MAGAZINE 07 ENG

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EXERCISE YOUR FREEDOM

MAGAZINE NUMBER 7 / 2019

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Editorial I founded Joma in 1965, pledging to KLKPJH[L HSS T` LɈVY[ [PTL HUK SV]L [V [OL JVTWHU` HUK `LHYZ SH[LY [OH[ PZ L_HJ[S` what we do. -VY 1VTH [OL PTHNL VM HU H[OSL[L OHZ HS^H`Z ILLU [OLPY ILZ[ YLWYLZLU[H[P]L ^OPJO PZ ^O` [OL JVTWHU` WYV]PKLZ V\[Ä[Z [V LPNO[ PU[LYUH[PVUHS 6S`TWPJ *VTTP[[LLZ H YHUNL VM KPɈLYLU[ UH[PVUHS ZWVY[Z [LHTZ Z\JO HZ Y\NI` OHUKIHSS ]VSSL`IHSS HUK IHZRL[IHSS V]LY WYVMLZZPVUHS [LHTZ PUJS\KPUN [OL THPU ZVJJLY SLHN\LZ [OL JOHTWPVUZ VM [OL :WHUPZO HUK )YHaPSPHU PUKVVY ZVJJLY leagues, as well as the thousands of WYVMLZZPVUHS H[OSL[LZ ^OV WSHJL [OLPY [Y\Z[ PU \Z `LHY HM[LY `LHY -\Y[OLY HKKLK ]HS\L JVTLZ PU [OL MVYT VM 1VTH»Z SVNPZ[PJZ ^OPJO [OPZ `LHY [OHURZ [V H THQVY PU]LZ[TLU[ PU YVIV[PJZ THUHNLK [V KLSP]LY VM VYKLYZ ILMVYL [OL KH[L ZJOLK\SLK HUK YLK\JL [OL THYNPU VM LYYVY [V 0U [OL JVTWHU` NYL^ L_WVULU[PHSS` [OHURZ [V Z\JJLZZM\S KLZPNU [OL NVVK WYPJL X\HSP[` YH[PV [OL NYLH[ VɈLYZ W\ISPZOLK PU V\Y JH[HSVN HUK [OL KLSP]LY` SVNPZ[PJZ ^OPJO OHZ OLSWLK [V H[[YHJ[ TVYL HUK TVYL ZH[PZÄLK J\Z[VTLYZ L]LY` KH`

Fructuoso López, founder and President of Joma.

Today the company is made up of nine Z\IZPKPHYPLZ PU JV\U[YPLZ Z\JO HZ 0[HS` [OL United States, the United Kingdom, Hong 2VUN .LYTHU` )YHaPS HUK *OPUH HUK P[ HSZV OHZ H JVTTLYJPHS WYLZLUJL PU TVYL than 110 countries.

Joma se encuentra en el top ten de las compañías de deporte con más éxito del mundo. Joma it is within the top ten sport companies with more success.

CONTACT US: Phone: +34 925 77 60 06 E-mail: info@joma-sport.com Website: www.joma-sport.com

Social Media:

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The Secretary-General of Industry and Small and Medium-sized Enterprises visits the headquarters of Joma Sport

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From Joma to Coca-Cola: Which companies are most involved in sports sponsorship in Spain? 9LHK [OPZ HY[PJSL VU! O[[WZ! ^^^ WHSJV JVT THYRL[PUN KL QVTH H JVJH JVSH X\L JVTWHUPHZ PU]PLY[LU THZ LU WH[YVJPUPV KLWVY[P]V LU espana.html

In 2018 alone, a total of 3,647 sports sponsorship agreements were in force in the country, a total of IYHUKZ Z\WWVY[PUN KPZJPWSPULZ ^P[O *VJH *VSH *HP_H)HUR HUK 7V^LYHKL VU [OL WVKP\T As for sports equipment brands, Adidas and Joma are those with the highest number of agreements in Spain.

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73.3% of Spaniards claim to regularly follow sports and 60% practice some form of sport.

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Fairs and Events -

Joma exhibits at SAPICA, the international footwear and leather goods fair SAPICA is the most important fair in Latin America and the second in the Americas, attracting visitors MYVT TVYL [OHU JV\U[YPLZ :(70*( PZ HU PU[LYUH[PVUHS [YHKL MHPY MVY MVV[^LHY HUK SLH[OLY NVVKZ 0[»Z [OL TVZ[ PTWVY[HU[ L]LU[ MVY [OL ZLJ[VY PU 3H[PU (TLYPJH HUK [OL ZLJVUK SHYNLZ[ PU [OL (TLYPJHZ :(70*( [HRLZ WSHJL [^PJL H `LHY PU 3LVU 4L_PJV ^OLYL SLH[OLY WYVK\J[PVU PZ [OL TVZ[ PTWVY[HU[ PUK\Z[Y` ;OL 1VTH IYHUK PZ LUQV`PUN NYLH[ Z\JJLZZ PU 4L_PJV [OHURZ [V [OL ZWVUZVYZOPW VM *Y\a (a\S ^OPJO OHZ PUJYLHZLK [OL IYHUK»Z ]PZPIPSP[` HUK WYLZ[PNL (Z H YLZ\S[ [OL OLHKZ VM [OL 1VTH IYHUJO PU [OL JV\U[Y` OH]L ILLU HISL [V ZLL H[ ÄYZ[ OHUK [OL WVZP[P]L YLZ\S[Z VM [OL JVTWHU`»Z Z[HUK H[ :(70*( HZ 1VTH OHZ ILLU L_OPIP[PUN P[Z WYVK\J[Z [OLYL MVY `LHYZ

ISPO Munich 2019 Joma is the longest-serving Spanish brand at the 4\UPJO L]LU[ 1VTH [OL :WHUPZO [L_[PSL HUK ZWVY[Z MVV[^LHY IYHUK ^HZ H[ 0:76 4\UPJO MYVT -LIY\HY` 0:76 PZ [OL SHYNLZ[ PU[LYUH[PVUHS ZWVY[Z ZLJ[VY MHPY PU [OL ^VYSK HUK MVY MV\Y KH`Z OVZ[Z V]LY L_OPIP[VYZ PUJS\KPUN 1VTH ^OPJO OHZ ILLU H Z[H\UJO Z\WWVY[LY ZPUJL ^P[O ZL]LYHS JVTTLYJPHSZ HUK JSPLU[Z HZ ^LSS HZ H YL]HTWLK PTHNL ;OPZ `LHY P[ WYLZLU[LK P[Z SH[LZ[ JVSSLJ[PVU MHSS ^PU[LY MVV[^LHY HUK [OL YHUNL VM SH[LZ[ TVKLSZ MYVT [OL ;LHT>LHY JH[HSVN =PZP[VYZ [V [OL MHPY ^LYL HISL [V ZLL [OL UL^ JVSSLJ[PVUZ [YLUKPUN PU [OL ZWVY[ K\YPUN [OPZ `LHY [OHURZ to Joma.

Joma and SPORT IS PARTY! For health, well-being and physical activity 1VTH ^HZ WYLZLU[ H[ [OL ÄYZ[ LKP[PVU VM [OL WO`ZPJHS HJ[P]P[` MHPY PU 4HKYPK ;OL ÄYZ[ LKP[PVU VM :WVY[ PZ 7HY[` ^HZ OLSK VU 1\UL HUK PU 4HKYPK H ZWVY[Z J\T LU[LY[HPUTLU[ L]LU[ KLZPNULK [V JVTIH[ H ZLKLU[HY` SPMLZ[`SL HUK VILZP[` ;OL MHPY ZV\NO[ [V H[[YHJ[ IV[O JOPSKYLU HUK HK\S[Z LUJV\YHNPUN [OLT [V WHY[PJPWH[L PU U\TLYV\Z HJ[P]P[PLZ HYV\UK ZWVY[Z HUK KPɈLYLU[ N`T TVKHSP[PLZ 1VTH H ^LSS RUV^U ZWVY[Z IYHUK ^HZ WYLZLU[ K\YPUN [OL L]LU[ ^P[O P[Z Z[HUK ZOV^JHZPUN WYVK\J[Z Z\WWVY[PUN [OL PUP[PH[P]L ^OPJO [VVR WSHJL PU [OL JHWP[HS [V WYVTV[L ZWVY[Z HUK WLVWSL»Z WO`ZPJHS HUK TLU[HS ^LSS ILPUN

12

FAIRS AND EVENTS

A resounding success for Joma’at the Movistar Half Marathon in Madrid The limited edition of the shoe created by Joma for the Movistar Half Marathon in Madrid PZ WYV]PUN [V IL H THZZP]L OP[ PU ZHSLZ ;OL SPUR MVYNLK IL[^LLU 1VTH HUK Y\UUPUN OHZ WYVTW[LK [OL IYHUK [V ZWVUZVY THQVY YHJLZ Z\JO HZ [OL 4V]PZ[HY /HSM 4HYH[OVU PU 4HKYPK H O\NL L]LU[ OLSK VU (WYPS PU [OL JHWP[HS MVY V]LY Y\UULYZ MYVT HSS V]LY :WHPU ;OV\ZHUKZ VM Y\UULYZ ^LYL ZLLU WHY[PJPWH[PUN ^P[O J\Z[VTPaLK Joma shoes in this contest.

7YVVM VM [OPZ Z\JJLZZ ^HZ [OL WYPaL H^HYKLK I` [OL THNHaPUL *699,+69 MVY [OL ILZ[ THYRL[PUN Z[YH[LN` WPJRLK \W I` 1VTH»Z HK]LY[PZPUN KPYLJ[VY 4HYPUH 3}WLa

;OL HJ[YLZZ *SHYH 3HNV HSZV ]PZP[LK [OL Z[HUK [OH[ 1VTH LYLJ[LK PU [OL 7HZLV KLS 7YHKV VU [OL VJJHZPVU VM [OL 4V]PZ[HY /HSM 4HYH[OVU PU ;OL JVTWHU`»Z L_JS\ZP]L [LJOUPJHS KLZPNU MVY 4HKYPK *SHYH 3HNV [HSRLK [V [OL TLKPH ^OPJO [OL 4V]PZ[HY /HSM 4HYH[OVU PU 4HKYPK ^HZ H H[[LUKLK [OL ]LU[ HIV\[ [OL PTWVY[HUJL VM Z\JJLZZ ZPUJL [OL WYVK\J[ ZVSK V\[ IHYLS` ^VTLU PU ZWVY[Z OV\YZ HM[LY P[Z SH\UJO ;OPZ Z\WWVY[Z [OL ]HS\L VM [OL IYHUK»Z X\HSP[` HUK KLZPNU MVY Y\UULYZ *SHYH 3HNV PZ 1VTH»Z HTIHZZHKVY HUK WYHJ[PJLZ ^OPJO Z\IQLJ[LK [OL L_JS\ZP]L :\WLY *YVZZ HUK ZWVY[Z ^OLUL]LY OLY ZJOLK\SL HSSV^Z P[ :OL :[VYT =PWLY 3HK` 1VTH TVKLSZ [V H 2 [LZ[ OHZ HSZV ILLU [OL PTHNL VM [OL 2 HUK T ^OLYL [OL ZOVL KLÄUP[LS` THKL [OL NYHKL ^P[O JHTWHPNU ^OLYL [OL IYHUK HUZ^LYLK [OL HSS [OL YL]PL^Z \UKLYZJVYPUN [OL L_JLSSLUJL VM X\LZ[PVUZ ZLU[ PU I` \ZLYZ VU [OL ZVJPHS UL[^VYRZ K\YPUN [OL 4V]PZ[HY /HSM 4HYH[OVU PU 4HKYPK [OL IYHUK

