10 WAYS STARTUPS CAN COMPETE WITH GIANTS USINGÂ SEO
Introduction Every entrepreneur knows the potential and ROI brought by SEO. But getting ahead of giants who have been producing great content for couple of years may seem a herculean task. You need not to worry. There are ways to get past this and stay ahead of the competition.
1. Go Niche Explore areas in your niche market where your competitors never focused on. Talk about topics and aspects that your competitors are not talking about. This strategy can be applied to your products, service, delivery channel, marketing channel and online content.
2. Localization Many big competitors do not think about connecting with the audience based on a particular locality. You can build your local presence by promoting location-specific content via social media, participating and sponsoring local events.
3. Personalization Huge customer base prevents your bigger counterparts from having a one-on-one relationship with their audience. As a startup, you can have a close relation with the smaller base of customers. Use your current situation to your advantage and engage in personalized conversation with your customers.
4. Great Content Quality content is about getting into your audience’s mind and answering relevant questions consistently. Create more visual content in the form of images, infographics, and videos. Keep up to date with the latest trends and deliver what your readers want.
5. Long Tail Keywords Long tail keywords consist of keyword phrases that are much more specific than common keywords. For e.g., ‘Beach facing property in Goa’ versus ‘Property in Goa’. Long tail keywords will have lesser search hits but will be specific to what you are selling and they are mostly untouched by big players.
6. Online Personality Just like humans, good websites and blogs also have a unique personality. Decide your personality and make it different from what your competitors have. As a start up you have more room to play around with and find your voice. So go ahead. Be different!
7. Build a Reputation Building a strong reputation and credibility will earn you a lot of SEO backlinks and trust. Maybe you did a survey of your market that was never done before. You can find out influencers in your niche market build connection with them and invite them as guest bloggers on your blog.
8. Be a Step Ahead You have to be sharp when you are competing with the best. Be smarter and faster. Conduct detailed research on what your customers want and continuously keep improving on how you deliver that content. There is no easy way out here !!
9. Take Advantage of Your Size Small is not always means weak. Having small teams mean less hierarchy which ultimately translates into faster action. It is a well known fact that close knit informal teams produce innovative ideas. The startup culture has its own advantages and you must use these to fight in SEO war too!
10. Market Intelligence Do you know your competitor’s digital strategy? Where are they getting their traffic from? In the world of internet all the competitor’s moves are open to you. You can check the keywords they are targeting and the source of their traffic and following.
Conclusion You can build brand awareness, reputation, and sales coversions for your startup venture via SEO campaigns. Many MNCs not focus on SEO as they want faster results by spending billions of dollars in marketing and promotional campaigns. Jointviews | Digital Marketing Agency Edsys Towers, Kamaleswaram, Trivandrum, Kerala - 695009, India +91 81 1386 0000, info@jointviews.com