How To Get Seen Online
Jonathan White Monday 20th April 2015 -‐ Heacham
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The next 2 hours § The history of online & where are we today § Why should we Do More Online? § Simple steps to increase your online visibility § More visitors to your Website § Content is King -‐ so what do you write about? § Simple Social Media Nps
§ Cause Related MarkeNng – is this profitable? § Traded Network can help you
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ELECTION 2015 www.tradednetwork.co.uk tradednetwork @tradednetwork
ElecNon won by Social Media!
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The First Super Computer § In September 1956 IBM launched the first 'SUPER' computer with a hard disk drive. § The HDD weighed over a ton and stored a 'whopping' 5 MB of data § Appreciate your 128GB iphone
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First Website August 6, 1991
§ Tim Berners-‐Lee published the first-‐ever website at a CERN facility in the Swiss Alps www.tradednetwork.co.uk tradednetwork @tradednetwork
Telegraph Launched in 1994
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Apple in 1996
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BBC launched in 1997
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Friends Reunited launched in 2000
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The Bubble Burst in 2000 • • • • • •
Many companies stock values rose by adding an ‘e’ to their brand Cisco stock fell by 86% Amazon fell $107 to $7 per share – 10 years later $200 $5 trillion was wiped off market value Boo.com spent $188 million in 6 months to set up online fashion store – bust 2000 Broadcast.com acquired by Yahoo for $5.6 billion – now just redirects to Yahoo
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Amazon & Facebook in 2004
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Twiker Launched in 2006
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Name as many different ways or plalorms to get seen online www.tradednetwork.co.uk tradednetwork @tradednetwork
Top Online MarkeNng Channels UK
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Why Do More Online?
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Don’t Get Lem Behind! Invisible amongst compeNtors
Lack of new sales Opportunity
Missing the opportunity to educate
Not able to share tesNmonials
Limited ways to present fresh content
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More Website Visibility
WWW
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Key Terms It all begins with words typed into a search box
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What Are Your Key Terms § Keyword research is one of the most important, valuable, and high return acNviNes in the search markeNng field § It's not always about geong visitors to your site, but about ge;ng the right kind of visitors
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Short v Long! § Short key terms have many searches per day but actually only represent 30% of the total searches § Fat Head – Holiday Cokages § Chunky Middle -‐ …in Cornwall § Long Tail … by the sea…..
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Your Keywords § What do you do? § What is your compeNtor advantage (USP)? § Now research your keywords – pair up, elevator pitch and write down what you would se for their business
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Google Webmaster for Today hkps://www.google.com/webmasters Understand your search traffic and learn how users are finding your site.
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Webmaster Top Queries
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Webmaster Top Pages
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Webmaster Top Pages Drill Down
Some great data – follow the link to implement hkps://www.google.com/webmasters www.tradednetwork.co.uk tradednetwork @tradednetwork
Where can I find my data?
§ Google AnalyNcs for current website § Google AnalyNcs (go to "Traffic Sources" > "Keywords:
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Where can I find new data?
§ Google Keyword planner for research in what is being searched for: § hkps:// adwords.google.com/ KeywordPlanner www.tradednetwork.co.uk tradednetwork @tradednetwork
Where can I find new data?
§ Google Trends looking at trends in search terms and rising stars for the future § hkp://www.google.com/trends
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More Website Visibility
Improving Your Own Website
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Website Page Titles Number 1 important factor for your own website visibility
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What is a Page Title
Every web page has a Title that is named within the code!
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OperaNon Website -‐ Onsite SEO
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OperaNon Website -‐ Onsite SEO
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OperaNon Website -‐ Onsite SEO
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Your Own Website Page Title § The most important ‘onsite’ factor for SEO § Page Title = 50-‐60 characters § Primary Keyword -‐ Secondary Keyword | Brand Name • Unique and relevant by page
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Why Will People Click Through
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Your DescripNon Tells a Story
10 organic results on a Google Page – Yours need to stand out from the rest or have mulNple
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Search Results – Meta DescripNon
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OperaNon Website -‐ Onsite SEO
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Meta DescripNon §
§ §
Meta descripNon tags, while not important to search engine rankings, are extremely important in gaining user click-‐through from Search results 150 and 160 characters Make it unique on each page, provide a solu>on or benefit and use ac>on-‐oriented language
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Your Website Page Structure
The Best Way Follow the basics and it all helps to deliver beker search engine result posiNoning www.tradednetwork.co.uk tradednetwork @tradednetwork
Your Website Page Structure § § § § § § § § §
Page Title Meta DescripNon Headline H1 Tag Body Text – Key search terms as close to beginning Images – Named and ALT DescripNon URL friendly with terms PDF’s or pages – both! Internal Links Can they be shared on Social Media?
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Blog Posts Publishing posts or arNcles are a great way to generate fresh content and get more visibility online Keep the same structure Think Key Terms Own website blog Wordpress blog Traded Network sites Tumblr Linkedin Other guest sites www.tradednetwork.co.uk tradednetwork @tradednetwork
Building Links
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How Links Can Help? § Link building is the process of acquiring hyperlinks from other websites to your own § The landscape of SEO and link building is always changing, and today, the importance of building high-‐quality links has never been higher § Increasing the number of high-‐quality links poinNng at your website can significantly increase your chances of ranking well
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Where Can I Obtain Links § Customer, Supplier, CSR Link, News, Events, Quality Directories, Review Sites, Industry Press / Experts and OrganisaNons, Tourist Sites, Councils, DMOZ, Freeindex, Networking Groups, OrganisaNons like FSB and Buy Local? Guest blogging, arNcle submission § Only good quality § Never buy links!
