Fashion Trend Journal by Joni Tai

TREND JOURNAL JONI TAI | FASM 245

TABLE OF CONTENTS 02 09 14 21 27 32 36 41

SWEET ESCAPE CASUALLY ACTIVE ELEMENTAL BLACK|WHITE PACK IT UP LONG LAYERS BLACK ON BLACK MINIMALISM

SWEET ESCAPE 02

“NOT ALL THOSE WHO WANDER ARE LOST”

EARTHY, DESERT TONES AND VINTAGE BLUES ARE THEY KEY COLORS TO THIS “SWEET ESCAPE” TREND. THE SWEET ESCAPE REPRESENTS THAT ENDLESS SUMMER, THAT WANDERLUST, AND THAT ROADTRIP TO AN UNKNOWN ADVENTURE. THE TREND IS A LITTLE BIT OF BOHEMIAN, A LITTLE BIT OF THE 1970S, AND A LITTLE BIT OF THE WILD WEST. IT’S RUSTIC, ROMANTIC, AND CAREFREE. IT CHANNELS THE INNER DESERT HIPPIE AND IS EFFORTLESS AND COOL. “THE SWEET ESCAPE” IS A POPULAR TREND FOR SUMMER MUSIC FESTIVALS SUCH AS COACHELLA, HOWEVER IT HAS BEEN EMERGING AND IS NO LONGER EXCLUSIVE TO JUST MUSIC FESTIVALS. FLOPPY HATS, LOOSE KIMONOS, FRINGE DETAILING, SUEDE GARMENTS, AND ETHNIC JEWELRY ARE JUST A FEW EXAMPLES OF KEY COMPONENTS TO THIS TREND. JEWELRY TONES INCLUDE TURQUOISE, BURNT ORANGE, SUNBAKED CORAL, EARTHY GREENS, AND GOLDEN YELLOW. GARMENT DETAILINGS INCLUDE FRINGING, TASSELS, CROCHET, AND LACE. THIS IS A TREND TO KEEP AN EYE OUT FOR. SUMMERTIME IS THE MOST CAREFREE TIME OF THE YEAR AND FASHION-FORWARD CONSUMERS WILL BE EAGER TO CHANNEL THAT ENDLESS SUMMER FASHION STATEMENT. THAT DESERT ROAD-TRIP VIBE IS THE EPITOME OF A CAREFREE, BOHEMIAN SUMMER. THE “SWEET ESCAPE” IS MORE THAN JUST A TREND. IT’S A FEELING, AN ADVENTURE, A LIFESTYLE. GET THE LOOK: FREE PEOPLE FOR LOVE & LEMONS LUCKY BRAND THE 2 BANDITS

CASUALLY ACTIVE

THE YEAR 2014 WAS ALL ABOUT THE HEALTHY LIFESTYLE. “10 WAYS TO EAT KALE”, GREEN JUICES, AND FITNESS WERE ALL EMERGING TRENDS. HOWEVER, MOVING INTO 2015, IT HAS BECOME INCREASINGLY ACCEPTABLE TO SPORT ACTIVEWEAR EVEN WHEN THERE WAS NO WORKOUT. THIS ACTIVEWEAR TREND RANGES FROM CLOTHING TO FOOTWEAR AND ACCESSORIES. MORE AND MORE WE ARE SEEING WOMEN PAIRING THEIR NIKE SNEAKERS WITH JEANS OR SNAPBACK HATS WITH A CASUAL DAY TIME OUTFIT. WEARING SWEATPANTS IN PUBLIC HAVE BECOME A FASHION STATEMENT AND IN RESPONSE TO THIS ONGOING TREND, DESIGNERS AND RETAILERS PRODUCED LUXURY SWEATS, YOGAWEAR, AND SHOES. EVEN MEN ARE EMBRACING THIS TREND BY WEARING ALTHETIC SHORTS AND FOOTWEAR. JOGGERS HAVE GOTTEN NEW LOOKS FOR BOTH MEN AND WOMEN. ZIPPERS AND OTHER DETAILINGS HAVE BEEN ADDED TO MAKE THE LOOK MORE EDGY AND LESS LIKE HOMEWEAR. THERE ARE EVEN JOGGER STYLE DENIM, WHERE THE LEGS OPENINGS ARE SCRUNCHED LIKE SWEATPANTS, GIVING IT A CASUAL, EFFORTLESS VIBE. FURTHERMORE, ACTIVEWEAR IS INSPIRING DESIGN DETAILS SUCH AS SILHOUETTE, USAGE OF MATERIALS LIKE NEOPRENE OR MESH, AND OTHER ELEMENTS SUCH AS ZIPPERS, STRIPES, AND VARSITY LETTERING. THIS TREND IN WAYS IS BOTH A LIFESTYLE TREND AS WELL AS A FASHION TREND. DRESSING ACTIVE IS A REFLECTION OF BEING ACTIVE AND HEALTHY. GET THE LOOK: NIKE LULULEMON ATHLETICA VICTORIA’S SECRET STELLA SPORT OLYMPIA ACTIVEWEAR

