App Store Optimization will change in the Near Future [2016]
App indexing will greatly influence app marketing & ASO â—?
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App indexing helps people to find and install apps on their iOS and Android smartphones during a web search result. As search results are available within mobile apps, mobile web results are going to replace with mobile app search results in near future.
Ratings will become crucial â—?
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It’s clear that a user look for ratings and reviews before downloading app. App ratings/ reviews have not that much importance on the app store results in the past years, but it is going to make a huge impact in 2016.
More relevance for app description (than ever before) â—?
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It is predicted that the app description quality will become critical for ASO in 2016. Google and Apple always give importance to readability. So try to write attractive and user friendly app descriptions.
An increase in Digital Marketing Agencies focuses ASO services â—?
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Experts predict that marketers will recognize the relevance of App Store Optimization is as critical as Search Engine Optimization is for websites. You will witness a considerable increase in the number of Digital Marketing Agency providing ASO services in 2016.
Real-time mobile analytics tools become more relevant ●
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If you want to provide better services for your customers you should understand the needs of customers. Real – time analytics tools are useful in finding such needs. Real- time mobile analytics tools such as AppAnnie and Sensor Tower will help marketers to examine the tactics of their competitors.
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