innovate design develop
Smarter Digital Agency netmidas.com
Net Midas
Who We Are
Key Information Founded 2005
Netmidas has provided development, design and marketing services to clients and digital agencies in the USA and internationally since 2005. Our success is measured in real traffic and conversion data and the fact that we have a 90% retention rate measured in years. Our process is consultative. We study our client, the competitive landscape and demand, and map solutions that match client objectives, resources and timeline. Signature success stories include online publications for whom we have guided to over 7m monthly pageviews from a starting base of 1.25 million monthly pageviews.
Clients in all 5 continents Based in Cali, Colombia Team members 6 Trusted contractors 25
Our Clients
connected Since 2005 we have built an impressive roster of clients from startups to multinational corporations to international NGO’s. Our clients span more than 10 countries and what unites them is satisfaction. 90% of our business comes from referrals and we have been retained by several enterprise clients for over 4 years. We get results, ask us for statistics and references.
Our Services Our services span 4 key areas that focus on lasting results.
01.
Research & Intelligence
02.
Innovate & Engage
03.
Design & Development
04.
Marketing & Execution
01.
02.
Research & Intelligence
Innovate & Engage
We analyze the market to understand what drives user behavior, who are the leaders and why. We build a clear business case and a set of recommendations that convert findings to action. End result is a clear action oriented roadmap for what needs to get done to meet client objectives.
The path to innovation and success is thorough and is based on empirical data, real business experience and creative nous. Our methodology is used to surface marketing opportunities, tactics and products that hit the KPI targets agreed with the client whether through branding, lead generation, transactions or increased market penetration.
Competition
Behavior
Consult & Define
Research & Map
Tactics, market share, interfaces and interactions.
Do users behave as expected? Can usage drive insights and improvements?
Learn the business and identify the opportunities. Succinct client meetings to discuss competitors, objectives, success measures.
Deep research of selected opportunities to identify what makes the market tick. This includes tools, online demand, behaviors.
Target Market
Measurement
Conceptualization
Prototype & Testing
Demand, trends, user behavior.
We measure what matters, and evaluate and report what is important.
Create, run, test, evaluate, iterate.
Create short list of tactics that align with client objectives and available client resources.
03.
04.
Create & Develop
Marketing & Execution
We bring together business objectives, creativity, and innovation through design and technology.
Bringing a new product or service to the market is just half the battle. Success depends on using the right blend of tactics, relationships with influencers, timing and smarts.
Our tech team builds usable, findable, shareable, ground-breaking concepts and solutions that have impact, are engaging, and get the job done.
Whether you want a viral social campaign, an evergreen content piece, fast sales, dramatic product adoption, or improved search targeting give us a call to discuss your specific needs.
Analyze & Plan
Conceptualization
Define
Strategy
Identify the technology bundle that meets the needs now and in the medium term. Requirements development and project planning.
Artists and usability experts brainstorm, wireframe, and propose concepts that align with the commercial objectives.
Define client goals in terms of ranking, leads, brand awareness, website, visits, loyalty, engagement, ROI.
Refine a strategy to meet specific objectives and with regard to online/offline integration, available resources, budget, and timeline.
Interface Design
Development & Testing
Set Tactics & Timeline
Execute
Usability experts apply a layer of brilliance to ensure that the visual impact is groundbreaking while being audience appropriate.
Performed by talented software engineers, database experts, and orchestrated by veteran project managers.
Define the mix and schedule of tactics from PPC ads, Display ads, content marketing, PR, Events, Relationships, Social Media, Email marketing.
Task assignment, Project management, Client reporting.
Measure & Evaluate Launch & Debrief Launch, monitor, tweak. Client review & feedback, propose logical next steps.
Set Key Performance Indicators, Dashboards, Custom reports, Validate, tracking methods, Report automation. Impact Analysis, Gap Analysis, Client consultation Strategic & Tactical adjustments.
Our Process
01. Consult
02. Strategize 07. Iterate
06. Evaluate
03. Innovate
05. Measure
04. Exeute
This is what we are good at...
Corporate Websites E-commerce App Design and Development Magazines & Blogs Graphic Design & Motion Graphics Personal Branding Social Media Branding Marketing Strategy
Our Work
Search Engine Optimization Content Marketing Pay-per-click Campaigns Landing Page Design Traffic Analysis
Fighting global poverty
Clients: International Center for Tropical Agricultural Research Internacional Potato Center Fondo Latino Americano por Arroz de Riego Remit: Refresh corporate websites to make them findable and compelling for several interest groups including media, academics & scientists, farmers, job seekers, NGOs. Result: Dramatic traffic increase, as well as widespread approval by clients and partner organizations. Multiple citations in major news outlets including BBC News. Subsequently NetMidas has been retained to produce 7 other websites for organizations in this network.
Client: Scientific American Magazine Remit: Increase readership and subscriptions, guide redesign and rebranding. Result: Fourfold increase in free organic traffic over 5 years. Successful platform migration and rebranding. Retained over 5 year period.
Making science popular
Clients: Quick and Dirty Tips blog network from Macmillan Publishing.
Helping you do things better
Remit: Advise on strategy, Increase organic traffic, guide site redesign and content migration, site development and maintenance. Result: QDT’s organic traffic has increased over 1000% percent (to 7.7 million monthly pageviews) over the course of our 4 year relationship with this publication. Netmidas has been retained as the website developer and to provide strategic advice.
Clients
“
Working with Net Midas for the last 5 years at Scientific American their expertise in SEO and digital marketing was invaluable...consistent, year over year traffic growth, and organic search referrals to scientificamerican.com more than quadrupled and aggresive monthy unique visitor goals were achieved with their guidance.
Scientific American Mike Kelly, Digital Marketing Director
“
I’ve worked with John Coffey and his team for four years now and find the work to be exemplary. The dedication to detail, the follow-up, and the hands-on approach to ensuring client needs are met are just a few of the reasons why. In addition to having them serve as our developers, they also work with us to meet our traffic and other related goals. With their help, we’ve seen our pageviews increase more than 1,000% since 2010 and we continue to collaborate on enhancing and building our digital presence.
Quick And D Tips Kathy Doyle, Director at Macmillan Publishing
Net Midas
netmidas.com
super cali fragilistic Let’s talk Calle 3 Oeste 3-67 #402 Barrio El Peùon Santiago de Cali Valle de Cauca Colombia USA: +201 793 7234 Colombia: +2 893 3146 gold@netmidas.com netmidas.com