13

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Fairs and Events Joma reinforces its image at the MODA NEC fair )PYTPUNOHT KYLZZLZ \W [V OVZ[ [OL MHZOPVU MHPY ZWLJPHSPaPUN PU MVV[^LHY VU (\N\Z[ HUK 1VTH ^PSS OH]L [OL WYP]PSLNL VM ILPUN VUL VM [OL IYHUKZ L_OPIP[PUN [OL SH[LZ[ [YLUKZ PU ZVJJLY HUK [LUUPZ NLHY HTVUN V[OLYZ 46+( PZ [OL TVZ[ PTWVY[HU[ MHZOPVU MHPY PU [OL <UP[LK 2PUNKVT HUK OVZ[Z [^V HUU\HS L]LU[Z PU -LIY\HY` HUK PU (\N\Z[ 1VTH ^PSS IL \U]LPSPUN P[Z KLZPNUZ MVY :WYPUN :\TTLY HUK ^PSS [HRL [OL HK]HU[HNL VM [OL VJJHZPVU [V L_WHUK P[Z UHTL IV[O ^P[OPU [OL <2 HUK HIYVHK NP]LU [OL WYLZ[PNL VM [OL MHPY [OHURZ [V ZHSLZ PUJYLHZLZ SHZ[ `LHY HUK [OL H[[LU[PVU YLJLP]LK MYVT [OL )YP[PZO W\ISPJ

Joma renews its travelling showrooms Joma’s well-known sample twice-yearly shows bring it closer to its main customers around the world and have revamped P[Z PTHNL THRPUN P[ TVYL TVKLYU HUK WLYZVUHSPaLK ;OL V]LY J\Z[VTLYZ ^OV ]PZP[LK [OL ZOV^YVVT MVY [OL ;LHT^LHY JHTWHPNU PU :WHPU ^LYL Z\YWYPZLK [V ÄUK [OL PTHNL JOHUNL MVY [OPZ TVIPSL ZWHJL [OHURZ [V UL^ M\YUP[\YL HUK KLJVY ;OL ^PKL JVSSLJ[PVU VM ZHTWSLZ PUJS\KLZ V]LY WPLJLZ VM MVV[^LHY HUK HU L_OPIP[PVU VM V[OLY WPLJLZ KPZWSH`LK VU M\YUP[\YL Z[`SLK PU LSLNHU[ MHIYPJZ ^P[O H ZPUN\SHY NLVTL[YPJ WYPU[ LUKV^PUN 1VTH ^P[O P[Z V^U WLYZVUHSP[` 1VTH OVSKZ [^V [YH]LSSPUN ZOV^YVVT JHTWHPNUZ H `LHY! [OL ÄYZ[ PU 1HU\HY` [V ZOV^ [OL ;LHT^LHY SPUL HUK [OL :WYPUN :\TTLY MVV[^LHY JVSSLJ[PVU" HUK [OL ZLJVUK PU 1\S` [V WYLZLU[ [OLPY ^PU[LY [L_[PSL JVSSLJ[PVU HUK [OL (\[\TU >PU[LY MVV[^LHY SPULZ ;OL JHTWHPNU ]PZP[Z L_OPIP[PVUZ H `LHY PU JV\U[YPLZ Z\JO HZ :WHPU 7VY[\NHS 0[HS` -YHUJL <UP[LK 2PUNKVT .LYTHU` 7VSHUK *aLJO 9LW\ISPJ /\UNHY` +LUTHYR *YVH[PH 4L_PJV <RYHPUL )LSHY\Z 9\ZZPH 7HUHTH *\IH HUK )YHaPS

Joma notches up one more year on the FN Platform 1VTH PZ Z[PSS WYLZLU[ PU [OL YLMLYLUJL MHPY PU MVV[^LHY THYRL[ ^VYKS^PKL 1VTH JVU[PU\LZ [V IL WYLZLU[ H[ [OL RL` L]LU[ PU [OL PU[LYUH[PVUHS MVV[^LHY JHSLUKHY [OL -5 7SH[MVYT OLSK MYVT -LIY\HY` [V PU 3HZ =LNHZ HUK HNHPU MYVT [V (\N\Z[ ;OPZ MHPY PZ HU PU[LYUH[PVUHS ILUJOTHYR HUK 1VTH PZ HTVUN [OL TVYL [OHU IYHUKZ L_OPIP[PUN [OLPY WYVK\J[Z [V [OL WYVMLZZPVUHSZ [V\YPUN [OL L]LU[ ;OL <UP[LK :[H[LZ PZ H Z[YH[LNPJ JV\U[Y` MVY 1VTH HUK ZHSLZ NYV^[O PU [OL <: THYRL[ OHZ PUJYLHZLK L_WVULU[PHSS` ;OL JVTWHU`»Z JVU[PU\LK WYLZLUJL H[ [OL -5 7SH[MVYT PZ WHY[ VM P[Z Z[YH[LN` [V RLLW P[Z WVZP[PVU PU [OL ZWVY[Z MVV[^LHY HUK SLPZ\YL [PTL ZLNTLU[ PU 5VY[O (TLYPJH

14

FAIRS AND EVENTS

Joma, very present in the World Padel Tour Joma has stands at all the Spanish World Padel Tour events, including Buenos Aires, 7VY[\NHS HUK 3VUKVU

;OL JVTWHU` L_OPIP[Z ZWLJPÄJ IYHUKLK WHKLS WYVK\J[Z H[ P[Z Z[HUK ^OPJO HYL VM OPNO X\HSP[` HUK MLH[\YL VYPNPUHS 1VTH KLZPNUZ ;OLZL HYL OPNO [LJOUVSVN` WYVK\J[Z IYPUNPUN L_JS\ZP]L ILULÄ[Z IV[O [V J\Z[VTLYZ HUK [V [OL 1VTH ZWVUZVYLK WSH`LYZ ^OV ^LHY [OLT 0U HKKP[PVU [OL L_JS\ZP]L ZOVL KLZPNULK I` 1VTH MVY [OL >VYSK 7HKLS ;V\Y JHU IL W\YJOHZLK H[ LHJO VM [OL Z[HUKZ [OH[ [OL IYHUK OHZ SVJH[LK H[ [OL JPYJ\P[ [LZ[Z

Joma at the Mutua Madrid Open for another year 1VTH JVU[PU\LZ [V Z\WWVY[ VUL VM [OL ILZ[ RUV^U [LUUPZ [V\YUHTLU[Z ;OL 4\[\H 4HKYPK 6WLU L]LY` `LHY ^LSJVTLZ [OL ILZ[ [LUUPZ WSH`LYZ PU [OL ^VYSK H[ [OL *HQH 4mNPJH MHJPSP[PLZ HZ ^LSS HZ V]LY ZWLJ[H[VYZ ^OV JVTL [V LUQV` [OL TH[JOLZ HUK [OL L_OPIP[ Z[HUKZ PUZPKL [OL LUJSVZ\YL 1VTH JVU[PU\LZ [V WHY[PJPWH[L PU [OPZ NYLH[ JYV^K W\SSPUN L]LU[ HSVUNZPKL [OL THPU [LUUPZ IYHUKZ ^P[O H Z[HUK KPZWSH`PUN P[Z ZWLJPÄJ [LUUPZ [L_[PSLZ HUK MVV[^LHY collections, the latest in high tech which [OL IYHUK OHZ KLZPNULK

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INDOOR FOOTBALL

Pesaro wins the Scudetto for the ÄYZ[ [PTL Pesaro Italservice wins the Italian Cup in a 1VTH ÄUHS ;OL 7LZHYV 0[HSZLY]PJL ^VU [OL (JX\H :HWVUL HZ KPK 1VTH PU VUL VM [OL TVZ[ L]LUS` WSH`LK ÄUHSZ PU [OL OPZ[VY` VM 0[HSPHU M\[ZHS ;OL` ^VU PU [OL L_[YH [PTL VM [OL ÄM[O HUK ÄUHS NHTL VM [OL -PUHS 7LZHYV [O\Z IYPSSPHU[S` YV\UKZ VɈ [OLPY ZLJVUK ZLHZVU PU [OL ( :LYPLZ

Vanessa Sotelo, named European MVP The futsal player Vanessa Sotelo was recognized HZ [OL 4VZ[ =HS\HISL 7SH`LY VM [OL [V\YUHTLU[ >OPSL PU[LYUH[PVUHSZ 7LX\L (UP[H HUK =HULZZH :V[LSV ^LYL WYVJSHPTLK ,\YVWLHU champions with the Spanish women’s futsal team. Vanessa HSZV YLJLP]LK HU H^HYK MVY ILPUN [OL TVZ[ V\[Z[HUKPUN WSH`LY VM [OL [V\YUHTLU[ HUK 0U[LY4V]PZ[HY WSH`LY 9PJHYKPUOV WYLZLU[LK OLY ^P[O [OL [YVWO`

Rubén Burela wins the Copa de la Reina The women’s division of Pescados Rubén Burela Futsal wins [OL ÄYZ[ LKP[PVU VM [OL *VWH KL :4 3H 9LPUH 7LZJHKVZ 9\ItU )\YLSH - [IVS :HSH ÄUPZOLZ VɈ H KYLHT ZLHZVU HM[LY ^PUUPUN [OL M\[ZHS :4 3H 9LPUH ;OL` ^VU PU [OL WLUHS[` RPJR PU [OL ÄUHS ILH[PUN - [ZHS ([St[PJV 5H]HSJHYULYV HM[LY [`PUN ^P[O K\YPUN YLN\SH[PVU [PTL ;OL ^VTLU»Z [LHT [O\Z YV\UKZ VɈ ^OH[ OHZ ILLU HU L_JLSSLU[ ZLHZVU MVY [OL JS\I HM[LY [OL TLU»Z [LHT ^LYL WYVTV[LK [V [OL 5H[PVUHS -\[ZHS 3LHN\L MVY [OL ZLHZVU

16

SPORTS

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Sports -

CFR 1907 Cluj, winner of the Romanian Liga I The CFR 1907 Cluj has won the Romanian league, hanging on to its JOHTWPVUZOPW [P[SL VUL TVYL `LHY ;OHURZ [V [OL WLUHS[` NVHS PU [OL [O TPU\[L [OL [LHT ^VU THRPUN VɈ ^P[O [OL Romanian league championship, adding to [OLPY PTWYLZZP]L Ä]L SLHN\L JOHTWPVUZOPWZ ^PUZ HZ ^LSS HZ MV\Y 9VTHUPH J\WZ H JV\U[Y` ^OLYL 1VTH PZ ^LSS RUV^U [OHURZ [V P[Z ZWVUZVYZOPW VM [OL -VV[IHSS ;LHT HUK [OL 9VTHUPHU ([OSL[PJZ -LKLYH[PVU HTVUN V[OLYZ

