Pharmacy Edge Magazine by APPA

Pharmacy Edge e Magazin

Issue 21 - 2019

2nd Annual

Futures Summit Highlights Pharmacy Future Leaders:

The New Kids on the Block

BIG “THANK YOU” TO OUR SPONSORS

Interview with

Dr. Scott Kjelson Nova Southeastern

University’ College of Pharmacy

r. Scott Kjelson is the Director of Student Transitions and Assistant Professor at Nova Southeastern University’s College of Pharmacy. Here Dr. Kjelson focuses on personal and professional development and leadership, major public health forums and community outreach, as well as healthcare policy within the state of Florida and on a national level. He is currently a member of the Florida Society of Health System Pharmacists Legal and Regulatory Affairs Council, a member of the Broward County’s Community Response Team, and an active community leader and mentor. His role has been greatly focused in combatting the opioid epidemic both locally and nationally alongside members of the U.S. Congress. Dr. Kjelson started his career in the U.S. Navy as a Corpsman where he worked as a surgical medic. Following his military experience and undergrad completion at Miami Dade College, he received his Doctorate Degree from Nova Southeastern University College of Pharmacy. Prior to his current role, he worked both in long term care in geriatrics as a Consultant Pharmacist and at the University of Miami Sylvester Comprehensive Cancer Center. His greatest passion is helping to shape the future of healthcare through the development of quality professionals. This drive has lead him to his current position at NSU College of pharmacy and the role he plays in public health education. What are your thoughts on the future of healthcare? I believe in healthcare we have a true opportunity to be better. Unfortunately, I live in a state that is near last when ranked against the nation in health care, but we as a country can definitely do better. The first step I always tell my pharmacy candidates, or just about anyone I know, is that you need to understand the system, whatever system that may be, or you will only become a product of it. In other words, know what’s going on in whatever you engage in. If that’s a company, understand the vision. If that’s a health system, then understand how health systems work. And if it’s advocacy, please whatever you do, understand the legislation. I start there so we can understand where we can go. I believe if we understand what the health system looks like now, where we have done right and wrong, and where we are on track to go, we will have a great 2

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foundation to be a solution in whatever initiative we tackle. The opioid issue for instance, has been one of the most troubling issues. One great thing that has come out of it has been communication and relationships. Before this we had police trying to be mental health specialists, pharmacists trying to be police, and physicians trying to catch a breath while also having to deal with an increased demand for care and increased administrative burden. With everything we see happening now with value-based care, a full-on approach to understanding the patients and privatized competitors, especially using technology, I believe, we will truly see something that fits each person like a custom glove. Before we can get to that point we need to cut middle men out, improve transparency, and put professionals like pharmacists in front of the patient, whether in person or using technology, so we can educate the patient and communicate the barriers. We also need to start understanding the patient, or what will become, the client. Healthcare needs to be just that, caring of health, not waiting until you are sick enough to see me. Patients are demanding more information now, and this is a major topic we have to understand. Branding and communication through social media, and looking like the brand the client demands will be a huge factor. How you capture a client’s emotion, attention, and drive will be the major focal points for health care now and moving forward? When it comes to pharmacists of today, keep in mind the major picture people have had in general is the person behind the counter counting pills and always on the phone. The pharmacy is the place you buy your groceries at the same counter you buy your medications, and sometime through a drive through sold to you by a technician. As much as pharmacy has always been a major and vital partner to health care, the brand on every corner for a long time has been the above mentioned. Through improved services, the fight for better legislation, and more independents and hospital systems reinventing their services and appeal, we are seeing pharmacists truly become that first line. Why is building a brand in pharmacy one of your major focuses? Before getting into pharmacy, I ran a marketing and brand placement company that really opened my eyes to the big

picture when it came to people and actions. Over the years, I began to understand why people bought into things, what made people excited, and how to create emotion. I also understood the importance of building relationships, creating personal value, or what some people call “making yourself irreplaceable”. Through my networking and opening opportunities, also came more attention. I understood the sense of that personal brand when I became the “product” I wanted to “sell”. I know we many times hear that word “Sell” and right away think about the car salesman or the image of the guy with a bunch of watches inside his opened jacket. But what I realized through my experiences, both in marketing and pharmacy, was that sales begin to mean something very different. For instance, if your customers or patients do not believe in the product’s or a medication’s benefit, then why would they continue to be loyal or adherent? I also realized with many products or services in areas like health care, the first step of “sales” or initiation of a service, was to educate the market. We as pharmacists are full of knowledge but, as much as we are great at being pharmacists, we are not so great at getting the word out there about how great we are. When you look up any major public health issue and those at the fore-front, it is very rare you see pharmacists. Even though we are there, the majority of information we see is not inclusive of pharmacists. We can only blame ourselves. I always say we are great at hyping each other up, but we need to talk more, educate the community, and be at the front lines of public health so we are the health care professionals our communities come to for information. Our advocacy is another full-on discussion I won’t touch too much on, except to say that we are not at the tables when we need to be setting them. I will say I am happy to see the organizations at large fighting for the advancement of our profession. I want to help build a brand in our profession because again I feel we play such an important role and if more providers could understand the value, we could make an even greater difference in the lives we come across every day.

