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S HARE O F LI F E ™
Amazon wants to be part of our every waking moment No other business can match the extent of Amazon’s Share of
Alexa digital assistant, Google followed swiftly with its own
Life as it plays out in the digital realm.
smart speaker with the Google Assistant. Apple took to beefing up what Siri can do for you. Only time will tell who wins a place
The battle for Share of Life never lets up. Hardly a month goes by
in your life as the most trusted electronic concierge.
without a member of the Fabulous Five moving into the domain of one of the other digital movers and shakers.
The brand and customer have an opportunity to become an entangled pair as a result of this digital empowerment. It’s a
When Amazon introduced the Echo with the instantly popular
concept that allows both an individual and a brand to build on
