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YOUR (YEAR-ROUND) YEAR-END GIVING CHECKLIST Suggestions for each month to bolster your fundraising campaign
JANUARY Download, print and use this chart to track your progress (well done)
FEBRUARY Lay the groundwork: optimize your online donation form for frictionless giving
MARCH Take to social media: call on supporters to spread the word about your mission
Determine yearly, quarterly, monthly and weekly goals (feel free to add your own items next to the open check boxes)
APRIL
MAY
Get personal: send a handwritten letter to loyal donors letting them know what’s to come for the year
Feedback and facetime: talk with your donors to see what they expect from your organization
JULY
AUGUST
Spark new interest: introduce a new feature to consider a matching program or new event
OCTOBER Champion your peeps: feature a supporter on your website, blog or social media
Keep in communication: plan an email marketing campaign, email blast or e-newsletter
NOVEMBER Giving day do’s: craft a compelling message to use for #GivingTuesday on November 28
JUNE Halfway point! Use this time to evaluate what’s working, what isn’t and what you should do next
SEPTEMBER Phone it in: call up supporters and thank them for being a driving force for your missions success
DECEMBER Direct mail is not dead: create a direct mail appeal with specific ask
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Suggested for you: Fundraising Boot Camp |
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