AW16 UK kids lookbook by JoJo Maman Bebe

For interviews or further company information please contact: Laura Tenison MBE, Founder & Managing Director: pr@jojomamanbebe.co.uk or 020 7622 6543 For press samples or hi-res images please contact: Alice Treharne, PR & Communications Manager alice@jojomamanbebe.co.uk or 020 7622 6543 Ext 242

JoJo Maman BĂŠbĂŠ Press Office is at JoJo House, Cloisters Business Centre, 8 Battersea Park Road, London, SW8 4BG www.jojomamanbebe.co.uk For further information on our charitable work visit: www.jojomamanbebe.co.uk/charity.php

AUTUMN WINTER 2016 LOOKBOOK

Donâ&#x20AC;&#x2122;t forget our stylish Maternity collection

CONTENTS See the Sights 3 Splish Splash 4-5 Ditsy Florals 6-7 Layer Up 8-9 Fair Isle 10-11 Nautical 12-13 Dino Roooaaarrrs! 14-15 Forest Friends 16-17 Fantastic Foxes 18-19 Elephants 20-21 New Baby Gifts 22-23 Perfect Presents 24-25 JoJo CSP 36-37

B8047 Duffle Coat (12m-6yrs) £39 B8075 Cord Utility Trousers (6m-6yrs) £18 D7033 Bus Top (6m-6yrs) £15

D7640 Fisherman’s Cape (6m-6yrs) £29 D7742 Jersey Cord Jeggings (0m-6yrs) £16 B3544 Wellies (UK 3-11) £16 D7669 Squirrel Breton Top (6m-6yrs) £15

A8510 Reversible Fleece Lined Jacket (12m-6yrs) £35 A8512 Fleece Lined Pull-Ups (12m-6yrs) £18 B8175 Patterned Wellies (UK 3-11) £17

B8040 4-in-1 Jacket (12m-6yrs) £49 D7792 Rainy Day Badger Top (6m-6yrs) £15 A8512 Fleece Lined Pull-Ups (12m-6yrs) £18 B3544 Wellies (UK 3-11) £16

A8178 Polarfleece Scarf (one size) £8 B8516 Waterproof Fleece Lined All-In-1 (0-3yrs) £45 B3544 Wellies (UK 3-12) £16

D7638 Pretty Blouse (6m-6yrs) £15 D2333 Pretty Cotton Cardigan (0m-6yrs) £20 D7312 Owl Hat (0m-6yrs) £14 D7313 Owl Gloves (0m-6yrs) £10 D7742 Jersey Cord Jeggings (0m-6yrs) £16

B8736 Peter Pan Top (12m-6yrs) £12 D2331 Vintage Cardigan (6m-6yrs) £20 D7697 2-Pack Leggings (0m-6yrs) £15

D7744 Pretty Printed Top (6m-6yrs) £12 B5526 Hooded Cardigan (0m-6yrs) £20 D7742 Jersey Cord Jeggings (0m-6yrs) £16

D7720 Pretty Round Neck Top (6m-6yrs) £10 D7647 Pretty Cord Dungarees (0m-3yrs) £21

D2478 Badger Hat (0-6yrs) £14 B2316 Plain Poloshirt Body (0-3yrs) £12 D2334 Jumper (6m-6yrs) £21 B5178 Cord Trousers (6m-6yrs) £16 D2337 Duffle Jacket (12m-6yrs) £35

6 8

D2336 Cosy Fisherman’s Coat (12m-6yrs) £39 B8994 Pretty Cord Dress (0m-6yrs) £20 B2549 Plain Tights (0m-6yrs) £6

B8074 Cord Dungarees (0m-3yrs) £21 D7746 Rugby Top (6m-6yrs) £18 D7641 Puffer Jacket (12m-6yrs) £39

D7753 Classic Dress (6m-6yrs) £18 D2331 Vintage Cardigan (6m-6yrs) £20 B8047 Duffle Coat (12m-6yrs) £39 B2549 Plain Tights (0m-6yrs) £6

B8736 Peter Pan Top (12m-6yrs) £12 B8994 Pretty Cord Dress (0m-6yrs) £20 D7774 Fair Isle Stripe Cardigan (6m-6yrs) £21 B8995 Jersey Lined Twill Trousers (6m-6yrs) £16 D7798 London Bus Tank Top (6m-6yrs) £18 D2310 Plain Long Sleeved Top (6m-6yrs) £10

D7774 Fair Isle Stripe Cardigan (6m-6yrs) £21 B8736 Peter Pan Top (12m-6yrs) £12 B5184 Cord Skirt (6m-6yrs) £14 B2549 Plain Tights (0m-6yrs) £6

