Race The World

Race the World, property of Limelight Sports.

My role as a graphic designer for Limelight Sports, included brand identity and development from the initial concept with the marketing team. Throughout my time I was heavily involved in web design, digital and print advertising, race branding, team kit and staff clothing, frame decals and photography direction. Race the World, owned, developed and delivered by Limelight Sports, is the first fully supported cycling race: no rucksacks; no panniers, just you on the bike. Race the World, which took place in November 2015, was the first supported team cycling race, taking amateur riders to unique and stunning locations around the globe. Team Garin and Team Deman raced through the stunning North American open spaces, deserts and remote Gulf coast from LA to Miami in this unprecedented adventure.

Brand Identity & Development Logo & Brand Guideline Curation Print Advertising Digital Advertising Email and Web Design Photography Direction UX & UI Design Frame Decals Staff Clothing Team Kit