BERKLEY - Catalogo Line & Bait 2011 USA

2011 PRODUCT GUIDE

The innovations and improvements never stop

BERKLEY FISHING LINES AND BAIT – CATCHING MORE FISH! Your choice of fishing line and bait are the most important element for catching fish.

At Berkley, we are proud to offer you the best families of fishing line and bait on the market.

Our in-house scientists and pro staff help analyze, test and modify these products to help all anglers catch more fish and have an enjoyable experience on the water.

We push the limits day after day to bring anglers the most innovative products. Every inch of every spool of Berkley line is made under our strict quality control measures to ensure the finest quality and best performance. We even make some hand poured bait’s to create just the right action and lifelike appearance needed for the toughest conditions.

A long history of success has helped the team at Berkley develop line and bait that will improve the results for all anglers and help grow the sport of fishing.

Setting the standard for quality and innovation since 1932!

Choosing the Right Type of Berkley Fishing Line Monofilament (Nylon) Fishing Lines Still the largest selling type of fishing line, nylon monofilaments remain popular because they are easy to use, are available in a wide range of colors, are available at a relatively low cost – even for super-premium varieties. Monofilaments are engineered with more stretch than other types of line, a feature (combined with rod bending) that will help you land more fish.

Monofilaments are generally thought of in four attribute categories:

Castable/Manageable–Trilene XL

Abrasion Resistant–Trilene XT

Thin/Sensitive–Trilene Sensation

Shock Resistant–Trilene Big Game

Fluorocarbon Fishing Lines Also monofilament in structure, these lines are made with PVDF, commonly known as fluorocarbon. The popularity of fluorocarbon is due to these lines being invisible to fish. Unlike nylon, fluorocarbon refracts light nearly identical to water. In addition, fluorocarbon lines are fast sinking due to higher density. Since fluorocarbons do not absorb water, they also maintain their original strength and abrasion resistance. These lines are higher priced than nylon monofilaments, and do require greater care in knot tying.

Castable/General Purpose– Berkley Vanish

Professional Grade-

Trilene 100% Fluorocarbon

Abrasion Resistant–

Trilene Big Game Fluorocarbon Leader Material

Superlines Gel-spun Polyethylene Microfibers are what superlines are made of -- this fiber is what makes them 3 to 4 times stronger than other types of line at equal diameter. These high-tech lines have almost zero stretch, and offer unsurpassed sensitivity. Berkley makes two types of superlines. Fused superlines (a Pure Fishing patent) like FireLine Fused Original and FireLine Fused Crystal, are more tolerant of line twist with virtually no “memory” -- and are made in smaller diameters that perform exceptionally well on spinning reels.

By contrast, conventional braided superlines can be made in larger diameters that are more suited for baitcast reels and techniques.

FireLine Braid, for example, comes in pound tests up to 80 lb (12 lb. diameter) and performs outstandingly on baitcast reels with less reel-dig in, wind-knotting and rod-tip wrap.

Best for Spinning Reels

Incredibly Strong–

FireLine Fused Original

Best for Baitcast Reels

Translucent/Low-Vis–

FireLine Fused Crystal

Exceptionally Round–

FireLine Braid

Hi-Vis / Low Vis-

FireLine Tracer Braid

BERKLEY LINE - TRIL ENE

TRUST TRILENE

SUPERIOR MANAGEABILITY

THAN ANY OTHER

Resists twists and kinks.

Superior castability.

MONOFILAMENT BRAND IN THE

SUPERIOR MANAGEABILITY

U.S. AND CANADA!

SUPER STRONG

Resists twists and kinks.

Superior castability.

Fish with confidence and control

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2011 MONOFIL AMENT

MORE ANGLERS

SUPERIOR

速MANAGEABILITY

SUPER STRONG

Trilene XL Smooth Casting Fish with confidence Resists twists and kinks. 速

VERSATILE

and control Superior castability.

SMOOTH CASTING FOR MAXIMUM MANAGEABILITY

SUPERIOR MANAGEABILITY Resists twists and kinks.

SUPER STRONG Fish with confidence

Super Strong Smooth Casting Superior castability. and control Incredible strength for Resists twists and kinks confidence and control Colors: Pound Tests: Spools:

VERSATILE

EXCELLENT SENSITIVITY Good feel for structure

Outstanding for a wide

Versatile Sensitive and strikes baits and techniques Outstanding for avariety wideofvariety Good feel for structure and strikes of baits and techniques