B8241 Cable Knitted Hat (0m-6yrs) £12 D7800 Fair Isle Jumper (6m-6yrs) £21 B5178 Cord Trousers (6m-6yrs) £16 D2031 Cable Knit Mittens (0m-2yrs) £8

D7644 Elephant Fair Isle Cardigan (6m-6yrs) £21 D7645 Elephant Fair Isle Dress (6m-6yrs) £24 B2549 Plain Tights (0m-6yrs) £6

D7653 Regatta Breton Top (6m-6yrs) £15 D2331 Vintage Cardigan (6m-6yrs) £20 D7532 Tutu with Leggings (6m-6yrs) £18 B3544 Wellies (UK 3-11) £16

B5623 Reversible Hoodie (0m-6yrs) £20 A8510 Reversible Fleece Lined Jacket (12m-6yrs) £35 B8075 Cord Utility Trousers (6m-6yrs) £18 B8175 Patterned Wellies (UK 3-11) £17

B5189 Half Placket Sweatshirt (6m-6yrs) £18 B5762 Fisherman’s Jacket (12m-6yrs) £35 B8995 Jersey Lined Twill Trousers (6m-6yrs) £16

D7193 Multi Stripe Classic Dress (0m-6yrs) £18 B8040 4-in-1 Jacket (12m-6yrs) £49 B2549 Plain Tights (0m-6yrs) £6

B8047 Duffle Coat (12m-6yrs) £39 B5189 Half Placket Sweatshirt (6m-6yrs) £18 B8995 Jersey Lined Twill Trousers (6m-6yrs) £16

D7795 Dinosaur Bus Top (6m-6yrs) £15 B5623 Reversible Hoodie (0m-6yrs) £20 D7682 Dinosaur Tunic (6m-6yrs) £15 B5762 Fisherman’s Jacket (12m-6yrs) £35 D2302 Cord Slim Fit Jeans (6m-6yrs) £16 B3544 Wellies (UK 3-11) £16

D7680 Dinosaur Breton Top (6m-6yrs) £15 D2302 Cord Slim Fit Jeans (6m-6yrs) £16 B8241 Cable Knitted Hat (0m-6yrs) £12 D2031 Cable Knitted Mittens (0m-2yrs) £8

D7822 Cycling Dinosaurs Top (0m-6yrs) £15 D7029 Jersey Lined Utility Trousers (6m-6yrs) £18

D7676 Dinosaur Pinafore (6m-6yrs) £20 B5615 Pretty Round Neck Top (6m-6yrs) £10 B2549 Plain Tights (0m-6yrs) £6

D7702 Mouse Pinafore Dress (6m-6yrs) £20 B8736 Peter Pan Top (12m-6yrs) £12 B5526 Hooded Cardigan (0m-6yrs) £20 D7854 Mouse Mittens (0m-6yrs) £10 B2549 Plain Tights (0m-6yrs) £6

D7712 Mouse Dress (6m-6yrs) £20 D7886 Patterned Tights (0m-6yrs) £9

B8736 Peter Pan Top (12m-6yrs) £12 B5526 Hooded Cardigan (0m-6yrs) £20 D7707 Mouse Skirt (6m-6yrs) £16 B8180 Breton Tights (0m-6yrs) £9

D7122 Pretty Printed Top (6m-6yrs) £12 D7706 Mouse Dungarees (0m-3yrs) £21

D7797 Fox Hoodie (0m-6yrs) £20 D2506 Badger Scarf (one size) £12 D7856 Fox Gloves (1-6yrs) £10 B8776 Fleece Pull-On’s (6m-6yrs) £12

Fantastic Foxes

D7794 Train Driver Top (6m-6yrs) £15 B5178 Cord Trousers (6m-6yrs) £16 A8178 Polarfleece Scarf (one size) £8

D7790 Scooting Fox Top (6m-6yrs) £15 B5526 Hooded Cardigan (0m-6yrs) £20 B5178 Slim Cord Trousers (6m-6yrs) £16

D7791 Hide and Seek Top (6m-6yrs) £15 D7856 Fox Gloves (1-6yrs) £10 B8776 Fleece Pull On’s (6m-6yrs) £12

D7692 Elephant Top (6m-6yrs) £15 B5184 Cord Skirt (6m-6yrs) £14 B5622 Reversible Hoodie (0m-6yrs) £20 B8241 Cable Knitted Hat (0m-6yrs) £12

D7694 Elephant Tunic (6m-6yrs) £15 D2302 Cord Slim Fit Jeans (6m-6yrs) £16 A8178 Polarfleece Scarf (one size) £8

