A VISUAL SOUND John Parise
JOHN PARISE
CONCEPT, TEXT, PHOTOGRAPHY, AND BOOK DESIGN
johnparise.net
BY JOHN PARISE.
j@johnparise.net 570-604-7955
COPYRIGHT ©2014 No portion of this book may be reproduced without
SENIOR PORTFOLIO
the written permission of the author.
Fall 2014 CREDITS INSTRUCTOR Lian Ng
Keith Haring Quote Published by Taschen in“Haring” copyright ©2009 Alexandra Kolossa
ACADEMY OF ART UNIVERSITY School Of Graphic Design
Pop! Quote “Table of Characteristics” Letter to Alison and Peter Smithson by Richard Hamilton. 16 Jan. 1957
San Francisco, CA Published by Farrar, Straus & Giroux in “Against ONLINE DIRECTOR
Interpretation, and Other Essays” copyright ©1966
Anitra Nottingham
Susan Sontag
DEPARTMENT CHAIR
Ecologique Quote
Mary Scott
Published by The Riverside Press in “A ThousandMile Walk To The Gulf” copyright ©1916 John Muir Wes Anderson Quote Presented by Touchstone Pictures in “The Life Aquatic With Steve Zissou” copyright ©2004 Wes Anderson
Contents KEITH HARING Radiant Child
11
Type 3 BURTON Antidote Skincare
23
31
39
Identity 2
81
DAY OF THE DEAD Festival Identity 87 Identity 2
45
Visual Systems 2 POP! Restaurant
SCRANTON, PA Web & Mobile App Graphic Design 3
Print 1 LEVI’S CSR Report
WES ANDERSON Film Festival 75 Type 2
Print 1 HIV/AIDS Awareness
67
Packaging 3
Packaging 3 WATER FOR PEOPLE Benefit Concert
ECOLOGIQUE Sustainable Design
94108/02 Urban Archeology 97 Information Design
61
SUSTAIN Music Supply Co. Packaging 4
107
LET’S TAKE IT FROM THE TOP.
Introduction Before entering the Academy of Art University, I
Music can inspire me in every aspect of design. It can
spent the better part of a decade playing music and
draw me to a certain color, rhythm, style of image,
touring in bands. Having a visual arts background,
or just sit in the background and set the mood. It is
it always fell on me to create the record covers and
also a way for me to remember what I was thinking
ephemera needed to promote these endeavors.
and experiencing during specific periods of my life.
Working on projects for music is where my passion
This book is a collection of the past five years, what
for design was sparked and both are still immutably
I have thought, studied, crafted, listened to, and
connected to me.
experienced…A Visual Sound.
CELEBRATING ONE OF THE MOST INFLUENTIAL AND POPULAR ARTISTS OF THE TWENTIETH CENTURY.
KEITH HARING Radiant Child
BOOK PROJECT
TYPE 3
DESIGN OBJECTIVE
SOLUTION
Spring 2012
Select an artist to create an 80+ page book around.
Radiant Child traces the life and work of Keith
Compile a section on the era or type of art they
Haring through interviews with the artist and his
INSTRUCTOR
are in, create infographics culled from their lifetime
contemporaries, along with examples and infograph-
Lian Ng
of work, and include a section on the artist’s
ics detailing his work and process. Deliverables:
point of view, such as a biography or an interview.
8 × 10 inches, full color, case-bound, hard-cover, dust jacket, and website.
“Dance and music were for Keith Haring essential components of his creativity.” — Alexandra Kolossa
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SOUNDTRACK Sonic Youth Animal Collective Glenn Branca Talking Heads
16 KEITH HARING Radiant Child TYPE 3 Spring 2012 INSTRUCTOR Lian Ng
A VISUAL SOUND John Parise 17
20 KEITH HARING Radiant Child TYPE 3 Spring 2012 INSTRUCTOR Lian Ng
A VISUAL SOUND John Parise 21
22 KEITH HARING Radiant Child TYPE 3 Spring 2012 INSTRUCTOR Lian Ng
A VISUAL SOUND John Parise 23
TAKING THE LARGEST SNOWBOARD BRAND IN THE WORLD TO NEW PLACES... WHILE KEEPING IT REAL.
BURTON Antidote
SKINCARE LINE
PACKAGING 3
DESIGN OBJECTIVE
SOLUTION
Fall 2012
Create a line of skin care products and an in-store
Hand sketched type, bold graphics, earthy colors,
display design that builds on a popular brand not
and natural textures were combined to create a
known in the skin care category.
brand extension that represents Burton’s tradition
INSTRUCTOR Thomas McNulty
of function, quality, and style.
