Carolina Communicator - Summer 2013

News for more news:

jomc.unc.edu/news

Teaching excellence

Assistant professor Chad A. Stevens was honored with a Tanner Award for Excellence in Undergraduate Teaching. Stevens, who teaches photojournalism and multimedia courses, described his classroom as “fertile ground for professional skill development, leading students to produce projects that become portfolio centerpieces and ultimately lead to job placement and industry awards.”

Developing women leaders

The school launched the Women in Media Leadership Series in spring 2013 with events featuring former N.C. Gov. Bev Perdue, CNBC correspondent Kayla Tausche ’08 and author Tia McCollors ’96. “We’re training the next generation of media leaders, and more than 75 percent of our students are female,” said Susan King, dean of the school. “We want to demonstrate to our students that, if they work hard, top leadership roles should be their expectation.” CNN anchor Brooke Baldwin ’01, pictured, and Mary Junck ’71 (M.A.), president and CEO of Lee Enterprises and chairman of the board of directors of The Associated Press, highlight the series during fall 2013.

Nonprofit Org US Postage PA I D Chapel Hill, NC Permit no. 177

Tar Heel Talks highlight J-school faculty research

J-school professors train reporters how to cover sex trafficking

News on the go: Field notes on storytelling for mobile devices

the university of north carolina at chapel hill campus box 3365, carroll hall chapel hill, nc 27599 -3365

P H O T O C REDI T: C N N

jomc.unc.edu/carolinacommunicator

Seeding promising research

The school awarded four professors $5,000 each in new seed grants to advance promising research projects. Sri Kalyanaraman will use immersive virtual environment technology to test the persuasiveness of health messages. Daniel Kreiss will conduct in-depth interviews with senior Republican Party staffers and consultants from the past four presidential campaign cycles. Trevy McDonald will document African-American journalists who covered the 1963 March on Washington for Jobs and Freedom. Seth Noar will study the impact of graphic warning labels on cigarette packages.

P H O T O C REDI T: L i b r a ry o f C o ng r e ss , U. S . N e ws & Wo r l d R e p o rt M aga z i n e C o ll e ct i o n

Promoting industry diversity

The school partnered with Capitol Broadcasting Company’s WRAL-TV to launch a diversity fellowship program for college seniors. “Not only was the fellowship beneficial for my reel, it also put me in a position to network with industry professionals who were able to help me get to where I needed to be,” said CBC-UNC fellow Anna-Lysa Gayle, a 2013 Howard University graduate.

Branding of me

Adjunct faculty member Gary Kayye’s personal branding course has become one of the school’s most popular.

“Leveraging social media in a calculated plan with other new media marketing tools can help you land that first job. That’s what we learn in ‘The Branding of Me,’” said Kayye. He uses his teaching salary to bring in guest speakers and take classes on outings, and he donates the remainder back to the school. Follow @brandingofme on Twitter.

Taking top national dissertation honors

UNC J-school students, from left to right, Mika Chance, Carolyn Van Houten and Caitlin Kleiboer accept the 2013 SXSW Interactive Award for “Living Galapagos” (livinggalapagos.org) in Austin, Texas.

P h o t o c r e d i t: C a i tl i n K l e i b o e r

Recent doctoral graduates Brendan Watson and Melita Garza have won major national dissertation awards for 2013. Watson’s “Is Twitter a Counter Public? Comparing Individual and Community Forces that Shaped Local Twitter and Newspaper Coverage of the BP Oil Spill” won the Nafziger-White-Salwen Dissertation Award as the best in mass communication research. Garza’s “They Came to Toil: News Frames of Wanted and Unwanted Mexicans in the Great Depression” won the Margaret A. Blanchard Doctoral Dissertation Prize as the best in mass communication history.

Sweeping PR awards

The school’s PR students took top honors in the N.C. Public Relations Society of America’s Inspire Awards for the fourth consecutive year. Emily Booker, Tyler Hardy, Erin Kelley and Stacey Northup’s winning campaign this year for Real Change, a collaboration to end panhandling and homelessness in Orange County, was developed in Nori Comello’s “PR Campaigns” class.

An innovative online master’s degree in digital media for working professionals.

Learn more at matc.jomc.unc.edu.

J-school Ambassadors The J-school Ambassadors program is a new, student-led initiative that connects students — past, present and future — with opportunities to succeed in the UNC School of Journalism and Mass Communication. The Ambassadors engineered a record-breaking senior giving campaign in 2013.