STRONGLow-Vis GreenVERSATILE Clear,SUPER Fl. Clear/Blue,

EXCELLENT SENSITIVITY

Good feel for structure Fish with4,confidence 2, 3*, 6, 8, 10, 12, 14, 17, 20, 25, 30 for a wide and strikes Outstanding and control variety of baits and techniques 20 yd Leader Wheel (2-8 Clear), 110 yd Pony (2-20 Clear, 4-10 Fl. Clear/Blue, 4-12 Low-Vis Green), 330 yd Filler (2-30 Clear, 4-20 Fl. Clear/Blue, 4-20 Low-Vis Green), 1000 yd Economy (4-20 Clear & Low-Vis Green, EXCELLENT SENSITIVITY 6-20VERSATILE fl. Clear/Blue), 3000 yd Service (2-30 Clear, 6-14 Fl. Clear/Blue, Good feel for structure 4-20 Low-Vis Outstanding for aGreen) wide and strikes * 3 lb.ofavailable on 20yd. Leader Wheel variety baits andonly techniques

Clear

EXCELLENT SENSITIVITY 2011

Outstanding for a wide variety of baits and techniques

BERKLEY速LINE

MONOFILAMENT

Good feel for structure and strikes

Fl. Clear/Blue Low-Vis Green

M O NO F I L A M E NT SUPERIOR ABRASION RESISTANCE Tough and dependable in rough fishing conditions

SUPERIOR ABRASION RESISTANCE

Trilene XT ExtraTough Tough and dependable in 速

速

SUPER STRONG Superior strength to fight

fish in heavy cover rough fishing conditions RESISTANCE EXTRA TOUGH FOR ULTRA ABRASION

SUPERIOR ABRASION RESISTANCE Tough and dependable in Abrasion roughResistant fishing conditions

Tough against all rough or sharp objects Colors:

SUPER STRONG

SuperSuperior Strongstrength to fight fish instrength heavy cover Superior to fight fish in heavy cover

Fl. Clear/Blue, Low-Vis Green, Tough Red SUPER Clear, STRONG MANAGEABLE

MANAGEABLE Ideal for flipping, Manageable pitching or casting

Ideal for flipping, pitching, or casting

SHOCK STRENGTH

Holds strong under hard hooksets to fight PoundSuperior Tests: strength 4, 6, 8, 10, 12, 14,Ideal 17, for 20,flipping, 25, 30 fish in heavy cover pitching or casting Spools: 110 yd Pony (4-10 Fl. Clear/Blue, 6-17 Low-Vis Green),

330 yd Filler (4-30 Clear, Low-Vis Green, 4-20 Tough Red),

1000 yd Economy (6-20 Clear & Low-Vis Green)

3000 yd Service (Clear, Low-Vis Tough Red*) MANAGEABLE SHOCKGreen, STRENGTH Ideal for flipping, * Available in the Make To Order program Holds strong under hard hooksets pitching or casting Clear Fl. Clear/Blue Low-Vis Green

2011

SHOCK MSTRENGTH ONOFILAMENT

BERKLEY速LINE

Holds strong under hard hooksets

Tough Red

The First And Only Nylon Monofilament To

Physically Change Color!

Trilene® TransOptic™

Color:

Clear/Gold

Pound Tests: Spools:

4, 6, 8, 10, 12, 15, 17, 20, 25

220 yd Filler, 2000 yd Bulk (4-6*, 8-25) * Available in the Make To Order program

Changes To Bright Gold In Sunlight

You see the Line! See More Strikes!

CL

E A R B E LO W Changes Back To Clear Under Water

Fish Don’t See It! Catch More Fish!

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2011 MONOFIL AMENT

BERKLEY LINE - TRIL ENE

SUPER HIGH-VIS ABOVE WATER, LOW-VIS BELOW ˭˭ Excellent Shock Strength-Holds strong under the hardest hooksets ˭˭ Tremendous Knot Strength-Fish with confidence ˭˭ Abrasion Resistance with Flexibility-More manageable than other tough lines

Trilene® Sensation®

MULTI-POLYMER FORMULA – Clear Low-Vis Green Solar EXTREME STRENGTH, SENSITIVITY & CONTROL! ˭˭ Ultra Strong and Thin – Our highest strength-per-diameter mono – wet or dry ˭˭ Ultra Sensitive – Super sensitivity for detecting light bites ˭˭ Smooth Control – Low memory for outstanding castability and handling ˭˭ Maximum Knot Strength – More fish-fighting capability and holding power Colors:

Clear, Low-Vis Green, Solar, Blaze Orange

NEW COLOR

BLAZE ORANGE

Pound Tests: 2, 4, 6, 8, 10, 12, 14, 17, 20 Spools:

330 yd Filler (2-20 Clear, 2-17 Low-Vis Green, 4-12 Solar, 4-17 Blaze Orange) 3000 yd Service (4-17 Clear, Low-Vis Green, Blaze Orange*. 4-12 Solar*) * Available in the Make To Order program

Trilene® Maxx™ NO COMPROMISE-TOUGH & STRONG, WITH MANAGEABILITY! ˭˭ Superior Strength and Toughness -Handles the toughest conditions ˭˭ Superior Shock Resistance - Built to take big hits ˭˭ Superior Handling- Low memory and high flexibility Color:

Clear

Pound Tests: 4, 6, 8, 10, 12, 14, 17, 20 Spools:

