GETTING YOU FROM
‘FOR SALE’ TO ‘SOLD’
COMMITTED TO THE SALE OF YOUR HOME Why choose Acutts? Acutts uses all the latest and effective marketing tools both in print and online media to ensure that your home receives the maximum exposure in the market place, thereby greatly enhancing your pool of buyers. Acutts is one of the only real estate companies to have a dedicated in-house mortgage division who offer professional home loan services.
Our Values SINCERETY
TRANSPARENCY
AUTHENTICITY
Why should you select me as your exclusive Sole agent? My commitment to you is: I value our relationship over the transaction I am available 7 days a week I will bring serious qualified buyers through your property I will be in contact with you as often as you require I will hold an “Open Day” show house as often as you require My loyalty and allegiance lies with you My obligation is to get you the highest possible price I will put my best efforts into offering you the best service possible
We want what you want: The highest possible price for your house In the shortest possible time With the least problems Other reasons to choose me: My track record My reliability My qualifications
That is why we are: “The Name You Know, The Agents You Can Trust!”
MORE GOOD REASONS TO CHOOSE ACUTTS Acutts is a quality company with more than 160 years of professional service to the public Acutts has over 70 franchises nationally Acutts is a member of the Institute of Estate Agents Of South Africa (IEASA), and the Real Estate Business Owners Of South Africa (REBOSA). Acutts is backed by a dedicated and professional management team Acutts is a founder member of Multi Listing and Network Listing Services Acutts has a dedicated team of Trainers with many years of hands on experience in the real estate industry, resulting in better trained and informed agents Acutts is committed to upliftment and is dedicated to setting minimum standards in the industry Acutts is a part of the largest referral network in South Africa. Acutts is one of the fastest growing Real Estate companies in South Africa Acutts offers dedicated mortgage consultants for expert home loan service The majority of Franchisees manage their own branches - more hands on, dedicated commitment
SELLING OPTIONS
PRIVATE SALE • Very slow success rate • Security • Problamatic sales due to lack of knowledge • Attract bargain buyers
OPEN MANDATE • No written commitment • Agents interest can shift to the buyer • Double commission posibilities • Lack of sustained time and effort by agents • Limited communication
MINI LISTINGS • As above but limited to a couple of agencies
NETWORK LISTING • A great concept whereby maximum exposure is obtained while retaining all the benefits of a sole agency. Including commission protection
SOLE MANDATE • It is our recommendation that this is the option sellers should select once they have made a choice of agent
WHY A SOLE MANDATE “A sole mandate is a partnership agreement between agent and seller” - Jonathan Acutt
More Money
More Accountability
Statistics prove: you get more money by employing a Sole Agent
Sole Agents are accountable to the seller who employs them exclusively
More Energy
More Time
Sole Agents put more energy into the marketing of a home with a sole mandate
Sole Agents spend more time exclusively working for you
Additional Benefits Affords the seller both privacy and security Monitoring and control of agent’s marketing plan and regular activity reports No hawking: too many agents cheapen the property, each trying to sell quickly with a low offer No bidding price down: gives agents the time to secure the highest price for the seller One “For Sale” board only Accountability lies with your sole agent to sell your home and to get the best price Employing your own exclusive agent you’ll have the fewest possible problems Generous advertising budget on marketing your home, giving you the best exposure possible Seller can set viewing times All buyers come through one agent, thus eliminating double commission claims One point of entry means only one reason for selling is given Property will not be used as a springboard for agents to sell other properties No over-exposure of the property Quality after sales service
Basically... ALL agents focus on their Sole Mandates…
The name you know. The agents you can trust.
SERVICE GUARANTEE Our commitment is to provide you with the best service and undertake to perform the following: Conduct a thorough inspection of your property Provide you with the necessary relevant information in order to price your property competitively Suggest and advise you on any changes that may make your home more saleable Customise a marketing plan which will incorporate strategies to market your property most effectively. This may include Local and National advertising, showhouses, Acutts web site, local yers, inter-branch referrals and a for sale board. Provide you with weekly reports as to the progress and prevailing market conditions Pre-qualify potential buyers before showing them your home Advise you of all offers to purchase and present these promptly Monitor the progress of the sale until its conclusion
Should we fail to perform the services in this commitment, you have the right to terminate your sole mandate with us, should we not remedy the breach within 7 days of receiving your notice.
Signed on behalf of Acutts Agent ___________________ Seller ___________________ Date ___________________
ACUTTS.CO.ZA
MY MARKETING OBJECTIVES You will not be disappointed when you decide to give me your sole mandate
I will get as many qualiďŹ ed buyers as possible into your home until it is SOLD. I communicate the result of our activities to you regularly. I will assist you in getting the highest possible value in the shortest time for your home with the least amount of problems. I will constantly look for the best possible method of exposing your home to the maximum potential buyers in the market.
THE ACUTTS MARKETING PLAN How I plan to sell your house
Photo Flyer Flyers with photographs of your property will be distributed as follows: • To target “feeder “areas • To the immediate neighbourhood • to current buyers
Photo Display Photographs on display sheets will be showcased in out property window (where applicable).
Acutts Guarantee Of Service This is our commitment to you, our SELLER and ensures that we carry out our obligations to successfully market your home in the shortest possible time, to achieve the best possible price and with fewer delays OR YOU MAY CANCEL THE SOLE MANDATE!
