Your 2 hours of learning

How To Get Seen Online

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Alarms!!

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2 Hours of Learning

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Tips For BeDer Search PosiGoning

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Next Hours  Understanding business Key Search Terms and why these are important  What are Page Titles on websites and why these are the most important factor in geNng your business seen in search results  What make visitors click through to your website -­‐ How to get beDer click through rates when you appear in Search Results

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Web Page Structures

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Next Hours  How to write a blog arGcle for search and your audience – The Gps of good arGcle wriGng  Your website pages -­‐ The perfect opGmised page

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BeDer Use of Social Media

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Next Hours  How to reach out to your target audience on Facebook at very low cost  TwiDer Gps to engage  Linkedin Gps to engage

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Help! What do I write?

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Next Hours  Help I don’t know what to write, post, Tweet, Post! -­‐ How to plan what you should be wriGng about and lots of different ideas

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Traded Network For You

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Next Hours     

Your business profile Publishing posts Good causes that you connect to Can you help them ConnecGng to more good causes

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Keep Saying to Yourself!

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What Are Your Key Terms  It all begins with words typed into a search box  Keyword research is one of the most important, valuable, and high return acGviGes in the search markeGng field  It's not always about geNng visitors to your site, but about geNng the right kind of visitors

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Short v Long!  Short key terms have many searches per day but actually only represent 30% of the total searches  Short such as shoes  Long such as "best price on size 9 altanta ecco shoes"

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What About Your Business       

What do you do?

What is your compeGtor advantage (USP)?

Now research your keywords Exact Matches v Ideas Target areas – Where people are searching Are there any trends?

Are they compeGGve with large brands? (Difficulty)

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What About Your Business  hDps://adwords.google.com/KeywordPlanner Note: Child Portrait Photography

 hDp://www.google.com/trends/ Note: Dog Food Trends

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Next Your Website Page Titles

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Your Own Website Page Title    •

The most important ‘onsite’ factor for SEO Page Title = 50-­‐60 characters Primary Keyword -­‐ Secondary Keyword | Brand Name Unique and relevant by page

Note: Search - Online Marketing Training Norwich www.tradednetwork.co.uk

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Operation Website - Onsite SEO

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Operation Website - Onsite SEO

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Operation Website - Onsite SEO

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Why Will People Click Through

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Search Results – Meta DescripGon

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Operation Website - Onsite SEO

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Meta DescripGon 

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Meta descripGon tags, while not important to search engine rankings, are extremely important in gaining user click-­‐through from Search results 150 and 160 characters Make it unique on each page, provide a soluGon or benefit and use acGon-­‐oriented language

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Your Website Page Structure         

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Page Title Meta DescripGon Headline H1 Tag Body Text – Key search terms as close to beginning Images – Named and ALT DescripGon URL PDF’s or pages Internal Links Can they be shared?

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Write Posts in the Same Style Online marketing services Norwich Auto enrolment advice Norwich promotional items for charities promotional items for sports clubs

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Onsite Website Take Away    

Research your Keywords Are your Page Titles relevant to your business?

Are your DescripGons engaging?

Are your content pages structured well?

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Social  Media Â

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Social Media   

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Social Media is for business – it creates a relaGonship and delivers an awareness Use it to communicate with your audience Use it to help customers make a decision, solve problems, obtain feedback, experiences, wants and needs Help, offer advice and engage in communicaGons Build a business Facebook Page – not your own!

Customise your Facebook URL

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Facebook – Business Page

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Facebook – Basic Details  Back link to your Facebook page on other social media sites and your website – See TwiDer  Include your business phone number and address in your page descripGon  Complete your About Page

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Facebook Post Length  The opGmal length of a Facebook post is 40 characters !!!!  Posts at this length tend to receive higher like rate, comment rate, and combined like/ comment rate  In fact 40 or less = 86% more engagement!  The first 18 characters of status updates serve as the meta descripGon, which makes up the SEO Gtle for that update. Because of that, you should aim to start your update with a Keyword www.tradednetwork.co.uk

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Facebook – Post with a Photo  A photo or photos will aDract more engagement

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Facebook – Add a Link

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Who are your Audience

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When are they Online?  Schedule your posts to when they are looking!

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What are their Interests?

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Use for Research & TargeGng

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Boost a Post or an Event!

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Boost a Post or an Event!

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Boost a Post – An Example     

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13,032 reach – Just 9,000 was paid reach!

83 Likes 6 Comments 62 shares Cost £44

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ROI Â

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Real Targeted Boost for £3

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TwiDer Â

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TwiDer      

TwiDer is the best social media tool for real-­‐Gme engagement Don’t just auto respond to new followers – use the personal touch Don’t follow everyone that follows you Use unfollow app Use the search feature to engage Use Hootsuite and Hootlet (Share from browser)

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TwiDer  

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Tweets with less than 100 characters have 17% higher engagement rate Not only does this length give you enough room to share your message, it also provides room for someone who retweets you to add a message of their own Reply to menGons, check direct messages Use the hashtag #norfolkhour join every Mon, Weds & Fri from 8.30pm – also check out #NorwichHour Mon 8pm

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TwiDer -­‐ AnalyGcs 

hDps://analyGcs.twiDer.com/user/ TradedNetwork/tweets

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Cancer Research – Text £3

Cancer Research UK is able to fund 10 new clinical trials thanks to the surprise hit of #nomakeupselfieforcancer trend.

