JONATHAN RUMBALL PRODUCT DESIGNER
ME AND DESIGN
Devoted to design, I unlock dreams, ideas and new concepts for future products. I explore creativity in design to fulfil and provide solutions to our ever-growing curious human needs. My critical, motivated and passionate approach follows logical processes to fully explore ideas, looking for new opportunities to evaluate at every stage in the pursuit of well-rounded and considered end products. In a fast-moving industry like design, I focus on keeping up to date with new ideas and concepts to drive evolution and to stay ahead of developing trends. I see creative design as being central in the role of feeding our senses and is key to unlocking individuality and aspirations. Design is all around us and in everything we do; my aspiration is to become a great designer.
INTERESTS
Mountain biking and bike building Skiing and snowsports Video editing and animation Computers, drones and technology
EDUCATION
GCSE The Cedars Academy 10 GCSE A*- C A level Wyggeston & Queen Elizabeth I College Product Design A* Electronics B Economics D Undergraduate Nottingham Trent University BSC Product Design
DESIGN AWARDS AND QUALIFICATIONS JONATHAN RUMBALL 28 - 03 - 01
CONTACT
Tel: +44 7443 464327 Email: jonathan@rumballweb.com
SOCIALS
Linkedin: Jonathan Rumball Instagram: @rumball_design_projects Website: rumballdesignprojects.myportfolio.com
Date: 05/05/2020 - Solidworks CSWA Qualification, Passed Date: 28/05/2020 - Mattii Labs upcycling design competition, 1st Date: 22/06/2020 - Young Creative Awards competition, 1st
HARD SKILLS
Solidworks Keyshot 10 Adobe Photoshop Technical drawing Concept sketching
SOFT SKILLS
Good communicator Strong work ethic Leadership skills Problem solver Organised
WORKSHOP SKILLS Basic woodworking Basic metalworking Basic welding 3D Printing
CV
Target consumer and problem.
FOCUSED USER
Young adults Age range: 18-25 Occupation: Student/Work from home Interest in nature, plants Broader market: Workplaces Home Relaxation product Sensory product User related mental health research and product relation: - Support mechanism > Online community, app based - Proactive lifestyle > Responsibility, looking after a plant - Hormone release > Achievements & rewards - Calming environment > Sensory lighting - Green space > Bringing plants indoors
THE PROBLEM
“Mental health is a growing problem; with smaller living environments and busier work schedules there is decline in general well being. The aim of POD is to create a distraction from these core problems and provide a natural comforting environment for users to relax.�
Sketch work.
DESIGN PROCESS
Research, Surveys, Initial ideas, Concepts, Concept development, Group direction and discussion, Mock-up stage, Considerations, Alterations and further research, Final design, Production and technical details. Every part of the design process is essential to well rounded product. However, spending longer in the research and development stage of the design process really helped to compound the groundings of the product with extra effort focused around the users needs.
Pod. ABOUT POD
POD is a smart planter focused around mental health at the heart of its design. With deep research into mental health and all the different types of issues surround it, POD was designed to aid relaxation and provide a calmer living environment. The support of technology allows POD to be much more than just a planter; with an integrated online community, self sufficient smart design and a seamless long term user experience.
DESIGN IN CONTEXT
From the context renders below it is clear that there are two different sized planters; both of which are named after the growth cycle of a plant. “Seed” and “Sprout” provide two well sized planters than can electromagnetically connect through stacking. The aim of the two planters were to provide a natural and greener presence indoors without being the spotlight of the room. This is to help maintain the rooms aesthetic without being too over powering.
TWO PODS, ONE DESIGN “Designed with consideration and efforts to create more sustainable products for a healthier world.”
Technical design.
Frosted glass cover, made from silicon sand, blow moulded
Light source and diffuser, extruded frosted plastic tube with LED insert
Seed
Light connecting spacer, HDPE pellets Moisture sensor Planter base, injection moulded recycled HDPE Circuit board Stainless steel hex socket screws Brushed stainless steel cover Stainless steel flat head screws
Sprout
Packaging.
