Art Website Basics – What Every Artist Should Know! Today, an artist must have a well designed website in order to present their art work to prospects, gallery owners and other interested parties. At the minimum, an artist website should provide to the viewer a sample of the artist’s art, an overview of their experience and their contact information. Because of the overwhelming amount of artists who want to be represented by art galleries or who want to sell their art on their own, they must have a website that is easy to navigate and that will load quickly. If a visitor to their website requires too many “clicks” to a slow in loading and difficult to navigate website, the artist will risk losing that visitor. Though an art website is the beginning of the selling process, a poorly designed and ineffective website can stop a prospect from investigating that artist’s work further. A professional artist website should have the following 10 basics for a visitor to evaluate whether they want additional information about the artist, their art work and experience; 1. Biography: An artist should have a summary of experience that will provide to the reader, at a quick glance, an overview of the artist’s education, experience, awards and honors. In addition this area would detail any related art experience and finally any article/publishing experience that the artist may have had. 2. Artist Statement: The artist should have a statement that will explain in a concise manner what their artwork means to them and their reasons for creating their artwork. Always, this information should be presented in plain English and in non-technical artistic terms to the reader. 3. Gallery or Portfolio: This area of the website is the most important section for the viewer. The artist should not overload this section with too much art work, but rather it should have a good representation of their overall work which demonstrates their artistic skills. The images should load quickly and if the artist is selling on their own, pricing should listed. 4. Representation: The artist should detail any current galleries, individuals and firms who represent the artist. This section has a two-fold purpose of letting the viewer know where they can see the artist’s work in person, but it also
Art Website Basics – What Every Artist Should Know Now!
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