2011

330 yd Filler, 3000 yd Service* * Available in the Make To Order program BERKLEY®LINE

MONOFILAMENT

Clear

Trilene® Big Game® EXTREME FIGHTING POWER FOR BIG GAME FISH ˭˭ Super strong – Incredible strength for confidence and control ˭˭ Shock resistant – Controlled stretch adds fighting power ˭˭ Extra tough and abrasion resistant – Tough against rough or sharp objects ˭˭ Outstanding knot strength – Strong and durable holding power Colors: Clear, Low-Vis Green, Solar Collector, Steel Blue Pound Tests:

8, 10, 12, 15, 20, 25, 30, 40, 50, 60, 80, 100, 130, 150, 200, 250, 300, 400*

Spools:

55 yd Leader Wheel (30-80 Clear), 110 yd Leader Coil (100-400 Clear), ¼ lb (8-60 Clear & Low-Vis Green, 10-50 Solar Collector & Steel Blue), 1 lb. (10-80 Clear, Low-Vis Green, Solar Collector*, Steel Blue*) 3 lb. (12-130 Clear, 15-130 Low-Vis Green & Steel Blue, 15-80 Solar Collector) 5 lb. (30-100 Clear, 30-130 Steel Blue*, Low-Vis Green*, 30-80 Solar Collector*) * Available in the Make To Order program

Low-Vis Green Solar Collector

Steel Blue

B IG G AME BRAID

Clear

Big Game® Braid IDEAL FOR BACKING, TROLLING, DEEP WATER JIGGING OR LIVE BAIT FISHING Colors: Pound Test: Spools:

2011

Low-Vis Green 10, 20, 30, 50, 65, 80, 100, 130, 200 300 yd Custom (20-65), 1500 yd Bulk (20-200)

BERKLEY®LINE

MONOFILAMENT

Breakthrough

PVDF Technology Minimal Light Refraction for

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2011 FLUOROCARBON

BERKLEY LINE - TRIL ENE

Invisibility

Choice of the Pros Skeet Reese: “Trilene 100% Fluorocarbon is the best line on the market,

why fish with anything else”. The professional grade formula provides incredible shock strength, knot strength – is fast sinking with greater line density for high sensitivity and less “bow” in the water – all advantages for feeling the bite, setting the hook and landing trophy fish.

Trilene® 100% Fluorocarbon — Professional Grade™ A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE® ˭˭ Ultimate Invisibility – The invisible fluorocarbon. Similar refractive index as water so fish can’t see it ˭˭ Ultimate Impact Strength – Proprietary 100% PVDF formula specially processed for the ultimate in impact strength ˭˭ Higher Strength Per Diameter ˭˭ Excellent Manageability – Lower memory for superior casting Colors:

Clear, Green Tint

Clear

Pound Tests: 4, 6, 8, 10, 12, 15, 17, 20, 25 Spools:

110 yd Pony (4-15 Clear), 200 yd Filler (4-25 Clear, Green Tint) 2000 yd Service (6-25 Clear, Green Tint*) * Available in the Make To Order program

Ultimate Invisibility 2011

Green Tint

BERKLEY®LINE

FLUOROCARBON

Ultimate Impact Strength

Higher Strength Per Diameter

Excellent Manageability

10 YEARS & STRONGER THAN EVER!

Easy casting Berkley Vanish has become the top selling fluorocarbon fishing line in the U.S. and Canada. We have been continuously improving the Vanish formula since it was first introduced 10 years ago! This newest Vanish formula has 20% more shock strength than the previous formula – without sacrificing the handling properties that have made Vanish America’s favorite.

Color:

Clear

Pound Tests:

2, 4, 6, 8, 10, 12, 14, 17, 20, 30, 40, 50, 60, 80, 100

Spools:

110 yd Pony (2-14), 250 yd Filler (2-20), 350 yd Quarter Lb (20-40), 2000 yd Service (6-20*), Leader Material – Pocket Paks (4-50), 30 yd Leader Material Wheels (30-100) * Available in the Make To Order program

Stronger, Smoother, More Flexible

Remains Clear Under Water

F LUO RO C A R BO N

Vanish® Fluorocarbon

Superior Wet Strength Clear

20

%

˭˭ THE EASY CASTING FLUOROCARBON—IMPROVED FORMULA

Vanish® Transition® Fluorocarbon Vanish Transition is the only fluorocarbon that changes color, so you see it, fish don’t

Colors:

Clear/Gold, Crimson Red

Pound Tests:

4, 6, 8, 10, 12, 14, 17, 20

Spools:

250 yd Filler, 2000 yd Service (6-20*) * Available in the Make To Order program Clear/Gold

Crimson Red

Invisible Under Water Fish Don’t See It!

