Press Release Immediate Release November 11, 2020 Derma-Rx® China Skincare Brand tour Singapore, China - The Derma-Rx® skincare range has been faithfully providing Singaporean consumers with premier skincare products and solu ons since 1999. For over two decades, this uniquely Singaporean brand has already rmly established an ever-growing loyal following in Singapore and is now poised to expand its o erings to Chinese consumers in a huge way with the rst ever experien al brand tour across 5 major ci es in China. It is a known fact that Chinese consumers are fervent devotees of premier quality skincare brands. Business Wire reported the China beauty market in 2018 Q3 at an es mated 407.8 billion RMB and will grow to 53 Billion USD by 2025, the 2nd largest market in the world a er the US.1 Derma-Rx®, 5 Ci es brand tour On a brand tour of China to charm 60 million Chinese consumers across 5 Chinese ci es, Derma-Rx® Laboratories is one of the 20 speci cally curated Singapore brands chosen to par cipate in a Kinofy-led Glammistry Fes val Project. This special ini a ve supported by the Singapore Government and with funding from stat board, Enterprise Singapore aims to propel local brands from the beauty, health and lifestyle sectors directly into the massive Chinese market and into the path of direct consumers and targeted demographics but with an accelerated meframe and reduced costs. Star ng from Chengdu and spanning 5 Chinese ci es ending in Chongqing, this 15-month project from 2021 - 2022 has an es mated reach of approximately 60 million tech-savvy Chinese consumers with signi cant disposable incomes who have interests in beauty, health and lifestyle products. Derma-Rx®, the uniquely Singapore skincare experience This Derma-Rx® 5 Ci es brand tour is a unique opportunity for the specially selected local brands to provide Chinese consumers an immersive tour of their products. Visitors can expect a hybrid showcase combining retail and entertainment coined retail-tainment experience cra ed and pieced together culmina ng in a symphony of sensory sensa on. Consumers can experience the products for themselves with great ease and receive genuine community feedback and purchase directly through popular social media Wechat DermaRx® e-commerce store. Derma-Rx®, Singapore Cult Brand The signi cance of being chosen as one of the par cipa ng brands for the Glammistry Fes val Project cannot be understated. Brands are picked from a stringent set of criteria ranging from business direc on, branding, outlook etc. amidst a host of other factors. This marks Derma-Rx® as a leading, well-loved Singapore skincare brand with a cult following. Just ask the passionate legion of followers and brand advocates not just in Singapore but regionally.
ti
ti
tt
ti
ti
ti
ti
ff
ti
ti
ti
ti
ti
fi
fi
ti
ti
ti
fi
ti
Research And Markets. “China Beauty Market Report – 2018 Q3 Skincare Market Review” ResearchAndMarkets.com. h ps:// www.businesswire.com/news/home/20190424005809/en/Chinas-Skincare-Market-Q3-2018-Review-- (accessed October 23, 2019).
ti
fi
ti
ti
ft
fi
ti
ti
ti
ft
1.