For Sale Board
For Sale
Seller’s Weekly Report
THE ACUTTS MARKETING PLAN
You, our SELLER, will be given regular feedback reports from your agent as to the progress made.
This is one of the most effective ways of advertising that your home is for sale. Prospective purchasers in a particular area always drive around to see what homes are for sale.
Acutts Referral Network Amongst our country wide franchises which exceed 70 offices, we have an active referral network system.
Internet Our ACUTTS WEBSITE consistently shows exceptionally good hit rates and page impressions. More and more people have access to the internet and we find a large increase in enquiries from this source.
Advertising Adverts of your home will be placed in local and provincial papers when necessary.
On Show!
Show Houses Our agents spend much time and effort in showcasing your property and in using the Acutts “On Show” direction pointers (where permitted by local councils). Our statistics show that a high percentage of sales are derived from buyers who attend our show days. Informative Showhouse brochures are prepared on your property.
Personal Contacts Our statistics reveal that one of the greatest sources of sales is from personal contacts established by our sales associates over the years.
The name you know. The agents you can trust.
MARKETING PROGRESS REPORT FOR PERIOD
ADDRESS
PRICE
LIST DATE
DAYS ON MARKET
NO OF PURCHASERS INTRODUCED
OFFERS RECEIVED
PURCHASER COMMENTS
CURRENT MARKET TRENDS
SAME
UP
DOWN
BOND RATE
SAME
UP
DOWN
SAME
SHOWHOUSE RESPONSE
UP
DOWN
ADVERTISING RESPONSE
RECENT SALES CONCLUDED IN YOUR AREA ADDRESS
LIST PRICE
SALE PRICE
DAYS ON MARKET
ADDRESS
LIST PRICE
SALE PRICE
DAYS ON MARKET
RECOMMENDATIONS
ACUTTS.CO.ZA
SELLER TIPS CHOOSE A REPUTABLE AGENCY By law all estate agencies and agents must be registered with the Estate Agents Affairs Board and should preferably be a member of the Institute of Estate Agents of South Africa.
MAKE THEIR FIRST IMPRESSIONS LAST Give your home that special, tender loving care. Paint and spruce up gutters, window frames and keep the lawns neatly cut! Trim the shrubs, weed the flower beds and sweep the driveway. Do those small “cosmetic jobs”!
REMEMBER - LIGHTNESS IS BRIGHTNESS Open curtains to let the sun shine in. Open windows to freshen the air. Replace damaged window panes, light switches, doors etc. If the radio is playing, let it be soft music.
A STITCH IN TIME Wash or paint unsightly walls, dirty tiles or drains. See that the carpets are clean. Replace missing cupboard or window handles. Repair leaking taps in the kitchen, bathroom and the garden.
BE TACTFUL When your agent brings a buyer, give them space and don’t be intrusive. Buyers may want to chat to the agent and do not like being inhibited by a lurking owner or tenant. Your agent knows the good points about your house and the requirements of that buyer.
RESPECT YOUR AGENT’S INTEGRITY Remember that you have called our agents in to serve you, but do appreciate their dual role. They owe you their loyalty, hard work and enthusiasm, but they have a duty to the buyer as well.
BE SHOWHOUSE PROUD Keep the kitchen tidy and well aired to avoid cooking odours. See that the cupboards are tidy and neatly stacked. Place fresh flowers or plants in reception rooms for a cheerful atmosphere.
ADVANTAGES OF A SHOW HOUSE This attracts many buyers simultaneously, giving you more privacy during the week. Allows husband and wife to view together at their leisure and bring their own “experts” with them. Forms a platform for competition between buyers and brings about a “fear of loss” by encouraging them to put pen to paper immediately. Allows buyers to measure the pulse of the current market and to encourage that “electric” feeling of excitement and activity for your home. Allows buyers to feel free to go in and out of the house, criticising, praising and questioning without the inhibiting presence of the owner. 91% of all sales are directly or indirectly attributed to show houses.
The name you know. The agents you can trust.
SHOWHOUSE REPORT ADDRESS DATE
NO OF PREVIOUS SHOWSHOUSES
PROSPECTIVE PURCHASERS
NO OF VISITORS
AGENTS SIGNATURE
ACUTTS.CO.ZA
FOR SALE BOARD
COMMENTS
COMMENTS
AGENT’S PHONE NUMBER
MANAGER’S PHONE NUMBER
SOLD! NOW WHAT? After the offer has been accepted Your agent or conveyancer will arrange to receive the deposit from the purchaser, where applicable. All necessary copies of ID documents, marriage certificates, Ante Nuptial Contract or divorce documents etc. are procured from the buyer and seller and handed to the transferring attorney and financial institution. The bond application, if applicable, is completed by our Acutts home loan consultants and forwarded to the financial institution with a copy of the Sale Agreement. The application is monitored until final grant is received. Copies of the agreement are also sent to the seller, the purchaser and the transferring attorney.
The Acutts home loan consultant or bond originator arranges for a financial institution’s valuation of the property. Your agent advises the seller, purchaser and transferring attorney of the bond approval. We follow up on all other suspensive conditions, where applicable. We keep in contact with the attorneys until the documents are lodged at the deeds office. We monitor the transfer process from date of registration to the receipt of the sale proceeds by the seller.
SHOULD YOU EVER NEED TO KNOW THE PROGRESS OF YOUR SALE, PLEASE CALL YOUR AGENT IMMEDIATELY
The name you know. The agents you can trust. ACUTTS.CO.ZA