4 Ways to Grow Your Twitter Following in the Finance Industry
If you are like most professionals in the finance industry, you are looking for the correct steps to take to thrive on social media. Within the social media sphere, Twitter is one of the most important marketing tools you can master. Each day, over 100 million people use Twitter. Statistics also suggest that 81 percent of individuals with a high net worth use Twitter. Financial service professionals who are not using Twitter are missing out on opportunities. One of the reasons many financial professionals are not actively engaged on Twitter is they are not sure how to engage followers. Here are 4 ways you can grow your Twitter following in the finance industry. Engage Your Followers Twitter, one of the biggest social media platforms, enables people to make a global connection. When you have followers, you should actively engage them a few times during the day.
You can do this by asking questions, retweeting information and sharing original content. When you ask questions, be sure to respond to your followers or retweet their answers. Join Twitter Chat Communities Within the financial industry, there may be Twitter chats that you can join. Twitter chats are live discussion groups that are hosted to discuss relevant topics. By engaging with like-minded professionals, you can get to know people who will want to follow you. Follow Your Twitter Followers When you get a new follower, consider following your new follower on Twitter. Before you follow people, look at their page to determine if their image is in alignment with your core values. Pay close attention to the types of tweets your followers produce. You will want to refrain from following people who use offensive language or obscene photographs. Participate in Trending Topics On any day, there are over 10 topics that are trending in each geographic area at any moment. Select a topic that is fun for you and tweet about it. Some of the most notable trending topics include politics, popular culture, current events, television shows and entertainment. As you tweet about trending topics, follow these guidelines. 1. 2. 3. 4.
Use neutral language. Try not to offend any person. Keep your comments light or funny. Refrain from bantering with other users.
It is important to be consistent with your efforts. Take one or two of these suggestions and do them each day. Growing your Twitter following will take time.