SUSTAINABILITY
Poor packaging is huge problem. From the waste of materials used and the contribution it pays to polluting the earth, there should be an equal amount of time put into how we pack our products as we do designing it. Our packaging is fully recyclable and reusable, whilst maintaining a premium user unboxing experience. The box’s creation and transport protective materials double up as materials used within the planter. For example Coco soil is used to pack the product firmly in place during transport, preventing any movement or damage to the product. These Coco soil layers are then broken up by the user and are used as planting soil.
App integration.
PRODUCT TECHNOLOGY
The app plays a vital role to the smart planter with the controllability, plant self care, online community, information, store and access to the website all reside within the app. Extensive care was taken whilst designing the app as a stress free experience was important given the nature of the design focus. Clean layouts, clear visuals and simple lines of text were all key to a successful app.
Web design.
Home page
Store page
Product and planter information page
The concept. ABOUT THE DESIGN
With the use of resilient plastics, the idea behind Emerge is to show how plastics can be used positively in the natural world. Rather than being the “world destroyer� that plastic are commonly known for. The aim of the project is to allow individuals who take part in isolated hobbies or risky sports to gain a sense of security should the worst happen. Emerge solves this problem by providing a service that locates and tracks individuals wherever they are in the world. For this reason Emerge is built to last and manufactured to be very strong; as life’s could depend on it.
SOS button with LED Indicators
GPS proximity tracking indicators
Threaded battery cap with rubber seal
5000mAh Battery Rubber gripped base
SOS button safety cover cap protector Thread for battery cover cap to screw into SOS/power/cancel signal indicators
Cancellation button Gyroscope right way up indicator
Power on/off button Buzzer, close proximity tracking USB-C fast charging port
Mounting side clip Embossed Mountain contour lines Branding
Keyring/rope hook
Exploded views. MAIN FEATURES
Motion sensors are used to indicate where “up” is in relation to the user. In specific situations this information can be crucial. A good example of this is being buried within an avalanche and not knowing which way the surface is. Radio and GPS tracking are used to locate the device. The benefit of using two tracking methods increases accuracy and allows the user to have backup options should one not work. The SOS button; when triggered sends a signal directly from the personal device to a database. The database creates an emergency beacon which is sent to allocated users and any nearby emergency services. The Emerge device can talk to other app’s to help improve the user experience. These app’s include integrations from Strava and Apple health.
Target user. NATURAL SPORTS ENTHUSIAST
Name: Matt Smith Age: 36 Location: UK, Wales Hobbies/sports: Skiing, surfing, hiking, cycling Occupation: Technology, research and development based Overview: “Matt smith is a young man who enjoys the sense of freedom that the outdoor gives him. But shares the need for adrenaline in active sports. This allows Matt to escape his busy work life and take some time to do the things he enjoys the most.� User currently uses Emerge for: Skiing Hiking Mountain biking Climbing
Marketing.
Design in context. BUILT FOR THE OUTDOORS
“Tough and resilient, a go anywhere product. Built to last and sustainably produced for a cleaner, greener natural world.” Emerge can be mounted, clipped, hung, pocketed and bagged to suit all use cases. Universally mountable, Emerge provides the user with safety wherever they are without any hindrance.
“Emerge clipped onto bag of mountaineer in a rugged environment”
Ideation. THE DESIGN PROCESS
After delving through initial ideas and concepts, reviewing each possible product the decision was made to move forward with the table idea. Short listing positive and negative values to understand what product has the best qualities and best relation the brief at hand. Looking back at the original idea and concepts for reference the product was developed further using mind maps and notes to breakdown what the product needed. As well as any other subsequence modifications needed to house these developments. After many developments, 3d prints and CAD models a final render of the product in its final form was produced.
TRAIN CARRIAGE
Design in context.