ELEMENTAL

TAKING ELEMENTS FROM NATURE AS AN INSPIRATION IS NOTHING NEW. HOWEVER, THE ELEMENTAL TREND TAKES THIS INSPIRATIONTO A MORE INTIMATE, MINIMALISTIC LEVEL. THE DESIGNS ARE SIMPLE AND CLEAN, KEEPING THE FOCUS ON PRINT AND DESIGN DETAILS. THE COLOR PALETTE IS CALMING, FILLED WITH NEUTRALS AND COOL TONED GRAYS, GREENS, AND BLUES. PRINT INSPIRATION COMES FROM BOTANICALS, WATER, AND EARTH ELEMENTS. A LOT OF THE PRINTS ARE DONE USING DIGITAL PRINTING. THE ABILITY TO CAPTURE THE BEAUTY OF NATURE AND APPLY IT TO CLOTHING COMBINES THREE ART FORMS: THE ART FORM OF NATURE ITSELF, THE ART FORM OF PHOTOGRAPHY, AND THE ART FORM OF FASHION. HOWEVER, DIGITAL PRINTING ISN’T THE ONLY WAY THAT CAPTURES THE ELEMENTAL TREND. TEXTURE IS A IMPORTANT PART. FELTED FABRICS, VOLUMINOUS GARMENTS, AND SMOOTH SURFACES ALL CAPTURE THE ESSENCE OF NATURE. EVEN ACCESSORIES HAVE TAKEN ON THE ELEMENTAL APPROACH. WOOD GRAIN AND MARBLE PRINTS CAN BE SEEN ON PHONE CASES, LAPTOP DECALS, AND EVEN WATER BOTTLES. JEWELRY CAN BE SEEN WITH MINERAL OR CRYSTAL EMBELLISHMENTS AND PENDANTS. THIS TREND REPRESENTS THE FREE SPIRT, THE WANDERER, AND SOLITARY. THERE IS A STORY BEHIND IT AND THE STORY IS BOTH EMOTIONAL AND INTENSE. GET THE LOOK: URBAN OUTFITTERS FREE PEOPLE CELINE

BLACK | WHITE

THE PAIRING OF BLACK AND WHITE HAS ALWAYS BEEN A CLASSIC. BUT IT IS NOW MAKING A COMEBACK WITH A MORE CHIC AND MINIMALISTIC LOOK. IT MAKES A GRAPHIC IMPACT WHILE STILL KEEPING IT CLEAN AND PROFESSIONAL. THERE IS NO DENYING THAT BLACK AND WHITE CREATE THE PERFECT BALANCE WHILE MAINTAINING SIMPLICITY. THE TWO HUES WORK BEAUTIFULLY TO CREATE DIFFERENT LOOKS THAT CAN CATER TOWARDS ANY OCCASION AND ANY STYLE. BLACK AND WHITE CAN BE PROFESSIONAL, EDGY, ANDROGYNOUS, SLEEK, MODERN, MINIMALISTIC, GRAPHIC, ETC. THERE ARE SO MANY DIFFERENT WAYS THESE TWO HUES CAN BE APPLIED, WHETHER IT IS IN DETAILINGS OR SOLID GARMENTS. FOR EXAMPLE, THE MINIMAL GEOMETRIC LOOK HAS BEEN AN EMERGING TREND. WHITE SHIRTS WITH SIMPLE, BLACK GRID CHECKS IS CLASSIC, YET TRENDY. THE STARK WHITE PROVIDES A FOUNDATION FOR THE BOLD, BLACK LINEAR DESIGNS. OTHER GEOMETRIC DESIGNS SUCH AS TRIANGLES OR STRIPES CAN BE SEEN IN THE MINIMAL GEOMETRIC LOOK. IN A PROFESSIONAL ENVIORNMENT, ONE CAN NEVER GO WRONG WITH KEEPING IT SIMPLE AND ELEGANT. BLACK AND WHITE PROVIDE THAT PERFECT PROFESSIONAL, YET MINIMAL LOOK. WHILE THERE ARE MANY WAYS TO PLAY AROUND WITH THE TWO HUES AND WHILE THE CURRENT TRENDS MAY PASS; THE HUES BLACK AND WHITE ITSELF, WILL NEVER GO OUT OF STYLE. GET THE LOOK: ALLSAINTS ZARA RAG & BONE TOPSHOP BANANA REPUBLIC