D7695 Elephant Dress (6m-6yrs) £20 D2331 Vintage Cardigan (6m-6yrs) £20 B2549 Plain Tights (0m-6yrs) £6

D7693 Elephant Top (6m-6yrs) £15 D7030 Cord Pleated Skirt (6m-6yrs) £15 B2549 Plain Tights (0m-6yrs) £6

D4341 Cable Knit and Sherpa Blanket ÂŁ24

D4360 Giraffe Booties & Comforter £20

A7726 Pastel Letters £1.25 Each

B3519 Transport Name Plaque £10 & A7727 Primary Letters £1.25 Each

B5964 Duck Embroidered Footie (NB-9m) £16 & B5966 Hat (NB-6m) £5

D7777 Dino Sleepsuit (NB-18m) £15

D4372 Bunny Blankie £12

B1445 Giraffe Comforter £10

D7829 Rabbit Slippers (0m-5yrs) £16

D3622 London Bus Wooden Toy £32

B1777 Tea Party Foam Bath Toys £12

B1924 Toddler Rucksack £14

D7855 Fox Hat £14 & D7856 Gloves (0m-6yrs) £10

D3274 Noah’s Ark £26

D2479 Cat Hat £14 & D2494 Gloves (0m-6yrs) £10

D4342 Sammy Stegosaurus £14

A8178 Polarfleece Scarf £8 & A2363 Pixie Hat £14

D4308 Toby T-Rex £14

D7853 Mouse Neck Cosy £14 & D7854 Mittens £10

D3249 Wooden Block Walker £39

B1924 Toddler Rucksack £14

D3276 London Foam Bath Toys £12

D7249 Dinosaur Hat £14 & D7250 Mittens (0m-6yrs) £10

D7830 Fox Slippers (0m-5yrs) £16

B8696 Bus Hat (0m-6yrs) £12 & B8697 Scarf £12

D3643 Wooden Toy Garage £39

Diversity in our workforce

At JoJo we believe in putting people and the planet above profit. We do this within the confines of being a commercially viable business. This is the ethos under which the business was launched, and how it continues to be run today. We have proved you can do well, whilst doing good.

One of our proudest moments was being nominated for a Working with Disability Award. Sammy-Jo, one of our long-term employees who happens to have Down’s syndrome, put us forward for the Best Employer Award and we won! We work closely with the Down’s Syndrome Association and offer a number of employment positions at our head office and in our stores.

Encouraging education and advancement among our team We believe that education and training are great ways to empower our teams. All staff in the JoJo family are offered the opportunity to undertake further vocational or academic education whilst working. JoJo is proud to have facilitated hundreds of employees to study for NVQs and other qualifications over the years. New store teams are brought to head office for a week’s training on site.

Using a diverse range of child models To this day we continue to use the children of our customers, friends and teams; a tradition born from the very first JoJo catalogue. Every baby is beautiful and we want to show the world that JoJo truly believes in that statement.

Reducing our carbon footprint We have always worked under the ethos of “waste not want not”. In the early days of the company, recycling and free cycling were needed to get the company off the ground. Today our initiatives are a little more sophisticated but with the same end gain; to preserve our planet for our children and theirs.

Respecting our suppliers across the developing world By working long term with our suppliers across the world, we allow them to invest in their infrastructure and staff training, safe in the knowledge that the JoJo orders will continue as long as they maintain our high standards. Over JoJo’s 23 years of trading, some of our factories have grown with us, from tiny start-ups to employing hundreds of tailors. By working closely with our suppliers, we do our best to be sure they run their businesses in an ethical manner and pass our stringent factory audits.

From a Mother to Another, our clothing recycling initiative: Every February in the run up to Mother’s Day, we encourage our customers to collect and gift their unwanted, outgrown baby and children’s clothing. We then check and re-pack the donations into gorgeous gift parcels which are redistributed to those in need across the UK and those displaced by the war in Syria. So far we have saved up to 50,000 pieces of clothing and 22,000 pairs of shoes from landfill while helping thousands of people in need.

Regenerating local high streets We do not believe in opening in out-of-town shopping centres; instead we continue to encourage our customers to visit their local high streets and invest in the local economy. We want to champion our town centres and be part of the community, supporting local fundraising events. JoJo is the UK’s leading independent mother and baby brand and our teams continue to offer good old fashioned customer service and advice to pregnant women, new parents and baby gift buyers.

Supporting charities in the UK and across the world Our primary philanthropic venture is our house charity Nema Foundation, which works to reduce child poverty in rural Africa through health, education and enterprise projects. In addition, we help dozens of British charities including First Story by funding a writer in residence at an inner city school, there by promoting literacy and self-expression through the written word.

AUTUMN WINTER 2016 LOOKBOOK