0
YEARS 0 - 1 OBJECTIVE : USER ACQUISITION TARGET MARKET : CLIENT PROPOSALS
@agora
MARKETING COSTS YEARS 0 - 1
3
10% GROSS REVENUE
#agora
YEARS 1 - 5 5 - 8% GROSS REVENUE
$
~$7,500 BUDGET
YEARS 10 10% GROSS REVENUE
• App Store Optimisation - Apple Store, Google Play • Social Media presence - Instagram + Twitter (refer to branding strategy, Page 05) • Collaborative Architectural Journal Editorials • Target early adopters through precedent architectural
~$80,000 BUDGET • Outsource growth-hacking after secured investment in Year 02 • Outsourced Public Relations for communications and brand recognition • Podcast Advertisements + Promotion through Archispeak, 99% Invisible
free platform advertising such as
• Outsourced Graphic Design for design of freelance/client merchandise
Google Play to reduce promotional
projects - temporary pop-up retail outlets for
costs, marketing budgets will be
Arnsdorf by in-house architectural team. Event
directed to maximising Launch
organisation on location to capatalise on projects.
Events in 2021, as well as user
• Brand Awareness - City of Melbourne PTV bus, tram +
retention and conversion rate
train promotional material + signage (see imagery)
OBJECTIVE : NATIONAL RECOGNITION TARGET MARKET : ALL CURRENT NETWORKS EXPANSION : PERTH, BRISBANE MARKETS
Utilising in-house talent as well as Instragram, Twitter + App Store /
Matters Journal + Design Files
YEARS 3 - 5
and further branding opportunities • Influencer events and marketing - including Innovate Expo, Digital Disruption X, ad:tech.
15
• Paid Tech Reviews by known App Influences
G LO B A L SUCCESS
5
optimisation.
• Market research - establish focus groups + best testing for Year 1-3 promotional strategies - Google
LAUNCH EVENTS MELBOURNE
Adwords, Facebook market groups
P R E - L AU N C H
L AU N C H
BETA TESTING FOCUS GROUPS
RA d AGoOnso re Sp
LAUNCH EVENTS PERTH
• Recognition within Australia from growth in multiple capital cities
~$50,000 BUDGET
• Tech World recognition via review/influencer industry
events at MPavilion, NGV + Parlour • Google Adwords - targeted as per market research during Year 0-1 • Facebook Ads - targeted to under 40yr architectural professionals • Incentivised registration phase exponential user registration through recommendation
7
• Market research - establish focus group to understand differences needed to be accounted for with different marketplace
including Perth + Brisbane.
• Brand Awareness - Local Portland community promotion including reviews and speaking tour about success of
• Collaboration with real-estate peer-to-peer marketplaces such as Airbnb
application in Australia
to renovate residential houses into commercial properties for homestays
• Collaborative Architectural Editorials - PDX Monthly
• Collaboration with Melbourne-based real-estate agents to establish a
• Social Media presence - additional accounts for 'Agora
broader network of landlords wanting to renovate properties + increase
Portland' established to identify different markets
housing standards • Collaboration with local municipalities re: waste removal ~ gain
~$200,000 BUDGET
recognition in the Melbourne sustainable community
OBJECTIVE : INTERNATIONAL RECOGNITION EXPANSION : PORTLAND, OREGON
• Application for B Corporation certification - opportunity to open a new network of other companies with B Certification
schemes
1
LAUNCH EVENTS U.S.A
LO C A L G R O W T H
OBJECTIVE : LAUNCH APP TARGET MARKET : FREELANCER
• Launch Tour - Melbourne speaker
A AGOrRa.com.au ago
LAUNCH EVENTS BRISBANE
AUSTRALIA + S.E. ASIA U.S.A EXPANSION
10
YEARS 10 + I N T E R N AT I O N A L G R O W T H
YEARS 1 - 3
PROMOTIONAL TIMELINE
MARKETING+ PROMOTION AGORA | B U S I N E S S P L A N 2 0 2 0 - 2 0 3 0 +
YEAR 10
PORTLAND
YEAR 3
PERTH
YEAR 5
BRISBANE
YEAR 1
MELBOURNE