About the Glammistry Fes val Project The project is a business development and branding ini a ve supported by the Singapore government for local brands in their interna onalisa on e orts to project their brand and products to overseas markets in par cular, the Chinese market. With funding from Enterprise Singapore, homegrown brands in the beauty, health and lifestyle sectors can make signi cant inroads into the Chinese market due to similar business projects in the past between the Singapore and Chinese Government. Chengdu, the capital of China’s Sichuan province is already home to a jointly developed business park between Singapore companies and their Chinese counterparts. Singapore and China have more than 25 years of prosperous diploma c and business rela ons along with deep racial and cultural es because most of Singapore’s popula on are of Chinese descent coupled with the burgeoning number of Chinese expatriates, workers and tourists from China every year. This partnership with Singapore based Kinofy, a cross pla orm Social Commerce retail solu ons provider reduces business O2O (online-to-o ine) problems from marke ng, logis cs, distribu on and e-commerce including foreign exchange di cul es when it comes to brand awareness, development, loyalty and new customer acquisi on in the Chinese market. Through WeChat stores, tech savvy Chinese consumers and Derma-Rx® followers can share and build communi es around their favourite skincare brand. About Derma-Rx® An award-winning proprietary, Singapore Asian skincare line currently sold online, and in a liated Derma-Rx® clinics around the region. The Derma-Rx® skincare range was created to address all types of skin needs – from normal and dry skin to sensi ve and Oily Combina on Acne-prone (OCAP) skin types. Every product is packed with the right blend and concentra on of premium ingredients to deliver maximum e cacy at an accessible price to achieve op mal skin results. Our Belief We are passionate about people empowerment so they can pursue personal goals and to lead beau ful lives star ng with healthy glowing skin using Derma-Rx® products. The Science Behind Derma-Rx® Derma-Rx® is a comprehensive skincare line specially designed to address di erent skin needs. Every product is carefully considered and formulated combining evidence-led dermatological science and innova ve ingredient technology for advanced skincare formulas that deliver visible results that last. Our growing team of scien sts and researchers develop proprietary dermatological formula ons and protocols to create medically led cosmeceu cal solu ons for everyday consumers.
ti
ti
tt
ff
ti
ti
ti
ti
ffi
ti
ff
ti
tf
ti
ti
ti
ffl
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
Research And Markets. “China Beauty Market Report – 2018 Q3 Skincare Market Review” ResearchAndMarkets.com. h ps:// www.businesswire.com/news/home/20190424005809/en/Chinas-Skincare-Market-Q3-2018-Review-- (accessed October 23, 2019).
ti
ti
ti
ffi
fi
ti
ti
ti
ffi
1.
About the Company The DRx Group was founded with the vision to make every life beau ful through cu ngedge aesthe cs treatments and products. Since DRx opened in 1999, the customer has been at the heart of our mission. Development of every treatment and product is grounded in medical and evidence-based research. This enables our experts to create a breadth of solu ons to correct and improve all types of skin condi ons while keeping the safety and care of customers at the forefront of everything we do. Accessibility is another key tenet of the DRx experience, as we believe that self-care should not be exclusive to the privileged few. Besides ensuring cost-e ec ve solu ons, we share our passion for self-improvement through corporate social responsibility e orts in helping the less fortunate with basic aesthe c treatments. Today, DRx Group has served more than 80,000 customers, and we con nue to be dedicated to delivering best-in-class treatments and products for all. The DRx group specializes in nonsurgical medical aesthe cs – doctor prescribed solu ons in conjunc on with The DRx Medispa and The DRx Clinic in Singapore and Malaysia including the award winning, DermaRx® skincare line, our growing team of scien sts and researchers develop proprietary dermatological formula ons and protocols to create medically-led cosmeceu cal solu ons for everyday consumers. For media inquiries and interviews with the company, please contact our Media Representative: Edwin Lai
Media Manager
E: edwinlai@metrosocialmediasg.com
M: +65 9022 0574
TONG BUILDING BRANCH Get social with us on Instagram and Facebook. For more information on Derma-Rx, DRx Aesthetics Group & DRx Clinic, please visit https://www.drx-group.com/
DRx Medical Aesthetic Clinic and Medispa
DRx Trichology Centre
302 Orchard Road, #16-01/02
#14-02/03
Singapore 238862
Opening Hours:
Monday to Friday: 10am to 8pm
Saturday: 10am to 5pm (Clinic)
Sunday: 10am to 5pm (Clinic)
ti
tti
tt
ti
ff
ti
ti
ti
ti
ti
ff
ti
ti
ti
ti
ti
ti
Research And Markets. “China Beauty Market Report – 2018 Q3 Skincare Market Review” ResearchAndMarkets.com. h ps:// www.businesswire.com/news/home/20190424005809/en/Chinas-Skincare-Market-Q3-2018-Review-- (accessed October 23, 2019).
ti
ti
1.