P h o t o c r e d i t: ryan a . s . j o n e s

summer 2013

To our Ca rolina J-school family and friends:

T

ake a look. You know we are new, and we are different. This is the Carolina Communicator.

More compact. More frequent.

We want to give you brief, timely highlights from each semester and invite you to dig deeper through our website, social media and other evolving digital assets. We’re teaching our students the digital future, and we decided we better practice what we preach.

We think it’s a more responsible use of resources, both natural and budgetary, and lets us be in touch with you more often.

Susan King @susking Address corrections:

Meghan Hunt meg_hunt@unc.edu (919) 962-3037 UNC School of Journalism and Mass Communication Development and Alumni Affairs Carroll Hall 311, CB 3365 Chapel Hill, NC 27599-3365

J-link Find your classmates and check out the latest career moves and family news – and more.

JOMC.UNC.EDU/JLINK

Spring is awards season, and it is astonishing.

The collegiate versions of Emmys, Pulitzers and high-profile new multimedia and interactive awards are all ours. Our TV team won best in the nation from the Hearst Awards.

Advertising students bagged the bronze in their national competition, and N.C. PRSA awarded our public relations students the gold for the fourth year in a row. Our scholars continue as leading voices. Two of our doctoral alums just won the best dissertation awards, one from the Association for Education in Journalism and Mass Communication and one from the American Journalism Historians Association.

They are doing it all the Carolina J-school way with smarts, ambition, humility and innovation with our hallmark personal touch and an eye toward service to the greater good.

The

And make no mistake, our graduates are getting jobs – great jobs with top national news organizations, community newspapers, advertising and PR firms, tech giants and the full range of companies and nonprofits that need talented, young professionals to usher them into the next era of effective strategic and digital communication.

The new job titles would amaze you.

Our own alumnus Ken Lowe, the pioneering CEO of Scripps Networks Interactive, addressed our Class of 2013 graduates at commencement.

Check out his remarks on our YouTube channel (youtube.com/uncjschool) to hear the message today’s graduates are taking with them along their way beyond Carroll Hall and the stone walls of Carolina’s campus.

I believe there’s no better time to be a J-school Tar Heel.

Thank you for all you do to keep us great and getting better every day. We need you. It’s very much why this school is not good but great.

S

will consider making a gift to the J-school.

ex trafficking – the commercial sexual exploitation of women and children – is one of the fastest growing criminal enterprises, generating profits that exceed that of the international drug trade – $32 billion dollars a year.

About 1 million women and children are trafficked worldwide each year – 50,000 of them into the U.S. Tens of thousands more are American women and children trafficked throughout the country.

J-school faculty Anne Johnston and Barbara Friedman study how sex trafficking is covered in media. Through The Irina Project (TIP) based in the school, they advocate for responsible and accurate reporting on the issue.

Among the findings of their recently published study “Framing the Problem of Sex Trafficking: Whose Problem? What Remedy?” in the Feminist Media Studies journal were: • News coverage of trafficking was overwhelmingly framed as a crime issue and proposed no remedies; • Most news coverage favored official sources; • Survivors of trafficking and their advocates were the least heard-from sources.

Johnston and Friedman argue that if media are to fulfill their watchdog role where trafficking is concerned, a wider range of news frames and sources is needed.

With funding from the Robert R. McCormick Foundation, Johnston and Friedman will lead the “Reporting Sex Trafficking: A Local Problem with Global Dimensions” workshop for journalists in fall 2013 at the school.

Join the discussion by following @TheIrinaProject on Twitter and liking The Irina Project on Facebook.

jomc.unc.edu/trafficking

Mobile-first news: A manifesto Susa n K i n g D e an

John T. Kerr Distinguished Professor

R o y H . Pa r k F e l l o w s h i p s

Celebrating 15 years of the Roy H. Park Fellowships Park Fellow alumni joined current fellows and the Park family in Chapel Hill in April to toast 15 years of the Park Fellowships at the UNC School of Journalism and Mass Communication.

Download “Back to the Forge” — a compilation of narratives that illustrate the impact of the fellowships — written by doctoral fellow Lorraine Ahearn at

jomc.unc.edu/forge.

We hope you

Reporting on Sex Trafficking

A

team of students and faculty in the school’s experimental Reese News Lab has published a pioneering e-book called “News on the go: Field notes on storytelling for mobile devices.” The book, edited by the lab’s senior producer, Sara Peach, offers tips on how journalists can produce engaging content for mobile users.

