You Should Be Selling By Darl Black
Eyewear
Vitesse Bollé
The Bollé Marine Collection features two specialized lens tints — Offshore Blue and Inland Gold — designed to minimize eye fatigue in their unique environments. All sunglasses in the collection, including the all-new Vitesse, are polarized to reduce glare and improve the ability to see below the water’s surface.
»»www.bolle.com; 800-423-3537
Sunglasses practically sell themselves, which means you have no excuse for not carrying them.
Hilo
Guideline Elite
The Hilo offers big features in a compact and stylish frame. The eyewear’s polarized G3 lightweight glass lenses allow the wearer to instantly feel relief from harsh glare and damaging UV rays.
»»www.glpolarized.com; 866-842-3474
Shaun 7eye
The Shaun, the latest addition to 7eye’s Active Lifestyle Collection, is a full-wrap pair of sunglasses with tall temples. The 7eye’s Re-ACT Polarized NXT Copper boosts color recognition, enabling you to distinguish underwater features more clearly.
Cruiser
Coppermax
The Cruiser frame offers extra wraparound styling that provides superior coverage. It does not compromise fit, function and style, however. The Coppermax lenses provide superb contrast and superior color enhancement by filtering specific colors in the visible light spectrum. The lens reduces distracting blue light that causes eye fatigue and eyestrain.
»»www.coppermax.com; 888-333-8667
»»www.7eye.com; 925-484-0292
Cocoons OveRx Sunglasses Live Eyewear
Chix Starlight
Pacific Coast Sunglasses
Pacific Coast Sunglasses now offers the Chix Starlight, which is a no-nonsense piece of eyewear for women who like a little sparkle.
ftr 24 February 2010
»»www.pcsun.com; 800-999-9153
The company has added a slate finish. The sunglasses feature optically correct scratch-resistant polarized lenses, adjustable Flex2Fit temples and a limited lifetime warranty.
»»www.liveeyewear.com; 800-834-2563
IndEx
Company . . . . . . . . . Page No.
Corbina Costa Del Mar
Bomba
Costa Del Mar
Named for a part of Belize known for its rugged yet pristine landscape, the Bomba features a large nylon frame and integral hinges and is so lightweight, anglers will hardly notice the eyewear on their faces. The Bomba comes in either tortoise or black frame colors and is available with a number of lens options, including Costa’s 580 glass lens technology. Additionally, they can be customized with lightweight, scratch-resistant gray, copper or amber polycarbonate lenses. The style is also available with prescription lenses.
»»www.costadelmar.com; 800-447-3700
7eye. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Bollé . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Coppermax. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Costa Del Mar Bomba . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Corbina. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 Flying Fisherman . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Guideline Elite. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 H3O. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Live Eyewear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 MagEyes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Oakley. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Pacific Coast Sunglasses . . . . . . . . . . . . . . . . . . . . 24 Smith Optics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Solar Bat. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Wiley X Lantern. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Rout. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Scissor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27
Aggressive technology meets comfortable “forget-they’re-on” fit with Costa’s Corbina. It features no-slip Hydrolite lining along the entire interior of the frame, giving the wearer the most comfortable fit ever. The Corbina is available in either tortoise, black or silver frames and can be customized with the full array of the Costa clear lenses, including the high-definition 580 gray, copper, blue, green or silver mirrors.
»»www.costadelmar.com; 800-447-3700
HatEyes MagEyes
Rout
Wiley X
The company’s Climate Control Series is designed to seal out wind, dust, debris and peripheral light when riding, boating and fishing. This unique feature keeps eyes comfortable by eliminating reflected glare and preventing dry-eye.
The company’s entire line of eyewear is made in the USA and features all stainless construction with high-grade, optical quality magnification lenses, with a longer lens link for bifocal wearers.
»»www.mageyes.com; 800-210-6662
»»www.wileyx.com; 800-776-7842
25 FTR circle no. 005 on reader service card 2010 February
You Should Be Selling
Storm Lite Series H3O
DuraCast is the best choice in spinning reel line. Its perfectly round cross section and subtle body eliminates wind knots and tip wraps, the two greatest performance challenges braids have on spinning reels. DuraCast flows fluidly through rod guides for exceptional distance with virtually no rod guide noise.