Research. BREAKDOWN
Critical brand analysis, In depth live surveys, Reference to secondary external studies, Relevance analysis of product, Evaluation of key components and logistics.
“Dysons new table, a product that shouts reassurance through both its visuals and its smell. Providing a clean, fresh and calming environment for all travellers using the train in these tricky times when cleanliness is everything.� The Dyson UV Fold is a table that cleans its self and surrounding surfaces using both UV light and air purification systems. The design is prioritised around use in trains, but has the potential to be used in different sectors other than just public transport.
Marketing. EXAMPLE
Showing the product on Dyson’s website to portray what a finished product may look like. Using typography, names and styles of the same manner to achieve a realistic representation of the product.
“UV cleaner folding parts tucked away”
“Purification, electrostatic precipitator”
Solving the problem. DYSON UV FOLD
The Dyson UV fold is comprised around two main features, a UV cleaning bar that slides down the table top and the air purification system. The UV folding bar spends 30 seconds on every part of the table top surface, at this point all contaminants are removed. The folding bar has to mechanical hinges that flip it open and electric slider which moves the bar up and down the table. The table has vent at the top and side of the table sucking in dirty contaminated air. This air is filtered and scented through the tables base which is then recirculated back out into the trains carriage. These features are all designed to tackle COVID - 19 transmission and provide a safer experience for commuters to travel.
“Flow of dirty air down through table base”
The Dyson UV Fold creates a clean, safe and less stressful environment for all users, reducing consumer anxiety as they travel.
Exploded view. DYSON UV FOLD
The table contains many parts within its construction. The main base structure holds all these parts in place and provides a centre of connection for all components. Despite the amount of parts, the table can be split into groups: the table base, purification in and out vents, purification system and UV folding bars.
Table operation. A SELF CLEANING TABLE
A visual perception of how the table cleans itself after every use. The UV arms and centre bar fold out from under the table. Rails are then uncovered for the UV arms and bar to slide upon. This two part action cleans the main areas of transmission on a train; the seat and table top. Combined are an epicentre on a train due to the mass of people who use them on a hourly basis with minimal or no cleaning in-between uses.
Variants. COLOURS
Dyson likes to keep a base colour of raw materials with the exemption of black and white.
Silver 84878c
Purple 6c5696
Black 000000
White ffffff
To add flair and highlights to there designs they use mainly anodised parts to sharpen up there aesthetic.
Orange c56326
Pink cb5bbf
The problem. NIGHT FISHING
Night fishing can be the best time to catch fish due to the change in water temperature. During the day fish dive deep under water to seek cooler temperatures. However at night when the ambient temperature drops, fish rise to the surface to find food. This is prime time for fishermen as the fish are closer to the surface of the water. Fishing at night poses challenges such as seeing the fishing float when the light level falls. At which fisherman struggle to see the float go underwater when a catch is on the line. The solution was to design a fishing float that used modern motion detectors. These motion detectors triggered visual LED indicators making it clearer when there was a possible catch. The idea was to use the silicon fingers as a base material for the design.
Initial ideas.
IDEATION The initial idea sprung from shining a light through the silicon finger. From which I changed the direction of light by placing the source inside of the silicon finger. This would give the silicon finger a glowing effect. Choosing fishing as a direction, the next iterations explored both floaters and fishing hooks.
Design development.
CONCEPT DEVELOPMENT With the main function being based around the lighting aspect; progression of the product leant towards designing a floater. Narrowing down on the use of light, the possibility of it acting as an indicator for when a fish is on the line seemed feasible. Refining the design saw variations of the light indicator and inner technology being refined to create a compact device. Testing colours and the overall form of the product was also a large consideration at this point in the design process.