18

SPORTS

Motagua king in Honduras ;OL /VUK\YHU JS\I KLMLH[LK 6SPTWPH [V IL WYVJSHPTLK JOHTWPVU VM [OL *SH\Z\YH ;V\YUHTLU[ ;OL 4V[HN\H -VV[IHSS *S\I ZV MHY OVSKZ [P[SLZ HM[LY ILH[PUN 6SPTWPH PU [OL .YHUK -PUHSL VM [OL /VUK\YHZ *SH\Z\YH ;V\YUHTLU[ 4V[HN\H ^VU I` VU HNNYLNH[L HUK ^HZ YL UHTLK [V\YUHTLU[ JOHTWPVU ;O\Z 1VTH VUJL HNHPU OHK H WYLZLUJL H[ [OL TVZ[ PTWVY[HU[ ZWVY[PUN L]LU[ PU /VUK\YHZ

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FOOTBALL

Ukraine, U-20 world champion The Ukrainian team, kitted out by Joma, made history by winning the FIFA U-20 >VYSK *\W 7VSHUK MVY [OL ÄYZ[ [PTL

;OL ,\YVWLHU team beat :V\[O 2VYLH KLZWP[L [OL (ZPHUZ PUP[PHSS` MVYNPUN HOLHK VU [OL ZJVYL I` a penalty goal. )\[ [OLU <RYHPUL tied the game in [OL ÄYZ[ OHSM HUK ZVHYLK WHZ[ PU [OL YK TPU\[L VM [OL ÄUHS 0U [OL [O TPU\[L [OL game’s fate was decided with the [OPYK NVHS

;OPZ [P[SL WSHJLZ <RYHPUL HUK 1VTH VU [OL Z\TTP[ VM PU[LYUH[PVUHS MVV[IHSS ;OL <RYHPUPHU [LHT OHK OP[OLY[V VUS` ILLU HISL [V YLHJO [OL 9V\UK VM PU H < ^VYSK J\W HUK [OL ZLTPÄUHSZ VM [OL ,\YVWLHU X\HSPÄLY *VHJO 6SLRZHUKY 7L[YHRV] OHZ THUHNLK [V KPYLJ[ OPZ `V\UN WSH`LYZ [V KLSP]LY JVSVYM\S HUK LɈLJ[P]L MVV[IHSS 0U HKKP[PVU [V ^PUUPUN [OL < >VYSK *\W <RYHPUL OHZ THUHNLK not to lose any matches at all, and only tied one match, UV[JOPUN \W HSS [OL YLZ[ HZ ]PJ[VYPLZ

Tigre wins Super League Cup The Club Atlético Tigre won the Superliga *\W MVY [OL ÄYZ[ [PTL PU P[Z OPZ[VY` ZV will now be competing in the Copa 3PILY[HKVYLZ ;OL [LHT ZWVUZVYLK I` 1VTH ^VU [OL (YNLU[PUL [P[SL VU 1\UL HM[LY ILH[PUN )VJH 1\UPVYZ ZJVYPUN IV[O NVHSZ PU [OL ÄYZ[ OHSM ;OPZ [YP\TWO UV[ VUS` NP]LZ [OLT [OL ÄYZ[ ]PJ[VY` PU [OL [VW KP]PZPVU I\[ HSZV TLHUZ [OH[ [OL` X\HSPM` MVY [OL .YV\W :[HNL VM [OL *VWH *VUTLIVS 3PILY[HKVYLZ 2020.

20

1VTH ^VYRZ ^P[O V]LY WYVMLZZPVUHS [LHTZ HYV\UK [OL ^VYSK Z\JO HZ! 9:* (UKLYSLJO[ ;:. /VɈLUOLPT <* :HTWKVYPH ([HSHU[H )* (*- :^HUZLH *Y\a (a\S 3LNHUtZ .L[HML =PSSHYYLHS ,PIHY HUK UH[PVUHS MVV[IHSS [LHTZ Z\JO HZ <RYHPUL /VUK\YHZ 5PJHYHN\H )\SNHYPH 9VTHUPH *\IH HTVUN V[OLYZ

SPORTS

Marta Torrejón in France 2019 4HY[H ;VYYLQ}U OHZ VUJL HNHPU ILLU Z\TTVULK I` [OL :WHUPZO :VJJLY ;LHT :OL JHW[HPULK :WHPU PU [OL ^VTLU»Z ^VYSK J\W PU -YHUJL HUK [OL )HYJLSVUH -* WSH`LY OHZ TVYL [OHU PU[LYUH[PVUHS TH[JOLZ \UKLY OLY ILS[ 0U HKKP[PVU ;VYYLQ}U OHZ HS^H`Z LTWOHZPaLK [OL PTWVY[HUJL VM ^VTLU»Z MVV[IHSS [OYV\NO OLY [PYLSLZZ ^VYR LɈVY[ HUK KLKPJH[PVU HZ ^LSS HZ [OHURZ [V [OL JVUÄKLUJL VM OLY JVHJOLZ ;OL 1VTH 7YVW\SZPVU *\W TVKLS PZ [OL IVV[ ^L ZLL OLY ^LHYPUN [VNL[OLY ^P[O [OL YLK VUL ;OPZ IVV[ PZ THKL MYVT H ZPUNSL WPLJL ^OPJO PZ HSZV ^H[LY YLWLSSLU[ HUK OHZ HU \S[YHSPNO[ U`SVU ZVSL

Atalanta and CFR 1907 Cluj qualify for the UEFA Champions League

Club Bolívar takes the Opening Tournament

Joma will have two teams in the 2019/2020 ZLHZVU VM [OL <,-( *OHTWPVUZ 3LHN\L

Club Bolívar won its 29th title against 9LHS 7V[VZx

*-9 *S\Q ^HZ WYVJSHPTLK JOHTWPVU VM [OL 9VTHUPH 3PNH 0 [O\Z X\HSPM`PUN MVY [OL <,-( *OHTWPVUZ 3LHN\L ^OPSL ([HSHU[H OHK HU L_JLSSLU[ ZLHZVU PU [OL 0[HSPHU SLHN\L ÄUPZOPUN PU [OL *HSJPV [VW MV\Y HUK THRPUN [OL NYHKL MVY [OL [VW ,\YVWLHU JVTWL[P[PVU

;OL )VSP]HY KL 3H 7Ha THUHNLK [V ^PU [OL (WLY[\YH ;V\YUHTLU[ PU )VSP]PH VU 4H` ;OPZ UL^ [P[SL PZ HIV\[ [OL [^LU[` UPU[O PU P[Z OPZ[VY`

;OPZ WYLZLUJL YLPUMVYJLZ 1VTH IYHUK H^HYLULZZ PU ,\YVWL

;OPZ HJOPL]LTLU[ TLHUZ [OH[ [OL )VSx]HY [LHT ^PSS WSH` [OL *VWH 3PILY[HKVYLZ PU [OL ZLHZVU ^LHYPUN [OL 1VTH ZOPY[ VU (TLYPJHU ZVPS [O\Z VI[HPUPUN [OL ILZ[ WVZZPISL IYHUK ]PZPIPSP[` PU VUL VM [OL [VW [V\YUHTLU[Z PU [OL ^VYSK [OL TVZ[ WYLZ[PNPV\Z JVTWL[P[PVU H[ [OL SL]LS VM MVV[IHSS JS\IZ PU :V\[O (TLYPJH

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PADEL

Juani Mieres is proclaimed champion of the Buenos Aires Master 2019 1\HUP 4PLYLZ WSH`LK PU [OL ÄUHS VM [OL )\LUVZ (PYLZ 7HKLS 4HZ[LY HUK ^HZ KLJSHYLK JOHTWPVU

;OL YLUV^ULK WHKLS WSH`LY PZ ZWVUZVYLK I` 1VTH HUK ^VU [OL JV]L[LK ÄYZ[ WYPaL H[ [OL )\LUVZ (PYLZ 4HZ[LY VU :\UKH` 1\UL 9, 2019. ;OL [V\YUHTLU[ ^HZ HU VWWVY[\UP[` [V LUQV` [OL WSH`LYZ» ZRPSSZ PU HJ[PVU I\[ [OLYL is no doubt that the highlights included two VM [OL [OYLL ILZ[ WVPU[Z ILPUN ZJVYLK K\YPUN [OL TH[JOLZ WSH`LK I` 1\HUP 4PLYLZ HUK OPZ WHY[ULY 1\HUP 4PLYLZ J\YYLU[S` YHURZ U\TILY PU [OL >VYSK 7HKLS ;V\Y HUK since joining Joma in 2014, has won ]HYPV\Z [P[SLZ Z\JO as the champion of [OL ?00 >VYSK *V\WSLZ Championship in 2014, while in 2016 OL ^HZ H ÄUHSPZ[ PU [OL 4HZ[LY -PUHS LUKPUN the season with his WHY[ULY HZ [OL MV\Y[O YHURLK JV\WSL PU [OL ^VYSK

TENNIS

Aliona Bolsova, the revelation at the Roland Garros Just 21 years old, Bolsova has managed to reach the Round of 16 of the most WYLZ[PNPV\Z JSH` JV\Y[ [V\YUHTLU[ (SPVUH )VSZV]H PZ H [LUUPZ WSH`LY ^P[O JOHYHJ[LY HZ ZOL KLÄULZ OLYZLSM HZ ¸\UKLYNYV\UK¹ HUK OHZ SP[[SL PU JVTTVU ^P[O [OL [`WPJHS [LUUPZ WSH`LY Z[LYLV[`WLZ )VSZV]H PZ VM 4VSKV]HU HUJLZ[Y` HUK ^HZ YHPZLK PU *H[HSVUPH I\[ P[ ^HZ UV[ \U[PS OLY YL[\YU MYVT [OL <UP[LK :[H[LZ ^OLU ZOL ILNHU [V TV]L \W PU [OL >;( YHURPUN

22

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SPORTS

VOLLEY

The lucky number

Lube Volley wins the Champions League `LHYZ HM[LY [OL SHZ[ *OHTWPVUZ 3LHN\L 3<), =633,@ PZ IHJR VU [OL YVVM VM ,\YVWL (M[LY P[Z L_[YHVYKPUHY` JVUX\LZ[ VM [OL 4H` JOHTWPVUZOPW PU 7LY\NPH 3<), =633,@ [LJOUPJHSS` ZWVUZVYLK I` 1VTH OHZ W\SSLK VɈ HUV[OLY LWPJ MLH[ I` ILH[PUN [OL 9\ZZPHU ALUP[ 2HaHU H[ [OL ¸:\WLY -PUHS¹ PU )LYSPU HUK ^PUUPUN [OL *OHTWPVUZ 3LHN\L ;OL [YP\TWO M\Y[OLY JVUZVSPKH[LZ [OL PU[LYUH[PVUHS WYLZ[PNL VM [OL 3\IL .YV\W ZWVY[Z JS\I ^OPJO OHZ [\YULK [OL 3\IL *P]P[HUV]H ZLHZVU PU[V VUL VM [OL ILZ[ PU P[Z OPZ[VY` 1VTH :WVY[ PZ WYV\K [V IL [OL [LJOUPJHS ZWVUZVY VM *<*05, 3<), *0=0;(56=(