Nearly one in five Americans now access the Internet primarily using their phone, not a computer, according to an April 2012 survey by the Pew Internet & American Life project.

The Reese News Lab staffers decided to explore what this trend means for news consumption. They created stories meant to be experienced on smart phones and tablets and launched WhichWayNC.com, a “mobile-first” project focused on North Carolina politics.

Among their findings were: • Design for the smallest screen first; • Use logical, literal headlines, avoiding puns; • Don’t link to content that isn’t mobile-friendly; • For video, shoot more detail and medium shots. Avoid wide shots; • Use drop-down menus to limit how much typing is required of the mobile user.

Available for download from the iBookstore for $4.99.

T

he school launched the Tar Heel Talks video series this year to share the research and activities of our faculty with alumni, industry professionals and academic peers.

To date, the series includes: • Laura Ruel on eye tracking; • Daren Brabham on crowdsourcing; • Trevy McDonald on journalists who covered the 1963 March on Washington; • Jane Brown and IHC faculty on interdisciplinary health communication.

Brown is a pioneer in health communication who recently retired from the school. Students, alumni, colleagues and friends are working with the school to raise $300,000 to honor her career and help continue her legacy through a new Center for Interdisciplinary Health Communication to benefit faculty, jomc.unc.edu/THT students and the public at large.

To make a gift or for more information, please contact

Your support is crucial to maintaining the excellence we value so highly at the school.

Your gift will benefit students and faculty, teaching and learning, research and service – strengthening the school’s reputation and influence.

Help us seize opportunities and support innovative programs and outstanding people who make our school one of the best in the world.

Visit jomc.unc.edu/donors to check out a draft honor roll of donors who made gifts in fiscal year 2012-13 between July 1, 2012 and June 17, 2013.

Please make sure your name is listed correctly. The final list – which will include all fiscal year donors who made gifts between July 1, 2012 and June 30, 2013 – will be published in the school’s annual report.

Robin Jackson

Assistant director of development and alumni affairs

rhjackson@unc.edu • (919) 843-2026

Give online at jomc.unc.edu/gift

Parents Council

Senior Legacy Campaign

David and Betty Sousa of Raleigh – the parents of a May 2013 graduate – are leading the formation of a Parents Council for the J-school. The council will help expand the school’s network, maintain a dialogue with parents of students and raise funds to create more opportunities for students.

The J-school Ambassadors – a team of top students that formed as a bridge between the school’s administration and prospective and current students – spearheaded a Senior Legacy Campaign this year to encourage gifts from the Class of 2013.

Joining the Sousas as founding members are Ken and Sherry McKinney of Jamestown, N.C., Susan Sullivan Reilly of Nashville, Tenn., Linda and Thomas Rizk of Franklin Lakes, N.J., and Caroline Williamson of New York City.

May 2013 graduate Josh Clinard founded and served as the first president of the J-school Ambassadors program.

P H O T O C REDI T: Ryan A . S . J o n e s

The campaign led to gifts from more than 40 percent of graduating seniors, setting a new record for the J-school and exceeding our alumni giving percentage.

Learn more about the campaign and see the list of senior donors:

jomc.unc.edu/seniorlegacy

News for more news:

jomc.unc.edu/news

Teaching excellence

Assistant professor Chad A. Stevens was honored with a Tanner Award for Excellence in Undergraduate Teaching. Stevens, who teaches photojournalism and multimedia courses, described his classroom as “fertile ground for professional skill development, leading students to produce projects that become portfolio centerpieces and ultimately lead to job placement and industry awards.”

Developing women leaders

The school launched the Women in Media Leadership Series in spring 2013 with events featuring former N.C. Gov. Bev Perdue, CNBC correspondent Kayla Tausche ’08 and author Tia McCollors ’96. “We’re training the next generation of media leaders, and more than 75 percent of our students are female,” said Susan King, dean of the school. “We want to demonstrate to our students that, if they work hard, top leadership roles should be their expectation.” CNN anchor Brooke Baldwin ’01, pictured, and Mary Junck ’71 (M.A.), president and CEO of Lee Enterprises and chairman of the board of directors of The Associated Press, highlight the series during fall 2013.