Stronger, Smoother, More Flexible 2011

BERKLEY®LINE

Remains Clear Under Water

FLUOROCARBON

Superior Wet Strength

FLUOROC ARB ON

MORE SHOCK STRENGTH

˭˭ Remains Clear Under water – 100% fluorocarbon refracts light similar to water ˭˭ Superior Wet Strength – Non-absorbing fluorocarbon maintains strength and abrasion resistance under water ˭˭ Improved Flexibility – Other fluorocarbons are stiff, Vanish is the most flexible fluorocarbon

NOW THERE IS A FIRELINE FOR ALL REEL TYPES The First Radial Braid— For Roundness, Smoothness, and Strength.

Color:

Moss Green

Pound Tests:

6/1.5, 8/2, 10/3, 15/4, 20/6, 30/8, 40/10, 50/12, 65/14, 80/15

Spools:

110 yd Filler, 300 yd Filler, 1500 yd Bulk (10-80), 3000 yd Bulk (15-80*) * Available in the Make To Order program

EXCEPTIONALLY ROUND

OUTSTANDING DURABILITY

Stacks better on spool and resists “dig in”

Toughness and dependability in the roughest fishing conditions

EXCEPTIONALLY SMOOTH

ULTRA-SENSITIVE

Handles better than ordinary braids

Telegraphic feel for structure and strikes

INCREDIBLE STRENGTH

Optimized for Casting Reels

PE fibers are 3x to 4x stronger than mono

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2011 BRAID - FUSED BRAID

BERKLEY L INE - FIRE LINE

Ideal for power baitcasting techniques where the added body and strength of a premium braided line is important.

Ideal for fishing techniques where enhanced line visibility coupled with the added body and strength of a premium braided line is important.

2.5’ HI-VIS / 2.5’ LOW-VIS 5’ color breaks for accuracy and repeatability

Optimized for Casting Reels

Color:

Tracer

Pound Tests:

6/1.5, 8/2, 10/3, 15/4, 20/6, 30/8, 40/10, 50/12, 65/14, 80/15

Spools:

110 yd Filler, 300 yd Filler, 1500 yd Bulk (10-80), 3000 yd Bulk (15-80*) * Available in the Make To Order program

2011

BERKLEY®LINE

BRAID

BREAKTHROUGH TRACER COLORATION Alternating hi and low-vis colors provide point of reference to easily detect line movement — also provides low-vis “leader” to tie to terminal tackle.

Voted Best New Line at ICAST 2008

Thermally fused FireLine provides the ultimate in casting performance, strength and sensitivity for all fishing conditions.

AND SITUATIONS F USE D BR A I D

The best superline for spinning reels where incredible strength, thin diameter and sensitivity is important.

INCREDIBLY STRONG 3x stronger than mono

LONG AND FAST CASTING No memory and smooth finish

ULTRA-THIN Unbelievable lure action and low-visibility

ULTRA-SENSITIVE

Colors:

Flame Green, Smoke

Pound Tests:

4/1, 6/2, 8/3, 10/4,

14/6, 20/8, 30/12

Spools:

125 yd Filler, 300 yd Filler, 1500 yd Bulk

Telegraphic feel for structure and strikes

Optimized for Spinning Reels

FU S ED BRAID

The First Translucent Superline— thermally fused FireLine Crystal combines the ultimate in lowvisibility with all of the FireLine features and benefits.

Optimized for Spinning Reels Color:

Crystal

Pound Tests:

2/.50, 3/.75, 4/1, 6/2, 8/3,

10/4, 14/6, 20/8, 30/12

Spools:

125 yd Filler, 300 yd Filler (4-30), 1500 yd Bulk (4-30)

2011

BERKLEY®LINE

FUSED BRAID

INCREDIBLY STRONG

ULTRA-THIN

3x stronger than mono

Unbelievable lure action and low visibility

LONG AND FAST CASTING

ULTRA-SENSITIVE

No memory and smooth finish

Telegraphic feel for structure and strikes

One Of The Fastest Growing Brands In The Market!

Berkley Freshwater Gulp! is the next generation in soft bait. It’s biodegradable and made of natural ingredients. It has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion expands the strike zone allowing you to catch more fish - triggering fish to feed. But what anglers really love about Berkley Freshwater Gulp! is it outfishes live bait in head-to-head field tests. Anglers will appreciate the benefit of Gulp! scent dispersion in the new lifelike bait offered this year!

2 0 1 1 F R E S H WAT E R

BERKLEY BAIT - GUL P!

SCENT DISPERSION CHART — EXPAND YOUR STRIKEZONE WITH GULP!

GULP! SCENT DISPERSION

NORMAL PLASTIC BAIT

new fo r

‘11

GULP! 3” Hellgramite • Lifelike detail imitates natural prey • Exclusive Gulp! Scent dispersion • Great for multiple rigging options

Black Red Fleck

Colors available: Black-Grey

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Black

GULP! 4” Crawler

Black Olive

Black Red Fleck

Green Pumpkin

new fo r

‘11

• Perfect for jig or drop shot • Biodegradable with 400x’s more scent dispersion • More colors and better durability than live

Pumpkinseed

Colors available: Black Chartreuse

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2011

Chartreuse Pepper Green Pumpkin

GULP—OUTFISHES ALL OTHER BAIT!

