Presentation Document Jonathan Bate
Conversation Brief
Final Outcome Calendar
The Brief
Initial Reaction
The latest brief that I received was based on outlining the idea of a conversation. You may ask how I am going to tackle this and I will do so by researching into the depths and ideas of a conversation, which will help me approach and dissect the attack in an abstract and literal fashion. I also have to dig deeper and ask myself what a conversation actually is and how it can be represented, because to truly nail down and drain a strong idea, I am going to have to be familiar with what I am dealing with. Knowledge and research is power, so I have to ensure that both of those are thoroughly completed to get the most out of the brief. I will look to lead with a few descriptions on what a conversation actually means and how it translates as this will assist me greatly as I kick things off initially. After I have generated some research and initial ideas, it is then time to try and broadcast that visually, which could result in something very literal and very understandable. It could also result in something very abstract and that would indicate that the piece needed a little more thought from the curator and also the audience. My target audience will be based around people my own age and those slightly older, as there is potential to be pretty witty and explorative. I believe that my age range is more likely to understand the work within this theme and designing something for a younger audience probably wouldn’t give me as much creative freedom, a license to wander.
Research Adrian Newell
Adrian Newell is a designer that I was introduced to at the start of the year, who works within the constraints of marketing and branding. The pieces of work that I singled out as inspiration, stem from the “Scoreline” theme. The idea behind the scoreline pieces are recording the goals scored by footballers and their teams. The route to goal is the path documented within the piece and it started to get me thinking about travelling and journeys, which is perfect for the conversation brief in the way that I will approach this task. The ideas that I have had based on Newell’s work are based within my own journey, or traveling experiences that have occurred recently. This could be as simple as going to university, or going to town to look around the shops, it’s quite a logical and literal idea within the idea of a conversation, the abstract dimension will come from the presentation and compositions of this idea. The beauty with this idea is that I can potentially allow you to become part of the conversation by adding little elements into the design that converse with the audience. At this stage I couldn’t tell you what that was, but looking at Newell’s work has allowed me to think in a different style, which will have a very positive impact within the main body of work for my own conversation and beyond.
Adrian Newell - Scoreline Series
Research Carl Kleiner
Carl Kleiner is a Swedish designer who communicates his ideas through the means of photography and imagery. I decided to look into Kleiner’s work as I believed that there could be a concept underneath the visual information that was presented in-front of me. I’m not the biggest advocate of photography, but it certainly has it’s uses and understanding why a photograph exists is something that you should always try to decipher. This could lead to a thought I wouldn’t have instinctively thought about, due to me not considering it from a photographers perspective, hence why it is important to be as broad as possible when searching for inspiration. The variety of colours stored within the designs prompted me to consider the potential ideas of fragmentation and how emotion could also effect that process. Objectivity and form where also obvious ideas extracted from Kleiner’s work, it could be interesting to see how that could reflect a type of conversation. The thing I like about the visuals and an approach such as this, is that I can integrate some of the thoughts into other practices, as they are very compatible, which is perfect when you are looking for directions to take the ideas and concepts. You could have a shape of some description that rotated, reflecting a persons decisions through a conversation. It could be a small animation outlining the different methods of conversation, which includes the elements of fragmentation and exploration.
Carl Kleiner - Golden ratio and friends
Development Visual Language
Loading Journey Day 1
Day 2 Day 3
Loading Journey...
Loading Journey...
Day 4
Target Location
Cinema
Destination
Target Location
Cinema
Train Station
Huddersfield Cinema
23 Minutes
Huddersfield Train Station
10 Minutes
Huddersfield Cinema
23 Minutes
1.2 Miles
0.5 Miles
Mission - Movietime
Mission - Homecoming
1.2 Miles
Mission - Movietime
Destination
Target Location
Destination
Starting Location Starting Location
Saw Mill
University
Starting Location
Saw Mill
Development Visual Language
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Matchday Blues
The Endless Stream
Planet Football
The Day of the Office
PC Master Race
Chinese Sensation
Film Festival
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Saturday
Sunday
Monday
Tuesday
The Endless Stream
Planet football
The Day of the Office
Wednesday
Thursday
Friday
Pc Master Race
Chinese sensation
Film Festival
Matchday to rule
Rebrand/Gamers Tavern
Final Outcome Variety of Designs
Gamers Tavern Huddersfield
e “super effective” loading screen delights
Level 1 Rewards Card
Level 2 Rewards Card
Level 3 Rewards Card
Level 4 Rewards Card
Adrenaline Shots Monster - Unleash the inner beast to conquer your foes Relentless - e vital spirit for that vital game Red Bull - Take off to another dimension Rockstar - Drink like a rockstar, win like a rockstar
A set of 4 reward cards to level up and collect. Incendiary Grenades Espresso - Charge into ba le with this volcanic surge
Gamers Tavern
Gamers Tavern
Gamers Tavern
Gamers Tavern
Brings to you
Brings to you
Brings to you
Brings to you
To see who the ace really is
Entertainment to die for
Huddersfield
Huddersfield
Huddersfield
Huddersfield
Cappuccino - Cap off your victory with a smooth and milky brew Americano - e extra shot for the extra kill Caffe La e - Rise the temperature with another steaming strike Mocha - Confuse your enemies with this chocolate illusion
To embark on thrilling quests
To keep you ticking like clockwork
Primary colours of the Gamers Tavern
Gamers Tavern Gamers Tavern Huddersfield
Huddersfield
The Brief
Initial Reaction
Gamer’s Tavern is a small independent gaming lounge based in the town centre of Huddersfield. It houses and hosts a range of different gaming apparatus, for video game enthusiasts they have consoles in the form of the Xbox 360 and the ps3 and also with the new heavyweights in the form of the Xbox one and the ps4. For the card and gamers they have a range of tournaments and tables for Pokemon, Yu-Gi-Oh, magic and D&D. The tavern, has only been open for around 2 months, so it’s a fresh new store with the intent of bringing gamers out of their rooms and into a social environment, so they can enjoy their adventures with fellow enthusiasts. This also reflects on the identity of the store, as it doesn’t really have a framework, or anything symbolic to focus on, which gives us creative freedom, but also challenges us to find a particular theme to focus on. So in an essence we are trying to refine what the tavern stands for, as it tries to cater to too many people at the moment, whereas me and the group feel as if a more specific direction would really help the place grow and generate bigger numbers.