PACK IT UP 27

THE BACKPACK IS MAKING A COMEBACK. THEY ARE NO LONGER EXCLUSIVE TO THE SCHOOLYARD. THE VARIETY OF DETAILS AND STYLES OF BACKPACKS CAN CATER TOWARDS DIFFERENT SETTINGS. SLOUCHY, CANVAS BACKPACKS ARE PERFECT FOR THE BUSY STREETS WHILE A SLEEK, STRUCTURED BACKPACK HAS A MORE PROFESSIONAL LOOK. BACKPACKS ARE CONVENIENT, FUNCTIONAL, AND CAN RANGE FROM DIFFERENT SIZES AND STYLES. EMERGING BACKPACK TRENDS INCLUDE THE CONVERTABLE, THE FLAT BACK, THE SATCHEL, AND THE MINIATURE. THE CONVERTABLE BACKPACK IS THE PERFECT “DAY-TO-NIGHT” BAG. WITH ITS STRUCTURED BODY AND OVERSIZED TOP HANDLE, IT BECOMES A TWO-IN-ONE MULTIFUNCTIONAL BAG. BY DAY, IT’S A CASUAL BACKPACK AND BY NIGHT, IT’S A SLEEK HANDBAG. THE FLAT BACK IS A MODERN TAKE ON THE BACKPACK. IT IS SLIM AND REFINED AND GIVES A SLEEK AND FASHIONABLE EDGE TO THE STANDARD BACKPACK. STRUCTURED LEATHERS HELP KEEP THE SHAPE OF THE BACKPACK IN CHECK AND HARDWARE IS KEPT TO A MINIMUM TO KEEP IT MINIMAL. THE SATCHEL BACKPACK TAKES THE SATCHEL AND GIVES IT A MODERN TWIST BY TURNING IT INTO A BACKPACK. WHETHER THE RECTANGULAR SHAPE IS ROTATED OR NOT, THE TAN AND WORN LEATHER GIVES IT THAT AUTHENTIC LOOK. LASTLY, THE MINIATURE BACKPACK IS A POPULAR OPTION FOR THOSE WHO ARE LOOKING FOR SOMETHING SMALL AND EASY TO CARRY. IT CAN BE AN ALTERNATIVE TO A SMALL CLUTCH OR EVEN AN ENTRY FOR THOSE WHO ARE LOOKING INTO THE BACKPACK TREND. IT GIVES AN OUTFIT A CASUAL, EFFORTLESS, AND PLAYFUL LOOK. GET THE LOOK: TOPSHOP MADEWELL NASTY GAL LONGCHAMP

LONG LAYERS

LONG AND DRAPEY LAYERS ARE THE NEW WAY TO LAYER CLOTHING. THE DRAPING AND LAYERING OF THE GARMENTS GIVE AN EFFORTLESS, YET CHIC LOOK. THE MULTIPLE LAYERS CREATE DIMENSION AND INTEREST. FIRST IT WAS THE MAXI SKIRTS AND THE MAXI DRESSES. THEN IT WAS THE LONG, OVERSIZED CARDIGANS AND SWEATERS. COMBINED, WITH SOME LAYERS IN BETWEEN, THE LONG LAYERED LOOK IS CREATED. LAYERING IN SOFT MATERIALS SUCH AS SILK OR CASHMERE BLENDS CREATE A LUXE FEEL. SOFT, NEUTRAL COLORS GIVE THE OVERALL TREND A RELAXED AND CALMING AESTHETIC. THERE ARE MANY WAYS TO ACHEIVE THIS LOOK, BUT THE KEY IS TO KEEP THE LAYERS AT VARYING, BUT LONG LENGTHS AND A SIMILAR COLOR PALETTE. THIS TREND CAN LOOK BOTH CASUAL AND PUT TOGETHER WITH THE SIMPLE COLOR PALETTE AND ELEGANT LINES. FOR A CASUAL LOOK, COMFORTABLE AND LONG CARDIGANS PAIRED WITH A LAYERED MAXI DRESS COMPLETE THE LOOK. TO LOOK MORE PUT TOGETHER, PIECES THAT HAVE MORE STRUCTURE AND ARE MADE OUT OF MORE LUXE MATERIALS CAN HELP ACHIEVE THAT IMAGE. THIS TREND IS EFFORTLESS AND COMFORTABLE, BUT ROMANTIC AND LUXE. IT IS DYNAMIC IN A SUBTLE AND CALM WAY. IT EMBODIES THE WANDERER; THE PERSON OF SOLITARY AND PEACE. GET THE LOOK: J.CREW BANANA REPUBLIC FREE PEOPLE CELINE