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Why Content is King?
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The Future “The future of online markeNng is storytelling which is a technique of telling a single story across mulNple plalorms and formats”
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Social Media, Blog, News, Posts….
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Why Publish Content? The More Content Published = More Credibility More Trust More Links Higher Authority Levels Beker Search PosiNoning More Visits More Enquiries More Sales
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What Content Should I Write? § § § § § § § § §
Your products and services Emerging products and services Reviews, tests and what’s new Tips – share and share again / re-‐blog How to guides Offers Case studies and tesNmonials Real stories Business news
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What Content Should I Write? § § § §
Corporate Social Responsibility LegislaNon changes Day in the life Seasonal acNviNes and events
§ § §
hkp://www.Nmeanddate.com/holidays/uk hkp://www.bbc.co.uk/sport/0/30503789 hkp://www.nhsemployers.org/your-‐workforce/retain-‐and-‐ improve/staff-‐experience/health-‐work-‐and-‐wellbeing/copy-‐of-‐ leading-‐the-‐way/calendar-‐of-‐naNonal-‐campaigns-‐2015
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Make a Plan PlaForm
Daily
2-‐3
Weekly
Monthly
POST / ENGAGE
BOOST POST
EVENTS PROMOTE
REVIEW
Twiker
POST / ENGAGE
ENAGE #HOURS
CHECK / ENGAGE
GROUPS
Google Plus
CHECK / ENGAGE
EVENTS
REVIEW
Website News
UPDATES
Traded Network
UPDATE
POST
POST NEW
Traded.org.uk
POST
REVIEW
ChariN.org.uk
POST
REVIEW
Supportus.org.uk
POST
REVIEW
Blog
POST
Bold
POST
Chamber
POST
Buy Local
POST
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Content Time Management § § § §
Time planner to write content Schedule posts based on insights Use Hootsuite, SocialBro or Buffer Outsource if you need extra support
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Social Media
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Facebook for Business § § § § § § § § § §
Business Page linked to Personal Page Create call to acNon bukon Create branded cover page Use as Business Page to engage Use Facebook Graph to research groups (US) Post with images = 80% beker engagement (20% rule) Boost posts that are doing well Create adverts to a specific targeted audience Use your database to target your adverts hkp://likealyzer.com/
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Twiker
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Twiker § § § §
TwiKer is the best social media tool for real-‐ >me engagement Don’t just auto respond to new followers – use the personal touch Don’t follow everyone that follows you Use the search feature to engage
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Twiker § §
§ § § § §
Tweets with less than 100 characters have 17% higher engagement rate Not only does this length give you enough room to share your message, it also provides room for someone who retweets you to add a message of their own Reply to menNons, check direct messages Use the hashtag #norfolkhour join every Mon, Weds & Fri from 8.30pm #KLHour every Tuesday 8pm hkp://hashtagify.me
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Cancer Research – Text £3
Cancer Research UK is able to fund 10 new clinical trials thanks to the surprise hit of #nomakeupselfieforcancer trend. www.tradednetwork.co.uk tradednetwork @tradednetwork
Stephen Sukon
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Ice Bucket Challenge donaNons
Motor Neurone Disease – 2 weeks £7m – normally 6 months! www.tradednetwork.co.uk tradednetwork @tradednetwork
UK Social Media CommunicaNons Award for Best Viral Campaign The selfie, which went viral in June 2014 officially put the company on the map hiong every country in the world and geong 1.3 million hits on their website in three days
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Linkedin § § § § § § § § §
The most trusted Social Media plalorm for business ConnecNng to relevant people will help you discover more relaNonships – People you may know Build relaNonships not just a list! Use Linkedin to post arNcles Amer connecNng use the connecNon to discover Engage in group sessions – Thought Leadership Publish early in the week Update your profile – Explain how you help people Ask for recommendaNons
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CSR / CRM
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CSR -‐ CRM Cause Related MarkeNng Helping Good Causes offer many benefits
§ § § § § § § §
Feel Good Factor Good PR Great content Customers like the way you help others Adds compeNNve advantage Personal development
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The Traded Family
POWERED BY………..
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Traded Network
At Traded Network we help businesses grow by using our unique, low cost markeNng soluNon that delivers excellent results online and within the local community. We also connect local businesses to local good causes to develop mutual beneficial relaNonships, at the same Nme raising addiNonal funds and increasing the good causes overall awareness.
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Traded Network – How?
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Traded Network – How?
Please Visit
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Premium Profile Service for You
£59 PLUS VAT Normally £79
§ § § § § §
Premium profile set up Post published for search Social Media Share ConnecNon to Charity We donate £15 Monthly plans available
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Page Titles & DescripNons
£100 PLUS VAT
Research and create 5 page Ntles and descripNons for your business
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One Day Masterclass
£97 PLUS VAT Normally £149
June 16th
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Will You Do More Online?
Your Feedback
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