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Sports -

RUGBY

3PVULZZLZ YLHMÄYT [OLPY WVZP[PVU HZ ,\YVWLHU JOHTWPVUZ The Spanish female rugby team revalidated their European JOHTWPVUZOPW [P[SL I` ILH[PUN [OL 5L[OLYSHUKZ ;OL TH[JO ^OLYL [OL :WHUPZO 9\NI` -LKLYH[PVU WSH`LYZ ^VU [OLPY ,\YVWLHU *OHTWPVUOPW ;P[SL ^HZ OLSK H[ [OL <UP]LYZPKHK *VTWS\[LUZL KL 4HKYPK VU 4HYJO HU L]LU[ ^OPJO HSZV YLJVYKLK H UL^ H[[LUKHUJL YLJVYK ^P[O MHUZ PU [OL Z[HUKZ JOLLYPUN VU ^VTLU»Z ZWVY[ H[ P[Z ILZ[ ;OPZ ]PJ[VY` PZ [OL ZL]LU[O JVU[PULU[HS [P[SL MVY [OL 3PVULZZLZ HUK Z[YLUN[OLUZ :WHPU HZ VUL VM [OL NYLH[ WV^LYZ PU ,\YVWLHU ^VTLU»Z Y\NI` 1VTH HKKZ TVYL HUK TVYL Z\WWVY[ [V ^VTLU PU ZWVY[Z YLPUMVYJPUN ZWVUZVYZOPWZ

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SPORTS

VRAC Quesos Entrepinares, leader in the Heineken Rugby League ;OL =9(* 8\LZVZ ,U[YLWPUHYLZ ^VU [OL /LPULRLU 9\NI` 3LHN\L P[Z [OPYK JVUZLJ\[P]L [P[SL HUK [OL UPU[O PU P[Z OPZ[VY` ;OLPY YLJVYK TLHUZ [OH[ [OPZ [LHT PZ [OL JS\I ^P[O [OL ILZ[ YLJVYK PU [OL OPZ[VY` VM :WHUPZO Y\NI` ;OL JOLLZL [LHT ILH[ :PS]LY:[VYT ,S :HS]HKVY PU VUL VM [OL ILZ[ :WHUPZO Y\NI` TH[JOLZ PU YLJLU[ `LHYZ =9(* 8\LZVZ ,U[YLWPUHYLZ PZ HSZV [OL VUS` :WHUPZO Y\NI` [LHT WSH`PUN PU [OL /VUVY +P]PZPVU [OH[ OHZ UL]LY NVUL KV^U H JH[LNVY`

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ATHLETICS

The RFEA takes eleven medals in all the race walking categories The Spanish teams participating in the race walking category in Alytus (Lithuania) have swept [OL IVHYK VM TLKHSZ ;OLPY THSL HUK MLTHSL H[OSL[LZ PU [OL :\I 2 YHJL ^HSR OH]L THKL P[ [V [OL WVKP\T [V VI[HPU [OL ZLJVUK HUK [OPYK WVZP[PVUZ YLZWLJ[P]LS` ;OL TLU»Z :\I [LHT PZ SLK I` 7LKYV *VULZH ^OV JHTL PU ZLJVUK HUK ^VU [OL PUKP]PK\HS ZPS]LY ^P[O H [PTL VM !

! ! HUK JYVZZPUN [OL ÄUPZOPUN SPUL Q\Z[ ILOPUK OPT PU [O WVZP[PVU ^HZ 4PN\LS ÍUNLS 3}WLa ! ! (SZV PU [OL RT 3H\YH .HYJxH *HYV ^HZ MHZ[LZ[ HTVUN [OL :WHUPZO ^VTLU YHJL ^HSRLYZ JVTPUN PU UK ! ! ^P[O 9HX\LS .VUamSLa YK ! ! PU H KH` [V YLTLTILY

;OL ILZ[ :WHUPZO YLJVYK [PTL ^HZ [OH[ VM 1VZt 0NUHJPV +xHa ^P[O ! ! (M[LY OPT JHTL 1LZ\Z (UNLS .HYJPH >L ZOV\SK HSZV TLU[PVU 1\SPH ;HRHJZ ^OV ^VU [OL )YHNHKV [O ^P[O ! ! [OL TVZ[ ]L[LYHU H[OSL[L VM ZPS]LY TLKHS PU [OL 2 YHJL VM [OL ,\YVWLHU 9HJL HSS [OVZL [HRPUN WHY[ PU [OPZ JVTWL[P[PVU >HSRPUN *\W 0U [OL 2 +PLNV .HYJxH *HYYLYH WLYMVYTLK ILZ[ MYVT >P[O [OLZL YLZ\S[Z 1VTH PZ Z[YLUN[OLUPUN P[Z WYLZLUJL [OL UH[PVUHS [LHT HUK JHTL PU [OPYK ^P[O H YLJVYK VM H[ OPNO SL]LS PU[LYUH[PVUHS H[OSL[PJZ L]LU[Z ! ! HM[LY OPT PU [O WSHJL ^HZ ÍS]HYV 4HY[xU

26

SPORTS

Teams sponsored by Joma win 11 medals at the European Championships in Glasgow :WHPU :LYIPH (aLYIHPQHU HUK )LSHY\Z HYL [OL 1VTH ZWVUZVYLK [LHTZ ^OPJO THUHNLK [V UV[JO \W TLKHSZ PU [OL ,\YVWLHU 0UKVVY ;YHJR ([OSL[PJZ *OHTWPVUZOPW OLSK PU .SHZNV^ IL[^LLU 4HYJO HUK 6M [OL TLKHSZ ^LYL NVSK ZPS]LY HUK IYVUaL NP]PUN 1VTH NYLH[ ]PZPIPSP[` VU [OL Z[LWZ VM [OL ^PUULYZ» podiums.

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Joma reaps success with its innovative personalized shoes in the Movistar Half Marathon in Madrid and the 20K in Paris :WHUPZO ZWVY[Z LX\PWTLU[ ÄYT 1VTH OHZ JYLH[LK [^V ]LY` ZWLJPHS Y\UUPUN ZOVLZ MVY [OL [O LKP[PVU VM [^V THQVY YHJLZ [OL 4HKYPK 4V]PZ[HY /HSM 4HYH[OVU OLSK VU (WYPS HUK VUL VM [OL TVZ[ PTWVY[HU[ JVU[LZ[Z PU -YHUJL [OL 2 PU 7HYPZ -VY IV[O L]LU[Z 1VTH OHZ J\Z[VTPaLK P[Z :\WLY *YVZZ TVKLS MVY TLU ^OPSL MVY ^VTLU [OL IYHUK OHZ YL]HTWLK [OL :[VYT =PWLY 3HK` TVKLS 0U [OL TVKLS MVY TLU ^P[O H TLKP\T [V TLKP\T OPNO ^LPNO[ [OL TPKZVSL JVUZPZ[Z VM [^V WHY[Z! [OL ÄYZ[ PZ THKL VM 9,)6<5+ H TH[LYPHS [OH[ YLJV]LYZ P[Z ZOHWL ^P[O IHYLS` HU` KLMVYTH[PVU HUK WYV]PKLZ J\ZOPVUPUN K\YHIPSP[` HUK PZ L_[YLTLS` SPNO[" HUK HUV[OLY MYVT OPNO KLUZP[` WO`SVU [OH[ WYV]PKLZ H NYLH[LY Z\WWVY[ Z\YMHJL HUK Z[HIPSPaLZ [OL MVV[WYPU[ 0U [OL ^VTLU»Z TVKLS 9LIV\UK»Z Z\WLY SPNO[ TPKZVSL HKHW[Z [V HSS Y\UUPUN YO`[OTZ HIZVYIPUN PTWHJ[Z ^OPSL IVVZ[PUN Z[YPKL )V[O ZOVLZ JVTL ^P[O H ZSPT OPNO X\HSP[` Y\IILY ZVSL ^OVZL SV^ HIYHZPVU LUOHUJLZ K\YHIPSP[` PU HKKP[PVU [V ZLWHYH[L Z[\KZ MVY NYLH[LY SPNO[ULZZ 0[ HSZV \ZLZ [OL :;()030: Z`Z[LT HU PUQLJ[PVU WPLJL Y\UUPUN MYVT [OL IYPKNL VM [OL MVV[ [V [OL IHSS VM [OL MVV[ Z[HIPSPaPUN [OL MVV[WYPU[ [YHUZP[PVU

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;OL IYHUK»Z SH[LZ[ PUP[PH[P]L ^HZ L_[YLTLS` ^LSS YLJLP]LK HZ IVYUL V\[ I` [OL ZHSLZ VM [OL WYVK\J[ MVY [OL 4HKYPK 4V]PZ[HY /HSM 4HYH[OVU ^OPJO ZVSK V\[ PU VUS` OV\YZ ;OPZ PZ OV^ 1VTH JVU[PU\LZ [V MVJ\Z VU ZWVY[PUN L]LU[Z Z\JO HZ [OL 4V]PZ[HY /HSM 4HYH[OVU PU 4HKYPK HUK [OL 2 PU 7HYPZ ^OPJO NH[OLY [VNL[OLY [OV\ZHUKZ VM Y\UULYZ

PRODUCT

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Product -

The Top Flex InterMovistar model Joma has launched a special edition for the InterMovistar with its historic ;VW -SL_ TVKLS ;OL ZWLJPHS LKP[PVU JYLH[LK MVY VUL VM [OL ILZ[ M\[ZHS [LHTZ PU [OL ^VYSK 0U[LY4V]PZ[HY ^HZ KLZPNULK \ZPUN [OL [LHT»Z JVSVYZ HUK JYLZ[ MLH[\YPUN [OL [`WPJHS IS\L JVSV\Y VM [OL THPU ZOPY[ \ZLK I` [OL [LHT ^P[O NYLLU KL[HPSZ MYVT P[Z ZLJVUK RP[

HIYHZPVU ^LHY [OHURZ [V OPNO YLZPZ[HUJL Y\IILY ;OL ZVSL PZ KLZPNULK HJJVYKPUN [V H Z`Z[LT VM ÅL_ SPULZ JHSSLK -3,?6 [LJOUVSVN` LYNVUVTPJHSS` KLZPNULK [V VɈLY [OL ILZ[ [YHUZP[PVU MYVT OLLS [V [VL PU LHJO Z[LW ZV P[ PZ HZ UH[\YHS HUK JVTMVY[HISL HZ WVZZPISL ;OL 96;(;065 Z`Z[LT H 6U [OPZ VJJHZPVU 1VTH OHZ J\Z[VTPaLK NLVTL[YPJ Z[Y\J[\YL SVJH[LK VU [OL ZVSL [OL ;67 -3,? ZOVL JVTIPUPUN ÅL_PIPSP[` MHJPSP[H[LZ YV[H[PUN [\YUZ WYL]LU[PUN PUQ\YPLZ ^P[O Ä[ HUK Z[HIPSP[` I` PUJVYWVYH[PUN THPUS` [V [OL RULL HUK HURSL 796;,*;065 [LJOUVSVN` [V YLPUMVYJL [OL [VL JHW HUK WYV]PKL Z[HIPSP[` ^OPSL [OL ZOVL ;OL ZWLJPHS LKP[PVU ^PSS IL ^VYU I` [OL [LHT OP[Z [OL YVHK Z\YMHJL ;OL ZVSL PZ THKL WSH`LYZ ^P[O +<9()030;@ [LJOUVSVN` ^OPJO KLSH`Z

