7
WAYS TO IMPROVE YOUR SOCIAL MEDIA PRESENCE
First, you need to understand that growing social media presence takes time. Work smartly with the following 7 tips to improve your social media presence.
GET SOCIAL
1
Invest time in building relations with peers and industry leaders. There is a lot that can be done in collaboration with influencers and communities on social media. Participate in communities and groups that are relevant to your industry. Answer queries and comment on blogs posted on groups other than yours.Â
INCLUDE YOUR FOLLOWERS
2
Make your followers an active part of your page or profile. You can ask your followers to post how their life has changed after using your product. Start a trivia game by picking a topic that is close to your follower’s heart and related to your brand. Use Facebook Polls to understand their interests.
PROMOTE EVERYWHERE
3
Let all your customers know that you are on social media. You can get decent traction even if all your current customers and employees promote your page among their friends. Make sure you are creating interesting content.
USE YOUR WEBSITE
4
Use social media icons on your website pages. Place the icons on pages with content that is funny, informative and valuable. Make sure your icons scroll down the page with your visitors.
BE HUMAN
5
It helps to show your soft side on social media as people want to connect with real humans and not a faceless brand. Make the conversation more about your followers than about your brand. Use the 80:20 rule. 80% of your posts should be non-promotional and only 20% should be promotional.
HAVE A PLAN
6
A structured plan will serve two goals. First it will make sure you post regularly. Second, you will get the content ready beforehand since you know what you have to post. You must decide what platforms are best suited for your brand based on where your target market spends their time.Â
LIVE VIDEOS
7
Live videos have made a mark as the most exciting marketing tool in recent times. Live videos are not yet fully exploited which is why social media sites are pushing the feature. Facebook and Instagram send users a notification every time any of their contact starts a live video.
Following these seven practices consistently will increase your social media presence. If you have other tactics to increase social media presence. Let us know in the comments below.