Research Daniel Dociu
Another artist that caught my eye was Daniel Dociu, who reflects a much more futuristic and idealistic approach to steampunk, you could also argue that Dociu’s work contains a much more fantasy based theme. I think it’s important to try and really define the definition of steampunk before I can go about creating it and seeing it in different forms will certainly help me get to that stage. Dociu’s work was obviously created within a digital format, which is something that I have always been appreciative of, as I have always had a soft spot for concept art and there are some fantastic artists out there. I also feel a sense of drama and heroism resonating throughout Dociu’s work, that is attributed to the composition and angles that you see displayed and also through lighting in the environmental designs. If that is what my vision of a steampunk realm looks like I don’t know, but it certainly looks like a very exciting place to be involved in, which is how I want the re-branded gaming lounge to feel. Time is another concept which I think shines through the work, which I believe to be a very important theme within steampunk as a whole, with all the cogs and pipelines that are typically seen mainly within the artefacts and assets of the fine art and architectural approaches. How I portray concepts such as time will be the most important factors within the designs and hopefully with enough knowledge, investigation and content displayed within the theme of steampunk will give me some of those answers.
Daniel Dociu - Creatures from the 2005/7 archeive
Research
Keith Thompson
While I was looking for inspiration regarding the theme of steampunk, I stumbled into a “top steampunk designers” post on the internet, one of the artists published on the site was no other than Keith Thompson. Having little knowledge of designers and creators that work within this theme of steampunk I decided to explore further into Thompson’s work and was surprised by some of the work that he had produced. I say surprised in a good way, because his work was so abstract, imaginative and different from what I have seen previously, the theme itself seems to merge well with very edgy and experimental designs, which can also help you come across as slightly crazy, in an imaginative way. The colours also help promote this “experimental” atmosphere, as you mainly see work of a monochromatic nature, with hints of dark, dulled and diluted blues, reds, browns and whites. I was thinking how I could incorporate or link Thompson’s work into the re-branding task and maybe that could come in the form of character designs from the mainstream games that I have started to generate an understanding for, but I could also go in a completely different direction and keep it very unique, which would cater to the indie audience, but also resonate with the crowds who don’t quite know what it is, but would appreciate the designs.
Keith Thompson - Phyto Assault Ship & Cleric
Development Visual Language
Gamers Tavern
Gamers Tavern
Gamers Tavern
Gamers Tavern
Brings to you
Brings to you
Brings to you
Brings to you
To keep you ticking like clockwork
To see who the ace really is
Entertainment to die for
Huddersfield
To embark on thrilling quests
Huddersfield
Huddersfield
Huddersfield
YCN/Syfy Brief
Final Outcome Poster
The Brief
Initial Reaction
The brief that I have decided to select from the range of live briefs was the Syfy proposal, seeing as I am engaged with that genre myself, I saw it as an opportunity to create something visually stimulating and a chance to challenge my perception of what sci-fi looked like. The brief clearly details they are open to fresh, innovative ideas and this can be my opportunity to create something unique based on what they say through their requirements section of the proposal. Having highlighted important criteria regarding the brief I have discovered that the main things to consider are the following: - The target audience is 16 - 25 years. - Represent the ‘passion and the beating heart of sci-fi’ - Consider how to attract fans to buy into the sci-fi brand - Communication should be immersive and serve as part of a richer story - Serve as the ‘hub’ of conversation for all events happening in the sci-fi community - Establishing the idea of “imagine greater” which is important for the future - The work must position Syfy at the centre of the sci-fi genre
Research Pablo Alfieri
Scouting for some more scientific related work, I came across the “Geometry Series” designed by Pablo Alfieri. I was instantly blow back by the lighting and textures that he had managed to include into the designs, the use of colour is dynamic and explosive, while the textures indicate a deeper relation to the visualisation of space. The geometric shapes included within the designs are quite simple when you strip back the additional layers which include all the fancy additions. This observation indicates that it may be possible to conjure something similar if I can experiment using the correct methods, which is what I will look to do, as I think there is a strong correlation between geometry and organs, which initiates the concept of a heart in a similar style to Alfieri’s work. One big advantage with this brief is that it allows you to be very explorative in terms of defining what sci-fi is, they are open to innovative and fresh ideas, if Alfieri’s work would currently represent a ‘fresh’ iteration remains to be seen, but it certainly opens up potential avenues to start the orchestration of the sci-fi image. A positive aspect from this design would be to say that you instantly think of a spacial region, once you see the environment of the design, which is a big part in the sci-fi world, this will be something I will have to strongly consider throughout the project.
