PAGES 6

OBJECTIVE : USER ACQUISITION TARGET MARKET : CLIENT PROPOSALS @agora #agora

~$7,500 BUDGET MARKETING COSTS YEARS 0 - 1

10% GROSS REVENUE

YEARS 1 - 5

5 - 8% GROSS REVENUE

• App Store Optimisation - Apple Store, Google Play • Social Media presence - Instagram + Twitter (refer to branding strategy, Page 05) • Collaborative Architectural Journal Editorials -

Matters Journal + Design Files • Target early adopters through precedent architectural projects - temporary pop-up retail outlets for

Arnsdorf by in-house architectural team. Event organisation on location to capatalise on projects. • Brand Awareness - City of Melbourne PTV bus, tram + train promotional material + signage (see imagery) • Market research - establish focus groups + best testing for Year 1-3 promotional strategies - Google

Adwords, Facebook market groups

YEARS 10

10% GROSS REVENUE

Utilising in-house talent as well as free platform advertising such as Instragram, Twitter + App Store / Google Play to reduce promotional costs, marketing budgets will be directed to maximising Launch Events in 2021, as well as user retention and conversion rate

optimisation.

LAUNCH EVENTS MELBOURNE

PRE-LAUNCH

BETA TESTING FOCUS GROUPS

AGORA agora.com.au

LAUNCH

OBJECTIVE : LAUNCH APP TARGET MARKET : FREELANCER

~$50,000 BUDGET

• Launch Tour - Melbourne speaker events at MPavilion, NGV + Parlour • Google Adwords - targeted as per market research during Year 0-1 • Facebook Ads - targeted to under 40yr architectural professionals • Incentivised registration phase - exponential user registration through recommendation schemes OBJECTIVE : NATIONAL RECOGNITION TARGET MARKET : ALL CURRENT NETWORKS EXPANSION : PERTH, BRISBANE MARKETS

~$80,000 BUDGET

• Outsource growth-hacking after secured investment in Year 02 • Outsourced Public Relations for communications and brand recognition • Podcast Advertisements + Promotion through Archispeak, 99% Invisible • Outsourced Graphic Design for design of freelance/client merchandise and further branding opportunities • Influencer events and marketing - including Innovate Expo, Digital

Disruption X, ad:tech. • Paid Tech Reviews by known App Influences

5

LAUNCH EVENTS PERTH LAUNCH EVENTS BRISBANE

LOCAL GROWTH

• Recognition within Australia from growth in multiple capital cities including Perth + Brisbane. • Tech World recognition via review/influencer industry • Collaboration with real-estate peer-to-peer marketplaces such as Airbnb to renovate residential houses into commercial properties for homestays • Collaboration with Melbourne-based real-estate agents to establish a broader network of landlords wanting to renovate properties + increase housing standards • Collaboration with local municipalities re: waste removal ~ gain recognition in the Melbourne sustainable community • Application for B Corporation certification - opportunity to open a new network of other companies with B Certification • Market research - establish focus group to understand differences needed to be accounted for with different marketplace • Brand Awareness - Local Portland community promotion including reviews and speaking tour about success of application in Australia • Collaborative Architectural Editorials - PDX Monthly • Social Media presence - additional accounts for 'Agora

Portland' established to identify different markets

1

YEARS 1 - 3

PROMOTIONAL TIMELINE MARKETING+ PROMOTION

YEAR 10

PORTLAND

LAUNCH EVENTS U.S.A

GLOBAL SUCCESS

AUSTRALIA + S.E. ASIA U.S.A EXPANSION

10

~$200,000 BUDGET

OBJECTIVE : INTERNATIONAL RECOGNITION EXPANSION : PORTLAND, OREGON YEARS 10 +

INTERNATIONAL GROWTH

YEAR 3 PERTH

AGORA PERSONNEL

As the Agora business model focuses on both working professionals and clients, the company will be divided into three different categories – founders, users and employees. The 4 founders (all registered architects) will be employed by Agora, full-time 38hrs per week. Each partner has a different set of skills and a fair share of responsibilities to handle. There is no determined hierarchy and the firm is split equally between 4 shareholders.

DIRECTOR OF ENGINEERING

ANTONY MAUBACH-HOWARD 25% SHARE

EXPERTISE IN IT/SOFTWARE ENGINEERING • Highly skilled in software development • Good level of patience • Tech savvy

APP DEVELOPMENT ENGINEERING TEAM GRAPHIC DESIGN PUBLIC RELATIONS CITY-BASED PROJECT LEADERS EXECUTIVE + ASSOCIATE TEAMS QUALITY ASSURANCE CLIENT PROPOSALS

INTERNATIONAL GROWTH INTERNATIONAL RECRUITMENT

DIRECTOR OF MARKETING CHANTALLE YARROW 25% SHARE

EXPERTISE IN MARKETING + ADVERTISING • Superb creativity and graphic design skills • Highly confident public speaker • Confident in Social Media platforms

OPERATIONAL ISSUES

8

CHIEF OPERATIONS OFFICER (C.O.O.) DANIEL CHOW 25% SHARE

EXPERTISE IN HUMAN RESOURCES • Solid communication and journalistic skills • High likability and social intelligence • Reliable nature

DIRECTOR OF PROJECTS INTERNATIONAL DIRECTOR

DANQING ZHU 25% SHARE YEAR 10+ HIRE

EXPERTISE IN DESIGN + CLIENT PROPOSALS • High levels of design + graphic design skills • High level of focus + attention to detail • Highly focused

0 1 2 3 4

• Partners set up business strategies and discuss the company's vision and goals • Scout for app developer and carry out a beta release • Find potential pop-up temporary collaborative events • Network with potential clients at social events • Acquire office space, set up insurance and licensing fees • Contracts are legally drawn up with terms and conditions stated • App is now officially open to public • Collaborate with pop-up events • Attend networking sessions to liase with potential investors and stakeholders • Budget transportation and

PR costs • Develop company handbook and set cultural norms • App is fully developed and ensures an optimal user experience • Application will be reviewed by tech websites and social influencers • Private investor will be funding expansion plans • Perth and Brisbane team will be hired to expand on business operations • App will be further improved to include new features • Conduct market analysis to understand needs and activities • An in-house team will be employed to work on specific tasks • Press releases will be issued in regards to any updates • Salaries for the inhouse team will be issued