Camp Barefoot Media Kit

Camp Barefoot 7 Music & Arts Festival 路 Bartow, West Virginia 路 August 22-24, 2013

2013 Sponsorship Marketing Proposal

Presented by

Partners

Camp Barefoot 7 Music & Arts Festival Sponsorship - proposal overview

CAMP BAREFOOT 7 MUSIC & ART FESTIVAL The Camp Barefoot 7 Music & Art Festival is scheduled to occur from August 22-24, 2013 at Camp Hidden Meadows in Bartow, WV. At this time we have not chosen a non-profit partner. We have worked with Stop Hunger Now,

EVENT OVERVIEW

Soles4Souls, Humane Society of Pocahontas County and

many others.

WHAT: A weekend-long, family oriented music festival dedicated to supporting the community, ecology and

This weekend-long event features some of the top rated

helping animals in need.

acts in independent music and has previously included

The event will feature:

Lotus, Ghostland Observatory, The New Deal, Kyle Hollingsworth, Karl Denson, Ivan Neville, Keller Williams and many more. This year’s line up has not been completely confirmed yet, but is sure to be a crowd pleaser. This benefit event is family oriented, affordable and this year we are taking steps to go green!

A hotbed of top rated, independent music, centrally located along the mid-atlantic and has always been strongly rooted in the development of community based activism through music. This event is no different. Bringing together some of the strongest acts in independent music, located in the southeastern region of West Virginia, this event is readily accessible to many people across the US. Individuals and families of all walks of life can converge at this event to enjoy a day of excellent music, arts & crafts, food

Main Stage and 2 side stages, featuring a

rotating cast of top, independent music acts from across the country and regional acts from Virginia, North Carolina, Maryland and Washington, D.C.

Art, Crafts and Food Vendors, bringing the fin-

est local handcrafted items; as well as, a variety of delicious foods, all available to the public.

The Kids Zone, featuring a safe, structured and most of all fun area for parents and kids of all ages to play and enjoy activities, all the while enjoying the featured entertainment.

In our efforts to go green, we will be eliciting

the help of a professional company to help us “green” our trash & recycling methods and leave a smaller carbon footprint.

and fellowship. Also, the event is dedicated to bringing the

WHEN: Thursday, August 22–24, 2013. This is an all-day

community together to support a worthy cause. We sold

event for three days, ranging from 11:30 a.m. – 4:00 a.m.

tickets in twenty-four states in 2012.

WHY: The Camp Barefoot Music Festival exists to provide a weekend of top quality independent music

Please review the Event Overview, Marketing and Patron

at an affordable price dedicated to bringing individuals

Demographic information and Sponsorship opportunities

and the community together to support music, arts and

listed below, and consider taking advantage of this great

independent labels.

marketing opportunity for your business. Put your business out front as a leader in today’s world … at the same time, you will be supporting family oriented entertainment and helping animals, who lets face it know the true meaning of hard economic times.

campbarefoot.org

photos courtesy of Andy Cox, Richard Cox and Roger gupta

Camp Barefoot 7 Music & Arts Festival Sponsorship - propoSAl oVerVieW

(CB4 2010 NEW LOCATION)

Individuals and families (of all types) age range 6-65,

MarKetInG OUtLets & P.r. OPPOrtUnItIes

The Camp Barefoot 7 Music Festival supports all lovers

A strong marketing and media plan is in place to include

of independent, improvisational and acoustic music that are

frequent ads in several newspapers and magazines of West

interested in family and community as well as supporting a

Virginia and the surrounding tri-state area; Posters and hand-

worthy cause and enjoying good food, handicrafts and

bills directly marketed to local businesses and patrons; Internet

fellowship. Set up to accommodate all segments of the

coverage on several related websites and e-newsletters sent to

population – from families and children — to boomers and

an extensive list of patrons in the area and all over the country.

retirees and beyond, the festival strives to reach out to a varied

In addition, extensive radio advertising including a local radio

population to provide quality entertainment at an affordable

station in the area of the event, local college stations, and na-

price. Furthermore a positive message brought by a worthy

tionally syndicated music related radio programs.

cause to strengthen families and the community.

  

tarGet aUdIenCe

COnsUMer beHaVIO a aVIO r

   

70% are between the ages of 18-30

 

of demographics reached through effective associative

85% support non-profits and organizations

marketing capabilities on poster and handbill prints.



Camp Barefoot 7 attendees are active in the community, ethnically diverse and family oriented with a median income of $55,000 in 2012, which is up 15% since 2000. Residents spend money wisely, are environmentally conscious and support the arts. The southeastern portion of our West Virginia location is centrally located along the East Coast, is accessible from the

Web Media: Local, Regional and National outlets, endless hand-to-hand e-mail marketing, effective logo

60% are family oriented

LIFestyLe PrOFILe

Print Media: Local and regional outlets and support and regionally, endless opportunities for a wide range

85% see live music in general once a month

85% are from a tri-state area

Radio: Local, Regional and National outlets via recognized outlets. Direct Marketing Team locally

30% are between the ages of 30-50

dedicated to helping others

PRImpressions: Local, Regional and National outlets

placement on event related websites with outlets across a wide variety of demographics.



On-Site Effective: On-site presence, which features on-site logo placements with effective associative marketing, product displays and outreach through on-site distribution centers, name recognition through stage, VIP, and other event destination naming, achieving sponsor recognition vehicles and opportunities.

