pop. is foreign-born as of 15th December
SATURDAY
45º
SUNDAY
46º
MONDAY
39º
TUESDAY
38º
WEDNESDAY
41º
THURSDAY
49º
0.1% of British pop. is foreign-born as of 16th December
21
CONCLUSION
CO
NC
LU
SI
ON
C
The previous page demonstrated some of the design features
in the newspaper.
There isn’t really much more to be said I don’t feel, other than now its time to look at the newspaper in its final form. On this spread I will be showing pages from the digital document, whilst on the next spread there will be photos of the printed version. This project was fun at times, horrifyingly frustrating at other times, and immensely rewarding come the end of it. We were very pleased by how the final newspaper turned out. If there was one thing I would have changed about this project it would be the time allocated to different parts of it - I feel we should have been designing earlier, rather than being expected to start and finish the design in a week. But overall, I am extremely proud of our newspaper the original content, the pleasing design and the striking imagery. I only hope you feel the same.
22
GALLERY
G
23
G
24
GALLERY
GALLERY
G
25
26
S WEE H N T EHT S W ESN N NI I SS ’’TTI I WEN EHT NI S’TI
IT’S IN THE NEWS
IT’S IN THE NEWS
SWEN EHT NI S’TI
EHT NI S’TI
IT’S IN THE NEWS IT’S IN THE NEWS
EHT NI S’TI EHT NI S’TI
EHT NI S’TI
EHT NI S’TI EHT NI S’TI
SWEN EHT NI S’TI
EHT NI S’TI
SWEN EHT NI S’TI IT’S IN THE NEWS SWEN EHT NI S’TI IT’S IN THE NEWS HT NI S’TI I T ’ S I N T H E N E WSSW E N SE W EN EH NI IS ’ ST I’ T I E HTT N I T ’ IST ’ SI NI N TT HHE EN ENW ES W S E H T N I S’TI IT’S IN THE NEWS S W E N EE HT NI S’TI HT NI S’TI IT’S IN THE NEWS IT’S IN THE NEWS
IT’S IN THE NEWS
IT’S IN THE NEWS
IT’S IN THE NEWS
IT’S IN THE NEWS
IT’S IN THE NEWS
I T ’ IST ’ SI NI N TT HHE EN ENW ES W S
IT’S IN THE NEWS IT’S IN THE NEWS
SWEN EHT NI S’TI SWEN EHT NI S’TI SWEN EH NI IS ’ ST I’ T I E HTT N
N E H T N II T S ’’ S T II N T H E N E H T N I S ’ T I I T T H E E H T N I IST’ ’T I STI ’’ ISSN II N N T H EE T H E N I T ’ S I N T H E N E I T ’ S I N T H E S W E N E H T N I S ’ T I I T ’ S I N T H E N E W S S W E NI TE’ H N IT S ’ET IN E W S SETH I NT H SI W E N N I SE’N T IS T H E T ’ S I N T H E N W I T ’ S I S W SEW I’ETWI S INTE’EN S H IETNHNT TI HNSEI’ TN S IT T’ S’SSW INENNTITH HH E’ N SNENEHWIITWSN ET SNSI’ TS ’T IT I H E I I SE W ET N E I T ’ S I N T H E NS ESWW S NEE H W N N I T N IES ’H TI T SWEN I I T ’E S H I N TT HNE I NI EST W’E’ST W SE S N EIHN T NTI H S ’E TI N E W S I T ’ S I N T H E N ES W EN E E HN T N IE S’H TI T SNS’ WISW N T I NE N T HT EENN EI W SS E W STWIH E’ SN H S ’ T I I T I N T H E N E W S S W E N E H T S ’ T I SW W EE N SN E ’ ETT I TH ’ S TI N NT IH ES N WI S T N SI W IEI N N ESHH IHIE ST’ N T I S WS E N E H T T TE ’ ’IS IST NI’ N T NHIE E W S NSE ’WT IEI T ’ES’HTTTIN N IT N H NSEI W S T SI EE’WT EH NET EN HIN TTE N SN IH SH S’I W NIS NII ES ’ T EN N SSWT EW ’ T I T ’ S IS N T H E N E W S W N I S ’ SWE N E HE T N N ISS ’E TI H T H E N E W WEE N H EH ITT ’ S IN N IT HSE’ T N EI W S I T ’ S I T S W E NN EN H T NH S ’ TN W ES N T N I S ’I ET II E W S IT ’ S I N T H W S S W E N E H T I T ’ S I N T H E N E W SN I S ’ T I E H T N I S I’ T T ’I S I N T H E EH N EE H T WNSI S ’ T I ’ S ISNW T NE
TT H EH NEE WN S E W S I TI ’TIS’TS’ SII NN IN THE NEWS
27
N T H E N T H E N T H T H E N E T H E N E TH E N E THH E N E E N E WW
H E N E W N E W S E NN EE W W S I ISTT’ ’SS I I
I N T SII N I N I N T N T H T H N T H E N T H E I N T T H E N E N T H E T H E N H E N T H E N E S I N T H E N E W S T H E N E W S E N E W S T H E N E W S E N E W S E IN N EWS T
I’ ITST’ S I I T I ’ S I ITT’ S I’ SIN ’N S I NT ’ IISTT
I TI ’ N S IT N IITI T ’TS’’SS I IN T H E ITN’ ST IHNE
I ITT’ S ’ IITI T ’ S’’SS I T
IT’S THE END BED12368924 GMD YEAR 1