Solo ad secrets

Solo Ad Secrets

Jon Crimes

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Solo Ad Secrets

Jon Crimes

Table of Contents Legal Disclaimer ................................................................................................................................................. 3 About the Author ............................................................................................................................................... 4 So What is a Solo Ad? ........................................................................................................................................ 5 Is Solo Ad Traffic Effective? ................................................................................................................................ 6 Creating a Successful Solo Ad Campaign ............................................................................................................ 9 Solo Ad Example .............................................................................................................................................. 12 Where to Buy Solo Ads?................................................................................................................................... 14 Tracking your Solo Ad Performance! ............................................................................................................... 16 Your Solo Ads are working! Now what? .......................................................................................................... 17 Solo Ad Checklist.............................................................................................................................................. 18 Resources......................................................................................................................................................... 19

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Solo Ad Secrets

Jon Crimes

Legal Disclaimer The information presented herein represents the views of the author as of the date of publication.

Because of the rate with which conditions change, the author reserves the rights to alter and update his opinions based on the new conditions.

This product is for informational purposes only and the author does not accept any responsibilities for any liabilities resulting from the use of this information.

While every attempt has been made to verify the information provided here, the author and his referrals cannot assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional.

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Solo Ad Secrets

Jon Crimes

About the Author Jon Crimes has been a full time Internet Marketer since the beginning of 2012.

His previous job was actually as an Airforce Engineer and he has found that the skills and honest work ethic he was taught in that previous life have been very transferrable to the online world.

Jon runs a popular Internet Marketing Blog at www.JonCrimes.com and is the first to admit he has had some invaluable help from a lot of people in this community, in fact too many to mention.

Now he’s established himself online, he feels it’s a great time to start giving something back to this community and help people avoid the common Internet Marketing pitfalls that many of us have fallen foul of.

You’ll find that Jon’s eBooks, Reports, Products and Blog are produced from a first hand, tried that, prospective and he prides himself in keeping the content concise and to the point.

On a personal level, Jon is married to Stephanie and they currently carry out their online work in the Costa Blanca, Spain, with some great help from their Bichon Frise ‘Angelo’

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Solo Ad Secrets

Jon Crimes

So What is a Solo Ad? If you’re new to Internet Marketing then you might have heard of people talking about Solo Ads but haven’t really got a clue what they’re about.

You’re not alone!

I was in the same position not so long ago and to be honest it was something I ignored because I didn’t really understand it, poor excuse I know.

I like to think of Solo Ads as renting a subscriber list from another Internet Marketer.

In steps: •

You create an email which offers something of value to the reader

•

The idea is to get that reader to open your email and give them that ‘something of value’ when they click a link in the email and sign up for your newsletter

•

With Solo Ads, you find an Internet Marketer who is willing to send this email to his subscriber list (for a fee of course!)

•

Providing you’ve found a reputable Solo Ad seller (more on this later in the book), you could expect a number of additional subscribers to YOUR list All of this is very much dependant on how you approach the above steps (and again, more on this later) The rest of this eBook deals with how to implement the above steps effectively and includes some great resources which can make this process fast and effective.

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Solo Ad Secrets

Jon Crimes

Is Solo Ad Traffic Effective? Is Solo Ad Traffic Effective?

Yes it is and what’s more, it’s FAST! But…you need to be aware of a number of things.

Cold Traffic I’ve already explained briefly that Solo Ads generate traffic by someone (on another Internet Marketers list) clicking on the link in your email in the anticipation of receiving something of value.

It’s generally accepted online that to make Solo Ads effective, this ‘value’ needs to be in the form of a Freebie such as an eBook, video or email training series, interview with an industry expert etc.

So if your main aim is to sell STUFF to your list then you really need to think of this traffic as particularly cold!

Warm them up!

So if somethings cold, you warm it up right (in the main!).

