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S HARE O F LI F E ™
The New Normal As we recover from the extraordinary COVID-19 pandemic, digital
new normal will be the next step in a digital revolution that has
has now become the primary fabric for any kind of intimate
been underway for decades.
relationship between brands and customers. This is a time for brands to innovate and rethink their relationship model within
The need for meaningful change has been trending over the past
the digital space, where they create meaningful experiences that
decade. We have to ask ourselves if the projects and services we
support their business continuity.
are providing truly enrich the lives of customers. The end-user must want to have the brand share in her or his new way of life.
People were already spending more than half their lives online. Retailers were struggling to survive the surge of e-commerce,
What’s critical is how many minutes or hours a day the brand
newspapers were shutting down at an alarming rate and smart
spends making life better for customers online life. The extent
startups were upsetting industry after industry. Spending more
of a brand’s share in the life of a customer was vital before the
time at home, we are becoming more dependent on the Internet
Covid-19 crisis erupted and will be even more so when we get
for our shopping, entertainment, news and social interactions, the
back to “normal.”