BERKLEY GULP®

F R E S H WAT E R B A I T S

Natural Pumpkinseed

400x

Smelt Watermelon Pearl

nt Disp e c S e r Mo

White

ersion

F R E S H WAT E R GULP! 3”, 4” Floating Minnow

new fo r

‘11

• Floating for more lifelike swimming action • Keeps bait off bottom and in the strike zone • Split tail for increased action

Black Shad

Colors available: Black Shad Chartreuse Shad

Emerald Shiner Pearl Silver

GULP! Shad Guts -Catfish

Smelt Watermelon Pearl

new fo r

‘11

• Mimics dead shad entrails • Stays on hook better • Exclusive Gulp! Scent dispersion

Our in-house scientists and pro staff help analyze, test and modify these products to help all anglers catch more fish and have an enjoyable experience on the water.

2011

BERKLEY GULP®

F R E S H WAT E R B A I T S

SCENT DISPERSION

With Gulp! Shad Guts, catfish anglers have the most potent scent dispersion ever in artificial bait. Formulated to be longlasting and stick to the hook.

The Leader In Inshore Fishing

BERKLEY BAIT - GULP!

Saltwater Gulp!® Is The Most Effective Bait In The World When It Comes To Catching Multiple Inshore Species. Whether You Are After Red Fish Or Trout In The Gulf, Hammering Stripers, Flounder Or Weak Fish In The Atlantic, Tarpon Or Snook In Florida Or Catching Halibut, Sand Bass, Calico Bass Or Rock Fish On The West Coast, Saltwater Gulp! ® Has The Shape, Color And Size To Meet Any Angler’s Needs. Saltwater Gulp! Is The Next Generation In Inshore Soft Bait! new fo r

GULP! 4” Mud Minnow Croaker

‘11

• Mimics popular coastal live baitfish • Ideal for all rigging options • Rapid scent dispersion attracts fish from greater range GULP! vs. CUT SQUID CATCH RATE gulp! saltwater beats cut squid in head to head field tests Relative Fish Catch Rate (%)

2 0 1 1 S A LT W AT E R

SALTWATER GULP!® OUTPERFORMS NATURAL BAIT 180 140 100 60 20 Cut Squid

Gulp! Formula - Saltwater

After 148 formulations, 4500 fish and more than 50 field test days, Berkley® scientists beat nature with biodegradable, water-based Saltwater Gulp!

Colors available: Camo Killfish New Penny

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2011

Nuclear Chicken Pearl White Rootbeer Gold

GULP—OUTFISHES ALL OTHER BAIT!

BERKLEY GULP®

S A LT W A T E R B A I T S

Sardine Watermelon Red Glitter

S A LT WAT E R Berkley’s team of scientists and engineers worked for over three years to bring this bait to market.

This bait not only features the hot new ribbed body design, but is also the first Gulp! firetail ever introduced.

Not to mention, it features Gulp! extreme scent dispersion with lifelike taste and texture.

new fo r

GULP! 4” Ripple Mullet

‘11

This bait not only features the hot new ribbed body design, but is also the

first Gulp! firetail ever introduced.

It features Gulp! extreme scent dispersion with lifelike taste and texture.

SCENT DISPERSION

• Proven paddle tail swimming action • Unique ribbed shape creates more surface area for better scent • Great for casting and retrieving in stained water

Colors available: New Penny Fleck Pearl White Pink

Chartreuse Pepper Glow / Chartreuse Morning Glory / Chartreuse

2011

BERKLEY GULP®

S A LT W A T E R B A I T S

Rootbeer Gold / Chartreuse Watermelon Red Glitter

Fish The Revolution It looks alive and it feels alive. But most importantly, to the fish – it tastes alive! Berkley Gulp! Alive! is giving anglers an even more potent bait to catch their favorite species. Packaged in convenient, easy-to carry buckets that stack easily in boat storage bins, the bait actually floats in Gulp! juice, making the bait 20 percent more potent. Plus, they maintain their original shape and feel to deliver the ultimate action. Instead of throwing old baits away, simply drop it back into the bucket and allow the Gulp! juice to recharge the bait for later use. Long lasting and durable, these baits are eliminating the need for catching or buying expensive bait.

GULP! ALIVE! 4” Crawler

new fo r

‘11

• Rig and fish as any live nightcrawler • Biodegradable with 400x’s more scent dispersion • “Recharge” bait by placing back into powerful Gulp! Alive!® attractant • Perfect for jig or drop shot

Colors available:

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2 0 1 1 F R E S H W AT E R / S A LT W AT E R

BERK LE Y B AIT - GUL P! AL IVE!