Carolinas, Washington, D.C. and Hampton Roads areas, and further points north including the Philadelphia and New York areas. Camp Barefoot attendees are patrons for your business.

campbarefoot.org

MUSIC & ARTS FESTIVAL

Camp Barefoot 7 Music & Arts Festival Sponsorship - propoSAl oVerVieW

MarKetInG OPPOrtUnItIes:

PreVIOUs sPOnsOrs

Key Elements

Starr Hill Brewery Eagles Nest Outfitters (ENO) Foothills Brewing Mountain State Brewing United Rentals Pocahontas Times Snowshoe Ski Resort Jambase.com Homegrown Music Network Relix Magazine Harmonized Records Honest Tune Magazine Great Outdoor Magazine Jambands.com sku designs studio Instant Moustache Eternity Designs Route 11 Chips Pepsi Ventures Le Bleu Liberty Taxes Jakprints Deering Banjo’s Frederick County Wake County, NC Pocahontas County Tourism Comission News & Observer Newspaper Sunbelt Rentals Winchester Star Newspaper

Each sponsor will reserve the ability to customize their marketing experience while still preserving the option of taking full advantage of turnkey opportunities provided and structured by our experienced and dedicated event staff.

Exclusivity: Each sponsor will get category exclusivity in their sponsor agreement. Sponsorship opportunities will highlight the participating businesses in a way that ensures positive associative branding, and an overall increase of brand recognition.

Whether taking advantage of our turnkey sponsor opportunities or creating your own custom marketing experience, the Camp Barefoot Music Festival is dedicated to fulfilling your company’s marketing wishes through creative and effective associative branding.

PreVIOUs artIsts Ghostland Observatory Karl Denson’s Tiny Universe Robert Walter, Eddie Roberts & Adam Deitch Keller Williams The New Deal The Mediations Barefoot Manner The Motet RAQ Garaj Mahal Evan Neville The Itals Moonshine Still Brothers Past DJ Spam & Spam Allstars Modern Groove Syndicate Yo Mama’s Big Fat Booty Band

campbarefoot.org

Particle Jackass Flats Modern Groove Syndicate Conspirator EOTO Kyle Hollingsworth Big Gigantic DJ Williams Projekt Lotus Perpetual Groove Toubab Krewe Hackensaw Boys The Bridge The Breakfast Umelt Jazzam Boogie Hustlers and many others

PreVIOUs reCIPI CIPIents Soles4Souls Stop Hunger Now Wake County SPCA Fredericksburg County SPCA HeadCount Humane Society of Pocahontas County

Camp Barefoot 7 Music & Arts Festival Sponsorship - proposal overview

About the Camp Barefoot 6 2012 Non-profit partner (2013 Non-profit partner is under negotiation and will be released soon.)

Humane Society of Pocahontas County Quick Reference Data Since its founding in 1998, the Humane Society of Pocahontas County has been instrumental in spaying and neutering hundreds of pets and strays and arranging adoptions of many homeless animals.

The all volunteer group works hard to assist with the adoption of homeless pets, provide low-cost spay/neuter and rabies clinics, and execute community education programs. In June 2008, the HSPC moved to its current location on Second Avenue in Marlinton, WV. This facility provides a base for operations and allows the HSPC to shelter a limited number of cats. Information about adoptable animals is available on PetFinder.com at www.petfinder.com/shelters/WV11.html. The HSPC is a private, non-profit organization which receives funding from donations, fund-raising, and small grants.

With the resignation of the county’s Humane Officer who operated a private animal shelter after many years of dedicated service, the HSPC has stepped up to assist the county in operating a temporary animal shelter in Marlinton, WV. During the months to come the HSPC will assist in the management of the shelter with a focus on establishing an effective adoption program.

The HSPC will also continue their current spay/ neuter programs, and planning and fund-raising for a permanent county facility that could adequately handle the area’s animal control situation.

For more information about adoptable animals, making donations, or general questions please call (304)799-6767.

campbarefoot.org

Camp Barefoot 7 Music Festival

Presenting Level $7,500 (1 Available)

Main Stage Sponsor $4,000 (1 Available)

Bracelet Level $3,000 (1 available)

Second Stage Sponsor $3,500

Backstage “Meet & Greet” Passes

10

4

2

2

General Admission Tickets

10

6

5

General Public Banner Placement

4

4

Main Gate Banner Placement

2

1

Hospitality Area Banner Placement

1

1

Stage Sponsor Banner Placement

1 on each of 3 stages

Full Color CB Program Advertisement Page

August 22-24, 2013 Bartow, West Virginia campbarefoot.org

Vendor Space Can provide Logo "Give Aways" Main stage announcements during event Logo item sale opportunities Opportunity to place items in goody bags for VIP clientele, artists, reporters, other promoters and vending area Company name “presents” announced with all CB advertisements Use of Private Tent for private company function and/or for advertising purposes during event

Third Stage Fourth Stage Sponsor $2,000 each (2 available)

Silent Disco Tent Sponsor $2,000

Base Level Sponsor Range $400-$1,000

5

3

3

2

3

3

3

2

1

1

1

1

1

1

2

(In exchange will put your website on the bracelets)

2

Full Page

Full Page

Half Page

Full Page

Full Page

Half Page

Varies

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Year Round Benefits Company name “presents” on all tickets, handbills, posters, and printed materials Radio & print coverage on promotional ads for CB (See Media Plan for projected schedule) Logo & link on market sites for CB Logo placement on all printed promotional material for CB (50k handbills and 10k posters) Advertisement opportunity in CB monthly newsletter Logo & website link placement on CB website

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