Project: Flow Gallery
Flow Gallery is situated in the heart of Notting Hill and was established by Yvonna Demczynska in 1999 to showcase the best of international and British applied arts. The gallery features six exhibitions a year as well as having a permanent collection of contemporary crafts. As Yvonna’s reputation as a curator and dealer has grown internationally the role of the gallery has changed to be just one component in a global business. Recognising the changing nature of her business, Yvonna asked JPA to look at the feasibility of retaining a strong gallery presence but also incorporate a residential element that could serve as her London base and a location for hosting more intimate ‘salon’ events for clients to meet artists and see new work in a domestic setting. With careful manipulation of the existing structure the existing fabric of the gallery is arranged to accommodate a ‘shop front’ gallery, a small office space and new living accommodation including a bedroom and a ‘display’ staircase leading to an upper salon.
domestic setting. The residential unit occupies the same level as the sunken gallery level and is adjacent to the space, separated to the gallery by a screen.
Part of the ‘traditional’ gallery element of the proposal will occupy the
The ‘salon’ at first floor has been conceived as a ‘vitrine’ for displaying beautiful craft and art pieces in a ‘real’ domestic setting. The ‘salon’ would double as the
current entrance space at street level where we propose the reopening of
living space for the apartment and for occasional private viewings.
a currently blocked window facing the street to add more ‘frontage’ to the street. The remainder of the space is excavated to form a new large gallery space with varying volumetric characteristics. In the new sunken gallery space we have proposed a new reception desk and new cabinetry. Gallery storage is proposed in an alcove adjacent to an accessible WC. The remainder of the existing gallery will be replaced with an apartment that will also provide a place for private viewing of craft and art pieces in a
PROJECT DETAILS Client: Status: Contract value:
Yvonna Demczynska Completion 2014 £350,000.00
Structural Engineer:
Built Engineers