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PRODUCT

1VTH VMÄJPHS MVV[^LHY MVY [OL >VYSK Padel Tour The Slam model has been customized to be [OL HTIHZZHKVY MVY [OL 1VTH >7; SPUR 1VTH»Z WYVQLJ[PVU PU [OL WHKLS MVV[^LHY THYRL[ OHZ LUZ\YLK [OH[ [OL >VYSK 7HKLS ;V\Y UV^ YLSPLZ VU [OL IYHUK [V WYV]PKL [OL JPYJ\P[»Z VɉJPHS MVV[^LHY (Z H YLZ\S[ VM [OPZ JVSSHIVYH[PVU 1VTH PZ VɈLYPUN HU L_JS\ZP]L WLYZVUHSPaH[PVU VM P[Z :SHT TVKLS ;OPZ PZ HU LSLNHU[ KLZPNU MLH[\YPUN ^OP[L HUK NVSK JVSV\YZ HUK WLYZVUHSPaLK ^P[O [OL >7; SVNV PU KPɈLYLU[ WSHJLZ WYPU[LK VU [OL \WWLYZ VU [OL V\[LY HI\[TLU[ VU [OL PUZVSL HUK VU [OL V]LYJVYK ;OL SPTP[LK LKP[PVU VM [OL :SHT >VYSK 7HKLS ;V\Y TVKLS KPZWSH`Z HSS [OL [LJOUPJHS JOHYHJ[LYPZ[PJZ HUK [OL HWWSPJH[PVU VM [OL SH[LZ[ [LJOUVSVNPLZ MVY WHKLS MVV[^LHY -LH[\YPUN [OL 9,)6<5+ :;()030: +<9()030;@ HUK 05@,*;065 7905; Z`Z[LTZ ^OPJO WYV]PKL H NYLH[ JHWHJP[` [V HIZVYI [OL PTWHJ[ VU [OL [YLHK [OL ZOVLZ VɈLYZ L_JLSSLU[ Z[HIPSP[` OPNO ^LHY ZVSL YLZPZ[HUJL HUK JVTMVY[HISL MVV[ Z\WWVY[ ;OL ZOVL ^PSS IL \ZLK K\YPUN [OL `LHY I` 1VTH ZWVUZVYLK WSH`LYZ Z\JO HZ 1\HUP 4PLYLZ 7H[[` 3SHN\UV 1H]P 9\Pa <YP )V[LSV ;LYLZH 5H]HYYV =xJ[VY 9\Pa 5HJOV .HKLH 9HMH 4tUKLa HUK 1H]P 9PJV HTVUN V[OLYZ 31

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1VTH SH\UJOLZ H UL^ YLÅLJ[P]L Y\UUPUN SPUL ;OL :WHUPZO IYHUK JVU[PU\LZ [V PTWYV]L P[Z [L_[PSLZ Y\UUPUN JVSSLJ[PVU ^P[O [OL SH\UJO VM P[Z 9<5505. 50./; SPUL PUJVYWVYH[PUN H YHUNL VM YLÅLJ[P]L LSLTLU[Z [V THRL Y\UUPUN HUK [YHPUPUN H[ UPNO[ ZHMLY 1VTH OHZ JYLH[LK YLÅLJ[P]L OPNO S\TPUVZP[` WYPU[PUN MVY [ ZOPY[Z HUK ZOVY[Z ^OPJO PZ L_[YLTLS` JVTMVY[HISL HUK KVLZ UV[ PUJYLHZL [OL ^LPNO[ VM [OL NHYTLU[

^OPJO HSSV^Z HPY [V WHZZ [OYV\NO [OL MHIYPJ HUK ^PJRZ H^H` [OL Z^LH[ HZ P[ PZ HSSV^LK [V L]HWVYH[L ;O\Z [OL IVK` Z[H`Z KY` K\YPUN L_LYJPZL ;OPZ PZ H SPNO[ ZVM[ [V\JO MHIYPJ ^OPJO HSSV^Z MYLLKVT VM TV]LTLU[

-VY [OL Y\UULY [V MLLS JVTMVY[HISL ZOPY[Z HUK Z^LH[ZOPY[Z HYL ÄUPZOLK \ZPUN [OL -3(;36*2 ÅH[ ZLHTZ Z`Z[LT [V WYL]LU[ JOHÄUN HUK ZVM[ SPNO[^LPNO[ KYHWPUN 0U HKKP[PVU [OLZL HYL OPNOS` IYLH[OHISL NHYTLU[Z [OHURZ WVS`LZ[LY MHIYPJ to the application of the MICRO MESH SYSTEM system

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PRODUCT

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Joma opens new Brand Stores around the world The brand is expanding through its own sports YL[HPS UL[^VYR ;OL V^U Z[VYLZ WYVQLJ[ PUP[PH[LK H ML^ `LHYZ HNV I` [OL JVTWHU` JVU[PU\LZ [V VWLU UL^ LZ[HISPZOTLU[Z PU KPɈLYLU[ JV\U[YPLZ HUK JP[PLZ 0U YLJLU[ TVU[OZ 1VTH OHZ T\S[PWSPLK P[Z )YHUK :[VYLZ ^VYSK^PKL :PUJL 1HU\HY` 1VTH Z[VYLZ OH]L VWLULK PU MV\Y JVU[PULU[Z! 0U ,\YVWL )Y\ZZLSZ ;\YPU /VɈLOLPT HUK PU .YLLJL HZ ^LSS HZ PU [OL 9VTHUPHU JP[PLZ VM 0HZP HUK :PIP\" PU 1VYKHU 4PKKSL ,HZ[ /H]HUH *\IH *LU[YHS (TLYPJH HUK 9HIH[ 4VYVJJV (MYPJH 0U WHYHSSLS ^P[O [OL PU[LYUH[PVUHS SH\UJOLZ [OLYL HYL UL^ Z[VYLZ VWLUPUN PU :WHPU PU (SJHSm KL /LUHYLZ (SJV` HUK )PSIHV THRPUN H [V[HS VM 1VTH )YHUK :[VYLZ PU HSTVZ[ HSS [OL WYV]PUJLZ

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PRODUCT

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Marketing -

Natural lines for technical products 1VTH»Z UL^ JVTT\UPJH[PVU JHTWHPNU MVY [OL :WYPUN :\TTLY ZLHZVU WSH`Z ^P[O [OL HU[HNVUPZT IL[^LLU OPNO [LJOUVSVN` WYVK\J[Z HUK [OL UH[\YHS HUK VYNHUPJ SPULZ VM [OL WLVWSL ^LHYPUN [OLT

VM KHUJLYZ 1VTH HWWSPLZ [OLZL JVUJLW[Z [V [OL UL^ HK]LY[PZPUN JHTWHPNU MVY WYVK\J[Z VM [OL :WYPUN :\TTLY JVSSLJ[PVU ,HJO WYVK\J[ [HSRZ HIV\[ P[ZLSM ^P[O OHUK^YP[[LU OLHKSPULZ ^P[O ZPU\V\Z ^H]` HUK VYNHUPJ SPULZ [OH[ OH]L HU LU]LSVWPUN LɈLJ[ ;OL 0U SPUL ^P[O [OL [LHT JHTWHPNU ^OLYL 1VTH JVUJLW[ PZ HJJVTWHUPLK I` [OL JSHPT ¸6]LYÅ` `V\Y HZZVJPH[LZ [OL LSLNHUJL UH[\YHSULZZ HUK SPNO[ULZZ SPTP[Z¹ VM [OL MVV[IHSSLYZ TV]PUN PU [OL ÄLSK ^P[O [OL NYHJL

Joma cover in sports magazines ;^V VM [OL TVZ[ WVW\SHY ZWVY[Z THNHaPULZ PU :WHPU MLH[\YLK 1VTH VU [OLPY JV]LY MVY [OL TVU[O VM 1\UL :WVY[SPML PZ H]HPSHISL PU RPVZRZ L]LY` TVU[O \UKLY [OL ZSVNHU ¸3PML PZ [OL ILZ[ ZWVY[¹ H JSHPT [OH[ Ä[Z WLYMLJ[S` ^P[O [OL 1VTH IYHUK WOPSVZVWO` ;OL

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THNHaPUL MLH[\YLZ [PWZ [YHPUPUN WSHUZ OHJRZ [OL SH[LZ[ UL^Z HIV\[ ZWVY[Z LX\PWTLU[ KPL[Z HJ[P]P[` WYVWVZHSZ HUK PU HKKP[PVU :WVY[SPML >VTHU PZ HSZV W\ISPZOLK L]LY` ZP_ TVU[OZ PU ^OPJO 1VTH HJ[P]LS` JVSSHIVYH[LZ

MARKETING

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Marketing -

Joma presents the new kit for their football clubs using dancers 1VTH»Z PKLH LU]PZHNLK WYLZLU[PUN P[Z UL^ RP[Z MVY [OL [LHTZ P[ ZWVUZVYZ \ZPUN KHUJLYZ [V ZOV^ VɈ [OL H[[YPI\[LZ VM [OL NHYTLU[Z 1VTH PZ WYLZLU[PUN P[Z UL^ RP[Z MVY [OL ZLHZVUZ VM [OL JS\IZ P[ ZWVUZVYZ HUK ^HU[LK [V KV [OPZ PU H ZWLJPHS ^H` ;OL JHTWHPNU ZOV^JHZLZ H KHUJLY»Z ILH\[` SPNO[ULZZ Z[YLUN[O KL[LYTPUH[PVU HUK WYLJPZPVU ^OLU [YHPUPUN HUK KVPUN [OLPY L_LYJPZLZ ^LHYPUN [OL RP[ VM [OL MVV[IHSS JS\IZ ZWVUZVYLK I` [OL IYHUK ZWVUZVYZ [OL THPU SPUL VM P[Z THYRL[PUN Z[YH[LN` VIQLJ[P]L

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0U [OPZ ^H` 1VTH ZLLRZ [V JVTT\UPJH[L [OL K`UHTPZT HUK JVTMVY[ HɈVYKLK [V WSH`LYZ I` [OL NHYTLU[Z ^P[OV\[ KPZY\W[PUN [OL SPUR IL[^LLU [OL H[[YHJ[P]LULZZ VM [OL KLZPNUZ HUK [OL YLZPZ[HUJL VM [OL NHYTLU[Z

