OFFICIAL BRAND GUIDELINES V1,
2022
Redefining the relationship between Art and
p d Fashion. SINCE 2018
ABOUT Sobre GENErAL Misión-visión Planimetria Logo responsive Pattern Tamaño mínimo permitido Paleta cromática Tipografía Usos permitidos
Contenido COMUNICACIÓN CORPORATIVA Hoja membretada carta Sobre carta Tarjeta de presentación personal Firma de correo electrónico Sello seco Comunicación clientes (sobre, membrete, sello lacre)
GENErAL studios, all rights reserved. 2022.
MATERIAL DE COMUNICACIÓN Y PROMOCIÓN Firma storys Wallpapers cell y laptop Stickers logo y R
APLICACIÓNES TEXTILES Tee / Overil
Lorem ipsum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
GENErAL studios, all rights reserved. 2022.
O
O
“
”
Our logo is simple, it is a word, an idea, being a General that creates trends. We redefine everything that surrounds us, in the midst of the general we reach the specific, the unique, the limited, the functional.
GENErAL studios, all rights reserved. 2022.
Misión Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
Visión
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore
08
Planimetria
*Esta área de reserva aplica a la versión reducida.
GENErAL studios, all rights reserved. 2022.
08
Logo responsive
Versíon principal
Versión reducida
Monograma
GENErAL studios, all rights reserved. 2022.
Pattern
08
Tamaño mínimo
120px
*Tamaño mínimo aprox. 120px *Este tamaño minimo aplica la versión comprimida y monograma.
GENErAL studios, all rights reserved. 2022.
Paleta Cromática
MAIN PALETTE
#096d2a
#efead8
SECONDARY PALETTE #e1dfe1
#1a422e CONTRAST PALETTE #613582
08
Tipografía
abcdefghijklmnopqstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 0123456789 Aktiv Grotesk Ex weight 14 *for titles mainly mind
abcdefghijklmnopqstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 0123456789 Karla weight 14 *for long texts
abcdefghijklmnopqstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 0123456789 Cormorant Upright weight 5 *for supplementary texts
GENErAL studios, all rights reserved. 2022.
Usos correctos
*Todo uso fuera de los mostrados en esta página es considerado incorrecto. *Siempre se debe tener en cuenta el área de reserva de cada versión.
08
COMUNICACIÓN
CORPO
GENErAL studios, all rights reserved. 2022.
O R AT I VA Lorem ipsum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
Membrete
5.4 cm. 2.5 cm.
3 cm.
Titulos en Aktiv Grotesk Ex
GNRLSTUDIOS.COM - REDEFINING THE RELATIONSHIP BETWEEN ART AND FASHION.
Cuerpo de texto máximo 10 puntos preferiblemente en tipografía Karla
3 cm.
GENErAL studios, all rights reserved. 2022.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
GNRLSTUDIOS.COM - REDEFINING THE RELATIONSHIP BETWEEN ART AND FASHION.
Lorem ipsum dolor Lorem ipsum dolor
Sobre
Frente
Back
REDEFINING THE RELATIONSHIP BETWEEN ART AND FASHION.
GENErAL studios, all rights reserved. 2022.
Tarjeta
9.5 cm.
5.5 cm.
GNRLSTUDIOS.COM
9.5 cm.
5.5 cm.
Andrés Guerra
PROJECT MANAGER +56 374 765 57433 ang@gnrlstudios.com
@gnrl.studios
+67 324 535 5432
GENErAL studios, all rights reserved. 2022.
08
Firma digital
Martín Vargas Creative Director +56 374 765 57433 ang@gnrlstudios.com
@gnrl.studios gnrlstudios.com
Santiago Goméz CEO - Manager +56 374 765 57433 ang@gnrlstudios.com
@gnrl.studios gnrlstudios.com
Carlos Peñaranda Fashion Graphic Designer +56 374 765 57433 ang@gnrlstudios.com
@gnrl.studios gnrlstudios.com
Sergio Grijalba Director of Operations +56 374 765 57433 ang@gnrlstudios.com
GENErAL studios, all rights reserved. 2022.
@gnrl.studios gnrlstudios.com
Santiago Goméz CEO - Manager +56 374 765 57433 ang@gnrlstudios.com
@gnrl.studios gnrlstudios.com
08
Sello seco
AT
ION. RE H S DE A F
NG THE R I N EL I F ION
SHIP B E T
W
EE
N ART A N D
GENErAL studios, all rights reserved. 2022.
08
Sobre clientes
CERTIFICATE OF AUTHENTICITY
REDEFINING THE RELATIONSHIP BETWEEN ART AND FASHION.
GENErAL studios, all rights reserved. 2022.
08
16 cm
2,5 cm
2cm Every single detail, from removable pockets to prints and reversible fabrics, is carefully thought and developed with the best techniques and materials.
Making you the canvas and the streets our main gallery.
4cm
GENERAL is a creative studio based in Colombia. Every single piece in GENERAL is created as a unique and limited work of art. They are repurposed as a clothing pieces, transformed to be worn everywhere.
0,5cm
REDEFINE THE RELATIONSHIP BETWEEN ART AND FASHION.
Etiqueta ropa
MAIN LABEL LABEL 2
FRENTE BACK
4cm 4cm
0,5cm 0,5cm
16 cm
1 cm
GENErAL studios, all rights reserved. 2022.
16 cm
3 cm
1 cm
08
Tape
Monogram pattern
GENErAL studios, all rights reserved. 2022.
COMUNICACIÓN
& PROM GENErAL studios, all rights reserved. 2022.
Lorem ipsum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
MOCIÓN
Firma Instagram
GNRLSTUDIOS.COM
1080 x 1350
*Tamaño estandar para post
GENErAL studios, all rights reserved. 2022.
1080 x 1920
GNRLSTUDIOS.COM
GNRLSTUDIOS.COM
Wallpaper movil/pc
REDEFINING THE RELATIONSHIP BETWEEN ART AND FASHION.
REDEFINING THE RELATIONSHIP BETWEEN ART AND FASHION.
GENErAL studios, all rights reserved. 2022.
REDEFINING THE RELATIONSHIP BETWEEN ART AND FASHION.
REDEFINING THE RELATIONSHIP BETWEEN ART AND FASHION.
Stickers
@gnrl.stud
ios
dios
@gnrl.stu
dio
.stu
nrl
@g
s
GENErAL studios, all rights reserved. 2022.
@gnrl.s
tudios
.stud
@gnrl
ios
ios @gnrl.stud
Lorem ipsum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
APLICACIONES
TEX
GENErAL studios, all rights reserved. 2022.
CREW
TILES 08
Tee
EW
CR GENErAL studios, all rights reserved. 2022.
08
Overol
MARTO
CR EW
GENErAL studios, all rights reserved. 2022.
MANIFESTO Lorem ipsum dolor Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
+57 321 7900305 call bro!! 08
@gnrl.studios
gnrlstudios.com