RBC V Series

Royal Bank of Canada V Series, property of Limelight Sports.

As a graphic designer for Limelight Sports, my role included brand identity and development from the initial concept with the marketing team. Throughout I was heavily involved in web design, digital and print advertising, editorial design, race day branding, team kit and staff clothing, photography, and film direction.

RBC V Series, owned, developed and delivered by Limelight Sports, is an Italian Pursuit on a 1km closed road circuit in the centre of Canary Wharf. Eight riders, four kilometres. The lead rider peels off every 500m, leaving the final four to race the final two kilometres.

Team selection, race positions and strategy are everything.

In 2016, Limelight sports teamed up with partners to deliver a unique event hosted at Canary Wharf. Working with Royal Bank of Canada, Canary Wharf London, Thomson Reuters, Great Ormond Street Hospital Charity, Pure Sports Medicine, Cyclist, Etixx Sports Nutrition and Wilier Triestina. Brand Identity & Development Logo & Brand Guideline Curation Print Advertising Digital Advertising Email and Web Design Photography Race-day Branding Photography Direction Staff Clothing & Team Kit Film Direction Frame Decals