MARKETING

Write your song for Cruz Azul 1VTH HUK [OL 4L_PJHU )S\L *YVZZ HYL SVVRPUN MVY H JVTWVZLY [V ^YP[L [OL UL^ JS\I HU[OLT 1VTH PZ PU]P[PUN HSS *Y\a (a\S MHUZ [V ZLUK PU [OLPY [OL (WLY[\YH ;V\YUHTLU[ ^OPJO PUJS\KLZ Ã…PNO[Z WYVWVZHSZ MVY H MHU HU[OLT ^P[O [OL VɈLY VM YLJVYKPUN P[ SVKNPUN MVVK HUK ZOHYPUN KHPS` YV\[PULZ ^P[O [OL WSH`LYZ PU H WYVMLZZPVUHS Z[\KPV MVY [OLPY JS\I (SS [OPZ ZV [OH[ *Y\a (a\S JHU NL[ H NYLH[ HU[OLT MYVT ;OL WYPaLZ PUJS\KL H *Y\a (a\S [ ZOPY[ ZPNULK I` [OL ÄYZ[ [OLPY [LJOUPJHS ZWVUZVY 1VTH OHZ JYLH[LK H ZWLJPÄJ ^LI KP]PZPVU WSH`LYZ HU L_JS\ZP]L PU]P[H[PVU ^P[O HJJLZZ [V ZP[L MVY [OL SH\UJO HUK L_LJ\[PVU VM [OPZ JHTWHPNU [OH[ [OL ÄYZ[ TH[JO [OL [LHT WSH`Z H[ [OL ,Z[HKPV (a[LJH ^PSS IL WYVTV[LK [OYV\NO *Y\a (a\S HUK 1VTH»Z ZVJPHS K\YPUN [OL (WLY[\YH ;V\YUHTLU[ HUK H KV\ISL [YPW UL[^VYRZ PU 4L_PJV [O\Z Z[YLUN[OLUPUN [OL YLSH[PVUZOPW ^P[O [OL [LHT [V H ]PZP[VYZ» NHTL [V IL KLÄULK K\YPUN IL[^LLU [OL IYHUK HUK [OL 4L_PJHU JS\I

1VTH PZ [OL VMÄJPHS [LJOUPJHS ZWVUZVY VM <UPJHQH KL 4mSHNH Joma is stepping up its presence in the basketball court by sponsoring <UPJHQH KL 4mSHNH -V\UKLK PU <UPJHQH KL 4mSHNH ^HZ WYVTV[LK [V [OL OPNOLZ[ :WHUPZO IHZRL[IHSS KP]PZPVU Q\Z[ MV\Y ZLHZVUZ HM[LY P[Z IPY[O 0U [OL ZLHZVU P[ ^VU [OL [P[SL HZ JOHTWPVU VM [OL ,<96*<7 HUK [OPZ `LHY WSHJLK ÄM[O PU [OL ,UKLZH 3LHN\L 1VTH JVU[PU\LZ [V L_WHUK [OL ]HYPL[` VM ZWVY[Z P[ Z\WWVY[Z I` JYLH[PUN UL^ ZWVUZVYZOPWZ [OH[ YLPUMVYJL IYHUK ]HS\L HUK WYV]PKL NYLH[LY ]PZPIPSP[` [OYV\NOV\[ HSS ZWVY[Z ZLJ[VYZ ;OL ZPNUPUN VM [OPZ JVU[YHJ[ PTWSPLZ [OH[ [OL SLHKPUN ZWVY[Z IYHUK PU :WHPU PZ PUJYLHZPUN P[Z WYLZLUJL PU :WHUPZO IHZRL[IHSS

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Marketing -

1899 German Hoffenheim joins Joma ,PNO[O PU [OL )\UKLZSPNH [OL [LHT OHZ Q\Z[ MVY [OL ÄYZ[ [PTL PU P[Z OPZ[VY` WSH`LK [OL <,-( *OHTWPVUZ SLHN\L ÄUPZOPUN [OPYK PU [OL )\UKLSPZNH ;:. /VɈLUOLPT PZ H .LYTHU MVV[IHSS JS\I MYVT [OL /VɈLUOLPT KPZ[YPJ[ PU [OL [V^U VM :PUZOLPT .LYTHU` 0U [OL JS\I KLJPKLK [V HKVW[ [OL UHTL /VɈLUOLPT PUZ[LHK VM [OL [YHKP[PVUHS ;:. /VɈLUOLPT 0U +PL[THY /VWW VUL VM [OL YPJOLZ[ TLU PU .LYTHU` KLJPKLK [V NP]L [OL [LHT H IVVZ[ H KLJPZPVU [OH[ JOHUNLK [OL JS\I MVYL]LY :PUJL then the team has climbed up, little by little, until it YLHJOLK [OL .LYTHU LSP[L VM MVV[IHSS 0[ OHZ ^VU [OL 6ILYSPNH )HKLU >…Y[[LTILYN [OL =LYIHUKZSPNH 5VYKIHKLU HUK MV\Y 5VY[O )HKLU *\WZ 2005). >P[O [OPZ ZWVUZVYZOPW 1VTH HPTZ [V PTWYV]L P[Z WVZP[PVUPUN HUK WYLZLUJL PU [OL .LYTHU THYRL[ ^OLYL [OL IYHUK PZ HSYLHK` RUV^U MVY [OL X\HSP[` HUK KLZPNU VM P[Z WYVK\J[Z

JOMA welcomes its new team, RSC Anderlecht, with a moving story Joma presents the RSC Anderlecht and their new kit with the history of Zeko, a young boy who KYLHTZ VM QVPUPUN [OL [LHT 1VTH»Z JHTWHPNU [V WYLZLU[ [OL SH[LZ[ HKKP[PVU [V [OLPY YVZ[LY )LSNPHU JS\I 9:* (UKLYSLJO[ [LSSZ [OL Z[VY` VM ALRV H `LHY VSK IV` ^OV KYLHTZ VM QVPUPUN HUK ILPUN WHY[ VM OPZ ILSV]LK [LHT ALRV OPTZLSM Z[HYZ PU [OPZ YLHS SPML TV]PUN Z[VY` [OH[ [HSRZ HIV\[ [OL WHZZPVU [OL JOPSK MLLSZ MVY MVV[IHSS HUK MVY OPZ [LHT 9:* (UKLYSLJO[ ALRV KPK [OL [YPHSZ [V QVPU [OL SV^LY JH[LNVYPLZ VM [OL JS\I ^OLYL ZVTL JOPSKYLU

JVTWL[L LHJO `LHY ;OL IV` ^HZ ZLSLJ[LK [V QVPU HUK 1VTH ^HU[LK [V NP]L OPT H ]LY` ZWLJPHS NPM[ NL[[PUN [OL [LHT WSH`LYZ [OLTZLS]LZ [V NP]L OPT [OL UL^Z [OH[ OL OHK THKL P[ HUK NP]L OPT [OL JS\I»Z VɉJPHS ZOPY[ KLZPNULK I` 1VTH ;OPZ TV]PUN Z[VY` PZ ]LY` [V\JOPUN HUK PZ H \UPX\LS` ZWLJPHS ^H` PU ^OPJO 1VTH OHZ WYLZLU[LK [OL )LSNPHU JS\I P[Z SH[LZ[ PUJVYWVYH[PVU HUK [OL KLZPNUZ VM [OL RP[Z [OL WSH`LYZ ^PSS ^LHY MVY HSS [OL games in the 2019-20 season.

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MARKETING

The historic Torino FC is already wearing Joma ;OL [LHT WSH`Z PU [OL :LYPL ( ^OPJO PZ [OL OPNOLZ[ JH[LNVY` VM WYVMLZZPVUHS MVV[IHSS PU 0[HS` ;OL ;VYPUV -VV[IHSS *S\I PZ MYVT [OL JP[` VM ;\YPU PU [OL 7PLKTVU[ YLNPVU 0[ WSH`Z HSS P[Z OVTL NHTLZ H[ [OL :[HKPV 6SPTWPJV .YHUKL ;VYPUV IL[[LY RUV^U HZ the Stadio Comunale. The symbol and shield of the JS\I PZ HU \UIYPKSLK I\SS H [YHKP[PVUHS Z`TIVS VM [OL JP[` VM ;\YPU MYVT ^OPJO KLYP]LZ P[Z UPJRUHTL [OL )\SS ;OL JS\I OHZ H OPZ[VYPJHS YP]HSY` ^P[O 1\]LU[\Z HNHPUZ[ ^OVT P[ WSH`Z PU [OL ;\YPU +LYI` 1VTH PZ ]LY` ^LSS WVZP[PVULK PU 0[HS` ^P[O MVV[IHSS ZWVUZVYZOPWZ Z\JO HZ <* :HTKVYPH VY ([HSHU[H HUK SLHKPUN M\[ZHS [LHTZ Z\JO HZ [OL ([HSHU[H )LYNHTHZJH *HSJPV VY [OL *S\I (JX\H L :HWVUL HZ [OPZ PZ [OL THYRL[ MVY P[ HZ H SLHKPUN IYHUK K\L HZ T\JO [V WYV_PTP[` HZ [V ZPTPSHYP[` VM J\S[\YLZ

Joma becomes the new technical sponsor of the LNFS Alberto López, general director of JOMA, and Javier Lozano, president of the LNFS, OH]L ZPNULK HU HNYLLTLU[ SPURPUN IV[O LU[P[PLZ 164( HUK [OL 5H[PVUHS -\[ZHS 3LHN\L WYLZLU[LK [OLPY UL^ ZPNULK Z W V U Z V Y Z O P W HNYLLTLU[ VU July 1 at the O L H K X \ H Y [ L Y Z of the Spanish multinational SVJH[LK PU 7VY[PSSV ;VSLKV THRPUN [OL ZWVY[Z IYHUK the new technical ZWVUZVY VM [OL 35-: MVY [OL UL_[ ZLHZVUZ ;OHURZ [V [OPZ HNYLLTLU[ Joma will be the Z\WWSPLY VM [OL VɉJPHS IHSS MVY HSS [OL 35-: TH[JOLZ PU [OL -PYZ[ +P]PZPVU HZ MYVT [OL ZLHZVU PUJS\KPUN [OL :WHUPZO :\WLY *\W [OL 9LN\SHY 3LHN\L :WHUPZO *\W HUK [OL 7SH` 6Ɉ MVY [OL [P[SL" HZ ^LSS HZ HSS [OL :LJVUK +P]PZPVU matches.

top ten of the most successful c o m p a n i e s KPZ[YPI\[PUN P[Z WYVK\J[Z P U TVYL [OHU JV\U[YPLZ 0 U YLJLU[ `LHYZ [OL IYHUK OHZ K P ] L Y Z P M P L K P[Z Z W V Y [ Z ZWVUZVYZOPW [V LTIYHJL Y\NI` ^OLYL P[ ZWVUZVYZ [OL :WHUPZO [LHT" handball, with the UH[PVUHS [LHT" HUK SHYNL NYV\WZ Z\JO as the Olympic Committees of :WHPU 7VY[\NHS etc. 0U HKKP[PVU [V [OL VɉJPHS IHSS 1VTH ^PSS WYLZLU[ H M\SS YHUNL VM J\Z[VTPaLK M\[ZHS ZOVLZ ILHYPUN [OL SVNV HUK JVSVYZ VM [OL VɉJPHS IHSS MVY [OL 35-: [O\Z YLPUMVYJPUN P[Z SPUR ^P[O futsal.