®

Chartreuse

Natural

Pumpkinseed

W ITH G U LP! ALI V E! ® GULP! ALIVE! 4” Mud Minnow Croaker

new fo r

‘11

• Mimics popular coastal live baitfish ® • “Recharge” bait by placing back into powerful Gulp! Alive! attractant • Biodegradable with 400x’s more scent dispersion

Colors available: New Penny

2011

BERKLEY GULP ALIVE!®

Nuclear Chicken

A L LWAT E R B A I T S

Pearl White

F R E S H W AT E R / S A LT WAT E R

new fo r

GULP! ALIVE! 4” Ripple Mullet

‘11

“All the tournament guys use it, but the people who’ll really love it are the weekend warriors. Instead of going and buying a pint of (live) shrimp and struggling with trying to keep them alive, you can get a bucket of Gulp! Alive! and get the same results.”

B R YA N W AT T S

• Proven paddle tail swimming action • Unique ribbed shape creates more surface area for better scent • Great for casting and retrieving in stained water • “Recharge” bait by placing used bait back in powerful Gulp! Alive! attractant

Colors available: Chartreuse Pepper Glow / Chartreuse

2011

BERKLEY GULP ALIVE!®

Goby Magic / Chartreuse New Penny Fleck

A L LWAT E R B A I T S

Pearl White Purple Blue Fleck / Chartreuse

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2011 PANFISH

BERKLEY BAIT - GUL P! ALIVE !, GUL P!

®

Fish The Revolution Panfish, such as crappie, bluegill, bream, and perch are sought after more than any other freshwater species. Natural or live bait is most often used to catch these plentiful species, but availability, life span and durability can be limiting. Gulp! Alive! Micro Bait offers the best alternative to live bait ever produced. Soaked in our powerful attractant, these bait shapes are realistic and longlasting.

GULP! ALIVE! 1” Leech

new fo r

• Lifelike detail imitates natural prey • More durable and easier to care for than live • “Recharge” bait by placing back into powerful Gulp! Alive!® attractant • Biodegradable with 400x’s more scent dispersion

‘11

Colors available: Chartreuse, Natural

Black, Black Olive

GULP! ALIVE! 1” Cricket • Lifelike detail imitates natural prey • More durable and easier to care for than live • “Recharge” bait by placing back into powerful Gulp! Alive!® attractant • Biodegradable with 400x’s more scent dispersion

Pearl White, Pink

new fo r

‘11

Colors available: Breen

Chartreuse

GULP! ALIVE! Spray Attractants

Cricket Brown

new fo r

‘11

• Makes any bait taste and smell ALIVE! • Enhances effectiveness of hard bait, soft bait, spinners or live bait • Outperforms oil-based attractants

EASY USE TRIGGER: Spray or Stream

Available In: Egg Roe, Liver and Sardine

2011

BERKLEY GULP ALIVE!®

PA N F I S H B A I TS

Green Pumpkin

Now in a New Pegboardable, Recloseable Zipper Bag Stores Easily in Pocket or Tackle Box Carry Multiple Shapes and Colors for Any Condition or Fish Preference

Now in a New Smaller Size Berkley Freshwater Gulp! is the next generation in soft bait. It’s biodegradable and made of natural ingredients.

It has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion expands the strike zone allowing you to catch more fish - triggering fish to feed. But what anglers really love about Berkley Freshwater Gulp! is it outfishes live bait in head-to-head field tests.

GULP! 1” Cricket Colors available: new fo r

Breen, Chartruse, Cricket Brown Green Pumpkin

‘11

new fo r

‘11

GULP! 1”Leech Colors available: Black, Black Olive, Chartreuse Natural, Pearl White, Pink

GULP! 1” Fish Fry Colors available: Black, Chartreuse, Fluorescent Orange Fluorescent Red, Luma Glow, Natural, Pink new fo r

‘11

new fo r

‘11

GULP! 1” Minnow Colors available: Black Shad, Chartreuse Shad, Emerald Shiner, Luma Glow, Pumpkinseed, Smelt, Watermelon Pearl

2011

BERKLEY GULP®

PA N F I S H B A I TS

BERKLEY BAIT - GUL P! ALIVE !, GUL P!, PO WER BAIT

®

Trout Bait From the Leading Brands in the Market The new Berkley Trout Bait line-up is the perfect floating bait for trout and steelhead. The cluster shape, size and time release scent dispersion make it attractive to trout and a must for the serious angler. While its soft feel and texture promote high hookup rate, this bait can be quickly and easily rigged on a hook, without mess. Whether your’re still-fishing for trout or side-drifting for steelhead this bait was made for you.