What about developing professionals in pharmacy makes you passionate? I believe I have a duty to give back what I have experienced as a professional because despite my amazing education, schools in the past have generally lacked building confidence around the competencies. I believe schools in the past were focused solely on passing grades than creating ideal candidates. A huge part about developing professionals and ideal candidates is providing resources, and the only way to develop those resources is through relationships. I hold all of my candidates and alumni to the same standards in regards to their commitment to themselves and how much effort they are willing to put in to truly become that professional they envision. The idea of “fake it to make it” has always been something close to my heart. It’s sort of like giving yourself a higher expectation of something to reach for. In order to get there, you have to develop a brand and be of value. I believe we have an opportunity to truly help candidates and alumni see that value, build those expectations, and then confidently convey their competencies. Through a multitude of services in the career center we have developed, and a break-down of candidate’s interests and goals through our one on one appointments, online or in-person, we can assist with the right guidance and resources necessary for progress. I love seeing people succeed, break barriers, and find happiness in learning more about themselves and their potential. To me, the most gratifying thing is watching someone I have worked with go on and do something nobody thought was possible. What would you say to the younger you if you had a chance? Don’t say no to opportunities, don’t let others tell you what you are capable of, and understand that you never have all the answers and if you want to make it, smile and shake more hands. Contact info: Dr. Scott Kjelson Phone: 954-262-1194 | Email: sk793@nova.edu Campus: Fort Lauderdale PHARMACYTIMES.COM

2nd Annual Futures Summit Highlights

n today’s market, despite the profession, the consumer demand is changing and so is the way business is being conducted. Companies are finding more efficient ways to supply a product or service and spending a greater emphasis on educating the consumer. When we look at specific health care professions, education and resources are key to the overall goal for more successful outcomes. Networking and understanding the system has been a major focus on developing better professionals. You know what they say, “You are who you know”. Well more than ever, health care relies on a team approach and utilizing resources to accomplish this task. There is an obvious need for connecting the dots in the health care space. Businesses understanding what community partners do, what policies are in place, what positions those leaders in

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a profession hold, and what tools exist within that profession, are major elements to evolving that profession and creating better candidates. Knowing all this, the NSU College of Pharmacy took a much different approach to what was once known as “Career Development Showcase”. The college knew that if they wanted to increase the value of the profession, building relationships and nurturing those relationships was what was going to bring just that. In 2017, the college created FUTURES Summit to take on the evolving market and reach out to strengthen relationships and build new opportunities both in pharmacy and throughout the public health system. The idea was simple; encourage business cards to be exchanged, hands to be shaken, and doors to be opened. With that idea in mind, plus a VIP reception, which always helps, success was found.

WHAT IS FUTURES SUMMIT? On November 7th, 2018 the NSU College of Pharmacy in Florida, hosting the FUTURES Summit, is home to pharmacy residency program directors, hospital directors, independent pharmacy owners, pharmaceutical manufacturers, corporate retailers, clinicians, policy makers, physicians’ groups, community health partners, and most importantly NSU College of Pharmacy Students and Alumni. WHO ATTENDED THE FUTURES SUMMIT? • 120 companies exhibited • Over 800+ attendees • Residency directors looking to enhance visibility of their program and meet potential candidates • Business owners looking to showcase their services, build new relationships and resources, a means to find potential

candidates, and even help guide candidates to experience what a day in their life looks like • Manufacturers looking to develop new contacts with hospital systems, physicians’ groups, organizations, and to develop relationships with college faculty and students • Policy makers looking to introduce their initiatives or find new resources for new initiatives • Community health partners looking to establish new relationships with health systems, physicians, and candidates • Students looking to build networks, gain insight about residency programs and internships, and getting a glimpse of what pharmacy and other healthcare professions offer WHAT CAN SOMEOME EXPECT FROM FUTURES SUMMIT? • Networking • Business 2 Business • Career Showcase • Pharmacy Presentation • VIP Reception • Alumni Reunion WHAT FINAL THOUGHTS COULD YOU GIVE ON FUTURES SUMMIT? FUTURES Summit has definitely become a staple in the state of Florida and is nationally recognized for its ability to bring professionals together to build a healthier tomorrow. Marketing, branding, and communication are so vital to opening new