Nonprofit Org US Postage PA I D Chapel Hill, NC Permit no. 177

Tar Heel Talks highlight J-school faculty research

J-school professors train reporters how to cover sex trafficking

News on the go: Field notes on storytelling for mobile devices

the university of north carolina at chapel hill campus box 3365, carroll hall chapel hill, nc 27599 -3365

P H O T O C REDI T: C N N

jomc.unc.edu/carolinacommunicator

Seeding promising research

The school awarded four professors $5,000 each in new seed grants to advance promising research projects. Sri Kalyanaraman will use immersive virtual environment technology to test the persuasiveness of health messages. Daniel Kreiss will conduct in-depth interviews with senior Republican Party staffers and consultants from the past four presidential campaign cycles. Trevy McDonald will document African-American journalists who covered the 1963 March on Washington for Jobs and Freedom. Seth Noar will study the impact of graphic warning labels on cigarette packages.

P H O T O C REDI T: L i b r a ry o f C o ng r e ss , U. S . N e ws & Wo r l d R e p o rt M aga z i n e C o ll e ct i o n

Promoting industry diversity

The school partnered with Capitol Broadcasting Company’s WRAL-TV to launch a diversity fellowship program for college seniors. “Not only was the fellowship beneficial for my reel, it also put me in a position to network with industry professionals who were able to help me get to where I needed to be,” said CBC-UNC fellow Anna-Lysa Gayle, a 2013 Howard University graduate.

Branding of me

Adjunct faculty member Gary Kayye’s personal branding course has become one of the school’s most popular.

“Leveraging social media in a calculated plan with other new media marketing tools can help you land that first job. That’s what we learn in ‘The Branding of Me,’” said Kayye. He uses his teaching salary to bring in guest speakers and take classes on outings, and he donates the remainder back to the school. Follow @brandingofme on Twitter.

Taking top national dissertation honors

UNC J-school students, from left to right, Mika Chance, Carolyn Van Houten and Caitlin Kleiboer accept the 2013 SXSW Interactive Award for “Living Galapagos” (livinggalapagos.org) in Austin, Texas.

P h o t o c r e d i t: C a i tl i n K l e i b o e r

Recent doctoral graduates Brendan Watson and Melita Garza have won major national dissertation awards for 2013. Watson’s “Is Twitter a Counter Public? Comparing Individual and Community Forces that Shaped Local Twitter and Newspaper Coverage of the BP Oil Spill” won the Nafziger-White-Salwen Dissertation Award as the best in mass communication research. Garza’s “They Came to Toil: News Frames of Wanted and Unwanted Mexicans in the Great Depression” won the Margaret A. Blanchard Doctoral Dissertation Prize as the best in mass communication history.

Sweeping PR awards

The school’s PR students took top honors in the N.C. Public Relations Society of America’s Inspire Awards for the fourth consecutive year. Emily Booker, Tyler Hardy, Erin Kelley and Stacey Northup’s winning campaign this year for Real Change, a collaboration to end panhandling and homelessness in Orange County, was developed in Nori Comello’s “PR Campaigns” class.

An innovative online master’s degree in digital media for working professionals.

Learn more at matc.jomc.unc.edu.

J-school Ambassadors The J-school Ambassadors program is a new, student-led initiative that connects students — past, present and future — with opportunities to succeed in the UNC School of Journalism and Mass Communication. The Ambassadors engineered a record-breaking senior giving campaign in 2013.

P h o t o c r e d i t: ryan a . s . j o n e s

summer 2013

To our Ca rolina J-school family and friends:

T

ake a look. You know we are new, and we are different. This is the Carolina Communicator.

More compact. More frequent.

We want to give you brief, timely highlights from each semester and invite you to dig deeper through our website, social media and other evolving digital assets. We’re teaching our students the digital future, and we decided we better practice what we preach.

We think it’s a more responsible use of resources, both natural and budgetary, and lets us be in touch with you more often.

Susan King @susking Address corrections:

Meghan Hunt meg_hunt@unc.edu (919) 962-3037 UNC School of Journalism and Mass Communication Development and Alumni Affairs Carroll Hall 311, CB 3365 Chapel Hill, NC 27599-3365

J-link Find your classmates and check out the latest career moves and family news – and more.

JOMC.UNC.EDU/JLINK

Spring is awards season, and it is astonishing.

The collegiate versions of Emmys, Pulitzers and high-profile new multimedia and interactive awards are all ours. Our TV team won best in the nation from the Hearst Awards.

Advertising students bagged the bronze in their national competition, and N.C. PRSA awarded our public relations students the gold for the fourth year in a row. Our scholars continue as leading voices. Two of our doctoral alums just won the best dissertation awards, one from the Association for Education in Journalism and Mass Communication and one from the American Journalism Historians Association.

They are doing it all the Carolina J-school way with smarts, ambition, humility and innovation with our hallmark personal touch and an eye toward service to the greater good.