The history of snowboarding is rich with graphics featuring an attitude of rebellion and innovation—two qualities that informed this project.
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SOUNDTRACK Bon Iver My Morning Jacket Girls Band Of Horses
30 BURTON Antidote PACKAGING 3 Fall 2012 INSTRUCTOR Thomas McNulty
A VISUAL SOUND John Parise 31
BRANDING AN EVENT AIDING THE DEVELOPMENT OF RELIABLE ACCESS TO CLEAN WATER FOR PEOPLE AROUND THE WORLD.
WATER 4 PEOPLE Benefit Concert
IDENTITY
PRINT 1
DESIGN OBJECTIVE
SOLUTION
Fall 2012
Water 4 People is a music festival campaign design
Layered type and photos were used to create a hazy
to benefit a social issue. Deliverables: poster, web,
and dreamy feeling, reflecting the festival’s perform-
mobile app, tickets, etc.
ers, while water drop shapes and limited bold color
INSTRUCTOR Troy Alders
reinforces the cause of the festival.
Through Water 4 People, thousands of less fortunate communities will gain access to safe drinking water, improved sanitation, and hope for a better future.
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SOUNDTRACK M83 Bat For Lashes The XX Atlas Sound Beach House
36 WATER 4 PEOPLE Benefit Concert PRINT 1 Fall 2012 INSTRUCTOR Troy Alders
A VISUAL SOUND John Parise 37
38 WATER 4 PEOPLE Benefit Concert PRINT 1 Fall 2012 INSTRUCTOR Troy Alders
A VISUAL SOUND John Parise 39
PROMOTING THE MISSION THAT ALL SAN FRANCISCANS SHOULD KNOW THEIR CURRENT HIV STATUS AND HOW TO PROTECT THEMSELVES.
HIV/AIDS Awareness
POSTER & POSTCARD
PRINT 1
DESIGN OBJECTIVE
SOLUTION
Fall 2012
This project consists of designing a poster and one
Deep gray on black paired with blood red was used
print accessory to promote hiv awareness for the
to evoke the idea of hidden danger. The bomb was
INSTRUCTOR
San Francisco AIDS Foundation. Deliverables: poster
refined into a jagged aggressive shape with distressed
Troy Alders
with a final size of 28" Ă— 40", and a postcard
texture to give a more menacing feeling, contrasting
encouraging condom use.
the smooth protective line of the condom.
Every year, the San Francisco AIDS Foundation distributes more than 800,000 condoms in our community.
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SOUNDTRACK Joy Division Foals Volcano Choir Hella
44 HIV/AIDS Awareness PRINT 1 Fall 2012 INSTRUCTOR Troy Alders
A VISUAL SOUND John Parise 45
HIGHLIGHTING A BRAND’S TRADITION OF MAKING A DIFFERENCE FOR PEOPLE AND THE ENVIRONMENT.
LEVI’S Authentic Sustainability
CSR CAMPAIGN
VISUAL SYSTEMS 2
DESIGN OBJECTIVE
SOLUTION
Fall 2013
Corporate social responsibility campaign. Create
Authentic Sustainability is an identity that highlights
a cohesive visual system for a large brand’s csr
Levi’s commitment to csr. The new “Fingerprint”
INSTRUCTOR
efforts that integrates web and print. Deliverables:
logo is a twist on the classic mark, representing the
Marc English
brochure, web, mobile, icons, branding guidelines,
brand’s significant investments in creating an environ-
scorecard, banner ads, social media, and postcard.
mentally sound and socially responsible product. Levi’s efforts were broken down into three categories: People, Planet, and Product, and unique modular icons were created to illustrate each concept.
Levi’s values and actions support a more sustainable future for the planet and the people in communities where their products are made and worn.
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SOUNDTRACK Wilco Silver Jews John Fahey Minutemen
50 LEVI’S CSR Campaign VISUAL SYSTEMS 2 Fall 2013 INSTRUCTOR Marc English
A VISUAL SOUND John Parise 51
54 LEVI’S CSR Campaign VISUAL SYSTEMS 2 Fall 2013 INSTRUCTOR Marc English
A VISUAL SOUND John Parise 55
56 LEVI’S CSR Campaign VISUAL SYSTEMS 2 Fall 2013 INSTRUCTOR Marc English
A VISUAL SOUND John Parise 57
58 LEVI’S CSR Campaign VISUAL SYSTEMS 2 Fall 2013 INSTRUCTOR Marc English
A VISUAL SOUND John Parise 59
60 LEVI’S CSR Campaign VISUAL SYSTEMS 2 Fall 2013 INSTRUCTOR Marc English
A VISUAL SOUND John Parise 61
“POPULAR, TRANSIENT, EXPENDABLE, LOW-COST, MASS-PRODUCED, YOUNG, WITTY, SEXY, GIMMICKY, GLAMOROUS, BIG BUSINESS.” — RICHARD HAMILTON
POP! Restaurant
IDENTITY
IDENTITY 2
DESIGN OBJECTIVE
SOLUTION
Spring 2013
Create a concept for a restaurant. The main
Encompassing a “camp” sensibility, Pop! is an art
parameter for this project was that the concept be
themed bar & restaurant integrating an exceptional
INSTRUCTOR
based on a “camp” sensibility. Deliverables: logo,
dining experience with an off-beat Pop Art flair. The
Gordon Mortensen
menu, and giftcard.