opportunities and building awareness. This applies greatly to the profession of pharmacy and across the many healthcare partners. The best part about FUTURES Summit is that it was absolutely free. We don’t believe in putting barriers in front of opportunities. An idea is just an idea without action, and with team comes action. Well that is if it’s the right team and I for sure know we have just that. What many schools lack is the ability to inspire multiple departments or divisions to truly think like consumers and act with strategic risks. Going out of the norm means you need to find people who are willing to say no to big ideas or not just yes to everything. In doing so, making sure everyone plays a greater part and understands that personal investment is truly where the passion comes in. In academia, when you have recruiters working with alumni and student services and career and professional development, you get faster and more efficient results. Too many times we hear that “things are like a marathon around here”, I just look for sprinters. My team Aiman Rahman, Jeffrey Jurkas, Drs. Stacey Maravent, and Kimmi Stultz, and the true support of leaders, in our college, are whose pushing the needle. For more information on attending or exhibiting for the 2019 Futures Summit please contact Dr. Kjelson. Scott Kjelson, Pharm.D., C.Ph. Director of Student Transitions/ Asst. Professor Nova Southeastern University College of Pharmacy Direct Line: 786-301-1483 Email: sk793@nova.edu PHARMACYTIMES.COM

Pharmacy Future Leaders: The New Kids on the Block

harmacy Future Leaders is a student-targeted podcast created by Todd Eury, as part of the Pharmacy Podcast Network (PPN). The PPN was launched in 2009 as the first audio blog dedicated to the pharmacy industry. Eury’s vision created the first global podcast network for the profession and business of pharmacy with content developed by the most innovative pharmacists in healthcare. With over 70,000 listeners and 30+ pharmacist co-hosts, the PPN is one of the most popular podcasts for healthcare professionals. Today, the network has become a reference point for all things pharmacy including legislation, pharmacogenomics, technology, career advice and entrepreneurship. In 2018, Geily Ward and Joanne Pauyo, both student pharmacists at Nova Southeastern University’s College of Pharmacy, jumped at the chance to become the new hosts of Pharmacy Future Leaders. Ward and Pauyo have used this public

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(left to right: Joanne Pauyo, Geily Ward) platform to display the diversity of student pharmacy leaders. Leaders come in all shapes and sizes. From the servant leader who went on a mission trip in Honduras to advocate for the less fortunate, the rapping leader who used art to demonstrate the comprehensive skill set of pharmacists, to the persevering leader who repeated a semester of pharmacy school and used that story to motivate others to never give up. John Quincy Adams, the

6thPresident of the United States, uniquely defined leadership as “if your actions inspire others to dream more, learn more, do more and become more, you are a leader.” The relaunch of the Pharmacy Future Leaders Podcast seeks to feature pharmacy students who inspire listeners to dream more, learn more, do more, and become more. Do you have an idea for a new episode of Pharmacy Future Leaders? Would you like to be featured as a guest on Pharmacy Future Leaders? Follow us on Facebook @PharmacyFutureLeaders, Twitter @LeadersPharmacy, and Instagram @PharmacyFutureLeaders Authors: Joanne Pauyo, 4th year pharmacy student Geily Ward, 3rd year pharmacy student Todd Eury, Founder/CEO of the Pharmacy Podcast Network

Is your pharmacy looking for an effective and efficient pharmaceutical purchasing strategy that will conform to health care reforms and new hospital and health systems? If you answered yes, then join APPA,

membership is FREE!

10 Great reasons to be a member 1. Connection: You are connected to a larger group banded together to produce positive results for the pharmaceutical industry in the United States.

2. Annual Conference: Our annual conference provides quality education and networking for pharmaceutical professionals, and you receive a SIGNIFICANT discount by being a member. You can contribute to the content, help plan the conference or attend to enhance your professional development.

3. Public Policy / Advocacy: You can contribute to the strong advocacy program centered on assuring that public health voices are being heard. The Legislative Committee prepares legislative updates/ alerts, and keeps track of pharmaceutical issues under consideration by the State Legislature.

4. Free Informational Services:

practices and solutions to enhance your current job, find opportunities for career enhancement, etc. Networking events range from annual conferences to regional meetings.

6. Affiliation: You will have affiliation with YOUR professional association and over 1,200 pharmaceutical professionals in the nation.

7. Discounts on Educational Offerings: You receive reduced registration fees on APPA sponsored continuing education events.

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APPA keeps members in touch with each other and current issues through the association’s web site, blog channel, and email updates of emerging issues relevant to pharmaceuticals. You remain informed about pharmaceuticals in a way that saves you time.

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Being part of a larger community, we hope you feel empowered to get involved in issues that affect your personal and professional communities and your quality of life.

You have many opportunities to network with pharmaceutical professionals by building your contacts, sharing ideas, best

You have the opportunity to be recognized for your hard work or recognize your colleagues for their achievements in pharmaceuticals.

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Prestige Pharmacy named community pharmacy advocate of the year by APPA!

1-877-PHARMA1 APPA recognizes Prestige Pharmacy as community pharmacy advocate of the year for their continual support and donations to the community of Flint, Michigan. You can read more about their work at www.prestigepharmacymi.com.