How to Market a Startup
Starting a business is not just a simple task of manufacturing or acquiring product, getting some ad banners, and watching the profits roll in. The most important aspect of growing a new company is to carve out a legitimate niche in the advertising world, one that shakes hands with the exact segment of the consumer base seeking exactly what you, the business owner, are providing.
The key is to develop a workable marketing plan that successfully creates awareness of your products or services in a manner that speaks volumes about the uniqueness of what is being offered to a target public. There is no limit to the number of newly developed products and services that will indeed be sought by a particular demographic. Here are a few important tips to help you create leverage in the marketplace with your one-of-a-kind product.
Your Business Name The name of your business should resonate with potential customers. It should leave an imprint on the mind of a shopper. The idea is to create a positive image. Naming your business after yourself may sound cute, but it does nothing to create interest on the part of the consumer base. Instead, use key words that actually describe the product or service being offered. For example, if you sell expensive kites to hobbyists, a good name for the company might be something like “Gold-Trim Fighter Kites�. This sounds classy and immediately gives the impression that the product is of first-rate quality.
Branding Your Business There are two parts to branding a line of products. The first is to market the products in such a manner as to create the impression that the item(s) are truly needed, and that your company will always fill the need. The second is to develop unique designs for the product names, with styling and color combinations that reflect the product line. As you gain customers, your visual brand will be remembered. However, if you choose to market your products using visual branding that is similar to that of another company, you might be wasting money.
A Well-Designed Internet Page A flashy webpage is not going to get attention unless it is developed with SEO in mind. No one is going to visit your website if search results show other companies instead of yours. Today, most businesses that experience substantial growth in online sales are those that take the time to expand advertising to social media pages. This is virtually free advertising and should never be overlooked. Google and other search engines now monitor key phrases used by the social media sites, so parallel advertising is a must.
Careful Advertising Practices Many businesses offering unique products fail because the owner believed that special promotions would result in many new customers who would become repeat buyers. The fact is, consumers are looking for a bargain and are not all that loyal to a single company. The best way to keep the advertising budget under control is to develop a sales system that includes information about how the customer found you. This will result in cutting out valuable advertising dollars on campaigns that do not pull very well.
This post was repurposed for distribution. To read more articles just like this from Jonah Engler, visit his main website at JonahEngler.com.