The

And make no mistake, our graduates are getting jobs – great jobs with top national news organizations, community newspapers, advertising and PR firms, tech giants and the full range of companies and nonprofits that need talented, young professionals to usher them into the next era of effective strategic and digital communication.

The new job titles would amaze you.

Our own alumnus Ken Lowe, the pioneering CEO of Scripps Networks Interactive, addressed our Class of 2013 graduates at commencement.

Check out his remarks on our YouTube channel (youtube.com/uncjschool) to hear the message today’s graduates are taking with them along their way beyond Carroll Hall and the stone walls of Carolina’s campus.

I believe there’s no better time to be a J-school Tar Heel.

Thank you for all you do to keep us great and getting better every day. We need you. It’s very much why this school is not good but great.

S

will consider making a gift to the J-school.

ex trafficking – the commercial sexual exploitation of women and children – is one of the fastest growing criminal enterprises, generating profits that exceed that of the international drug trade – $32 billion dollars a year.

About 1 million women and children are trafficked worldwide each year – 50,000 of them into the U.S. Tens of thousands more are American women and children trafficked throughout the country.

J-school faculty Anne Johnston and Barbara Friedman study how sex trafficking is covered in media. Through The Irina Project (TIP) based in the school, they advocate for responsible and accurate reporting on the issue.

Among the findings of their recently published study “Framing the Problem of Sex Trafficking: Whose Problem? What Remedy?” in the Feminist Media Studies journal were: • News coverage of trafficking was overwhelmingly framed as a crime issue and proposed no remedies; • Most news coverage favored official sources; • Survivors of trafficking and their advocates were the least heard-from sources.

Johnston and Friedman argue that if media are to fulfill their watchdog role where trafficking is concerned, a wider range of news frames and sources is needed.

With funding from the Robert R. McCormick Foundation, Johnston and Friedman will lead the “Reporting Sex Trafficking: A Local Problem with Global Dimensions” workshop for journalists in fall 2013 at the school.

Join the discussion by following @TheIrinaProject on Twitter and liking The Irina Project on Facebook.

jomc.unc.edu/trafficking

Mobile-first news: A manifesto Susa n K i n g D e an

John T. Kerr Distinguished Professor

R o y H . Pa r k F e l l o w s h i p s

Celebrating 15 years of the Roy H. Park Fellowships Park Fellow alumni joined current fellows and the Park family in Chapel Hill in April to toast 15 years of the Park Fellowships at the UNC School of Journalism and Mass Communication.

Download “Back to the Forge” — a compilation of narratives that illustrate the impact of the fellowships — written by doctoral fellow Lorraine Ahearn at

jomc.unc.edu/forge.

We hope you

Reporting on Sex Trafficking

A

team of students and faculty in the school’s experimental Reese News Lab has published a pioneering e-book called “News on the go: Field notes on storytelling for mobile devices.” The book, edited by the lab’s senior producer, Sara Peach, offers tips on how journalists can produce engaging content for mobile users.

Nearly one in five Americans now access the Internet primarily using their phone, not a computer, according to an April 2012 survey by the Pew Internet & American Life project.

The Reese News Lab staffers decided to explore what this trend means for news consumption. They created stories meant to be experienced on smart phones and tablets and launched WhichWayNC.com, a “mobile-first” project focused on North Carolina politics.

Among their findings were: • Design for the smallest screen first; • Use logical, literal headlines, avoiding puns; • Don’t link to content that isn’t mobile-friendly; • For video, shoot more detail and medium shots. Avoid wide shots; • Use drop-down menus to limit how much typing is required of the mobile user.

Available for download from the iBookstore for $4.99.

T

he school launched the Tar Heel Talks video series this year to share the research and activities of our faculty with alumni, industry professionals and academic peers.

To date, the series includes: • Laura Ruel on eye tracking; • Daren Brabham on crowdsourcing; • Trevy McDonald on journalists who covered the 1963 March on Washington; • Jane Brown and IHC faculty on interdisciplinary health communication.

Brown is a pioneer in health communication who recently retired from the school. Students, alumni, colleagues and friends are working with the school to raise $300,000 to honor her career and help continue her legacy through a new Center for Interdisciplinary Health Communication to benefit faculty, jomc.unc.edu/THT students and the public at large.

To make a gift or for more information, please contact

Your support is crucial to maintaining the excellence we value so highly at the school.

Your gift will benefit students and faculty, teaching and learning, research and service – strengthening the school’s reputation and influence.