Exploded view. COMPONENTS
Minimalistic design Easily repairable/maintainable Abundance of spare cases and inner components - good for consumer & sustainability
PARTS AND MATERIALS Silicon finger case
Aluminium pole, Plastic coated LED’S, 2 lumen’s
Metal crimp with rubber seal
PROPERTIES
Height - 190 mm Diameter - 10.70 mm Approx mass - 21 grams (without battery)
Plastic coated LED, 2 lumen’s
USB type C rubber cover seal
Lithium battery, 750 mAh
Steel counter weight
Fishing rope, polypropylene
Approx mass - 32.5 grams (with AAA battery as an example)
Floatii. THE PRODUCT
With upcycling in mind the form of the fishing float is similar to its original state. The modularity of the design allows parts of the float to be reused when other parts break or no longer work. Preventing additional consumer costs and increasing the sustainability of the product. The colours and name of the fishing float derived from the up-cycled silicon fingers and the company’s name/logo.
YCA SUBMISSION
SWIVEL Alpha
Beta
Alpha and Beta There are two versions of this shelf design. Each having there own dynamics. Due to the shelves utilising the design process of aluminium extrusion they are created to slot together in different ways. Alpha can extend or reduce its size by changing individual pieces. These pieces are rectangular and slot together. They are also hollowed out to save material and weight. Beta is a modular version of Alpha. It consists of triangular shelf parts that can be placed in different patterns to adapt to the circumstance available.
SWIVEL INTRODUCING ALPHA AND BETA “THE SHELVES THAT CREATE SPACE”
SWIVEL
SWIVEL
What is SWIVEL and how does it work? Swivel is a mounting system for shelves that is designed to rotate and move laterally. With the aim residing at providing maximum efficiency and productivity. The mount consists of three main parts; the wall mounting case, inner circular bearing and connecting cross bar. The outer mounting case provides a home for the inner circular bearing to stay. Allowing the bearing to rotate around the inside of the outer case, providing a 360 degree rotation effect. For this function to work it connects to the product by a connecting cross bar. The cross bar is important because it allows a side to side motion. When put together the mount is an adaptable unit which can move across multiple axis’s.
Why? Compact living is become more of reality for many people everyday. This is due to house sizes decreasing and more people choosing to live in smaller flats and apartments. This means space is valuable and where possible it should be maximised to its best ability. This mount helps provide a solution to this as it can adapt to its surroundings.
Rotation
Lateral Movement
Swivel monitor Why? Expanding into other products the swivel mount is able to bring the same benefit and functionality but to computer monitors. Researching deeper into the computer industry it becomes clear that adding an additional screen or having the ability to move and rotate a screen to the optimal position can increase work productivity by up to 20%. Build and design The monitor has the same mounting concept as swivel shelving, but is adapted with the addition of a stand. By tilting the screen the user can work more efficiently. Key areas that this may be useful in are as follows: programming, design, photography, blogs, etc.
Aluminium extrusion. Extruded profiles
Extruded profiles
ORIGINAL PROJECT
The original brief set by the university was to design indoor furniture using aluminium extrusion as the main production method. The product designed was a wall mounted shelf that could adapt to its surroundings. It was able to do this by changing the size of the shelf and by being manoeuvrable. The shelf ’s main feature was its ability to rotate and slide along a horizontal bar. This allowed it to adapt to different environments and suit storage for different objects.
Alpha. THE FIRST CONCEPT
Alpha was the original design concept that came from the initial ideas stage. The focus of this shelf was to change size. Being made from many smaller extruded components the concept allows itself to be manipulated by the user to suit there needs. It was after this stage when the “Swivel� part came into affect, changing its static state into a movable space.
Beta. THE SECOND CONCEPT
Beta originated from the “Alpha” concept but offered a more modular design, suitable for easier storage. Still using aluminium extrusions, the design was held together with individual components. However, the extrusions on this design allow triangular storage compartments to be held together. The extruded pieces on this design are made in two parts so that they can be split. Splitting the mounting extrusions in two uncovers a hook like profile. When not in use these “hook extrusions” can be attached anywhere on the shelf to hang other items such as coats for example.