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Stephen  SuDon Â

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Ice Bucket Challenge donations

Motor Neurone Disease – 2 weeks £7m – normally 6 months! www.tradednetwork.co.uk

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UK Social Media CommunicaGons Award for Best Viral Campaign The selfie, which went viral in June 2014 officially put the company on the map hiNng every country in the world and geNng 1.3 million hits on their website in three days

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Linkedin 

The most trusted Social Media plaxorm for business ConnecGng to relevant people will help you discover more relaGonships – People you may know Build relaGonships not just a list!

The opGmal length of a LinkedIn post – 25 words Publish early in the week Update your profile – Explain how you help people

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My Linkedin

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Linkedin Pulse    

Pulse is the new blogging plaxorm from Linkedin It started with only 1000 members having the tool Now 25000 can use it Look for the pencil

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Linkedin  Pulse Â

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Linkedin  Pulse Â

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Social Media Takeaway      

Draw up a plan and follow it Take a look at your branding Test the water with Facebook Boost or adverts Engage in a new #hour Do you have a pulse?

If you need help – ask!

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Why Content is King?

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The Future “The future of online markeGng is storytelling which is a technique of telling a single story across mulGple plaxorms and formats”

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Social Media, Blog, News, Posts….

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Why Publish Content?

The More Content Published = More Credibility More Trust More Links Higher Authority Levels BeDer Search PosiGoning More Visits More Enquiries More Sales www.tradednetwork.co.uk

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What Content Should I Write?         

Your products and services Emerging products and services Reviews, tests and what’s new Tips – share and share again / re-­‐blog How to guides Offers Case studies and tesGmonials Real stories Business news

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What Content Should I Write?       

Corporate Social Responsibility LegislaGon changes Day in the life Seasonal acGviGes and events hDp://www.Gmeanddate.com/holidays/uk hDp://www.bbc.co.uk/sport/0/30503789 hDp://www.nhsemployers.org/your-­‐workforce/ retain-­‐and-­‐improve/staff-­‐experience/health-­‐work-­‐ and-­‐wellbeing/copy-­‐of-­‐leading-­‐the-­‐way/calendar-­‐ of-­‐naGonal-­‐campaigns-­‐2015

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How Should I Write It? •    

Strong Headline Clear layout Clear imagery Length does mater!

Excellent call to acGon

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For SEO or the USER?       

Content’s No. 1 goal is to help other people In general, the top clicked posts were those that had Gtles including phrases such as: "Best…”

"Reviews of…”

"Top 5…”

"How-­‐to…”

Local locaGons work really well for Search Engine PosiGoning for advert content – user looking for…..

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Building  Links Â

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How Links Can Help?  Link building is the process of acquiring hyperlinks from other websites to your own  The landscape of SEO and link building is always changing, and today, the importance of building high-­‐ quality links has never been higher  Increasing the number of high-­‐quality links poinGng at your website can significantly increase your chances of ranking well

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Building Links

 Customer, Supplier, CSR Link, News, Events, Quality Directories, Review Sites, Industry Press / Experts and OrganisaGons, Tourist Sites, Councils, DMOZ, Freeindex, Networking Groups…..

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Content Takeaway  Content is King so take acGon!  Draw up a content map and plan  Can you generate some great Gps? – Become the content king!  Draw up a list of websites that may link to you – think customers and suppliers  Remember the higher quality and the higher number of domains is beDer

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CSR / CRM

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CSR -­‐ CRM  

Cause Related MarkeGng Helping Good Causes offer many benefits       

Feel Good Factor Good PR Great content Customers like the way you help others Adds compeGGve advantage Tax Efficiency Personal development

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We Can Help You

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Traded Network – Next Part      

What is Traded Network?

Your Business Profile – Let’s login Norfolk Community FoundaGon Posts for Search Other Directories Our Services to help you market your business

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Traded Network  Traded Network is a unique markeGng soluGon that delivers effecGve results at an affordable rate.  We get companies seen in more search engine results, throughout social media and within the local community.  We use our 3 web directories to deliver a return on investment for your markeGng budget.  Our directories are also linked to schools, chariGes and clubs. We donate some of the fees to these good causes so it great for Corporate Social Responsibility and it extends your markeGng reach directly to these channels, their supporters and within the local community.  We do it online, in search engines, on social media and through word of mouth – in short…we deliver more markeGng for your money!

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What Do We Offer?

Blogging Social Media

Advertising

Online Presence

Word of Mouth

Offers News Events Relationships

SEO

Pretty unique Solution!

CRM

SUPPORT

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What Do We use?

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Business Profile

Link

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Improve Your Skills!     

Have we achieved our objecGve? Some Feedback?

Link to slides Implement Tell others

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