The new Lite Series maintains the tradition of H3O Angler Packages. Each model includes a TR90 frame, lanyard and three 1mm polarized TAC lenses. So close to clear, the lenses are effective down to dark and even after dark for eye protection.
»»www.H3Opolarized.com; 800-750-7060
Touchstone Smith Optics
Tuf-Line DuraCast is manufactured with a unique bi-component patent pending process. The coating is applied from the inside out, ensuring complete saturation and long wearing durability. Where normal braid coatings wear through, flake off, or leave annoying residues, DuraCast maintains its texture, coloration and body for the life of the line.
DuraCast’s revolutionary manufacturing process goes far beyond handling. It’s coating process catapults DuraCast to the most abrasion resistant superline ever. In accelerated fiber to metal abrasion tests, DuraCast offered more than double the abrasion resistance of its nearest competitor, and more than 12X the abrasion resistance of some national brands.
Blast
Solar Bat
The lens shape of the Blast conforms to the curve of the cheek, and the wide temples block all sunlight from the side. The rugged TR90 frame and lenses afford years of comfortable wear and protection from the elements.
»»www.solarbat.com; 800-761-8228
Square Whisker Oakley
These are some of the lightest and most stylish sunglasses you’ll see anywhere. Fine for the boat or the street, the Square Whisker is available with a nice selection of high-quality lenses.
»»www.oakley.com; 800-431-1439 circle no. 017 on reader service card
The Touchstone employs Smith’s renowned Techlite Polarized Glass lens technology and a new fishingspecific Polarchromic (photochromic polarized) Ignitor lens tint in this scientific instrument-quality eyewear for the angler. As part of the Evolve Collection, the Touchstone features ecoconscious castor oil resins that replace the standard synthetic nylon material in the frame. The Touchstone is finished using high-end stainless steel Italian spring hinges and upgraded nosepads and temple ends for a perfect, secure fit.
»»www.smithoptics.com; 208-726-4477
Lantern Wiley X
Part of the company’s Active Series, the Lantern is a do-it-all pair of sunglasses ideal for the angler who wants a stylish, lightweight, comfortable option he can wear on the water or off.
»»www.wileyx.com; 800-776-7842
Original Magic Swimmer
Scissor
Magic Swimmer SOFT
Wiley X
One of four new models joining the popular Street Series, the Scissor delivers solid protection from debris while offering good looks to boot.
The original Magic Swimmer is the tournament proven king of jointed, hard swimbaits.
»»www.wileyx.com;
Fast-sinking models now available, plus sinking and slow sinking
800-776-7842
Fast-sinking versions swim on the drop, without any angler action Perfect for power fishing due to their innovative engineering which allows for a wide range of retrieval speeds 8 sizes in all, ranging from 3 1/2” inches to 9” Preferred swimbait on the BASS Elite Tour, key lure in wins by Todd Faircloth, Kenyon Hill and Jason Williamson
XLT
Flying Fisherman
Lightweight at only .5 ounces, the XLT has temples so flexible they can be tied into a knot, in addition to having polycarbonate shatterproof RhinoLenses. The company’s AcuTint lens coloring system eliminates glare and provides highdefinition color contrast without distorting natural colors.
»»www.flyingfisherman.com;
nEW! Magic Swimmer SOFT, with exactly the same look and swimming action of the original but can be fished weedless. For Magic Swimmer fishing tips, and to see all models and colors, visit:
www.Sebileusa.com
Pre-marked rigging holes in nose and body for perfect hook placement Package includes the SEBILE Soft Weight System Stunning hand-painted color finishes
800-335-9347
Not just a swimbait, but a very effective jerkbait; also deadly when fished on Texas, Carolina and Drop-Shot rigs
circle no. 014 on reader service card 2010 Magic Swimmer Ad.indd 1
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