Help us seize opportunities and support innovative programs and outstanding people who make our school one of the best in the world.

Visit jomc.unc.edu/donors to check out a draft honor roll of donors who made gifts in fiscal year 2012-13 between July 1, 2012 and June 17, 2013.

Please make sure your name is listed correctly. The final list – which will include all fiscal year donors who made gifts between July 1, 2012 and June 30, 2013 – will be published in the school’s annual report.

Robin Jackson

Assistant director of development and alumni affairs

rhjackson@unc.edu • (919) 843-2026

Give online at jomc.unc.edu/gift

Parents Council

Senior Legacy Campaign

David and Betty Sousa of Raleigh – the parents of a May 2013 graduate – are leading the formation of a Parents Council for the J-school. The council will help expand the school’s network, maintain a dialogue with parents of students and raise funds to create more opportunities for students.

The J-school Ambassadors – a team of top students that formed as a bridge between the school’s administration and prospective and current students – spearheaded a Senior Legacy Campaign this year to encourage gifts from the Class of 2013.

Joining the Sousas as founding members are Ken and Sherry McKinney of Jamestown, N.C., Susan Sullivan Reilly of Nashville, Tenn., Linda and Thomas Rizk of Franklin Lakes, N.J., and Caroline Williamson of New York City.

May 2013 graduate Josh Clinard founded and served as the first president of the J-school Ambassadors program.

P H O T O C REDI T: Ryan A . S . J o n e s

The campaign led to gifts from more than 40 percent of graduating seniors, setting a new record for the J-school and exceeding our alumni giving percentage.

Learn more about the campaign and see the list of senior donors:

jomc.unc.edu/seniorlegacy

To our Ca rolina J-school family and friends:

T

ake a look. You know we are new, and we are different. This is the Carolina Communicator.

More compact. More frequent.

We want to give you brief, timely highlights from each semester and invite you to dig deeper through our website, social media and other evolving digital assets. We’re teaching our students the digital future, and we decided we better practice what we preach.

We think it’s a more responsible use of resources, both natural and budgetary, and lets us be in touch with you more often.

Susan King @susking Address corrections:

Meghan Hunt meg_hunt@unc.edu (919) 962-3037 UNC School of Journalism and Mass Communication Development and Alumni Affairs Carroll Hall 311, CB 3365 Chapel Hill, NC 27599-3365

J-link Find your classmates and check out the latest career moves and family news – and more.

JOMC.UNC.EDU/JLINK

Spring is awards season, and it is astonishing.

The collegiate versions of Emmys, Pulitzers and high-profile new multimedia and interactive awards are all ours. Our TV team won best in the nation from the Hearst Awards.

Advertising students bagged the bronze in their national competition, and N.C. PRSA awarded our public relations students the gold for the fourth year in a row. Our scholars continue as leading voices. Two of our doctoral alums just won the best dissertation awards, one from the Association for Education in Journalism and Mass Communication and one from the American Journalism Historians Association.

They are doing it all the Carolina J-school way with smarts, ambition, humility and innovation with our hallmark personal touch and an eye toward service to the greater good.

The

And make no mistake, our graduates are getting jobs – great jobs with top national news organizations, community newspapers, advertising and PR firms, tech giants and the full range of companies and nonprofits that need talented, young professionals to usher them into the next era of effective strategic and digital communication.

The new job titles would amaze you.

Our own alumnus Ken Lowe, the pioneering CEO of Scripps Networks Interactive, addressed our Class of 2013 graduates at commencement.

Check out his remarks on our YouTube channel (youtube.com/uncjschool) to hear the message today’s graduates are taking with them along their way beyond Carroll Hall and the stone walls of Carolina’s campus.

I believe there’s no better time to be a J-school Tar Heel.

Thank you for all you do to keep us great and getting better every day. We need you. It’s very much why this school is not good but great.

S

will consider making a gift to the J-school.

ex trafficking – the commercial sexual exploitation of women and children – is one of the fastest growing criminal enterprises, generating profits that exceed that of the international drug trade – $32 billion dollars a year.

About 1 million women and children are trafficked worldwide each year – 50,000 of them into the U.S. Tens of thousands more are American women and children trafficked throughout the country.

J-school faculty Anne Johnston and Barbara Friedman study how sex trafficking is covered in media. Through The Irina Project (TIP) based in the school, they advocate for responsible and accurate reporting on the issue.