GULP! ALIVE! Floating Corn new fo r

‘11

• Resembles real corn • Keeps bait off bottom and in the strike zone • Biodegradable with 400x’s more scent dispersion For optimal presentation all baits will float a #10 or smaller egg hook

new fo r

‘11

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2011 TROUT

Colors available: Fluorescent Red Fluorescent White Fluorescent Yellow

GULP! ALIVE! Floating Salmon Eggs • Imitates real salmon eggs • Keeps bait off bottom and in the strike zone • Biodegradable with 400x’s more scent dispersion For optimal presentation all baits will float a #10 or smaller egg hook

Colors available: Fluorescent Orange Fluorescent White Fluorescent Yellow

new fo r

‘11

GULP! Trout Dough-Natural Garlic and Salmon Egg Scent • Smells and tastes like Garlic and Salmon Egg • Fortified with Berkley Gulp!® flavor bits • 55% greater catch rate than the leading competitor

For optimal presentation all doughs will float a #14 or smaller treble hook

Colors available: Chunky Chatreuse Chunky Cheese Rainbow Candy

PowerBait Trout Dough-Natural Garlic and Salmon Scent Glitter

For optimal presentation all doughs will float a #14 or smaller treble hook new fo r

‘11

• Smells and tastes like Garlic and Salmon Egg • Crystalina glitter reflects light and increases visibility Colors available: Garlic Scent- Chartreuse Rainbow Yellow Salmon Egg Scent- Rainbow Salmon Egg Red Salmon Peach

PowerBait Trout Dough- Biodegradable NEW colors available: Green Pumpkin Hatchery Pellet

2011

BERKLEY GULP ALIVE!®,BERKLEY GULP!®, BERKLEY POWERBAIT®

TROUT BAITS

TM

Pro-Designed Berkley Flicker Shad Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a “Flicker” that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling. new fo r

‘11

Berkley Flicker Shad • Pro designed, Individually tank tested • Weight transfer for bullet-like cast • Mustad® Ultra Point Hooks

The Berkley team designed the Flicker Shad to have the perfect action all season long Each lure is tank tested to ensure the proper action right out of the package

Yaw

Sway

Roll

Surge

Pitch

Unique Flicker Shad Action Colors available:

2011

Black Gold

Black Gold Sunset

Black Silver

Blue Tiger

Chartreuse Pearl

Chrome Clown

Firetiger

Pearl White

Purple Tiger

Rainbow Spectrum

Red Tiger

Shad

BERKLEY® FLICKER SHAD™

HARD BAITS

Heave

The goal of all Berkley products is to provide anglers with the best opportunity to CATCH MORE FISH! We work with the world’s top fishing professionals to design and field test our products to make sure they are LIVE FISH TESTED AND APPROVED. Using a scientific patented process, each bait is formulated with the most advanced scent and flavor on the market.

We have proven Fish Bite and Won’t Let Go!® In fact, Fish hold on to PowerBait up to 18 times longer than ordinary plastic bait. new fo r

‘11

POWERBAIT 7” HeavyWeight Thump Worm • Paddle Tail designed for maximum thump • Heavy Weight material for weightless rigging • Change thump worm into “buzz” worm by cutting tail where indicated • “Where to cut” indentation in tail for buzzing action* *Cut here

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2011 BASS

BERKLEY BAIT - POW ERBAIT

Natural Feel and Action

Colors available: Black, Black/Blue Fleck, Black/Red Fleck

Watermelon, Watermelon Big Red

Green Pumpkin, Green Pumpkin Party, Pearl Silver

F I S H H O LD O N 18x LO N G E R! Feel More Bites! • Set More Hooks Average Retention Time:

Regular Scented

POWERBAIT 2”, 3”, 4” Minnow

new fo r

‘11

• Preferred, proven, and popular shape • Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs • Split tail design provides subtle, finesse presentation • All sizes are ideal for bass, walleye, and trout Emerald Shiner • 2” is also ideal for crappie and panfish

Black Shad

2011

BERKLEY POWERBAIT®

Chartreuse Shad BASS BAITS

Unscented

Pearl White

Rainbow

Smelt

new fo r

‘11 POWERBAIT 3” Crazy Legs Chigger Craw • New 3” size is ideal for smaller jigs and finer wire hooks for finesse presentations • High action pinchers create more strikes • Crazy legs create additional action on fall or retrieve that entice wary or curious fish • Crazy legs swim with fast or slow movement and even flutter during a pause in the retrieve Black Blue Fleck

Green Pumpkin Blue Fleck

Black Red Fleck

Breen

Green Pumpkin Party

Pumpkin Green Fleck

new fo r

POWERBAIT 6” Crazy Legs Lizard • Ten crazy legs add action even on the slowest retrieve • Great for Texas or Carolina rigging, or as a trailer for skirted jigs and spinnerbaits Colors available: Black, Black/Blue Fleck, Green Pumpkin, Pumpkin Chart, Pumpkinseed, Watermelon Big Red

2011

BERKLEY POWERBAIT®

BASS BAITS

‘11

Cinnamon Purple Fleck

Watermelon

Green Pumpkin

Watermelon Candy

new fo r

POWERBAIT 4” Chigger Toad • Buzzing legs designed by Pro’s for maximum topwater disturbance • Can be fished in both open water and in emergent vegetation