Swivel monitor. BEHIND THE DESIGN
The idea to incorporate the “Swivel� system into a monitor came from a personal need. Needing an extra monitor and the ability to manoeuvre it. Whilst there are table mounts to gain full control over a monitor there are few monitors that come with the ability to rotate and slide the screen side to side straight out of the box. Research showed the benefit of being able to move a monitor and control a users environment. The outcome is shown by an increase in productivity, which comes from a better work flow. Some studies have shown that being able to properly adjust and locate a monitor screen can increase productivity by up to 20%.
Inspiration. DIRECTION
To design a shoe that looked like it was from the future but share technology that is relivant to today. Nike has a deep history of collaborations and unique designs. Looking into one of the most famous Nike shoes brought me to the film “Back to the future�. This is where the main character Marty wears self lace up shoes. These characteristics lead the theme for my design process incorporating realistic future technology. For the main style of the shoe I looked to current Nike concepts in which there had already been a vast amount of designs. These concepts lead my imagination to the design sketches I produced in the project.
NIKE SKETCH’S AND DESIGN DEVELOPMENT
NIKE FINAL SHOE RENDERS
Posters. THE FINAL CONCEPT
These posters show the final design of the shoe, highlighting the main advancements of the concept. The final thought process behind designing the shoe was to incorporate a self sufficient aspect. Featuring flexible solar panels, the shoe is able to power its technological parts without the needs of charging cables. The use of self lacing shoes carries through the design with the user using pre-sets on there phone to adjust the fit and feel. Smart materials are used within the design to moderate temperatures and provide the ultimate self sufficient shoe experience.
LOGO
STYLE TILE
Content examples. I’M A PAGE TITLE
18pt
I’m a headline. 36pt I’M A SUB HEADLINE
18pt
I’m a feature line 15pt I’m a base text 15pt
BEHIND THE STYLE
Type font Myriad Pro (Regular & bold). An easy to read and formal writing font to clearly communicate ideas and information. Colour scheme Using a grey scale colour scheme allows for a clean layout. The separation from colour allows work to be the centre of attention. However, where appropriate the use of a highlight colour to match imagery may occur.
COLOUR
Brand/Logo RDP - Rumball design projects. A three letter abbreviation of the main title to reduce space taken up by the full title name. White ffffff
Grey 828282
Black 000000
RDP HIGHLIGHT PROJECTS
Highlight design project. TECHNICAL DESIGN
Dimensions - size large geometry Seat tube length - 490mm Seat tube angle - 74° Head-tube angle - 66° Head-tube length - 120mm Wheelbase - 1205mm Top tube length - 631mm Chain-stay length - 439mm BB height - -10mm Fork length - 534, 544mm real world
A challenge. ABOUT THIS PROJECT
Designing a mountain bike has always been an aspiration of mine. Whilst the design is not uniquely mine, some elements have been changed to make it different from the base frame. The original design was produced by a company called“Commencal�. This is also the company which makes the bike I currently ride. The purpose of this project was to build a complex CAD model with the experience I had learnt from my first year of university, Of which it pushed my capabilities to the maximum. Experiences like these encourage me to learn more into the capabilities of design, allowing me to design the things I could only dream of before.
Environment studies. HDRI EDITOR
Using a HDRI editor allows for complete control over an environment. Using Keyshot’s unique lighting adjustments a product can be made to seem as if its in a real environment. In this case a Hennessey venom is placed into a dramatic environment with the focus on extenuating the lines and curves of the cars design. Using studies into focal length and photo bit control any photo can be used to make a lighting scene. These same techniques are often used in 360 photos and detailed photography.
Its in the detail. EXPLODED VIEWS
Exploded views help to show inner workings and internal complex designs. This process helps to portray how components fit together making it clearer to understand the construction of the product both in terms of its assembly and build quality.
PRESS AND CERTIFICATES
YCA Mattii labs Solidworks (CSWA) NTU Student story Dassult systems