The Wild Center
The Wild Center is alive. As the Natural History
Goals
Museum of the Adirondacks, it is a base camp for
Work collaboratively to define the museum’s vision, brand and voice.
exploring a 6-million-acre collection. Its living collection is the Adirondacks themselves.
Determine positioning and naming strategy. Design the brand identity.
Situated on a 31-acre campus in Tupper Lake, New York, the museum’s main exhibit follows a river to the summit of a snowcapped mountain and includes waterfalls, a lake exhibit, forests, and streams. Two hundred live animal species inhabit this living museum. The museum’s Great Hall is dominated by a towering ice wall, and its core contains a forest populated with high-definition interactive media.
Write the mission, master plan and exhibit text.
Our mission is to inspire a broad public understanding of the natural systems that shape and sustain life in the Adirondacks. The Adirondacks are unique in the world. Surrounded by people, they house great expanses of nature interspersed with small towns and communities. They can be a model for a future where man and the rest of the natural world find better ways to coexist. Donald K. Clifford, Jr. The museum team included: Museum project manager and staff Board of Trustees HOK, a global architectural practice that specializes in innovation in the built environment, and designs museums, wayfinding, and exhibits Chedd-Angier-Lewis, museum media design and production ConsultEcon, economic research and management consultants Points North, communications and branding firm
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President The Natural History Museum of the Adirondacks