1VTH :WVY[ PZ [OL SLHKPUN ZWVY[Z IYHUK PU :WHPU HUK ;OPZ ZWVUZVYZOPW ^OPJO PZ ]LY` PTWVY[HU[ MVY 1VTH HSZV H [VW PU[LYUH[PVUHS IYHUK ^OPJO YHURZ HTVUN [OL YLPUMVYJLZ P[Z WYLZ[PNL ^P[OPU [OL ZWVY[ ^OLYL P[ PZ J\YYLU[S` H ZWVY[Z IYHUK ^OPJO LUQV`Z ^VYSK^PKL YLJVNUP[PVU

43

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Marketing -

Thousands of Joma runners around the world Joma is present for the ÄYZ[ [PTL H[ [OL 7\LY[V Rico San Blas Marathon ;OPZ `LHY 1VTH ^HZ WYLZLU[ HZ H ZWVUZVY H[ [OL 7\LY[V 9PJV :HU )SHZ 4HYH[OVU MVY [OL ÄYZ[ [PTL ;OL ZWVY[PUN L]LU[ ^HZ OLSK VU -LIY\HY` HUK H[[YHJ[LK V]LY UH[PVUHS HUK PU[LYUH[PVUHS WHY[PJPWHU[Z HZ ^LSS HZ ZWLJ[H[VYZ ^OV ^LYL HISL [V LUQV` ZVTL OPZ[VYPJHS ZPNO[ZLLPUN ZWV[Z V]LY [OL JV\YZL VM [OL RPSVTL[LYZ VM [OL YHJL

Joma sponsors the Buenos Aires Half Marathon 1VTH Z\WWVY[LK [OL YHJL ^P[O H [LJOUPJHS ZOPY[ VM L_JLSSLU[ X\HSP[` ^P[O L_JS\ZP]L MLH[\YLZ 6U 1\UL 1VTH ^HZ WYLZLU[ HZ H ZWVY[Z ZWVUZVY VM [OL VɉJPHS )\LUVZ (PYLZ WYV]PUJL /HSM 4HYH[OVU MLH[\YPUN [OYLL YHJLZ 2 2 HUK 2 YV\[LZ ;OL L]LU[ ^HZ KLJSHYLK VM WYV]PUJPHS PU[LYLZ[ HUK YLJLP]LK [OL Z\WWVY[ VM [OL (YNLU[PUL ;V\YPZT 7YVTV[PVU +LWHY[TLU[ ([OSL[LZ MYVT (YNLU[PUH HUK )YHaPS *OPSL 7HYHN\H` 7LY\ HUK <Y\N\H` JVTWL[LK MVY JHZO WYPaLZ H^HYKLK PU [OL NLULYHS JH[LNVYPLZ (Z H ZWVY[Z ZWVUZVY 1VTH Z\WWVY[LK [OL YHJL ^P[O H [LJOUPJHS ZOPY[ LUZ\YPUN HSS Y\UULYZ ^LYL HISL [V Y\U JVTMVY[HIS` HUK ZHMLS` 1VTH ^HZ HSZV WYLZLU[ H[ [OL 9HJL 2P[ 7PJR \W WVPU[ ^P[O HU L_OPIP[PVU Z[HUK KPZWSH`PUN WYVK\J[Z MYVT THQVY ZWVY[Z KPZJPWSPULZ ZVSK PU [OL JV\U[Y`

44

MARKETING

Joma spurs Ibiza Marathon Y\UULYZ [V ÄUK [OLPY perfect running partner 1VTH SH\UJOLK HU PUP[PH[P]L [V THRL P[ LHZPLY MVY Y\UULYZ HJYVZZ :WHPU [V ÄUK [OLPY WLYMLJ[ Y\UUPUN WHY[ULY MVY [OL 0IPaH 4HYH[OVU 2019.

Minsk Half Marathon awarded Silver IAAF seal ;OL JVU[LZ[ ZWVUZVYLK I` 1VTH ^PSS IL OLSK VU :LW[LTILY PU [OL )LSHY\ZPHU JHWP[HS HUK OHZ H[[YHJ[LK [OL H^HYK MVY L_JLSSLUJL MYVT [OL ^VYSK»Z TVZ[ WYLZ[PNPV\Z H[OSL[PJZ IVK`

;OL 0IPaH 4HYH[OVU ^HZ OLSK VU (WYPS PU H ]LY` ZWLJPHS ^H` HZ Y\UULYZ OHK [OL VWWVY[\UP[` [V JOVVZL [V Y\U [OL LU[PYL 2 JV\YZL VY KV P[ PU WHPYZ HU VW[PVU HSSV^PUN VUL TLTILY VM [OL K\V [V Y\U OHSM [OL YV\[L HUK [OL V[OLY VUL [OL YLTHPUPUN WHY[ 1VTH JYLH[LK HU HWWSPJH[PVU MVY [OPZ W\YWVZL ZV [OH[ Y\UULYZ JV\SK ÄUK H Y\UUPUN mate and accumulate points [VNL[OLY [OYV\NO [OLPY ^VYRV\[Z ;OL WYPaL ^HZ [OL Y\UUPUN QLYZL` HUK H MYLL [YPW [V [OL PZSHUK 1VTH ^HZ S\JR` [V OH]L [OL Z\WWVY[ VM QV\YUHSPZ[ HUK PUÅ\LUJLY <YP :HIH[ ^OV [VVR WHY[ HSVUN ^P[O -YHU .\aTmU HUV[OLY PUÅ\LUJLY ^OV ^HZ OPZ Y\UUPUN TH[L HUK [OL` WVZ[LK [OL LU[PYL RPSVTL[LYZ VM [OL JV\YZL VU [OLPY ZVJPHS UL[^VYRZ ZOV^PUN OV^ [OL Y\UULYZ ILULÄ[LK MYVT [OL JOLLY ZX\HK SVJH[PVUZ [OH[ LUJV\YHNLK [OLT [V ÄUPZO [OL YHJL

Joma, present at the 20th anniversary of the Almansa Half-Marathon ;OL ?? (STHUZH /HSM 4HYH[OVU [OYL^ [OL ILZ[ WVZZPISL HUUP]LYZHY` WHY[` ^P[O H YHJL L]LU[ H[[YHJ[PUN YLJVYK WHY[PJPWH[PVU U\TILYZ ^OLYL Y\UULYZ ÄUPZOLK [OL YHJL PUJS\KPUN ^VTLU ^OV YLHJOLK [OL ÄUPZO SPUL

Les Foulées Valenciennoises 1VTH PZ ZWVUZVYPUN H YHJL ^OPJO NVLZ IHJR TVYL [OHU `LHYZ HU L]LU[ YLJVNUPaLK I` [OL -YLUJO H[OSL[PJZ MLKLYH[PVU HZ [OL ILZ[ 2 YHJL PU -YHUJL 0U 3LZ -V\StLZ *HSLUJPLUUVPZLZ ^HZ H^HYKLK HU PU[LYUH[PVUHS ZLHS MVY [OL ÄYZ[ [PTL HUK [OH[ ZHTL `LHY 1VTH ZPNULK H `LHY ZWVUZVYZOPW JVU[YHJ[ ^P[O the Valenciennes city council. The U\TILY VM WHY[PJPWHU[Z PUJYLHZLK [V HUK [OL L]LU[ ^HZ H [V[HS success. 0U [OL U\TILY VM WHY[PJPWHU[Z YVZL [V HUK [OPZ `LHY YLHJOLK V]LY

1VTH HSZV JLSLIYH[LK [OL [O HUUP]LYZHY` VM [OL 4HYH[OVU HUK NH]L OPNO LUK Y\UUPUN ZOVLZ [V HSS WHY[PJPWHU[Z ZPNUPUN \W MVY [OL YHJL ;OL TVKLS JOVZLU ^HZ [OL /PZWHSPZ MVY PU[LUZL [YHPUPUN ^VYRV\[Z HUK Y\UULYZ ^P[O H UL\[YHS MVV[WYPU[ ZLLRPUN L_JLSSLU[ cushioning.

Joma continues to be the technical sponsor of the Verona Marathon -VY ZL]LYHS `LHYZ 1VTH OHZ ILLU [OL VɉJPHS [LJOUPJHS ZWVUZVY VM [OL =LYVUH 4HYH[OVU /LSK [OPZ `LHY VU 5V]LTILY [OL 2 YV\[L ILNPUZ HUK LUKZ H[ 7PHaaH )YH [OL SHYNLZ[ ZX\HYL PU =LYVUH VɈLYPUN [OL ^OV [VVR WHY[ SHZ[ `LHY PK`SSPJ ]PL^Z [OYV\NOV\[ [OL JPYJ\P[ ^OPJO NVLZ WHZ[ ZVTL VM [OL city’s most emblematic monuments.

Joma will be a sponsor of the Paris 20K 1VTH HJX\PYLZ WYLZLUJL PU [OL -YLUJO JHWP[HS I` ZWVUZVYPUN [OL 7HYPZ 2 H YHJL [OH[ OHZ [OL JLY[PÄJH[PVU MYVT 0((- 9VHK 9HJL :PS]LY HUK --( 0U[LYUH[PVUHS ;OL :WHUPZO ZWVY[Z IYHUK 1VTH HUK [OL 2 YHJL VYNHUPaLYZ PU 7HYPZ OH]L ZPNULK HU HNYLLTLU[ ^OLYLI` 1VTH ^PSS IL [OL Z\WWSPLY VM [OL VɉJPHS QLYZL` VM VUL VM [OL TVZ[ WVW\SHY YHJLZ PU -YHUJL 1VTH PZ [O\Z Z[HRPUN PU]LZ[TLU[ VU H SHUKTHYR ZWVY[PUN L]LU[ [OH[ ^PSS OH]L [OV\ZHUKZ VM ZWVY[ZTLU Y\UUPUN [OYV\NO [OL Z[YLL[Z VM 7HYPZ VU 6J[VILY

45

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Comunications -

Joma expands its media plan to Europe

The campaign launches in June and will continue \U[PS +LJLTILY ^P[O JVSV\Y WHNLZ PU SPMLZ[`SL THNHaPULZ Z\JO HZ 4LU»Z /LHS[O >VTLU»Z /LHS[O HUK ZWLJPHSPZ[ ZWVY[Z TLKPH Z\JO HZ 9\UUPUN -V\Y -V\Y ;^V 9\UULYZ >VYSK -YL\UKL HUK *VYYLYL PU 0[HS` [OL <2 .LYTHU` -YHUJL HTVUN V[OLYZ

46

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48

Social Media -

SOCIAL MEDIA

Joma steps up its international communication *\YYLU[S` ZVJPHS TLKPH HYL [OL THPU JVTT\UPJH[PVUZ JOHUULS MVY [OL IYHUK ^OPJO PZ ^O` 1VTH OHZ ILN\U YL]P[HSPaPUN [OPZ TLKP\T PU ZVTL VM [OL ,\YVWLHU JV\U[YPLZ PKLU[PÄLK HZ Z[YH[LNPJ MVY

Joma’s communications Z[YH[LN` PU [OL TLKP\T HUK SVUN [LYT LU]PZHNLZ HUK ILPUN WHY[PJ\SHYS` YLSL]HU[ MVY ZWVUZVYZOPWZ ZV [OL THYRL[PUN KLWHY[TLU[ PZ ^VYRPUN VU KPMMLYLU[ tactics, although 2020 will be WHY[PJ\SHYS` THYRLK

