Presentation

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aractif TYPOGRAPHY�FOR�PRINT design�by�Jordan�Wong s5019921


Garactif�is�a�serif�font�that�insipred�from�claude�garamond.�The� beauty�of�the�letter�"g"�in�garamond�has�inspired�me.�By�combining� the�serif�and�slab�serif�into�Garactif.�The�x-height�of�Garactif�is� bigger�than�garamond�this�is�because�to�increase�the�legible�from�far. For�Garactif�bowl�for�the�letter�a�is�also�bigger�than�garamond.�As� for�the�ascender�and�descender�is�also�slighty�taller.�By�doing�the� ascender�and�descender�taller,�the�leading�for�garactif�already�been� set�carefully�in�order�to�look�beautiful�in�body�copy.�As�for�the�book� am�doing�will�be�a�typography�book�showing�the�features�and�the� beauty�of�Garactif�font�in�a�book.�Garactif�font�is�desinged�to�be�look� in�a�body�copy�and�also�for�logo's�design.���

aractif

Garactif design�by�Jordan�Wong

typo�for�print s5019921


Comparison�between�garamond�&�garactif

Aa Gg

Xx Zz

Xx Zz

Kk Kk Mm Mm

1 4

1 4

Yy

6

6

Garactif design�by�Jordan�Wong

Aa Gg

Yy

aractif

typo�for�print s5019921


Garamond

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890 `!@#$%^&*()_+-=[]{};’:”\|/.,<>? Garactif�Regualar

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890 `!@#$%^&*()_+-=[]{};’:”\|/.,<>? aractif

Garactif design�by�Jordan�Wong

typo�for�print s5019921


Kerning�of�Garactif

LAVA Yearn

WAVES

OATS

Type aractif

Garactif design�by�Jordan�Wong

typo�for�print s5019921


Sketches�of�Garactif

aractif

Garactif design�by�Jordan�Wong

typo�for�print s5019921


aractif

Garactif design�by�Jordan�Wong

typo�for�print s5019921


aractif

Garactif design�by�Jordan�Wong

typo�for�print s5019921


Thank�you prepared�by�Jordan�Wong

aractif

Garactif design�by�Jordan�Wong

typo�for�print s5019921


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