Digital Empowerment

Digital empowerment provided by the Vitality program plays a vital role in reaching the member’s fitness goals. According to Tal Gilbert, CEO Vitality Group USA, the device inspires member activity across all customer profiles. “We know that active people are likely to live longer – it’s great to be able to help them do just that.”

From the point-of-view of the insurance company, the longer a person lives, the longer premiums are collected. The greater the number of payments, the greater the profitability of the policy. Another plus for John Hancock is the likelihood of satisfied members of the Vitality program dipping into other financial products. From the insured person’s point-of-view, there is better health, longer lifespan and lower cost for insurance. Both sides win with digital empowerment.

Added Share of Life leads to added Share-of-Market.

John Hancock and the Vitality program member are an “entangled twosome” in a mutually rewarding, lifetime relationship. To highlight an even deeper entanglement, notice how the fitness devices also become more entangled in one’s life. It’s a symbiotic relationship between brands.

How might you empower the buyer of your product or service? Who might you partner with to tap into the most potent digital technology out there for inventing a never-seen-before experience?