Integrated Product Launch Marketing Plan (2022)

Product Launch Timeline

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Product Negotiations & Legal Targeting and Positioning Product PrototypingTest Product Factsheet & Sales kit Collaterals Competitor Analysis Product Manufacturer & Distributor, Sourcing

Phase 1

Product Development* 1.

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Months Aug 2022

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Distribution strategy Pricing strategy Promotion strategy Marketing strategy Advertising strategy Influencer strategy Content strategy Product deal inked

Phase 2

*Timeline estimation. Assumption: Product started manufacturing. No changes to design.

End Sep 2022 Press Release 01 18. E-Commerce Store In-store Displays & Advertising - Prep Sourcing Landing Page setup - Prep 19. Public Relations Social Media posts Social Media Advertising - Prep E-newsletter design - Prep Digital Advertising - Prep Influencer Advertising (x04) 01 - Prep & Launch ATL Advertising (MRT) / TVC Ads booking (x02) - Prep Radio Commercials booking (x02) - Prep Promotion video In-house — Prep Co-promotion Marketing - Prep Sale Kit - Prep Product Changes - Prep Manpower allocation Promotion events booking / TBD SEO Adjustments

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Phase 3

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Months Oct 2022

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Months Nov 2022

Early Oct 2022 Press Release 02 18. E-Commerce Store In-store Displays & Advertising booking Setup Landing Page Launch 19. Public Relations Social Media posts Social Media Advertising 01 Email Marketing/Promotion 01 Digital Advertising 01 Influencer Advertising 02 ATL Advertising (MRT) / TVC Ads Production Radio Commercials Production Promotion video In-house 01 Early Bird Promotion Discount Co-promotion Marketing Launch Sale Kit delivery Product delivery Promotion events setup x02 /TBD SEO Adjustments

Phase 4

Mid Nov 2022 Press Release 03 In-store Displays & Advertising setup Pilot/Soft Launch event / TBD Web update / Website / Landing Page Social Media posts Social Media Advertising 02 Email Marketing/Promotion 02 Digital Advertising 02 Influencer Advertising 03 ATL Advertising (MRT) / TVC Ads 01 Radio Commercials 01 Promotion video In-house 02 Promotion Launch Discount Co-promotion Marketing Sale Kit delivery to Media & Influencer Product Showcase Promotion events 01

18. IMDA Advertising / TBD 19. SEO Adjustments 20. E-Commerce Store Launch (exclusive) 21. Public Relations

Phase 5

Weeks Prior

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Launch Dec 2022 Week Prior

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Early Dec 2022 Press Release 04 18. Public Relations In-store Displays & Advertising Launch Hard Launch event / TBD Social Media posts Social Media Advertising 03 Email Marketing/Promotion 03 Digital Advertising 03 Influencer Advertising 04 ATL Advertising (MRT) / TVC Ads 02 Radio Commercials 02 Promotion video In-house 03 Promotion Launch Discount Co-promotion Marketing Product Showcase Promotion events 02 SEO Adjustments E-Commerce Store Launch (exclusive)

Phase 6

Marketing Activities Timeline

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SEM Jul Audit

Drip Campaign Overview

1/10/22

2022 Content

Aug

Sep

Oct

Posts & Ad Development

01/12/22

1/11/22

Nov

Dec

Content Creation Social Media & Engagements

Newsletter Design, Setup & Promotion

Newsletter Promotion Other Collaterals: Write, Design & Publish

Paid/Organic Search

Advertising Design & Setup Analytics Implementation

Competitive Analysis On – Site Improvements

Keyword Research AdRoll Campaign Iteration Digital Display Advertising ATL Advertising Email Marketing

Email Marketing

In Trial

Conversion Initiative #4

A/ B Message Testing

Onboarding Optimization

Social Media

Social Media Posts & Ads Influencer Outreach Program

Lifecycle Goal:

New Traffic

Lead Nurture

Conversion

5 month Product Developmental Cycle

Increase Product Viability

Marketing Strategy – Customer 7 Touch-points Journey * Cookie settings are very critical in terms of digital advertising. The user is shown ads dependent on their browsing history including social media preferences.

A derivative of the AIDA model analysis.

Start of Digital Marketing Funnel incorporating Taboola Ads.

Customers

Email Marketing using Mailchimp

Customers are convinced about the product. Research has shown that consumers are more likely to purchase if an influencer they follow recommends the product.

Re-Marketing Customer reengagement, loyalty programs, exclusive promotions, members only events.

Digital & Social Media Marketing Flow Chart

Introductory New Members Drive Promo: 1.

Free Signups 2.

Free E-Book (1) 3.

Membership Points

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Taboola is one of the world’s most used advertising platforms that can be seen even in China.

Customer Category 1: Marketing Stage: Awareness - New Customers

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Interest & Action Phase Promo: Purchase w Purchase Increased Membership Points Game - Earn points to offset purchases / Inbuilt into Opencart System Birthday Month - Perks Festive Promotions Ad-Hoc Promotions

Customer Category 2: Marketing Stage: Interest - New Customers but aware of products. Displays slight interest.

Interest & Action Phase Promo: 1.

Purchase w Purchase 2. Increased Membership Points 3. Game - Earn points to offset / Inbuilt into Opencart System 4.

Birthday Month 5.

Festive Promotions 6.

Ad-Hoc Promotions

Customer Category 3: Marketing Stage: Action - Customers bought products but do not spend much.

It functions in a similar way to Google’s GDN Ads.

The following is a chart breaking down the process of digital marketing and how it works. It also shows the types of digital marketing types. On the left is an advertising flow chart.

Re-Marketing

Product Lifecycle Chart

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Maturity & Saturation

Slope Step: High Growth Slow Growth Period: War on market share, Margin & growth Acceptable, More Players

Slope Flat : Ceiling Effect Maturity Period Maturity Period: Keeping market Share, Managing Profits, Steady Survival

Competition Ready Players few survivals Profit lees and Ready Growth very low or zero Threshold high for batter

Slow Growth

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Fast Growth

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Pioneer Period

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Competition face share what Players more & competitive Profit lees and not Ready KPIs Overview Growth just acceptable Brand Awareness Threshold lower for more Increase in Profits No. Of Sessions Engagements Increase in Likes / Followers Newsletter sign-ups Competition Player Players some than more Profit very affricative Growth very premiering Threshold possible for more KPIs Overview Customer Acquisition Cost Customer Lifetime Value Traffic / Downloads / Competition not clear Views / Engagements Players just a few Number of Visitors Profit very more Google Keywords Growth still slow Threshold high for technology

Fast Growth Period: Good margin & growth, threshold, More player

Pioneer period: adopted by geeks and Technology fans, for fewer players

Time for Product Adoption Launch Sep 2020

2022

KPIs Overview Sales Peak Profit Stagnation Customer Satisfaction No. Of Visitors / Traffic stagnation Shrunken No. Of Visitors

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Product Sales & Profit Forecast - 5 Stages

Product Life Cycle Table

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Project Management Flow

Project Live

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Product KPIs Tracking

Social Media & Email Marketing KPIs Overview Likes & Follows Engagements Increase in Likes / Followers Newsletter sign-ups Email % of clicks, Opens

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Product Facebook Advertising Guidelines

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Product Facebook Advertising Types

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Product Facebook Advertising Types

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Product Facebook Advertising Types