Jonathan Fajardo - Portfolio

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JONATHAN FAJARDO

Overview

WRITER

Conceptual writer versed across disciplines:

- Social

- Brand/Concept

- Editorial

Carefully probing the subcultures & diverse perspectives that inform global trends & behaviors - particularly across music, film, art & ecology.

URBAN GARDENER

In an era of dwindling natural resources & faltering environmental equilibrium, there is an urgent need for urban communities to adopt self-sufficient & self-sustaining ways of life.

As an urban gardener of over a decade, I developed the Compton Community Garden in my hometown of Compton/Long Beach to provide free organic foods & community programming to a deeply under-resourced South Los Angeles in the midst of a decades-long food apartheid.

DESIGNER

Working across the mediums of footwear design, graphic/visual design, and sound design, there is a concentric point through which my distinct perspective is tangibly discernable; informed by the subcultures and underground communities within which I have found an artistic home base.

COMPTON COMMUNITY GARDEN

Compton Community Garden is a communal effort to directly address social and ecological inequalities in Compton & beyond. We are an entirely organic, regenerative, and community-run garden. CCG’s core mission is to feed healthy natural foods to the immediate community in Compton & North Long Beach for free; to act as a resource for community empowerment & ecological consciousness, encouraging a more shared, self-sustaining way of life in harmony with the natural world.

Beyond a place to grow & feed, Compton Community Garden is a hub for social & cultural exchange - a safe space for exploring mental health, direct democracy, music, indigenous practices, ideologies, and life experiences. We host free & open-to-the-public workshops & programming on organic gardening, beekeeping, food insecurity, vermicompost, vertical farming, reintegration, soil biology - and much more!

Through cultivating diverse community, CCG treats gardening as a social and spiritual practice, feeding our bodies, minds & communities synergistically.

“A communal effort to directly address ecological & social inequalities in Compton and beyond. We grow organic foods year round rooted in South LA’s soil & community.”

SYSTEM NO.ONE

NO.ONE SYSTEM

No.One is an independent footwear brand borne from the converging disciplines of Art, Craft, and Technology. We hand make small batch, editioned leather sneakers from our studio in Venice, California.

1901 Lincoln: A state-of-the-art environment built to facilitate the continued development of the No.One System. A shoemaker workshop, research facility, and concept showroom, this modern industrial space invites made-to-order & bespoke clientele by appointment.

No.One is a balance of order and disorder, a continuous cycle between the known and unknown. From the initial cutting of patterns to final packaging, this intersection of disciplines informs each part of the in-house manufacturing process and serves as the founding constitution for No.One.

1901 LINCOLN BLVD ART. CRAFT. TECHNOLOGY.

ORGANIC COMMUNITIES

SOCIAL EXPERIENTIAL

UNDERGROUND

Vibrant communities must communicate & relationsship build across both on- and offline channels.

As a digital native, I’m deeply invested in a diverse array of online networks & communities, harnessing the limitless human connectivity of social media as a meeting ground to coalesce hyperlocal communities around a shared culture of respect, community, and solidarity.

Engaging the human senses through intentional & commmunity-driven experiences is perhaps the most compelling tool for cultivating active, invested, and sustained communities.

As an event producer, I have ideated & executed activations & campaigns for Acne Studios, Usal, Compton Community Garden, Arc’teryx as well as countless underground jazz & DIY shows.

Underground cultures are immovable and unchangeable beings, driven only by a shared dissent for artistic & cultural homogeneity.

I’m fortunate to have a respected voice as a DJ & artist across multiple underground subcultures, including LA’s diverse jazz, techno, social justice, design, punk, academic and indigenous communities.

COMPTON COMMUNITY GARDEN

Compton Community Garden is a communal effort to directly address ecological & social inequalities through organic urban farming & community programming.

As Head of Community & Culture, I cultivate our digital & IRL communities through engaging events & storytelling.

NO.ONE SYSTEM

No.One is an independent footwear brand borne from the converging disciplines of Art, Craft & Technology

As Marketing Director, I crafted the language, identity, social media, product design & brand partnerships that form the No.One System.

GARRETT LEIGHT

GLCO expresses the California lifestyle with contemporary and iconic eyewear designs inspired by generations past.

As Editorial Producer, I deliver thoughtful & in-depth multimedia stories examining LA’s diverse communities.

USAL

Usal provides weekly workshops and activities across all things outdoor and sustainable hobby. Our mission is to provide inclusive and safe environments for all humans to reconnect with nature and community.

As partner, I lead in developing the voice, language, and programming presented by Usal.

PROJECTS RECENT
INSTAGRAM.COM/COMPTONCOMMUNITYGARDEN INSTAGRAM.COM/NO_ONE_SYSTEM INSTAGRAM.COM/GARRETTLEIGHT INSTAGRAM.COM/USAL.PROJECT

DESIGN CREATIVE DIRECTION &

Jonathan Fajardo

No.One System | The Shoe Surgeon

Marketing & Content Lead

2018 - 2021

No.One is an independent footwear brand borne from the converging disciplines of Art, Craft, & Technology - entirely handmade in Los Angeles.

MAGASIN

Community Manager | Asst. Buyer - Menswear

2016 - 2018

Brands: Engineered Garments, Feit, Dries Van Noten, Sasquatchfabrix, Levi’s Vintage Clothing, Second Layer, Missoni

PR Consulting

Social Media Manager

2014 - 2016

Client List: Acne Studios, Dries Van Noten

*Writing & Consulting Work

*Selected Clients: Garrett Leight, Levi’s Made & Crafted, Converse Japan, Cariuma

2017 - Ongoing

Nonprofit & Community Work

Compton Community Garden

Culture, Community & Programming

2020 - Present

Institute for Social Ecology

Contributing Writer

2020 -

Education

University of Southern California

Master of Communication Management

2015

California State University, Long Beach

Bachelor of Arts: Journalism

Bachelor of Arts: Sociocultural Anthropology

*Concentration in Indigenous Studes

2010 - 2014

About

Brand marketer, conceptual writer, and urban gardener born & raised in South Los Angeles. Deeply involved in LA’s environmental, socio-political & multicultural arts circles with an overarching goal of empowering & connecting diverse minds through arts, ecological consciousness & community.

Digital jf@comptoncommunitygarden.com instagram.com/comptoncommunitygarden/

Interests

Social ecology, techwear, urban farming, Murray Bookchin, indigenous histories, trail running, sound design/synthesizers, Detroit techno, South LA community & culture

Writing Samples

This system is not a curriculum. It’s a process imbued in everything No.One creates. It is structured disorder in nine interconnected parts, operating as one. While it appears paradoxical, it’s less a method to control the unknown and more a way to extract as much from it as possible. A clarity within the chaos.

Energy and inspiration comes from a trilogy of concentric circles. Specific studies of four worlds are emphasized on the outside, connecting to three key disciplines that operate as one, with a more metaphysical core at its center. Nothing will emerge from No.One without being a result of the system. No one element supersedes another. There is no single order in which to read the diagram. To truly understand is to embrace what can’t be understood yet.

History plays its part, but only as a stepping stone to the next. No histrionics. No unnecessary bombast. Through the practical, an understanding of how best to execute the new emerges. Through the theoretical, we push the potential.

Beyond this system and striving for the very best solutions possible — where there will be no half-measures, ever — little else is certain.

Dedicated to Gary Warnett

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