Designing Brand Identity

Page 268

Olympic Games

The Olympic Games celebrate human spirit and achievement, and challenge the athletes of the world to be the best they can be. The festival itself transcends the politics of a fractured world to focus on our shared humanity. Four billion people watched the 2004 Olympics on 300 different channels. Events were simultaneously streamed into mobile phones and websites. Dormant for 1,500 years, the games were revived in 1913 by Baron Pierre de Coubertin, who designed the five colored interlocking rings Olympic trademark. Below, from left to right:*

Olympic Games: Baron Pierre de Coubertin, 1913

256

Tokyo 1964: Unknown

Seoul 1988: Seung Choon Yang

Mexico 1968: Lance Wyman, Pedro Ramirez Vásquez, and Eduardo Terrazas

Barcelona 1992: Jose Maria Trias

Munich 1972: Otl Aicher

Sydney 2000: Mark Armstrong

Montréal 1976: Unknown

Athens 2004: Wolff Olins

Moscow 1980: Vladimir Arsentyev

Beijing 2008: Guo Chunning

Los Angeles 1984: Deborah Sussman and Jon Jerde

*IOC/Olympic Museum Collections

Atlanta 1996: Landor Associates


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Index

28min
pages 306-321

Bibliography

7min
pages 304-305

Xohm

3min
pages 302-303

The Wild Center

3min
pages 300-301

Vanguard ETFs

3min
pages 294-295

Vueling

3min
pages 298-299

TiVo

3min
pages 290-291

Thomas Jefferson’s Poplar Forest

3min
pages 288-289

sugarFISH

3min
pages 282-283

RED

2min
pages 278-279

Park Angels

3min
pages 270-271

Olympic Games

2min
pages 268-269

The New School

2min
pages 262-263

MoMA

3min
pages 260-261

Heavy Bubble

2min
pages 244-245

IUNI Educacional

3min
pages 252-253

Library of Congress

2min
pages 258-259

City Church Eastside

2min
pages 228-229

Eimer Stahl

2min
pages 232-233

Aveda Uruku

2min
pages 216-217

Beeline

5min
pages 218-221

California Academy of Sciences

3min
pages 222-223

Assurant

2min
pages 214-215

Ephemera

3min
pages 182-183

Brand books

1min
pages 194-195

Standards content

2min
pages 196-197

Environments

2min
pages 176-177

Packaging

3min
pages 172-173

Building brand champions

3min
pages 190-191

Signage

2min
pages 168-169

Overview

3min
pages 128-129

Logotype + signature

1min
pages 138-139

Market research

4min
pages 116-117

Overview

4min
pages 136-137

Trademark process

3min
pages 156-157

Presentation

3min
pages 152-153

Favicons

2min
pages 166-167

Color

2min
pages 140-141
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