Among the findings of their recently published study “Framing the Problem of Sex Trafficking: Whose Problem? What Remedy?” in the Feminist Media Studies journal were: • News coverage of trafficking was overwhelmingly framed as a crime issue and proposed no remedies; • Most news coverage favored official sources; • Survivors of trafficking and their advocates were the least heard-from sources.

Johnston and Friedman argue that if media are to fulfill their watchdog role where trafficking is concerned, a wider range of news frames and sources is needed.

With funding from the Robert R. McCormick Foundation, Johnston and Friedman will lead the “Reporting Sex Trafficking: A Local Problem with Global Dimensions” workshop for journalists in fall 2013 at the school.

Join the discussion by following @TheIrinaProject on Twitter and liking The Irina Project on Facebook.

jomc.unc.edu/trafficking

Mobile-first news: A manifesto Susa n K i n g D e an

John T. Kerr Distinguished Professor

R o y H . Pa r k F e l l o w s h i p s

Celebrating 15 years of the Roy H. Park Fellowships Park Fellow alumni joined current fellows and the Park family in Chapel Hill in April to toast 15 years of the Park Fellowships at the UNC School of Journalism and Mass Communication.

Download “Back to the Forge” — a compilation of narratives that illustrate the impact of the fellowships — written by doctoral fellow Lorraine Ahearn at

jomc.unc.edu/forge.

We hope you

Reporting on Sex Trafficking

A

team of students and faculty in the school’s experimental Reese News Lab has published a pioneering e-book called “News on the go: Field notes on storytelling for mobile devices.” The book, edited by the lab’s senior producer, Sara Peach, offers tips on how journalists can produce engaging content for mobile users.

Nearly one in five Americans now access the Internet primarily using their phone, not a computer, according to an April 2012 survey by the Pew Internet & American Life project.

The Reese News Lab staffers decided to explore what this trend means for news consumption. They created stories meant to be experienced on smart phones and tablets and launched WhichWayNC.com, a “mobile-first” project focused on North Carolina politics.

Among their findings were: • Design for the smallest screen first; • Use logical, literal headlines, avoiding puns; • Don’t link to content that isn’t mobile-friendly; • For video, shoot more detail and medium shots. Avoid wide shots; • Use drop-down menus to limit how much typing is required of the mobile user.

Available for download from the iBookstore for $4.99.

T

he school launched the Tar Heel Talks video series this year to share the research and activities of our faculty with alumni, industry professionals and academic peers.

To date, the series includes: • Laura Ruel on eye tracking; • Daren Brabham on crowdsourcing; • Trevy McDonald on journalists who covered the 1963 March on Washington; • Jane Brown and IHC faculty on interdisciplinary health communication.

Brown is a pioneer in health communication who recently retired from the school. Students, alumni, colleagues and friends are working with the school to raise $300,000 to honor her career and help continue her legacy through a new Center for Interdisciplinary Health Communication to benefit faculty, jomc.unc.edu/THT students and the public at large.

To make a gift or for more information, please contact

Your support is crucial to maintaining the excellence we value so highly at the school.

Your gift will benefit students and faculty, teaching and learning, research and service – strengthening the school’s reputation and influence.

Help us seize opportunities and support innovative programs and outstanding people who make our school one of the best in the world.

Visit jomc.unc.edu/donors to check out a draft honor roll of donors who made gifts in fiscal year 2012-13 between July 1, 2012 and June 17, 2013.

Please make sure your name is listed correctly. The final list – which will include all fiscal year donors who made gifts between July 1, 2012 and June 30, 2013 – will be published in the school’s annual report.

Robin Jackson

Assistant director of development and alumni affairs

rhjackson@unc.edu • (919) 843-2026

Give online at jomc.unc.edu/gift

Parents Council

Senior Legacy Campaign

David and Betty Sousa of Raleigh – the parents of a May 2013 graduate – are leading the formation of a Parents Council for the J-school. The council will help expand the school’s network, maintain a dialogue with parents of students and raise funds to create more opportunities for students.

The J-school Ambassadors – a team of top students that formed as a bridge between the school’s administration and prospective and current students – spearheaded a Senior Legacy Campaign this year to encourage gifts from the Class of 2013.

Joining the Sousas as founding members are Ken and Sherry McKinney of Jamestown, N.C., Susan Sullivan Reilly of Nashville, Tenn., Linda and Thomas Rizk of Franklin Lakes, N.J., and Caroline Williamson of New York City.

May 2013 graduate Josh Clinard founded and served as the first president of the J-school Ambassadors program.