Pablo Alfieri - Geometry Series
Research
Joseph Muller Brockmann
Having looked at Brockmann’s work last year, I decided that he would be a designer who could influence some of the features and designs within this project. Looking at why he influences the sci-fi style is something that I have had to ask myself and it’s due to the geometric layers and compositions that Brockmann employs within his designs. It gives me the feeling of spacial awareness, of mystery and of intrigue all properties that I believe tie in really well with the science fiction genre. This style also allows me to play around with both texture and vector, which is something that I think will be important further down the line as I try to refine exactly how I want to represent the culture of sci-fi, this could be from a new perspective, using a fresh new approach, or using something that most sci-fi fans will be more familiar and comfortable with. The dynamics within the designs are also important, as it generates an idea of scale and importance, which is something that the channel Syfy will need to impose within my design, it gives me quite a lot to think about and at the same time it helps me consider my next step. The modernists also used very muted colours, which could be a tactic that I decide to deploy and this could be seen as something new, but at the same time it could be a very big risk as space and related themes do heavily rely on the colours, sometimes dull, sometimes quite vibrant to distinguish themselves. The balance and consistency is what I am looking for and it will be very interesting to see how it develops.
Joseph Muller Brockmann - Beethoven & Automobile
Development Visual Language
Development Visual Language
Syfy colour palette
Live Brief : The Level Collective
The Brief
Initial Reaction
The Level Collective is an independent ethical clothing label who take great care in the production of their products and the image that the brand creates. The Level Collective identified 3 key themes, which has built the foundation they are currently building upon, the key themes are design, adventure and change, which are the targets I must consider. The themes also inspire the originality that the Collective provides, using soft ethically-made Bamboo and Organic cotton garments, alongside water-based eco inks, to reinforce their ethics and approach The brief identifies a list of key things to consider when thinking about the design process and the design focus of the clothing, which include... - A sense of adventure - An audience of 18-30 years old - A unisex (neutral) nature - To resonate a positive/uplifting experience - A maximum of 3 colours - Screen-printable designs, as that is the process - Originality - Experiencing the ocean, mountain and the forest
Final Outcome T-shirt Design
Spirit of the forest N a t u r a l Awa k e n i n g
The level collective Spirit of the Forest
Here is a selection of refined identities for the spirit of the forest, the designs are of quite a simple nature, incorporating the elements of the wild, incorporating both refined text and imagery to produce a simple t-shirt that could be built around in terms of theme and design. The colours currently in use are inspired by the earthly tones within the forest, opposed to the green I decided to go with the brown and beige as I feel they will compliment the current t-shirts on the website and it suited the designs that I was currently in the process of designing.
Spirit of the ocean Adventures of the sea
Spirit of the mountain Reaching the summit
Spirit of the Forest Natural Awakening
Spirit of the Forest colour palette
Final Outcome T-shirt Design
Spirit of the ocean Adventures of the sea
The last theme was based around the idea of an ocean spirit and I also wanted to look into the style of a very structured animal, represented through both shape and colour through various design mechanisms. The reasoning for using animals as the main inspiration for the sea is because of the fact they inhabit a large portion of the planet and they also share the ideals of adventure and travel and as you can imagine they do an awful lot of it daily, which reflected by the phrase devised for the theme, “adventures of the sea� .
Spirit of the mountain Reaching the summit
Spirit of the forest N a t u r a l Awa k e n i n g
Spirit of the ocean colour palette
Final Outcome T-shirt Design
Spirit of the mountain Reaching the summit
Here is a selection of designs from the spirit of the mountain range and much like the previous designs, they incorporate aspects of the highlands via both text and image. I think that this set of imagery is currently stronger than the forest category as the colours are easier to associate with the mountain and I generally work better with the greys and blues, which I think can be transcribed through the designs.
Spirit of the forest N a t u r a l Awa k e n i n g
Spirit of the ocean Adventures of the sea
A tag-line, a relation to the brand through the main theme of mountains was also considered and for this I decided to use the phrase “reaching the summit� as I believe it signifies reaching your goal, pushing yourself to the limit and that sense of achievement and adventure was apparent throughout the brief and hopefully apparent throughout the designs on show.
Spirit of the mountain colour palette