JOOST BIANCHI Industrial Design Portfolio 2014 email joost.bianchi@gmail.com - tel. 0031 657 886 359
JOOST BIANCHI Born on August 9, 1991 Hilversum, the Netherlands
EDUCATION 2013-current
Delft University of Technology, the Netherlands MSc . Industrial Design
2012-2013 Coventry University, United Kingdom Postgraduate MA Automotive Design 2009-2012 Delft University of Technology, the Netherlands BSc. Industrial Design 2003-2009 Trevianum Gymnasium Sittard, the Netherlands
COMPETENCES
EXPERIENCE
Concept Generation, Concept Visualization, Marketing Principles, New Product Development Economics, Business Case and Value Propositions, Technology Scouting, Market Research, User Research, Context Mapping
2013 - current Delft University of Technology Mentor for International Students
SOFTWARE Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Microsoft Office, Autodesk Alias Automotive, SolidWorks, Rhinoceros, Keyshot, SPSS Analytics
LANGUAGES Dutch, English (fluent) German, French (basic)
INTERESTS Product Desisgn, Sportswear Design, Portrait and Figure Sketching, Automotive Exterior Design, Architecture and Building Technology, Mobile Technology and Wearables
2012 - 2013 Delft University of Technology Part-time 3D Modelling Teacher (Rhino) at Automotive Design Minor 2010 - 2011 FS Hydrogen Racing Team Delft (FORZE) Exterior Designer & Model Building
FORZE HYDROGEN RACING Forze Hydrogen Racing Team is a student racing from Delft University of Technology. It currently exists of approximately 70 students, building a new race vehicle, powered by a hydrogen fuel cell, every year. The team had built three go-karts, before I joined the team. Together with a team of other engineers, we started working on a design for the very first hydrogen powered formula student race car. With a self-designed chassis, the biggest challenge was packaging all the components as efficiently as possible. Our responsibility was to develop a design for the glass fiber bodywork.
DESIGN PROCESS Since this was the teams’ first fully self-designed vehicle, the packaging of the huge fuel cell, hydrogen tank and temporary power-storage systems was not easy. The side pods of the vehicle grew quite substantial in size. We searched for design solutions that would (a) minimize weight, (b) reduce the visual mass of the side pods and (c) communicate the innovative drivetrain.
THE CAR The 9th of July 2011, the car was finally ready. Using the 28 liter hydrogen tank, it’s fuel cell could produce a max. power of 47 Kw (64 HP). The performance was measured: it could reach a top speed of more than 120 km/h and accelerate from 0 to 100 km/h in less than 4.5 seconds. In August it set an official world record in The Hague, the Netherlands.
EARLY SKETCHES This 1 week project started with 2 days of hand-sketching and ideation. During the ideation phase I was looking to build further upon some of the existing BMW i design elements and find interesting design opportunities. These included iterations of the DLO, carbon fiber elements and surface treatments.
After the first two day direction. In this pha maturing the BMW i look, while a
DIGITAL REFINEMENT
ys of hand-sketching, I turned to Photoshop to further work on a design ase I choose to empasize different styling cues that I felt could help in form language. Both in the rear I opted for a more sculptural and open also pushing the light units to the corners as much as possible.
SIDE VIEW AND PROPORTIONS To further communicate the chosen design direction, I made a side view render of the design. Some of the most important changes in comparison to the current BMW i3 can be distinguished immediately. I opted for more modern semi-mono volume proportions, something BMW is already doing with its 2-series Active Tourer. Another important change is the simplification of the DLO shape, removing some of the noise above the rear wheel.
DESIGN VISION maximize interior space design for user interaction focused on ingressre interpret value of brand graphics
ONE BRAND ARTEFACT Whereas car design graphics has been dominated by the grill-oriented face, the new TATA face is focused on establishing a un iform, transferable graphic. It represents one coherent story, of a range of products that go beyond their individual design language. Its horizontal construct can be used in different applications.
3D DEVELOPMENT During the development of the design, a CAD model was made using Alias. Built on a realistic technical lay-out, the CAD model shows a realistic representation of the design.
1/4 SCALE CLAY MODEL The final design was executed in a quarter-scale clay model. After the model was finished, a plastic wrap was applied to the surface. The plastic parts were painted with a textured brush, creating a matte contrast with the shiny parts. The clear and transparent panels windsreen, DLO, light units - were wrapped in black.
PERSONALIZED DATA STANDARDIZED MEASUREMENTS
PERSONAL PERFORMANCE Personal performance. Steps have already been taken to provide people with more personalized shoes, aiming to adjust as well as possible to the specific foot shape of a person. However, an integrated proposal has yet to be commercialized. Knitting and 3D-printing are transforming the concept of sports shoes, but are still built on conventional standardized processes. This is why I propose a three-step innovation process, in which 3D-printing, knitting and flywire evolve to allow for more flexibility and freedom in the design process.
STANDARDIZED PROCESSES
SEMI-PERSONALIZED PROCESSES
PERSONALIZED PROCESSES
CONCEPT DEVELOPMENT: INNOVATING STAGE 2 The concept combines current standardized processes with personalzed processes that are data-driven (phase 2). The design integrates standardized parts and optimizes it in certain areas, instead of buidling it from the ground up. The Flyknit technology offers the possibility to make small adjustments in certain pressure areas, by integrating supportive strap-fixation points. These points are flexible within the geometry. when placed in a flexible uni-body, Flyknit, the upper provides some of that same freedom of movement.
FINAL CONCEPT The final concept is designed in such a way to accomodate for the best possible support, using the 3-point strap design. The upper is constructed using a combination of Flywire and Flyknit. Additionally, it uses a mesh sock liner for an easy fit and quick fixture. The Nike Free sole provides enough traction and cushioning for use in different terrains.
THANK YOU FOR YOUR ATTENTION BYE!