49

SOCIAL MEDIA

#ExerciseYourFreedom

Joma Sport’s ZVJPHS TLKPH Z[YH[LN` HPTZ [V OPNOSPNO[ [OL LɈVY[Z THKL I` [OLPY ZWVUZLLZ PU [OL ÄLSK The Carreño and Cecchinato matches, the Lionesses» ]PJ[VYPLZ PU Y\NI` Skra and Lube’s volley wins, and [OL YPZL VM [OL Pescados Rubén Burela and Fuenlabrada CF OH]L NHYULYLK H T\S[P[\KL VM SPRLZ VU -HJLIVVR 0UZ[HNYHT HUK ;^P[[LY (UV[OLY JVU[LU[ THRPUN ^H]LZ VU ZVJPHS UL[^VYRZ PZ HIV\[ [OL ZWLJPHS LKP[PVU ZOVLZ MVY [OL >VYSK 7HKLS ;V\Y HUK [OL 4HKYPK 4V]PZ[HY /HSM 4HYH[OVU

50

SOCIAL MEDIA

51

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Visits -

EVA GUERRERO

MARCO CECCHINATO

MARIO ABRANTE

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25

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Innovation -

Joma installs an air freight system at its logistics center

The company continues to invest in improving logistics and interconnecting its warehousing MHJPSP[PLZ

0U YLJLU[ TVU[OZ 1VTH OHZ PUZ[HSSLK HU PUUV]H[P]L HPY [YHUZWVY[ Z`Z[LT MVY SPNO[ NVVKZ [OH[ TLHUZ TH[LYPHSZ JHU IL TV]LK IL[^LLU [OL THPU TLJOHUPJHS HYLHZ ^P[OV\[ [HRPUN \W ZWHJL VU [OL Z\YMHJL ;OPZ PU]VS]LZ H UL[^VYR VM JVU]L`VY ILS[Z PUJVYWVYH[PUN H\[VUVTV\Z PU[LSSPNLUJL ^OPJO JVUULJ[Z [OL [^V SHYNL YVIV[PJ VYKLY WYLWHYH[PVU THJOPULZ ;OHURZ [V [OPZ HK]HUJL [OL JVTWHU`»Z PU[LSSPNLU[ ^HYLOV\ZL ^OPJO JVU[HPUZ TVYL [OHU VUL TPSSPVU WYVK\J[ YLMLYLUJLZ JHU Z\WWS` NVVKZ [V [OL 9 :VY[LY VYKLY WYVJLZZPUN JOHPU ^OPJO PZ JHWHISL VM THUHNPUN ^VYR VYKLYZ H[ [OL ZHTL [PTL HUK ^OPJO YLX\PYLZ H OPNO Z\WWS` ]VS\TL ;OL JVU[HPULYZ PU [OPZ Z`Z[LT HYL LX\PWWLK ^P[O JVU[YVS LX\PWTLU[ ^OPJO PZ ^PYLSLZZS` JVUULJ[LK [V [OL ^HYLOV\ZLZ» JLU[YHS JVTTHUK JLU[LY ;OL SH[[LY PZ PU JOHYNL VM PZZ\PUN VYKLYZ [V [OL JVU[HPULYZ HUK PUKPJH[PUN ^OPJO [YHJR [OL` OH]L [V MVSSV^ \U[PS [OL` YLHJO [OLPY KLZ[PUH[PVU The new installation has significantly YLK\JLK [OL NYV\UK Z\YMHJL ^VYRSVHK HUK [OL [YHUZWVY[ [PTL VM [OL JVTTVKP[PLZ ^P[OPU [OL MHJPSP[PLZ LUOHUJPUN J\Z[VTLY ZLY]PJL agility.

54

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Interview -

Interview with Daniel Ă lvarez Daniel Ă lvarez puts his years of experience at the service of the footwear design area. He has ILLU MVSSV^LK [OL NYV\UKIYLHRPUN JOHUNLZ ^OPJO OH]L HŃœLJ[LK [OL MVV[^LHY PUK\Z[Y` V]LY SHZ[ 30 years and is one of the people who knows the most about shoes in Joma. 1. When did you start working at Joma? 0 HYYP]LK PU 4H` 0 OHK Q\Z[ Ă„UPZOLK T` TPSP[HY` ZLY]PJL HUK HSYLHK` OHK ZVTL L_WLYPLUJL PU [OL -\LUZHSPKH MVV[^LHY ZLJ[VY 1VTH ^HZ H NYLH[ VWWVY[\UP[` MVY TL 2. Tell us about your career in the company.

5. Currently, responsibility?

what

is

your

4` ^VYR PZ IHZPJHSS` HIV\[ PTWYV]PUN WYVK\J[ X\HSP[` ;OL 1VTH IYHUK PZ YLJVNUPaLK HZ VɈLYPUN L_JLSSLU[ ]HS\L MVY TVUL` VM P[Z WYVK\J[Z HUK [V HJOPL]L [OPZ [OL JVTWHU` OHZ HS^H`Z ILLU JSLHY [OH[ HU` WYVK\J[ JHU IL PTWYV]LK >L HYL UV[ H JVTWHU` [OH[ THRLZ KV

7YVK\J[PVU OHZ JOHUNLK H SV[ PU HSS aspects, especially technology. The L]VS\[PVU VM THJOPULY` OHZ TLHU[ ^L UV^ ^VYR ^P[O UL^ TH[LYPHSZ ^P[O ZOVY[LY WYVK\J[PVU [PTLZ HUK PU KPɈLYLU[ places. 4` Ă„YZ[ ZOVL ^HZ THKL VM SLH[OLY HUK Y\IILY I` H ,\YVWLHU HZZLTIS` SPUL PUZ[HSSLK PU :WHPU 5V^ H ZOVL JVU[HPUZ THU` KPMMLYLU[ TH[LYPHSZ [OH[ HYL

0 Z[HY[LK HZ HU HZZPZ[HU[ [V [OL ¸TVKLSLYZš ^OPJO ^HZ OV^ ^L JHSSLK KLZPNULYZ IHJR [OLU ([ [OH[ [PTL [OLYL ^HZ H ]LY` OPNO [\YUV]LY HZ [OL ZWVY[Z ZOVL THYRL[ ^HZ NVPUN [OYV\NO H [YHUZMVYTH[PVU WOHZL HUK ^L ULLKLK KPɈLYLU[ ]PZPVUZ :V 0 SLHYULK MYVT .LYTHU 0[HSPHU :WHUPZO TVKLSLYZ P[ ^HZ H NYLH[ SLHYUPUN L_WLYPLUJL 3P[[SL I` SP[[SL 0 LU[LYLK [OL WYVK\J[PVU WOHZL HUK [OH[ÂťZ ^OLYL 0 ZWLJPHSPaLK

“I listen to anyone who has a problem. You always have to try to improve.â€? 3. How has the company changed since then? ;OL JOHUNLZ OH]L [Y\S` ILLU L_[YHVYKPUHY` ;OL LZZLUJL VM [OL JVTWHU` YLTHPUZ [OL ZHTL I\[ P[ PZ \UYLJVNUPaHISL JVTWHYLK ^P[O ^P[O ^OH[ P[ ^HZ SPRL PU ;OLU ^L ^VYRLK PU H ZTHSS ^HYLOV\ZL ^P[O [^V Ă…VVYZ TVZ[S` VJJ\WPLK I` WYVK\J[PVU ^P[O SP[[SL Z[VYHNL ZWHJL ILJH\ZL [OL NVVKZ TV]LK MHZ[ HUK ^L VUS` OHK VUL VɉJL 5V^ ^L OH]L PTTLUZL ^HYLOV\ZLZ ^P[O TPSSPVUZ VM WYVK\J[Z ^OPSL WYVK\J[PVU JOHPUZ OH]L KPZHWWLHYLK (Z MVY WLYZVUULS ^L OH]L NVUL MYVT ILPUN H ZTHSS NYV\W ^P[O TLKP\T [YHPUPUN [V H JVTWHU` VM TVYL [OHU WLVWSL ^P[O H X\HSPĂ„LK IHJRNYV\UK 4. How have you personally experienced the changes in the company? 3P]PUN [OL [YHUZMVYTH[PVU VM 1VTH MYVT PUZPKL TLHUZ ^L OH]L OHK [V HKHW[ X\PJRS` [V JOHUNLZ I\[ HZ [OLZL OH]L HS^H`Z ILLU MVY [OL IL[[LY P[ OHZ ILLU YLSH[P]LS` LHZ` /V^L]LY 1VTH HUK ZWVY[Z ZOVLZ RLLW JOHUNPUN L]LY` KH` ZV 0 [Y` T` ILZ[ [V RLLW \W

0 ^VYR THPUS` PU [^V HYLHZ! [OL Z[\K` HUK KL]LSVWTLU[ VM UL^ TH[LYPHSZ HUK [OL HUHS`ZPZ VM WYVISLTZ PU [OL HYLHZ VM WYVK\J[PVU HUK YLJ[PĂ„JH[PVU 0 [YH]LS YLN\SHYS` [V [OL WYVK\J[PVU JOHPUZ [V JOLJR [OH[ [OL X\HSP[` Z[HUKHYKZ [OH[ 1VTH KLTHUKZ HYL ILPUN TL[ PU ZP[\ HUK [V WYL]LU[ HU` M\[\YL WYVISLTZ MVY V\Y J\Z[VTLYZ 0 HSZV KV PTWVY[HU[ ^VYR Z[\K`PUN UL^ TH[LYPHSZ HUK OH]L KHPS` JVU[HJ[ ^P[O IPVTLJOHUPJHS SHIVYH[VYPLZ 0U HKKP[PVU 0 JVUZPKLY P[ T` YLZWVUZPIPSP[` [V SPZ[LU [V L]LY`VUL ^OV JVTLZ PU ^P[O HU` WYVISLT [OH[ H ZOVL OHZ NP]LU [OLT )LJH\ZL V\Y JVUZ\TLYZ HYL V\Y ILZ[ [LZ[PUN SHIVYH[VY` 6. How has production changed since the beginning of your career? What are the biggest changes (location, materials, machinery, research ...)?

HZZLTISLK PU KPɈLYLU[ (ZPHU Z`Z[LTZ ;OPZ PZ Q\Z[ VUL L_HTWSL VM [OL JOHUNLZ [OH[ OH]L WYVTW[LK \Z [V HKHW[ [V T\JO TVYL JVTWSPJH[LK WYVK\J[PVU WYVJLZZLZ 7. In your area, innovation and keeping up with the sector’s product benchmark is key. How does Joma do it? ([ 1VTH ^L ILSPL]L PU ^VYRPUN ^P[O OPNOS` HJ[P]L WYVMLZZPVUHSZ ^OV HYL \W [V KH[L ^P[O J\YYLU[ HUK M\[\YL THYRL[ [YLUKZ IV[O PU [LYTZ VM KLZPNU HUK PU [LJOUVSVNPJHS KL]LSVWTLU[ ;OH[ÂťZ ^O` ^L [YH]LS ZV T\JO ^L HYL SVVRPUN MVY new ideas, and staying up-to-date ^P[O [OL SH[LZ[ HK]HUJLZ PU KPɈLYLU[ KPZJPWSPULZ [OH[ JHU HMMLJ[ ZWVY[Z MVV[^LHY HUK ^L RUV^ L_HJ[S` ^OH[ [OL competition is doing.

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