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2011 BASS

BERKLEY BAIT - POW ERBAIT

‘11

Colors available: Bama Bug Black Black/Blue Fleck Black Grape Green Fleck/Chartreus

2011

BERKLEY POWERBAIT®

Black Red Fleck Black Red Fleck/Chartreuse Black/Blue Green Pumpkin

BASS BAITS

Green Pumpkin Red Pearl Green Pumpkin/Chartreuse Ghost Pepper

Watermelon Big Red Watermelon Candy White

new fo r

‘11

POWERBAIT 4”, 5” Split Belly • Split Belly collapses to allow for wider hook gap for instant hook set • Swim action and soft texture mimic live baitfish • Lifelike texture, 3D eyes, and color patterns • Designed to perform as well as true hollow style swim baits

Colors available: Blueback Herring Firetiger Gizzard Shad

Hitch Pearl White Purple Tiger

Tennesse Shad Trout

new fo r

POWERBAIT 5” Flatback Shad

‘11

• Handpoured multi-color laminates create lifelike look and vibrating action attracts fish • Ideal for targeting larger freshwater fish like big walleye and pike • Shad style body and tail preferred by top pros

Colors available: Anchovy Gizzard Shad

2011

BERKLEY POWERBAIT®

Hitch Pearl Blueback

BASS BAITS

Pearl White Purple Tiger

Rainbow Senorita

TERMINAL TACKLE

Berkley McMahon® Swivels • Exceptionally strong, brass plated swivels • Finished in both bright and black • Designed for smooth bait and lure action

Sizes: 2/0

1/0

1

2/0 1/0

1

3

3

Berkley® Ball Bearing Swivels • Smooth rotating bearing swivels • Ultimate for reducing line twist • Finished in black

5

7 10

7 10 Sizes: 2 3 4 5

6

2.5” 2

BERKLEY - T ERMINAL TAC K LE 2011 ///

5

3

4

5

6

Berkley Cross-Lok Snaps ®

• Patented wire-over-wire lock makes these snaps extra strong • Stainless steel • Matte black finish

Sizes: 1

3

”5.2

1

6

3

9

6

9

Berkley Easy Clip Snap/Swivels • Extra strong corrosion resistant stainless steel construction • Features Berkley McMahon swivels for smooth bait and lure action • Subdued black finish

Sizes: 5

7 10

12

”5.2

Berkley Cross-Lok® Snap/Swivels 5

• Unique extra strong Cross-Lok snap with McMahon swivel • Matte black finish

7

10

12

3” Sizes:

12

7

21

7

5

3

5

1

3

1/0

1

Berkley Ball Bearing Cross-Lok® Snap/Swivels • Wire-over-wire locking snap/ball bearing swivel • Matte black finish

BERKLEY®

T E R M I N A L TA C K L E

0/1

3/0

0/3

”6

Sizes: 2

2011

3 4 5 6

Berkley Leader Making Kits • Provides everything you need to custom make strong, dependable and inexpensive leaders • Kit includes heavy-duty, non-corrosive Crimper and wire leader connector sleeves • Perfect for use with Berkley Steelon® nylon coated stainless steel wire, uncoated wire or Berkley monofilament line

Berkley Ball Bearing Steel-Lok Wire Wound Leaders • Smooth rotating ball swivel and super strong Cross-Lok snap on hand wound leader

Berkley Wire-Wound Steelon Leader Displays • Merchandise wire leaders to stimulate impluse sales

Berkley Wire-Wound Steelon Leaders • Smooth rotating ball swivel and super strong Cross-Lok snap on hand wound leader

Berkley Connector Sleeves • Berkley plated copper sleeve • Easy way to create your own wire leaders

Berkley Steelon® Nylon Coated Wire • Nylon coating provides extra protection to reduce wire fray • Seven-strand construction improves flexibility and reduces kinking • Available in bright and black • 30’ Spools

Berkley 7Strand Sevalon® (Nylon Coated Wire)

Berkley 7Strand Crimping And Swaging Tools

• Nylon coated Sevenstrand® wire • Kink resistant with added flexibility • Overall diameter smaller than monofilament of equal test • Available in Camouflage Bronze

®

• Stainless steel construction, corrosion-resistant for tough salwater conditions

Berkley 7Strand Duratest™ (49 Strand Cable) • Extremely small diameter, highly flexible, and kink resistant • Composed of 49 strands of stainless steel wire • Super strong for big game fishing • Available in Camouflage Bronze

Berkley 7Strand Uncoated Wire • Standard wire from which all other Sevenstrand wire products are made • Available in Camouflage Bronze

Berkley 7Strand Standard Sleeves • A1 thru A5 are cut from brass tubing with a wall thickness sufficient to hold five times their test • A6 thru A12 are machined from solid brass stock for super strength and dependability on our larger wire • Dark brass color

2011

BERKLEY®

T E R M I N A L TA C K L E

www.berkley-fishing.com Pure Fishing, a subsidiary of Jarden Corporation (NYSE: JAH)