restaurant’s brand celebrates the energetic aura of Pop Art and its integration of fine art and low culture.
“Not only is there a Camp vision, a Camp way of looking at things. Camp is as well a quality discoverable in objects and the behavior of persons.” — Susan Sontag
COLOR PALETTE
SOUNDTRACK The VU Television Modern Lovers Blondie
66 POP! Restaurant IDENTITY 2 Spring 2013 INSTRUCTOR Gordon Mortensen
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MAKING A DIFFERENCE, ONE GREENER AND CLEANER HOME AT A TIME.
ECOLOGIQUE Cleaning Products
SUSTAINABLE PACKAGING
PACKAGING 3
DESIGN OBJECTIVE
SOLUTION
Fall 2012
Create a new sub-brand of sustainable and eco-
Ecologique is a new house brand under the umbrella
friendly cleaning products. The project includes
of Sur La Table, with an emphasis on high quality
INSTRUCTOR
considering where the products will be sold,
and sustainably packaged cleaning products for the
Thomas McNulty
what the competition is currently offering, and
home. The design is aimed at environmentally
the type of packaging materials that will be used
conscious consumers and combines bold type with
to package each item.
soft texture and natural icons to establish the brand as environmentally friendly.
“There is not a fragment in all nature, for every relative fragment of one thing is a full harmonious unit in itself.” — John Muir
COLOR PALETTE
SOUNDTRACK Yume Bitsu GY!BE Mogwai Hum
74 ECOLOGIQUE Sustainable Design PACKAGING 3 Fall 2012 INSTRUCTOR Thomas McNulty
A VISUAL SOUND John Parise 75
CELEBRATING ONE OF THE MOST UNIQUE VOICES IN MODERN AMERICAN CINEMA.
WES ANDERSON Film Festival
IDENTITY
TYPE 2
DESIGN OBJECTIVE
SOLUTION
Spring 2011
Design a poster and a brochure for a weekend film
References to colors, characters, wardrobe, and
festival. Choose a title/subtitle and at least four films
typefaces used in the films were combined to create
INSTRUCTOR
for the festival based on a specific theme. Keep the
a layered effect, with the goal of integrating the
Frank Armstrong
solution principally typographic to express the theme.
type as image.
“Supposedly Cousteau and his cronies invented the idea of putting walkie talkies into the helmet. But we made ours with a special rabbit ear on the top so we could pipe in some music.” — Steve Zissou
COLOR PALETTE
SOUNDTRACK Love Van Morrison Devo Ramones Nico
GOD’S PLAYGROUND.
SCRANTON, PA Web & Mobile App
IDENTITY
GRAPHIC DESIGN 3
DESIGN OBJECTIVE
SOLUTION
Spring 2012
Create a website and mobile application encouraging
A deep natural color scheme was chosen to represent
tourism in your hometown.
the lush mountains of the area, while the type and
INSTRUCTOR
logo are a nod to the iconic signage that still dots
Bob Slote
the town from its 20th century boomtown past. The interface makes it easy to navigate the many options for people planning to visit the city.
The website and app are a showcase for things to do, where to go, and everything visitors need to know about Scranton, PA.
COLOR PALETTE
SOUNDTRACK The Sw!ms Tiger’s Jaw Matt Pond PA Okay Paddy Lewis & Clarke
86 SCRANTON, PA Web & Mobile App GRAPHIC DESIGN 3 Spring 2012 INSTRUCTOR Bob Slote
A VISUAL SOUND John Parise 87
HONORING LOVED ONES THROUGH ART AND MUSIC.
DAY OF THE DEAD Festival Branding
IDENTITY
IDENTITY 2
DESIGN OBJECTIVE
SOLUTION
Spring 2013
Create a new identity for the Day of the Dead festival
In updating the Day of the Dead signature, the goal
in San Francisco. Deliverables: logo, icons, poster,
was to build on the equity of the event by drawing
website, and branding guidelines brochure.
upon the traditional visual elements and colors while
INSTRUCTOR Gordon Mortensen
adding a modern twist. The “Sugar Skull� was chosen to be included into the final mark and additional icons were created to illustrate the main elements of the Festival.