BLACK ON BLACK

BLACK IS THE CLASSIC COLOR. THEY SAY THAT WHEN IN DOUBT, WEAR THAT LBD (LITTLE BLACK DRESS). IT’S A COLOR THAT LOOKS GREAT ON EVERYONE AND WILL NEVER GO OUT OF STYLE. IT IS SLIMMING BUT MORE THAN THAT, IT LEAVES AN AIR OF MYSTERY. WEARING BLACK ON BLACK HOWEVER, TAKES THE TREND TO AN ELEVATED LEVEL. HEAD-TO-TOE BLACK LAYERS IS ATTENTION GRABBING IN THE LEAST FLAMBOYANT WAY POSSIBLE. IT IS BOTH STYLISH AND EDGY AT THE SAME TIME. THE KEY TO AN ALL BLACK OUTFIT IS TO CREATE DIMENSION USING DIFFERENT TEXTURES. LAYERING LEATHERS ON KNITS CREATE AN INTERESTING EFFECT WHILE KEEPING THE COOL AND EDGY AESTHETIC. FURTHERMORE, A HEAD-TOTOE BLACK OUTFIT IS THE PERFECT OPPORTUNITY AND BASE FOR A POP OF COLOR. BOLD SUNGLASSES OR A CLASSIC, RED LIP STAND OUT EVEN MORE WHEN AGAINST AN ALL BLACK OUTFIT. PUTTING TOGETHER A HEAD-TO-TOE BLACK OUTFIT IS SIMPLE AND TAKES MINIMAL EFFORT. ESSENTIALLY, IT WILL ALL MATCH NO MATTER WHAT. IT CAN ALSO APPLY TO ANY SEASON BECAUSE MOST GARMENTS COME WITH THE OPTION OF THE COLOR BLACK. THE COLOR BLACK IS TIMELESS AND CHIC. HEAD-TO-TOE BLACK HOWEVER, IS ALL THAT AND MORE. IT IS EDGY, EFFORTLESS, AND COOL. GET THE LOOK: ALLSAINTS URBAN OUTFITTERS ZARA

MINIMALISM

THE MINIMALISM TREND GETS A MODERN UPDATE WITH CLEAN LINES AND MINIMAL DECORATION. IT HAS TAKEN AN EVEN MORE SIMPLE APPROACH. DESIGN DETAILS HAVE BEEN REDUCED TO FOLDS AND OPEN SEAMS TO GIVE DIMENSION WITHOUT DISTRACTING DECORATION. STRUCTURED PIECES IN SOFT, LUXURIOUS MATERIALS HAVE AN ELEGANT FEEL THAT IS SOPHISTICATED AND CLEAN. A SOFT NEUTRAL AND GRAY COLOR PALETTE IS CALMING, SIMPLE, AND MODERN. THE MINIMALISM TREND HAS ALSO MADE ITS WAY TO ACCESSORIES. PURSES AND BAGS HAVE TAKEN A MORE SIMPLISTIC LOOK WITH CLEAN STRUCTURES AND MINIMAL HARDWARE. JEWELRY HAS BECOME MINIMAL WITH DELICATE CHAINS AND SIMPLE, SMALL CHARMS ON NECKLACES. RINGS AND BRACELETS HAVE THIN BANDS AND SIMPLE DESIGNS. MINIMALISTIC JEWELRY AND PURSES ADD TO THE CLASSIC AND TIMELESS AESTHETIC OF THIS TREND. THE STRUCTURED SILHOUETTE OF THE CLOTHING GIVE THE LOOK A PROFESSIONAL FEEL. IT MAKES IT VERSATILE FOR BOTH WORK AND THE STREET LIFE. MINIMALISM IS A TREND THAT WILL ESSENTIALLY NEVER GO OUT OF STYLE BECAUSE OF THE TIMELESSNESS. THE TREND WILL CONTINUE TO GET UPDATED IN THE LITTLE DESIGN DETAILS AS TIME GOES ON. GET THE LOOK: ARITZIA EVERLANE ZARA CELINE

SOURCES WWW.WGSN.COM WWW.PINTEREST.COM