And that’s the same with the new subscribers to your list who have arrived because of your Solo Ad. Think of it like this: •

In their mind they are only after freebies and they’ll take yours “thanks very much…”

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Solo Ad Secrets

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Jon Crimes

But…there’s a reason why they’re on an Internet Marketing (substitute your niche here!) email list in the first place, they want to learn/make money/give up their job/become better at... etc.

•

If you treat these new subscribers in the right way, warm them up with useful information which they can action and see results from, then their confidence in you is going to increase It’s all about building a good relationship with them before they are ready to part with the hard cash!

Keep expectations realistic Not everyone who receives your email offer is going to open it and if they do you’ll probably get a percentage of those that unsubscribe straight after getting your Freebie.

Saying that, I personally believe that in the main, human curiosity will kick in here and your new subscriber will be intrigued about who you are and what you can offer them in the future!

That might mean some more Freebies, maybe a series of emails which give them ‘valuable’ training in some way, again all free of course, but keep that value coming and you’ll start to find some of these subscribers start to trust you enough to buy the latest hot product from you.

Quick Tip Once you’ve done all this hard work of warming up your new subscribers make sure your first ‘sale’ email is: 7

Solo Ad Secrets

Jon Crimes

Relevant to what they want and what they have been eagerly accepting as freebies, just make sure it’s something extra special that they really can’t do without!

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Solo Ad Secrets

Jon Crimes

Creating a Successful Solo Ad Campaign Here we are going to talk about how to approach the creation of a Solo Ad email and how to make sure it matches the audience you’re after?

Finding Solo Ad sellers and other resources will be discussed later.

My personal rules for creating Solo Ads:

The Subject Line As with any email it’s the subject line which gets readers to open that email in the first place. Sounds obvious but I’ve been guilty in the past of forgetting this and concentrating too much on the main body of the email, only to have a very poor ‘Email Open Rate’.

Some tips to help with the Subject Line: •

Make it appealing to the reader but keep it as short and sweet as possible

•

Relevancy? Make sure that what the reader see’s is what they are going to get when they click on your email!

•

I hate it when I think I’m going to receive the latest Internet Marketing news only to find that the email itself is completely ‘off topic’ and then I’m automatically redirected to a gambling site!

•

Get some great inspiration from some of your market leaders!

•

If you haven’t already, I would strongly suggest that you subscribe to the email lists of some of the more established people in your niche. Don’t copy directly what they’re doing but more how they’re doing it! Do their Subject Lines make you want to open that email and why?

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Solo Ad Secrets

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Jon Crimes

Test on your family or friends!

The Body of the Email You’ve done the hard work and managed to get someone to open your email, make sure you don’t throw it all away when they come to the email itself!

Email Body Tips:

• Make it interesting but fun! Don’t let them click away, or possibly worse, fall asleep, half way through your email.

•

Use Simple words and provide that all important Valuable information to your reader. Tell them very briefly what the problem is and how your offer is going to solve it for them.

•

Do not confuse the reader! Everything in your email has to be written with one purpose in mind, to get them to take action and head for your free offer. Don’t write off topic, make it all relevant.

•

Links! There’s probably quite a few people out there who have produced an email masterpiece only to send out the Solo Ad and then remember “Oh no, I forgot to include the links…”.

•

The solution to this is to test…

•

Send the email to yourself. Have you put in the links, do they work and while you’re at it, check the rest of the email for relevancy and errors as well.

Your Target Audience You should be thinking about your Target Audience all the time, well ok, most of the time!

Here are some questions that I tend to ask myself: 1. Who do I eventually want on my list?

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Solo Ad Secrets

Jon Crimes

2. Does my Solo Ad match this requirement?

3. When I’m looking to buy a Solo Ad ‘slot’ off another Marketer, does their list of subscribers match the people that I want on my list?

With Solo Ads you’re spending money to drive traffic to your site/list; it certainly pays to make that traffic relevant.

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Solo Ad Secrets

Jon Crimes

Solo Ad Example Now’s probably a good time to show an example of a Solo Ad that has worked for me!