The Day of the Dead Celebration is an event that provides the community with the opportunity to celebrate the cycle of life and death, through the rich history and traditions of Latino culture.
COLOR PALETTE
SOUNDTRACK Tristeza The Black Angels Bardo Pond El Perro Del Mar At The Drive In
92 DAY OF THE DEAD Festival Branding IDENTITY 2 Spring 2013 INSTRUCTOR Gordon Mortensen
A VISUAL SOUND John Parise 93
94 DAY OF THE DEAD Festival Branding IDENTITY 2 Spring 2013 INSTRUCTOR Gordon Mortensen
A VISUAL SOUND John Parise 95
96 DAY OF THE DEAD Festival Branding IDENTITY 2 Spring 2013 INSTRUCTOR Gordon Mortensen
A VISUAL SOUND John Parise 97
URBAN ARCHEOLOGY.
94108/02 Urban Archeology
INFORMATION DESIGN
INFORMATION DESIGN
DESIGN OBJECTIVE
SOLUTION
Summer 2014
Using archeology as a metaphor, explore the artifacts
The theme of a “Neighborhood Snapshot” was
of your urban surroundings and create an interactive
developed to visually quantify changes to a section
INSTRUCTOR
visual documentation of your findings. The final
of Lower Nob Hill over the last five years. Maps,
William Culpepper
product will consist of a stand-alone, digital app that
demographics, interviews with residents, and business
tells the story of your explorations and discoveries
openings and closings were researched to create an
with three or more information graphics in the form
interactive application telling the story of life in a
of diagrams, maps, or visual explanations.
vibrant and ever evolving neighborhood.
The app covers the impact the city’s growth has had on residents, businesses, and quality of life in the neighborhood over the past 5 years.
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SOUNDTRACK DIIV The Van Pelt Foxes In Fiction Karate Jim O’Rourke
102 94108/02 Urban Archeology INFORMATION DESIGN Summer 2014 INSTRUCTOR William Culpepper
A VISUAL SOUND John Parise 103
104 94108/02 Urban Archeology INFORMATION DESIGN Summer 2014 INSTRUCTOR William Culpepper
A VISUAL SOUND John Parise 105
106 94108/02 Urban Archeology INFORMATION DESIGN Summer 2014 INSTRUCTOR William Culpepper
A VISUAL SOUND John Parise 107
INTRODUCING STYLE AND SUSTAINABILITY INTO THE WORLD OF PROFESSIONAL MUSICAL EQUIPMENT.
SUSTAIN Music Supply Co.
RETAIL BRAND & PACKAGING
PACKAGE DESIGN 4
DESIGN OBJECTIVE
SOLUTION
Fall 2013
Create a new retail store concept. Deliverables include
Sustain is a new retail brand of ecologically and
branding, packaging for 35– 45 products, multiple
environmentally driven professional musical equip-
sub-brands, and environmental design.
ment. In addition, there are sub-brands of instrument
INSTRUCTOR Thomas McNulty
care products, musical accessories, and consumer audio products.
Sustain is a boutique retail environment. In contrast to a traditional music store’s mixed bag of offerings, the focus is on one brand of superior equipment.
COLOR PALETTE
SOUNDTRACK The Verve Ecstatic Sunshine The Band Owls Cocteau Twins
112 SUSTAIN Music Supply Co. PACKAGING 4 Fall 2013 INSTRUCTOR Thomas McNulty
A VISUAL SOUND John Parise 113
114 SUSTAIN Music Supply Co. PACKAGING 4 Fall 2013 INSTRUCTOR Thomas McNulty
A VISUAL SOUND John Parise 115
118 SUSTAIN Music Supply Co. PACKAGING 4 Fall 2013 INSTRUCTOR Thomas McNulty
A VISUAL SOUND John Parise 119
120 SUSTAIN Music Supply Co. PACKAGING 4 Fall 2013 INSTRUCTOR Thomas McNulty
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122 SUSTAIN Music Supply Co. PACKAGING 4 Fall 2013 INSTRUCTOR Thomas McNulty
A VISUAL SOUND John Parise 123
DEDICATION
COLOPHON
In Loving Memory of John T. “Boppi” Parise.
TYPEFACES Trade Gothic Sabon PAPER STOCK Mohawk Superfine White Eggshell 100lb PRINTING/BINDERY Blurb, Inc. San Francisco, CA SOFTWARE Adobe Creative Cloud CAMERA Canon T3