Need For Communication in Sales Management by Jonathan Tichich Sales expert Jonathan Tichich believes, communication plays a vital role in the area of sales management. It is mandatory for sales professionals to be good communicators to reach out their desired outcome. Simply said, it is the backbone of sales management. Without effective communication, it would not be able to close sales deal effectively. Jonathan Tichich also states that it is quite important a criteria to have a healthy communication between customers and sales professionals. Good communication ensures sufficient operations at every level of an organization. On the other hand, poor communication would lead to inefficiency. This would lead to low productivity and loss in profit margins. Jonathan Tichich explains the importance of communication in the area of sales management: 1. Communication Skills Highly Essential in Sales: It is important for your customers to understand what your product is and it needs to be promoted well. In addition, one needs to be aware of the advantages a product/service comes along with. For this, you need to have good communication skills and ensure that you are reaching out to your clients. 2. Listening is Important: The reason why even listening is quite important for a sales representative is because if a sales professional has the ability to patiently listen, he/ she will cater and tune in to the requirements of their customers. This is one definite skill, which can make a huge difference between an average and great company. 3. Do ‘Not’ Play with Words: Convey all that your product/services have to offer. It is not right to make fake commitments, as this would lead to future confusions. If you want long-term commitment with your esteemed clients and customers, ensure transparency. Business development executive Jonathan Tichich states that good communication skill is vital for a sales representative as they should be able to express ideas verbally. It is essential to hold interest of customers and clearly state across points. It is far more challenging to communicate externally than internally because they do not merely represent themselves, but their organization on a whole.