Subject: 5 Fantastic Methods to Drive Super-Fast Traffic to your List

Hey {!firstname_fix}, You need to check out this free report that shares 5 superb traffic generating methods which will grow your list at lightning-fast speed. *Link to your site/squeeze page* *the name of the Solo Ad list owner P.S. After signing up, you’ll have instant access to this super report, free to you today…

Notes: Let’s break down this Solo Ad and add some notes: Subject: 5 Fantastic Methods to Drive Super-Fast Traffic to your List The Subject Line is following the rules we talked about before: 1. It’s short and to the point 2. It’s relevant to the main body of the email 3. It grabs attention 4. It implies real value to the reader in return for their time!

Hey {!firstname_fix}, Keep it personal! Everyone likes to see their name on an email and it’s the first step in building a relationship with your new subscriber.

You need to check out this free report that shares 5 superb traffic generating methods which will grow your list at lightning-fast speed.

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Solo Ad Secrets

Jon Crimes

This implies that the list owner is endorsing this free report; they’ve read it and think it will be great for the members of their list. /////Link to your site/squeeze page\\\\\ The Link! Don’t forget to insert your link. It’s also a good idea to make this link trackable as well (more about this later). /////The name of the Solo Ad list owner\\\\\

By placing the list owners name at the bottom of the email this installs extra confidence that the newsletter author actually recommends this product.

P.S. After signing up, you’ll have instant access to this super report, free to you today…

How many times have you seen a P.S, P.P.S (or more) in an email?

These do a few things, they: 1. Generate extra curiosity with the reader 2. Allows you to summarise the important parts of the email 3. Creates a sense of urgency!

It’s worth taking a bit of extra time with these ‘sign offs’ as quite often it will be the last thing your reader see’s in the email and it can make all the difference between a click and the back button.

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Solo Ad Secrets

Jon Crimes

Where to Buy Solo Ads? Because Solo Ads cost money, you definitely need to shop at the best places for them.

I have three recommendations which have proved to be cost effective and I have no hesitation in stating that these are very reputable sites.

Facebook You might have heard of them?

What Facebook does have which I find particularly good is a group called Solo Ad Testimonials: https://www.facebook.com/groups/SoloAdsTestimonials/ Here you can: Look at the comments from buyers. These aren’t your standard Facebook comments by the way but you soon get used to the format, an example: Seller: Toby Jug Clicks Ordered: 100 Clicks received: 111 <<— Sweet OD! Tier 1: 88% <<— Sweet!!

Opt-ins: 43% ...

Here the buyer has commented on the buyer’s name, how many clicks they got compared to how many they paid for, the percentage of Tier 1 traffic (which relates to traffic from Tier 1 countries – USA,UK,CAN, AU, NZ) and the percentage of Opt-ins.

This is a great place to see which Solo Ad Sellers might take your interest and then contact them direct.

Solo Ad Testimonials Solo Ad Testimonials also have their own site: http://soloadtestimonials.com/ This expands nicely on what you can see on Facebook and gives you: 1. The Top 10 Sellers from the previous month 2. Live testimonials 14

Solo Ad Secrets

Jon Crimes

3. A superb ‘Solo Ad Black List’. Very useful if you don’t want to be ripped off?

Udimi Udimi is well worth a look and a nice addition to the above sites. https://udimi.com/ What I would say is join the site (it’s free, although you need to add funds to become verified) and have a good look at some of the sellers.

A nice thing about this site is the ‘Search Parameters’ option.

Here you can adjust the search to meet your niche and other requirements and when you click on a particular Seller, you get details like: •

List size

•

Nic

•

Tier 1 percentage

•

And recommendation level

he

These 3 sites will probably have you covered, at least to begin with.

But a word of caution!

Make use of the Black List function of http://soloadtestimonials.com/, it could save you a lot of time and money!

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Solo Ad Secrets

Jon Crimes

Tracking your Solo Ad Performance!

Tracking what your Solo Ad is doing is very important if you are going to get the most out of this traffic generation method.

Knowing if that traffic you have paid for is effective for your business and what the quality of that traffic is like can stop you using someone’s Solo Ad service if it just isn’t working for you as it should.