P H O T O C REDI T: Ryan A . S . J o n e s

The campaign led to gifts from more than 40 percent of graduating seniors, setting a new record for the J-school and exceeding our alumni giving percentage.

Learn more about the campaign and see the list of senior donors:

jomc.unc.edu/seniorlegacy

News for more news:

jomc.unc.edu/news

Teaching excellence

Assistant professor Chad A. Stevens was honored with a Tanner Award for Excellence in Undergraduate Teaching. Stevens, who teaches photojournalism and multimedia courses, described his classroom as “fertile ground for professional skill development, leading students to produce projects that become portfolio centerpieces and ultimately lead to job placement and industry awards.”

Developing women leaders

The school launched the Women in Media Leadership Series in spring 2013 with events featuring former N.C. Gov. Bev Perdue, CNBC correspondent Kayla Tausche ’08 and author Tia McCollors ’96. “We’re training the next generation of media leaders, and more than 75 percent of our students are female,” said Susan King, dean of the school. “We want to demonstrate to our students that, if they work hard, top leadership roles should be their expectation.” CNN anchor Brooke Baldwin ’01, pictured, and Mary Junck ’71 (M.A.), president and CEO of Lee Enterprises and chairman of the board of directors of The Associated Press, highlight the series during fall 2013.

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Tar Heel Talks highlight J-school faculty research

J-school professors train reporters how to cover sex trafficking

News on the go: Field notes on storytelling for mobile devices

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Seeding promising research

The school awarded four professors $5,000 each in new seed grants to advance promising research projects. Sri Kalyanaraman will use immersive virtual environment technology to test the persuasiveness of health messages. Daniel Kreiss will conduct in-depth interviews with senior Republican Party staffers and consultants from the past four presidential campaign cycles. Trevy McDonald will document African-American journalists who covered the 1963 March on Washington for Jobs and Freedom. Seth Noar will study the impact of graphic warning labels on cigarette packages.

P H O T O C REDI T: L i b r a ry o f C o ng r e ss , U. S . N e ws & Wo r l d R e p o rt M aga z i n e C o ll e ct i o n

Promoting industry diversity

The school partnered with Capitol Broadcasting Company’s WRAL-TV to launch a diversity fellowship program for college seniors. “Not only was the fellowship beneficial for my reel, it also put me in a position to network with industry professionals who were able to help me get to where I needed to be,” said CBC-UNC fellow Anna-Lysa Gayle, a 2013 Howard University graduate.

Branding of me

Adjunct faculty member Gary Kayye’s personal branding course has become one of the school’s most popular.

“Leveraging social media in a calculated plan with other new media marketing tools can help you land that first job. That’s what we learn in ‘The Branding of Me,’” said Kayye. He uses his teaching salary to bring in guest speakers and take classes on outings, and he donates the remainder back to the school. Follow @brandingofme on Twitter.

Taking top national dissertation honors

UNC J-school students, from left to right, Mika Chance, Carolyn Van Houten and Caitlin Kleiboer accept the 2013 SXSW Interactive Award for “Living Galapagos” (livinggalapagos.org) in Austin, Texas.

P h o t o c r e d i t: C a i tl i n K l e i b o e r

Recent doctoral graduates Brendan Watson and Melita Garza have won major national dissertation awards for 2013. Watson’s “Is Twitter a Counter Public? Comparing Individual and Community Forces that Shaped Local Twitter and Newspaper Coverage of the BP Oil Spill” won the Nafziger-White-Salwen Dissertation Award as the best in mass communication research. Garza’s “They Came to Toil: News Frames of Wanted and Unwanted Mexicans in the Great Depression” won the Margaret A. Blanchard Doctoral Dissertation Prize as the best in mass communication history.

Sweeping PR awards

The school’s PR students took top honors in the N.C. Public Relations Society of America’s Inspire Awards for the fourth consecutive year. Emily Booker, Tyler Hardy, Erin Kelley and Stacey Northup’s winning campaign this year for Real Change, a collaboration to end panhandling and homelessness in Orange County, was developed in Nori Comello’s “PR Campaigns” class.

An innovative online master’s degree in digital media for working professionals.

Learn more at matc.jomc.unc.edu.

J-school Ambassadors The J-school Ambassadors program is a new, student-led initiative that connects students — past, present and future — with opportunities to succeed in the UNC School of Journalism and Mass Communication. The Ambassadors engineered a record-breaking senior giving campaign in 2013.

P h o t o c r e d i t: ryan a . s . j o n e s

summer 2013