3.4. Logo responsiveness

A responsive logo renders a shape-shifting image across every channel, allowing our brand identity to scale and apply wherever we encounter our audience. We can also apply this rule to printed materials - depending on the layout size, the used logo can differ in its form.

We’ve added to our branding elements a logo mark. It is less official than the primary logo. The mark can be used as an additional element whenever we want to use our logo but we don’t want to make a hard statment.