It’s important to know if the Solo Ad Seller is delivering:

• Fewer clicks than you have purchased •

Clicks of such a low quality that they’re not worth bothering with, or…

•

Clicks that are fake, generated by ‘bots’ etc.

•

Fortunately, there is software that can help you monitor these ‘clicks’ and give you a clear picture of what is happening with your Solo Ad. Like with most things, there are both Free and Paid versions to be had! But if you’re going to be doing Solo Ads full time, I would seriously suggest that you take a look at one or two of the dedicated Paid sites that offer far more flexibility and functionality than the Free alternatives.

Here’s some Link Tracking Services you can check out:

Free Link Tracking Link Track

Paid Link Tracking Click Magick Take a look at both of these services and see which one most meets your needs at the moment.

Click Magick will save you time and money in the long run but if you’re starting out on a strict budget, the free service is certainly better than not tracking your Solo Ad at all!

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Solo Ad Secrets

Jon Crimes

Your Solo Ads are working! Now what?

So you’re Solo Ad did what it was meant to do and you’ve received tons of visitors to your site and many subscribers to your ever growing list!

But is doesn’t end there, don’t forget to: •

Keep track of which Solo Ad Sellers have been really working for you!

Avoid thinking “what was his/her name again?

•

Give them prompt customer feedback and make sure they know you’’ll be back for more soon.

•

Take time to frequently scan through the Blacklist on Solo Ad Testimonials, there’ll be times when you’re glad you did!

And what about you’re new subscribers?

You’ll probably see your subscriber numbers fluctuate a bit as a few drop out now and again but providing you warm them up slowly, make them feel valued and offer them material which is relevant to what they first signed up for, you should be able to nurture a loyal and willing bunch of subscribers.

Who will be simply begging you to take their cash…

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Solo Ad Secrets

Jon Crimes

Solo Ad Checklist A checklist which summarises the main actions within this eBook. ☐

Know your Target Audience! Who do you want on your list? Make sure your offer and Solo Ad matches this.

☐

Create your Solo Ad Subject Line. Make sure it’s relevant, appealing to the reader, short and to the point. Test with Friends/Family.

☐

Create the Solo Ad email body. Do not confuse the reader; make it relevant to the Subject Line. Make it interesting & Fun. Simple is best, outline the value, solve their problem.

☐

Test! Do the links work? Send the email to friends and family; get their reaction and honest feedback!

☐

Check your Solo Ad against the example in this eBook and other examples online! Make changes if necessary or move on to the next step.

☐

Find reputable Solo Ad Vendors. Use the resources in this eBook.

☐

Have you checked the Blacklist with ‘Solo Ad Testimonials’?

☐

Make sure you are tracking the performance of you Solo Ad.

☐

What’s working and what’s not? Make sure to keep records.

☐

Leave honest feedback with any Solo Ad Seller that you use.

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Solo Ad Secrets

Jon Crimes

Resources Here’s a list of the resources mentioned in this eBook which you should find very helpful:

Internet Marketing Made Easy My Internet Marketing Blog. It’s something different! Come and check it out…www.JonCrimes.com

Solo Ad Testimonials Facebook Group One of the best things to come out of Facebook! https://www.facebook.com/groups/SoloAdsTestimonials/

Solo Ad Testimonials Their actual website. Find Solo Ad Vendors and take a look at the super essential Black List. Don’t get caught out! http://soloadtestimonials.com/

Udimi Another great Solo Ad resource. Between this and Solo Ad Testimonials, I personally wouldn’t look anywhere else (my view!!). https://udimi.com/

Free Link Tracking Strapped for cash? Then try this service for your link tracking. http://linktrack.info/

Paid Link Tracking Click Magick is my personal recommendation for Link Tracking. Click on the link and see for yourself what they have to offer.

Click Magick

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Solo Ad Secrets

Jon Crimes

Contact Jon@joncrimes.com www.JonCrimes.com

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Solo Ad Secrets

Jon Crimes

Thanks for readingâ&#x20AC;Ś

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